In this short video, I show how to use Canva, one of my favorite tools for bringing content to life with visuals for little time or cost, using the recent winners of the JD Supra 2019 Readers’ Choice Awards.
Remember, visuals make your readers stop and pay attention. Without them, your content can fall flat and just doesn’t “pop” as much as it could if it had a compelling visual to highlight something in it. There’s a reason why they say a picture is worth a thousand words. Images resonate – they help your audience remember things. They also enable you to better reinforce your brand and get your firm name in the market more in this competitive market.
Including images in your posts (remember to also include your logo!) makes your content (and your firm) more engaging, interactive, relatable and memorable, and can help attract new followers as well as keep your existing audiences interested in what you have to say.
All you need to do is upload the image(s) and logo(s) you want to use, choose either a pre-existing or blank template (I used the Twitter-sized one because it will fit perfectly on most social platforms used by professional service firms). For whatever reason, Canva does not yet offer a LinkedIn-sized image template, but it’s easy to create one either using the Twitter one, which seems to work just fine, or just type in the image specs for an optimal LinkedIn post, which you can easily get on an online social media cheat sheet.
Your job is to then play with moving around the graphic elements to create something visually arresting. You can also add a headline and captions, and change the background color. If I can do it, I promise that you can do it too! This image took me 5 minutes to make and while it’s not perfect, it does the visual trick.
So download Canva on your phone and sign up on your desktop today and play around with it – it really is a wonderful and easy to use tool to help you take your design skills to the next level.
Let me know what you think of the video!