I can’t wait to speak at the 2019 Legal Marketing Association Annual Conference on April 10 at 1:30pm in Atlanta on “Beyond Branding: Aligning Social Media Strategy with Business Development Goals.” The conference is now less than three weeks away, and while I still have so much to do to prepare for my presentation, I get so energized at the idea of being around my peers and sharing ideas and takeaways with them. My co-presenter and good friend Jennifer Simpson Carr from Knapp Marketing and I have so many exciting things to show everyone about how to take your social media and content marketing efforts to the next level and actually use them for lead generation and client retention.

Today, social media is so much more than getting a like, comment or a share, or being just a brand building tool if you do it right, which any firm can regardless of their budget or size! We will show attendees how during our session, which is a deep-dive immersive workshop. Learn more about our session. You can also read a speaker Q&A featuring yours truly to learn more about why I submitted to speak at the LMA Annual Conference, what I hope attendees will learn from my presentation, what I think are the keys for success for legal marketers today and which other sessions I am most excited to attend.

Also, it’s so important to find a firm that promotes you and your successes like my firm does as you can see from this image, which was posted on Tarter Krinsky & Drogin’s LinkedIn and Twitter accounts. The firm doesn’t draw any lines between staff and lawyers, and I can’t imagine ever working for a firm again that does. It is so refreshing to work at a company that supports me and allows me to be me. Yes I work very hard but I am also rewarded with the ability to pursue the professional passions that are important to me, such as speaking and writing,  and I hope everyone finds that type of professional home. Since it’s Women’s History Month, and just because, let’s celebrate our achievements and just keep rocking on and supporting each other.

So what are you most excited about when it comes to the LMA Annual Conference? Is it the networking or the education? Or both? And do you work at a firm that supports your pursuits inside and outside of the office? Let me know!