This is not the year to take a break from marketing during the summer.
Even under the best circumstances, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals. This is the time to focus on your ongoing business development and branding efforts. I can’t stress enough how important this is during the time of social distancing.
Here are 25 ideas on how to do that in my latest JD Supra article, which now involves shifting your strategy from in-person networking and client entertaining to having a strong online presence and thought leadership platform.
The ideas include:
- Build strong relationships
- Reevaluate your business’ goals for the year
- Get to know your top clients better
- Reconnect with former clients
- Develop a smart and inexpensive visual content strategy
- Provide personalized, value-added content
- Enhance and update your bio and LinkedIn profile
- Become involved with your alumni associations
- Find ways to help your contacts
- Ensure that all practice area/industry descriptions on your web site reflect current market conditions
- Volunteer on a bar association committee, for a social cause or a pro bono project