Should you post on LinkedIn on the weekend? Yes!

While you may reach a different audience and some people may not be LinkedIn, it’s a really good opportunity to reach people who are busy during the week and use the weekend to catch up on social media.

I mean case in point, you’re reading this post right now and it’s a Saturday!

Remember everyone is on LinkedIn at different times and days. Not everyone uses it daily.

Sometimes a post will show up in your feed a few days later because another person liked it.

If you’re trying to become successful on LinkedIn, the best way to do it is to post consistently.

And the weekends may give you an advantage advantage because many of your competitors aren’t using it on the weekends

In addition, as we are still in the time of social distancing, it’s never been more important to be visible on social media and the weekends certainly help too.

Always post value-added, helpful content just like you would during the week.

An idea would be to post a look at the past week in your sector, tell a story about something that happened to you that would be helpful to your followers, share advice or repurpose some of your best performing content.

Try it out and let me know what you think.

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