Deciding where to invest your limited time, money and other resources when marketing a smaller or mid-size law firm can be a tricky balance – so it’s critical to evaluate your marketing goals to know where to start and determine which methods will be the most effective.
In this free webinar on Tuesday, May 3 at 12:30pm ET, Chris Fritsch, CRM and marketing technology strategist and consultant to many top Am Law firms; and Stefanie Marrone, a former in-house law firm marketer and now consultant to small and mid-size law firms; will help small- and mid-size firm marketers devise marketing strategies and tactics to market their firms to get a big impact without having to dedicate a big budget.
Chris and Stefanie will share information, ideas and best practices including how to:
- Use marketing to attract and retain clients and laterals
- Leverage law firm marketing and business development software including CRM and email marketing solutions
- Leverage social media and content marketing for lead generation and brand building
- Choose the right marketing technology and tools
- Ensure you have good data and keep it clean and updated