In this webinar, Chris Fritsch, CRM and marketing technology strategist and consultant to many top Am Law firms; and Stefanie Marrone, a former in-house law firm marketer and now consultant to small and mid-size law firms, will help small- and mid-size firm marketers devise marketing strategies and tactics to market their firms to get a big impact without having to dedicate a big budget.
They will delve further into how to do more with less as well as how to maximize your ROI. They will also explore tech tools to engage with clients, referrals, alumni and recruits using martech and social media tools.
Topics to explore will include how to:
- Use marketing to attract and retain clients and laterals
- Leverage law firm marketing and business development software including CRM and email marketing solutions
- Leverage social media and content marketing for lead generation and brand building
- Choose the right marketing technology and tools
- Ensure you have good data and keep it clean and updated
Register for the June 23 webinar on effective marketing strategies for small- and mid-size law fims.
Watch part 1 of the webinar below.