Your social media bios are others’ first impression of you and your brand.

A professional bio on a social network is an introduction – a foot in the door so your potential audience can evaluate you and decide if they want to get to know you further.

In each of your social media profiles, you have a short amount of space to let viewers know who you are, what you do and what makes you different than your competitors. Be strategic about how every word you use. Especially on Twitter and Instagram where you have a limited character count.

Your social media bio should include all of the following:

  • Who you are
  • Where you work
  • What you do
  • The topics that most interest you
  • Something that makes you memorable
  • How someone can get in touch with you

Think show versus tell. The “show, don’t tell” principle of writing means focusing on what you do, not who you are – and that means action verbs.

Be concise, be original, be targeted. Avoid overused buzzwords (such as “creative,” “innovative,” “expert”) and write copy that really stands out.

Connect your profile to others by using hashtags, tags, and links. On Twitter, tag your company, alma mater and other networks. Use searchable hashtags to represent your passions. Make sure to use words specific to your particular niche (“divorce lawyer” “mediator” “entrepreneur” “forensic accountant”) that will stand out to others who are looking for someone like you.

Keywords should be used liberally in all professional bios. All social media profiles are searchable to some degree, so being specific with words that describe what you do enables you to be found through SEO for what you do.

If you want to create a social media bio that will really stand out, use the information above as a starting point and then add the following – one thing you love to do every day (how you help your target market). Write down who should hire you based on how you can help them. Explain what you do and how it solves the problem of your target market. Going a step further, try this formula:

  • One thing you love to do every day +
  • Your greatest achievement +
  • The person you help +
  • Your solution =
  • Your new bio!

Your bio represents your business and should reflect your brand’s tone of voice. However, you will need to adapt your bio for each of the different social media channels. As you make these edits, make sure your tone of voice stays consistent in each bio. Also, keep in mind that a little humor, especially on certain social media channels, can also help your audience relate to you and your brand.

As always, authenticity is important. So always be yourself. Use the first person to be more approachable. Add elements that highlight your personality such as your interests. Include at least one detail that will make you memorable. In some of my social bios, I note that I am a “proud New Yorker” or a “dog mom” – again, think about who you are and what makes you unique.

Happy bio creating! Please reach out to me with any questions!

Here are 23 tips any brand or individual can use to grow their social media presence on any channel starting today.

  1. Develop a client-centric approach to social media – craft every post with them in mind.
  2. Showcase the human side of your brand
  3. Seek authentic relationships not just followers
  4. Write value-added content that speaks directly to your clients and prospects and in their language
  5. Post regularly and consistently to stay top of mind with your followers
  6. Use visuals to bring each post to life
  7. Develop a hashtag strategy to raise post visibility
  8. Use LinkedIn groups to promote your posts
  9. Create an editorial calendar to plan out future posts
  10. Focus on helping over selling and showing versus telling
  11. Reuse and repurpose your greatest hits
  12. Follow your competitors to find inspiration
  13. Be yourself and tell personal stories to develop a unique voice
  14. Give back and share others’ content
  15. Always write with your clients/customer in mind (success = being client-centric)
  16. Be patient – it takes time to see social media success
  17. Use shortened links to save character count and provide analytics
  18. Optimize your accounts for engagement (use keywords, create strong bios and about sections)
  19. Incorporate paid social into your strategy
  20. Set up a “pod” of people who will like, comment and share your posts
  21. Learn the best times to post and share content.
  22. Ensure your employees know how to share content to tap into their valuable networks. If not set up a training.
  23. Use tools to monitor and track your performance, and refine your content

I would love to hear your thoughts for other tips that have worked for you.

Your professional biography is your opportunity to showcase your work, capabilities and areas of expertise, and what makes you stand out from your competitors.

Many in-house counsel cite lawyer bios as one of THE most important sources of information regarding researching outside lawyers (yes, everyone is Googling you whether you like it or not and your web bio is usually the number one search result of your name). In addition, lawyer bios are among the most visited pages on law firm web sites, further underscoring their importance.

Your bio can serve as an important business development and branding tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.

Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. The new year is a great reason to take a fresh look at your bio and make enhancements to it.

I recently wrote a much longer version of an article on creating a strong, engaging bio for JD Supra, which you can read here. This is an excerpt of that article, which concentrates on the show vs. tell concept, an essential component that many law firm bios are missing. The article also focuses on the idea that all bios should be client-focused and that you should always write for your audience, not your peers. Remember that often, your clients aren’t actually practicing lawyers, and even if they are, the world today isn’t as formal as it used to be (especially as clients are getting younger), so drop the legalese from your vernacular and speak in a more casual tone to your audience. Now let’s get to work!

Continue Reading How to Create a Stronger, Client-Focused Bio to Bring in Business and Strengthen Your Brand

Your professional biography is one of the most important pieces of copy you’ll ever write about yourself.

It’s your opportunity to showcase your work, capabilities and areas of expertise, and what makes you stand out from your competitors.

Many clients cite lawyer bios as one of the most important sources of information regarding researching potential outside counsel (your web bio is usually the first Google search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.

Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused and just poorly written.

You should update your bio at least a couple of times a year and ensure it reflects what you currently do and that it focuses on the work you do for clients.

The summer is a great time to take a fresh look at your bio and enhance it. Here are some quick tips on how to create a stronger, more engaging biography.

  1. Use short, succinct sentences and paragraphs – less is actually much more
  2. Use bulleted lists to break up lists of matters/experience but only include the most important representative matters and write about them in client-centric terms
  3. Organize text with subheadings by industry or area – think about what would make the most sense to the reader
  4. Avoid repetition by mixing up sentence structure
  5. Don’t write in legalese and don’t rehash your resume
  6. Cite specific examples with targeted keywords to enhance SEO
  7. Add examples where you did something that was “first of its kind” or “groundbreaking”
  8. Don’t bore readers with overused phrases, similar sentence construction, clichés (i.e. “depth and breadth” or “deep bench”)
  9. Add articles and speaking engagements to boost subject-matter expertise (but don’t go back to the beginning of time)
  10. Be discreet with awards and honors
  11. Showcase community involvement
  12. Always think client-centric and show vs. tell and you will always be on the right path
  13. Update your bio regularly (at least every six months)
  14. Don’t cut and paste your web bio to your LinkedIn profile – you will look like you have no idea how to use social media
  15. Regularly proofread your bio – nothing is worse than spending all this time creating a great bio just to find out that you have typos in it
  16. Use keywords throughout the bio that truly describe what you do for better SEO-ranking purposes.

Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise, and what makes you stand out from your competitors.

Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (yes, everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.

Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.  

Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. The new year is a great reason to take a fresh look at your bio and make enhancements to it. Now let’s get to work!

Continue Reading How to Write an Engaging, Client-Focused Professional Bio

Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise and what makes you stand out from your competitors.

Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.

Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.

Here are my top tips for creating a strong, engaging bio that concentrates on the client-centric, show vs. tell concept.

Continue Reading Top Tips for Creating a Strong Bio

When I speak at conferences or conduct client trainings, I usually end my presentations with “homework” for attendees. While not actually required, I always suggest that attendees take the time to do these to-do items, because I always want to leave attendees with actionable takeaways they can implement right away to enhance their business and brand.

I know so many of you feel out of sorts right now (that includes me). Our daily routines have been thrown a huge curveball and staying home is our job right now to keep ourselves and others safe against the spread of the coronavirus.

That being said, this is not the time to stop marketing yourself or your firm. In fact, you want to be top of mind, and you can easily do that through the many online channels available to us – with LinkedIn being the most powerful social platform to build professional relationships. The key is to be helpful, non-boastful and to provide value-added content and information.

I am seeing the lines between our personal and professional lives become blurrier by the day as many of us want to be more connected to people in general. This may result in you receiving friend requests on Facebook and follow requests on Instagram from colleagues and clients – it’s up to you how you want to handle these but please always exercise caution with what you post on any social media platform, and stay away from discussing politics and religion.

In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy. Reach out to me with any questions. Continue Reading Simple Things You Can Do to Build Your Brand and Network While Social Distancing

Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, areas of expertise and what makes you stand out from your competitors.

Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (yes, everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.

Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just plain poorly written.

Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. Any down time you have or right before a pitch or a speaking engagement are all great reasons to take a fresh look at your bio and them more engaging and client-focused. Now let’s get to work!  Continue Reading How to Write an Amazing, Engaging & Client-Focused Professional Biography

I was recently asked to provide my top social media tips and priorities for the year as part of the Legal Marketing Association’s 12 Days of Social Media content series (hint: think visually, align social media efforts with business development and lead generation efforts, think about show versus tell in every post you create, promote your firm’s good works using social media to engage with clients, and utilize the power of evergreen content to bolster your editorial calendar).  Continue Reading Top Social Media Tips for the New Year

I recently had the pleasure of speaking at the GroPro 2020 conference in New York City. I presented a session with one of my favorite partners at my firm, Laurie Stanziale, (because she really listens to my advice to enhance her business development efforts!) on how lawyers can maximize every networking event, writing and speaking opportunity, and social media interaction to their advantage.

I’ll be writing a few articles that will delve deeper into the topics we discussed at the conference, but until then, here’s my secret sauce on how to effectively engage with clients, prospects and other key influencers to strengthen your brand and to generate real business.

Continue Reading The Secret Sauce to Effective Social Media Marketing for Law Firms