A lot of professionals approach LinkedIn the way people approach cooking when they don’t really know what they’re doing. They throw random things together, hope something works and then get
Why Most Professionals Struggle With LinkedIn Content and How to Make It Sustainable
One of the biggest misconceptions about LinkedIn is that the people doing well on the platform are constantly coming up with brilliant new ideas every single day. Usually, that’s not
How Mediators Can Use LinkedIn to Build Visibility, Relationships and More Business
A lot of mediators are underutilizing LinkedIn, even though it can be an incredibly effective tool for visibility, relationship building and business development.
Some have profiles that haven’t been updated
Why Leadership Visibility on LinkedIn Matters More Than Ever
One of the biggest misconceptions about LinkedIn is that people only care about company brands. They don’t. People increasingly want to hear directly from leadership. They want perspective, insight and
Why Some People Stand Out on LinkedIn and Others Don’t
I spend a lot of time on LinkedIn, and one thing has become impossible to ignore: a huge amount of content now feels incredibly manufactured.
You can almost feel when
How Lawyers Should Really Be Using LinkedIn for Business Development
For a long time, business development for lawyers has been tied to visible, structured moments. It happens in pitches, in meetings and in conversations that are carefully prepared and often
How Lawyers Can Actually Use LinkedIn to Bring in New Clients
Most lawyers are on LinkedIn, but very few are using it in a way that consistently leads to business.
There’s usually some activity. A post here and there, a profile
The Type of Content That’s Actually Working on LinkedIn Right Now
LinkedIn doesn’t always make it easy to tell what’s actually performing well. Most of the time, people are left guessing, testing things and hoping something sticks. That’s why it’s useful
Why So Many Smart Professionals Are Invisible on LinkedIn
There are many lawyers and professionals doing sophisticated, high-value work whose LinkedIn presence doesn’t reflect that reality. They’re advising on complex matters, managing demanding clients and operating at a high
Forget the Flowers – Fall Back in Love With LinkedIn
Forget chocolates and flowers for Valentine’s Day – if you’re looking for something that actually helps you grow, build meaningful connections and create opportunities, it’s time to give LinkedIn the