A LinkedIn newsletter gives you a place to publish useful content and stay visible with people who are interested in your work. If you’re already writing articles, client alerts or
How AI Search Is Changing Personal Branding and LinkedIn Strategy
For years, I’ve told lawyers and other professionals to Google themselves regularly. You need to know what someone finds when they hear your name from a client, receive a referral
Why a LinkedIn Newsletter Should Be Part of Your LinkedIn Strategy
LinkedIn newsletters are one of the features I recommend all the time, and they’re also one of the features people ask me about the most. Should I start one? What
How Busy Professionals Can Make LinkedIn a Regular Part of Their Business Development Efforts
Most professionals I talk to know they could be getting more from LinkedIn. They want to post more consistently, build a stronger network, stay in touch with clients and referral
How to Give Your LinkedIn Content the Best Chance of Being Seen
You can spend a lot of time writing a LinkedIn post, finding the right image and getting the wording exactly where you want it, only to publish it and have
How Executive Assistants and Legal Secretaries Can Help Lawyers Get More Out of LinkedIn
If you’ve ever asked a lawyer why they aren’t more active on LinkedIn, you’ve probably heard some version of the same answer. “I know I should be doing more, but
Why Private Equity Firms Need a Digital Reputation Strategy: The Growing Role of LinkedIn and AI Visibility
Private equity has always been a relationship business. Firms build reputations over years of working with founders, helping portfolio companies grow, generating returns for investors and developing expertise within particular
The Most Common LinkedIn Questions Business Owners Ask (Answered)
Whether I’m speaking at a conference, leading a workshop or working with clients, I find that many of the same LinkedIn questions come up again and again. Some business owners
Why LinkedIn Should Be Part of Every Private Equity Firm’s Marketing and Business Development Strategy
There’s really no other platform quite like LinkedIn. It gives firms a direct way to stay in front of clients, prospects, referral sources and recruits while showcasing the people, insights
How to Create Content Pillars for LinkedIn (and Why They Make Content So Much Easier)
Every week I talk with professionals who want to become more active on LinkedIn. Some are trying to attract new clients. Others want to strengthen their personal brand, build relationships