Help Your Professionals Become More Visible, Credible and Connected
Many professionals understand that LinkedIn matters. What they often struggle with is how to use it effectively.
They aren’t sure what to post, how to build their network, how to engage with others, how to position themselves online or how to turn their activity into meaningful business development opportunities.
These training programs are designed to help professionals build a stronger presence on LinkedIn while supporting the broader goals of the organization, including business development, recruiting, thought leadership, visibility and relationship building.
Whether your professionals are active on LinkedIn today or starting from scratch, participants will leave with practical strategies and a clear plan for moving forward.
Who This Is For
- Law firms
- Legal recruiting firms
- Accounting firms
- Consulting firms
- Financial services organizations
- Professional services organizations
- Practice groups, industry teams and business development teams
- Partners, associates, recruiters, executives and other client-facing professionals
Training Topics
Programs can be customized based on your organization’s goals and audience. Popular topics include:
LinkedIn Profile Optimization: How to create a profile that clearly communicates experience, credibility and value. Topics include:
- Headlines
- About sections
- Experience descriptions
- Featured sections
- Skills and recommendations
- Profile photos and cover images
Building a Strong Professional Brand: How professionals can become known for specific areas of expertise and build visibility within their industries and networks. Topics include:
- Defining areas of focus
- Thought leadership
- Reputation building
- Consistency and visibility
- Industry positioning
Content Strategy for Busy Professionals: How to create meaningful content without spending hours each week. Topics include:
- Identifying content themes
- Content ideas
- Repurposing content
- Writing posts that generate engagement
- Creating a sustainable content plan
Networking and Relationship Building: How to build and strengthen professional relationships on LinkedIn. Topics include:
- Connection strategies
- Engaging with clients and prospects
- Using LinkedIn to stay top of mind
- Strengthening referral networks
- Following up effectively
LinkedIn for Business Development: Practical ways professionals can use LinkedIn to support business development efforts. Topics include:
- Researching prospects
- Identifying opportunities
- Staying visible with clients
- Building credibility
- Creating conversations that lead to business opportunities
LinkedIn for Recruiters and Talent Professionals: Strategies for increasing visibility, building trust and attracting both clients and candidates. Topics include:
- Personal branding
- Thought leadership
- Content strategy
- Relationship building
- Company visibility
Company Page Strategy: How organizations can strengthen their presence on LinkedIn and encourage employee participation. Topics include:
- Company page optimization
- Content planning
- Employee advocacy
- Visibility strategies
- Recruiting and brand awareness
AI, Search and Professional Visibility: How AI and search tools are changing the way professionals are discovered online. Topics include:
- AI search visibility
- Digital reputation
- Content discoverability
- Building a stronger online presence
Program Formats: Programs can be delivered in a variety of formats, including:
- Keynote presentations
- Conference sessions
- Workshops
- Lunch-and-learns
- Practice group training
- Team training programs
- Multi-session cohorts
- Executive coaching
- Ongoing advisory engagements
About Stefanie Marrone
Stefanie Marrone is a legal marketing and business development professional, consultant, speaker and LinkedIn strategist (with 41K followers) who works with law firms, recruiting firms and professional services organizations on visibility, thought leadership, business development and personal branding initiatives. She has worked with organizations of all sizes and regularly speaks on LinkedIn strategy, content creation, networking, business development and professional visibility.
Let’s Talk
Interested in bringing LinkedIn and visibility training to your organization? Contact Stefanie Marrone to discuss a customized program tailored to your team’s goals and needs.