Stefanie Marrone helps B2B companies and business professionals effectively tell their stories and find their unique voices and more effectively engage with clients, prospects and other important target audiences (employees, media, recruits, alumni, etc.).
Stefanie has worked at a broad range of mostly Big Law, top-tier firms over her nearly 20-year legal marketing career, she has also worked in the mid-size firm area and with small boutique firms and solo practitioners, which has given her a valuable additional perspective on the legal industry.
These firms include Sullivan & Cromwell, Paul Weiss Rifkind Wharton & Garrison, Morrison & Forester, Proskauer, Mayer Brown and McKee Nelson (which is now part of Morgan Lewis) and Tarter Krinsky & Drogin. At each of these firms, she developed and executed revenue generating, business development, internal and external communications strategies, branding and multi-channel content marketing/thought leadership campaigns on a firmwide, practice, industry and lawyer level that had a real impact.
Knowing that so many B2B companies – especially law firms – are just scratching the surface when it comes to how they use their content and social media, she is passionate about helping organizations and their employees effectively utilize social platforms for business development, revenue generation and visibility opportunities.
A former journalist, Stefanie is passionate about writing about issues facing legal marketers today. In addition to writing on this blog, you can follow her articles on JD Supra. She is a frequent conference and webinar speaker on social media and marketing related topics, and loves to meet new people through these opportunities. A lifelong New Yorker, Stefanie didn’t go very far from home for her education. She holds a master of science in strategic communications from Columbia University (which she completed while working full-time – it took her five years to do it – and she’s really proud of it) and a bachelor’s degree in history and art history from New York University.
Giving back to the industry that has given her so much is very important to Stefanie. She has served in several local, regional and national Legal Marketing Association volunteer roles. She served a two-year term as secretary of the LMA’s Northeast Region, she’s currently the co-chair of the 2019 LMA Northeast Regional Conference, which will be held in NYC on November 14 and 15.
In addition to working in-house, she also consults for law firms, individual lawyers from firms of all sizes and a wide range of professional service firms.
Stefanie lives in Manhattan with her French bulldog Charlie.