Stefanie Marrone advises law firms, professional services firms, legal service providers, B2B companies, professional associations and individual professionals on business development, marketing, personal branding, content strategy and social media. She works with clients to strengthen relationships, generate new business, increase visibility and build brands that support their larger business goals.

What sets Stefanie apart is that she understands marketing and business development from several perspectives. She spent much of her career working inside leading law firms, where she worked closely with firm leaders, partners, practice and industry groups and individual lawyers on client development, business development, communications, branding, thought leadership and market positioning. She understands how law firms operate, how lawyers develop business and what it takes to get ideas implemented.

She also knows firsthand what it takes to build a business because she built one herself. Stefanie created her consulting business from the ground up, developing her own brand, building a large professional network, finding and winning clients, generating referrals, creating content, developing new services and turning relationships and visibility into revenue. She has experienced the same things she talks to her clients about every day: figuring out where business will come from, staying top of mind with the right people, following up, asking for work, differentiating yourself in a crowded market and consistently creating new opportunities.

That experience is a big part of how Stefanie approaches marketing and business development. Her advice comes from actually doing the work herself. She knows how to help professionals market themselves and develop business because she has used these strategies to build her own business, and she understands how to adapt them for people who may have very different personalities, practices, networks and comfort levels.

Stefanie has worked with organizations ranging from global law firms to midsize and boutique firms, solo practitioners, legal service providers and other professional services businesses. Her work spans business development strategy and coaching, client development, personal branding, LinkedIn and social media strategy, content marketing, thought leadership, email marketing, alumni relations, events, communications and other initiatives that help professionals and organizations grow.

She is particularly known for helping lawyers and other professionals use LinkedIn, content and their existing networks more strategically. She helps clients identify the people they want to reach, determine what they want to be known for and create a consistent presence that keeps them visible to clients, prospects, referral sources and other important contacts.

At the center of Stefanie’s approach is a strong belief in the power of relationships. Her work helps clients use their experience, networks, content and visibility to stay connected with the people who matter to their businesses and create more opportunities for relationships to turn into work.

A former journalist, Stefanie often writes about issues facing lawyers and legal marketers today. She is also a frequent conference and webinar speaker on social media and marketing-related topics. You can watch her presentations on YouTube.

A lifelong New Yorker, Stefanie didn’t go far from home for her education. She holds a master of science in strategic communications from Columbia University (which she completed at night while working full-time at Sullcrom) and a bachelor’s degree, cum laude, in history and art history from New York University.

Stefanie consults for law firms, individual lawyers from firms of all sizes and a wide range of professional service firms, including accounting and recruiting firms. Her services include:

  • Marketing and business development strategy development (on a firmwide, practice and individual level)
  • Outsourced CMO/marketing director support for small and mid-sized firms – she will help you run your marketing efforts without paying for a full-time employee
  • Social media consulting – she will help you use social media to actually bring in new clients and retain your existing ones as well as boost your visibility and brand recognition
  • Social media training (for groups, one on one and firmwide) – optimization of individual LinkedIn profiles and company pages
  • Content marketing and thought leadership consulting, strategy and development
  • Lead generation and business development support

Stefanie lives in New York City with her French bulldogs Lucy and Scarlett, who serve as her company’s CFOs (Chief Frenchie Officers), which translates to snoring next to her desk and occasionally barking at the front door.

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Fractional CMO and Outsourced Marketing Services

Stefanie serves as a fractional CMO and senior marketing and business development advisor for firms that want experienced strategic leadership without adding a full-time senior executive. She can work alongside an existing marketing team or serve as an outsourced marketing resource, becoming an extension of the firm and working directly with leadership and lawyers. Services include:

  • Develop and oversee firmwide marketing and business development strategy
  • Identify growth opportunities and translate them into actionable initiatives
  • Direct internal and external marketing resources, vendors and projects
  • Advise firm leadership, practice leaders and individual lawyers on marketing and business development priorities
  • Develop strategies to strengthen the firm’s brand, visibility, client relationships and business development efforts
  • Evaluate existing marketing activities and determine where time and resources can have the greatest impact
  • Provide hands-on execution and project management to keep initiatives moving

Social Media, LinkedIn and Content Strategy

Stefanie helps firms and professionals use LinkedIn, social media and content to build their brands, stay top of mind with their networks and support business development. Services include:

  • Develop LinkedIn and social media strategies for firms and individual professionals
  • Create editorial calendars and ongoing content plans
  • Write, edit and repurpose social media posts, articles, newsletters and other content
  • Develop thought leadership campaigns around lawyers, practices and industries
  • Coach lawyers and professionals on using LinkedIn for networking, relationship building and business development
  • Build LinkedIn newsletters and other recurring content series
  • Develop strategies for extending the life and reach of existing content
  • Analyze content performance and use the results to guide future strategy
  • Integrate social media with broader business development, content, PR and email marketing efforts

Business and Client Development

Stefanie works with firms, practices and individual professionals to turn relationships, networks and market opportunities into business. Services include:

  • Develop firm, practice group and individual business development plans
  • Provide one-on-one business development coaching and group training
  • Identify target clients, prospects, referral sources and relationship opportunities
  • Develop strategies for strengthening existing client relationships and expanding work
  • Help professionals strategically build and activate their networks
  • Develop pitch, proposal and follow-up strategies
  • Identify speaking, writing, conference and other visibility opportunities that support business development goals
  • Advise on lateral growth, recruiting and integration
  • Develop and strengthen alumni programs as sources of relationships, referrals, clients and talent
  • Help firms and lawyers connect marketing activities to larger client development and revenue goals

Marketing Communications and Thought Leadership

Stefanie develops content and communications programs that help firms and professionals demonstrate their experience, increase visibility and stay connected with the audiences that matter to them. Services include:

  • Develop thought leadership and content strategies
  • Create articles, blog posts, newsletters, client communications and other written content
  • Launch and develop blogs, podcasts, webinars, video series and newsletters
  • Develop public relations and media strategies
  • Create email marketing and CRM programs
  • Develop lawyer bios, practice descriptions and other website content
  • Create recruiting, lateral, diversity, pro bono and culture-related content
  • Develop legal directory and award submission strategies
  • Create internal communications programs and leadership messaging
  • Repurpose existing content across social media, email, video and other channels

Stefanie brings both in-house law firm experience and the perspective of someone who built her own business from the ground up. Her approach connects marketing, business development, relationships and visibility so that these efforts work together to help firms and professionals grow.

Working with me

This is a sampling of the kinds of things I can do and can be customized for your organization, contact me to learn more. I provide a detailed onboarding process to make working with me seamless and easy.

Connect with me on LinkedIn,  Threads, YouTube, Instagram, sign up for my email list and follow my blog. Obtain a copy of my LinkedIn Secrets guide. Sign up for my LinkedIn Mastermind.