Stefanie Marrone helps B2B companies and business professionals effectively tell their stories and find their unique voices and more effectively engage with clients, prospects and other important target audiences (employees, media, recruits, alumni, etc.).
She currently leads the business development, marketing and communications functions at Tarter Krinsky & Drogin, a growing, entrepreneurial, full-service 80 lawyer mid-size firm in New York City. She joined TKD after working in Big Law for many years.
Stefanie has worked at a broad range of mostly Big Law, top-tier firms over her nearly 20-year legal marketing career, which has given her a valuable perspective on the legal industry
These firms include Sullivan & Cromwell, Paul Weiss Rifkind Wharton & Garrison, Morrison & Forester, Proskauer, Mayer Brown and McKee Nelson (which is now part of Morgan Lewis). At each of these firms, she developed and executed revenue generating, business development, internal and external communications strategies, branding and multi-channel content marketing and thought leadership campaigns on a firmwide, practice, industry and lawyer level that had a real impact.
Knowing that so many B2B companies – especially law firms – are just scratching the surface when it comes to how they use their content and social media, she is passionate about helping organizations and their employees effectively utilize social platforms for business development, revenue generation and visibility opportunities. She found her niche in content and social media.
A former journalist, Stefanie is passionate about writing about issues facing legal marketers today. In addition to writing on this blog, you can follow her articles on JD Supra. She is a frequent conference and webinar speaker on social media and marketing related topics, and loves to meet new people through these opportunities. Stefanie holds a master of science in strategic communications from Columbia University and a bachelor’s degree in history and art history from New York University, cum laude (woo hoo!).
Giving back to the industry that has given her so much is very important to Stefanie. She has served in several local, regional and now national Legal Marketing Association volunteer roles. She recently wrapped up a two-year term as secretary of the LMA’s Northeast Region, she’s currently the co-chair of the 2019 LMA Northeast Regional Conference. You can also often find her living out her secret dream of being Oprah when she gets to be an on-air commentator and Facebook Live reporter for the Legal Marketing Association.
Stefanie lives in Manhattan with her French bulldog Charlie (who often takes her for walks).