If you missed my webinar on how to use hashtags on LinkedIn, here’s a recap of the key points, as well as the top hashtags in the legal industry, legal recruiting, diversity and legal marketing areas.
(Remember the more followers a hashtag has doesn’t necessarily mean the better the hashtag – you don’t want your
Many people and companies take the time to create a post for social media and then they never use it again – I call this “one and done.” This is a mistake because most of your followers will never see that post (based on LinkedIn’s algorithm) and even those who do won’t remember it even
Here’s an important way to help your LinkedIn profile become more discoverable on Google – LinkedIn SEO.
LinkedIn SEO is handled the same way you would apply SEO to your website. You can strategically integrate keywords throughout your LinkedIn profile to enhance your chances of the algorithm finding your profile and ranking your content at
Did you know that you can now create LinkedIn posts up to 3000 characters versus 1300?
But remember that longer isn’t always better.
There are four types of LinkedIn posts available to users in the main LinkedIn home page: text, image, video and document – with each of them you can now add up to
I’ve been a big fan of Shari Belitz on LinkedIn over the pandemic. Her posts are eye catching and different for starters. Her engagement is high – she regularly uses song lyrics in her posts, colorful visuals and timely topics to liven up the topic of litigation consulting services. (You can follow her hashtag #clearasabelitz).
June is Pride Month, which offers companies an opportunity to celebrate, show support and raise awareness of LGBTQIA+ rights on their social media channels.
Businesses of all kinds and sizes can get involved, raise awareness and give back for Pride Month regardless of their budget or reach.
While Pride is most definitely a celebration, a successful Pride campaign should have education and awareness at its core.
Celebrating Pride and showing your support for the LGBTQIA+ community is not a trend— and it shouldn’t be treated as such. If you’re simply posting rainbow branded imagery or tweeting to “get in” on the important conversations happening this month, you’re likely being disrespectful. Make sure your company can really walk the walk.
Here’s how to create and implement an impactful and genuine Pride Month social media campaign at your company.
Hashtags on LinkedIn can help you discover topics and interests most relevant to you, and give you the opportunity to engage with them.
All hashtags start with a # sign, followed by a keyword or phrase. Some examples of hashtags include: #SocialMedia or #LawFirmRecruiting.
When you create an update to share with your network from
If you find yourself struggling for what to post on your LinkedIn Company Page and how to boost engagement and how to get more followers for your page, I have some ideas for any size company – especially smaller and mid-size law firms.
Every organization has many assets that can repurposed as social media content.
Remember that we all start from scratch when it comes to building our social media presence, our business and our brand. Me included.
It’s never been more important to be on social media for branding and business development than of us today. The world is forever changed after the pandemic. We will be using social
For over 20 years, Edie Reinhardt has worked with professional service firms to increase their name recognition, position themselves as industry experts and stand out from the competition. In particular, she specializes in helping law and accounting firms market and grow their business.
Prior to starting her business, she practiced law at a mid-sized law firm and worked in editorial, marketing and business development roles within professional media companies. Learn more about her in this Women Who Wow profile.