A lawyer shares an article on LinkedIn, gets a handful of likes and decides it didn’t do much. Meanwhile, a former client reads it, forwards it to a colleague and
How to Stay in Touch With Your Network When You’re Busy
You meet someone at a conference and have a great conversation. You connect on LinkedIn, exchange a few messages and fully intend to stay in touch. Then you get busy
How to Help Clients Find You Through AI Search
You could be exactly the right person for an opportunity and still be hard to find online. Maybe your bio hasn’t been updated in a few years, your LinkedIn profile
How to Start Using LinkedIn to Build Your Brand and Business
Many professionals want to do more on LinkedIn but get stuck before they begin. They’re unsure what to post, feel uncomfortable talking about their work or worry about adding another
LinkedIn Nightmares: 15 Scary Mistakes That Could Be Haunting Your Professional Brand (and What to Do Instead)
October is here, Halloween decorations are everywhere and I’ve been thinking about something else that can be pretty scary: the mistakes people make on LinkedIn without realizing how much they’re
Your Fourth Quarter LinkedIn Content Plan: 40 Ideas for the Rest of the Year
By the time October rolls around, many professionals are thinking about everything they still need to accomplish before the end of the year. There are client projects to finish, business
How to Build a Social Media Strategy That Drives Business Results
How to Create a Social Media Strategy That Actually Supports Your Business
A lot of businesses and professionals spend significant time on social media without having a clear plan for
How to Use a LinkedIn Newsletter to Grow Your Email List
A LinkedIn newsletter gives you a place to publish useful content and stay visible with people who are interested in your work. If you’re already writing articles, client alerts or
What to Post on Social Media in January: New Year, Fresh Ideas and Business Development Opportunities
January is a natural time to reconnect with your network, share what you’re working on and think about how you want to approach the year ahead. People are returning from
What to Post on Social Media in December – Holiday, Year-End and New Year Content Ideas
December gives you so many different directions for your social media content. You have the holidays, year-end celebrations, giving, gratitude, time with family and friends and a natural opportunity to