Do you want to know the real keys to success on LinkedIn?

It’s about shifting to a client-centric mindset in all you do.

It’s about making your posts about your audience and helping them. It’s not about posting ME-centric content that touts your successes.

  1. Real success happens on LinkedIn when you start building relationships, telling

Law firm alumni are among the most important referral, new business and recruiting sources as well as brand ambassadors. Law firms of all sizes have alumni – yet many firms aren’t yet investing in creating an alumni relations program. Here’s why and how you should.

My very first law firm job was running the alumni

Happy first day of fall! Here are 10 things you should do this fall to build your business and brand – all of which can be done by any business professional at any level.

  1. Google yourself and set up Google Alerts for your top clients and prospects
  2. Reevaluate your business’ goals for the year and

I recently had the opportunity to be a guest on Reputation Ink’s Spill the Ink podcast. I had a great time talking to host Michelle King about all things LinkedIn – my favorite topic!

As we discussed, a strong social media presence can not only make your firm more approachable, but it can open

It was recently discovered that job postings on LinkedIn aren’t as secure as you might expect.

Anyone with a LinkedIn profile can anonymously create a job posting for nearly any small or medium-sized organization.

The person creating the post does not have to prove whether or not they are associated with that organization. This means

My first law firm job 20 years ago was overseeing the alumni relations program at Paul, Weiss, Rifkind, Wharton & Garrison. Back then we had a hard copy alumni contact directory and held a fancy alumni networking event once per year.

We also built one of the first law firm alumni microsites – it was

Here are three things you should do on LinkedIn today to build your brand, network and business – focus on these fundamentals today to strengthen your profile and presence in no time.

They include:

  1. Update your personal headline – use descriptive, searchable terms to highlight your strengths. Your headline comes up prominently in Google searches

I recently had the opportunity to join Michelle King on Reputation Ink’s Spill the Ink podcast to talk about my favorite topic – LinkedIn. We discussed:

  • How I built my brand on LinkedIn and tips for others to build a strong online personal brand
  • Why lawyers should care about their social media presence
  • The

One of the most powerful elements to a law firm website are bio photos/headshots.

Strong photos are an easy way to connect with prospective clients, but many law firms don’t update their lawyers’ photos or have consistent photos.

It is essential to get new photos taken every few years. When potential clients visit your site,

Today I noticed that I had a cool new LinkedIn feature – the ability to view paywall articles from various online news publishers with my LinkedIn Premium account.

You can see the prompt that I got here when I clicked on an interesting Fast Company article in my news feed that a connection posted.

LinkedIn