I used to have no idea what I was doing on LinkedIn. I would post random motivational quotes or an interesting article or something I wrote and get very little engagement and not know why.
But now I know why. I was focusing too much on myself. And I wasn’t putting myself in my followers
The way you format your LinkedIn posts is just as important as what you say.
You have just 1300 characters to get the attention of your audience so use them wisely!
For example, don’t write long, dense paragraphs. People skim content especially online.
Instead, break up your information into short paragraphs like this.
Use paragraph
While social distancing has made it more challenging to build relationships that will turn into referrals and new clients, it is more than easy to do so, thanks to social media, particularly LinkedIn.
LinkedIn enables you to stay top of mind, showcase your expertise and reconnect with your professional network.
Here are some tips for
I see so many large law firms and every size firm in between – as well as individuals – not using hashtags at all or not using them correctly. This is likely why your posts don’t have many likes and why the same people like your posts over and over.
Hashtags amplify the reach of
Here are some ideas that you can implement to increase the visibility and the power of your social media posts and presence.
Did you know that there’s absolutely no way for every single person who is a connection of yours on LinkedIn to see every single post of yours.
In fact the odds are against you that they will see your posts. That’s because of the time of day that they are on LinkedIn, when you post,
I haven’t done a webinar in while so please join me on February 23 at 1pm for a webinar on how to build your brand and business while social distancing. You’ll learn:
You don’t need a big budget or a big team to have a successful social media strategy at a law firm. In fact, I see so many big law firms with lots of followers on their social channels that aren’t maximizing their social media presences. Being successful on social media today in professional services takes
I love LinkedIn for so many reasons – one of which is that I’ve gotten to know some great people and learned so much from individuals who I wouldn’t have met otherwise.
One such person is Frank Ramos.
One day a post of Frank’s that one of my connections liked came up in my
Being a small or mid-size law firm doesn’t put you at a disadvantage when it comes to marketing or social media. It just means you have to be a bit more creative with the assets you have because you have fewer pieces of content and news items to promote on social media.
There are advantages