It’s so important today to have a strong LinkedIn company page and consistent presence on the platform. Why? Because your clients and prospects are using the platform to conduct due diligence on you and your firm. Your LinkedIn profile is the first or second result that appears when someone searches your name on search engines.

I’m often asked how to develop a successful social media strategy, and it’s a lot easier than you think it is. Firms of all sizes and budgets can do it if they are resourceful and creative.

Here are some ideas on how to use social media for revenue generation and lead generation.

  1. Define your target

Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn profile URL.

Why? Having one will enable you to use your LinkedIn profile as a branding and lead generation tool.

Your default LinkedIn URL is long and full of numbers and other characters, which is not very user

Happy one-year anniversary to the Social Media Butterfly blog! 

One day in late 2018 the amazing Kevin O’Keefe contacted me to ask me if I wanted a blog hosted by LexBlog, Inc. He said he enjoyed reading my articles and LinkedIn posts and thought that others might also be interested in my thoughts. He truly

Earlier this week I conducted a training (at lunch – lawyers tend to come when you feed them) for one of my law firm clients on how to effectively use LinkedIn to bring in new business and strengthen the brands of the firm and its lawyers. I tailor each presentation to the particular firm and

A great way to cultivate relationships is by becoming active in bar associations and key groups in your practice area or industry. 

Join a committee or take on a volunteer role. This type of work can help you become more visible in the field and lead to introductions and connections who can become clients or

At the core of why you should post content to your LinkedIn feed and company page is so that your target audience sees it (brand recognition), thinks positively of you (establishment of subject-matter expertise) and ultimately contacts you for a new opportunity (lead generation).

I’m often asked what the best times are to post on

A good professional headshot is a must on your LinkedIn profile today.

Your profile picture is the first impression that people have of you, it shows up in searches and in Google, and it enables you to connect with others and visually convey your personal brand.

Supporting the idea that a LinkedIn photo is a

Hey lawyer friends – join me on March 22 for a New York City Bar Association evening program on “How to Use LinkedIn for Lead Generation and Client Retention” from 6pm to 8:30pm (which includes a reception to network with other solo practitioners and small law firm peers). You don’t have to be a member