It’s a challenging time for everyone in terms of generating new business right now for everyone. Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with the world being in such flux.
If you are a senior associate or junior partner who has lost momentum on building
Yesterday I had the pleasure of giving a presentation on how to market yourself and build your brand during the time of social distancing, which focused a lot on LinkedIn, to the NALSC (National Association of Legal Search Consultants).
There are a lot of enhancements to LinkedIn company and personal pages that recruiters should use
What if I told you that there was a cool visual way to view and then request new connections to your LinkedIn network and it was so easy that all you had to do was to hold up your smartphone and scan a QR code?
Well, it exists – pretty exciting, right? (it’s a relatively new feature that was introduced in June 2018) and many people don’t know about it, because LinkedIn doesn’t always do a great job of letting its users know when it makes enhancements to its platform. Take full advantage of this nifty tool and impress the lawyers with whom you work and your colleagues.
Continue Reading Why You Should Add Your Personal LinkedIn QR Code to Every Presentation, Pitch and Marketing Material
LinkedIn introduced the ability for its users to create polls, which can be quite handy if you are trying to gauge the opinions of others in your network on a various topic. It can also help to initiate conversations and keep you top of mind. Here’s how to do it (PS – it’s super easy
I wanted to dedicate a post to a newish LinkedIn feature that enables the platform’s users to spotlight other members of their LinkedIn network by sharing someone’s profile with their LinkedIn connections. You can also share your own profile to your network.
You can share your profile with any of your 1st-degree connections and coworkers
While quality is always better than quantity when it comes to the number of LinkedIn connections you have, most business professionals who use LinkedIn can increase the number of connections they have on the platform.
LinkedIn is a great place to network with other professionals who could become business partners, referral sources, clients or even
Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn profile URL.
Until you create your customized LinkedIn profile URL, your LinkedIn profile is going to have a suboptimal URL attached to it, full of numbers and letters, which is not very user friendly or easily shared with
I wanted to discuss an issue that keeps coming up for my clients that may also be happening for some of you. This involves when someone from a company has administrative rights to a LinkedIn company page who no longer works at their company and that former employee is the only administrator of the page.
Last week, I presented a virtual CLE program for Perrin Conferences with Amster Rothstein & Ebenstein LLP partner Charley Macedo on “Social Media Best Practices to Help Build Your Personal Brand and Your Business.”
In the program, Charley and I explored the growing importance of social media and how to use it to
This is not the year to take a break from marketing during the summer.
Even under the best circumstances, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals. This is the time to focus on your ongoing business development and branding efforts.