Private equity has always been a relationship business. Firms build reputations over years of working with founders, helping portfolio companies grow, generating returns for investors and developing expertise within particular
How to Become Known for Something: Why Consistent Content Builds Your Reputation
Over the years, I’ve become closely associated with LinkedIn. People sometimes assume there was one thing that made that happen, but there really wasn’t. It came from consistently writing, speaking
The Most Common LinkedIn Questions Business Owners Ask (Answered)
Whether I’m speaking at a conference, leading a workshop or working with clients, I find that many of the same LinkedIn questions come up again and again. Some business owners
Why LinkedIn Should Be Part of Every Private Equity Firm’s Marketing and Business Development Strategy
There’s really no other platform quite like LinkedIn. It gives firms a direct way to stay in front of clients, prospects, referral sources and recruits while showcasing the people, insights
How to Create Content Pillars for LinkedIn (and Why They Make Content So Much Easier)
Every week I talk with professionals who want to become more active on LinkedIn. Some are trying to attract new clients. Others want to strengthen their personal brand, build relationships
The Complete Guide to Writing a Strong LinkedIn Headline
When people think about improving their LinkedIn profile, they often focus on the sections that require the most effort. They update their experience, rewrite their About section, add new accomplishments
How Private Equity Firms Can Get More Value from LinkedIn
Spend a few minutes looking at the LinkedIn pages of private equity firms and you’ll see many of the same types of posts. Deal announcements. Exits. Fundraising news. Portfolio company
How to Write a LinkedIn Headline That Improves Visibility, Searchability and Personal Branding
One of the first things I look at when I review someone’s LinkedIn profile is their headline. It’s also one of the sections that’s most frequently underutilized.
Many people use
How Private Equity Lawyers Can Get More Value from LinkedIn
Private equity lawyers spend their careers building relationships, developing industry knowledge and earning the trust of clients, investors and referral sources. They spend their days talking with sponsors, founders, management
The Private Equity Firm’s LinkedIn Checklist: A Practical Guide to Building a Stronger Brand and Supporting Business Development
When I review the LinkedIn presence of private equity firms, I’m often surprised by how little of their expertise is visible online.
These firms spend their days evaluating companies