If you’re a law firm marketer or business development professional, you’re probably already using LinkedIn. But are you actually using Sales Navigator in a way that helps you find leads
What Really Works on LinkedIn (And What Doesn’t)
I was recently invited to join LinkedIn’s Mastermind program — a behind-the-scenes training for a small group of the platform’s top creators. We heard directly from LinkedIn’s team about how the platform really works, what drives visibility and how to create content that performs without turning it into a full-time job.
What I Learned from LinkedIn’s Mastermind Program (and How You Can Apply It Too)
I was honored (and excited) to be invited to LinkedIn’s mastermind class, an invite-only training program for select professionals who are active on the platform. It was filled with behind-the-scenes
How to Turn LinkedIn into a Smarter Business Development Tool
LinkedIn has been one of the most effective tools I’ve used and taught others to use to build relationships, grow visibility and bring in business. But many professionals still treat it like an online résumé instead of using it as a platform for connection and opportunity.
The LinkedIn Feature You’re Probably Not Using But Should Be
There are so many hidden features on LinkedIn that even power users miss. One of my favorites is something most people completely overlook: the list of people who are following
25 LinkedIn Mistakes Professionals Still Make and How to Avoid Them
There’s no shortage of advice on how to use LinkedIn but knowing what not to do is just as important. After years of helping professionals use LinkedIn more effectively, I’ve seen the good, the bad and everything in between. What surprises me most is how often smart, successful people make small but avoidable mistakes that chip away at their visibility and credibility.
How to Build Quiet Confidence on LinkedIn and Why It Matters More Than Ever
One of the most underrated strategies for long-term success on LinkedIn and in your career is confidence. Not the flashy kind. Not the kind that demands attention. But the steady kind. The kind that comes from believing in your own value, even when the room is quiet. Even when the algorithm is quiet. If you’ve ever felt invisible on LinkedIn, or unsure if your posts matter, this is for you.
Stop Waiting for Referrals: How to Build a Pipeline That Keeps Work Coming
In a busy law practice, it’s easy to stay focused on today. The matters on your desk, the filings that need to get done, the client calls that fill your calendar. But the lawyers who consistently build thriving books of business know something others often overlook: relationships take time and the business development pipeline needs constant attention.
Why Personal Branding Matters More Than Ever
In a world where your next job, client or opportunity might come through a Google search or a LinkedIn profile visit, personal branding has never been more important. Personal branding isn’t about being an influencer. It’s not about selfies or follower counts. It’s about visibility, credibility and consistency.
How to Build Your Credibility and Influence on LinkedIn
Let’s be honest, LinkedIn can feel overwhelming. There’s pressure to post regularly, say something insightful and somehow stand out in a sea of professionals all trying to do the same