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How to Ensure Your Social Media Efforts Don’t Lag Behind Your Competitors

By Stefanie M. Marrone on February 16, 2023
Posted in Branding, Business Development, Career Development, Client Development, LinkedIn, Personal Branding, Personal Development, Social Media
How to ensure you don't go extinct

Does it feel like your social media efforts are lagging behind, like you’re in the prehistoric area roaming around with the dinosaurs?

Last weekend I went to the American Museum…

15 Reasons Why I Love LinkedIn

By Stefanie M. Marrone on February 14, 2023
Posted in LinkedIn, Personal Branding, Social Media
15 Reasons Why I Love LinkedIn

In honor of Valentine’s Day, here are 15 reasons why I love LinkedIn (and why you should too!).

PS – your success on LinkedIn is totally up to you –…

How Companies Can Create Effective Valentine’s Day Social Media Content

By Stefanie M. Marrone on February 13, 2023
Posted in LinkedIn, Social Media
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Valentine’s Day is almost here, and I have some ideas for how law firms, B2B companies and business professionals can create content to mark the day.

Valentine’s Day isn’t just…

Eight Ways to Make Sure Your Marketing Efforts Don’t Feel Like Groundhog Day

By Stefanie M. Marrone on February 2, 2023
Posted in Business Development, Client Development, Law firms, Legal marketing, LinkedIn, Personal Branding
Make Sure Your Marketing Efforts Don't Feel Like Groundhog Day

Well, it’s Groundhog Day… again and Punxsutawney Phil has spoken: Six more weeks of winter await us.

Groundhog Day comes from a German legend that if a furry rodent sees…

The Secret Sauce to Go Viral on LinkedIn

By Stefanie M. Marrone on February 1, 2023
Posted in LinkedIn, Social Media
How to go viral on Linkedin

Going viral on LinkedIn doesn’t happen often but it can. Going viral on LinkedIn is a combination of creating value-added content, regularly posting, having a content strategy, being engaged…

The Importance of Incorporating Video and Selfies in Your Social Media Strategy

By Stefanie M. Marrone on January 24, 2023
Posted in Branding, Client Development, Instagram, LinkedIn, Personal Branding, Social Media
The Importance of Showing Up on Social Media

Showing up as yourself on social media in videos and photos is not easy. Trust me. But it works. Because people want to do business with other people.

Effective…

How to Build a Strong LinkedIn Personal Brand

By Stefanie M. Marrone on January 18, 2023
Posted in LinkedIn, Personal Branding, Social Media
How to build a strong personal brand on social

When is the right time to make LinkedIn part of your personal branding and marketing strategy? Yesterday. But the next best time is today or this week.

And it’s never…

How to How to Turn Your Tweets Into LinkedIn and Instagram Social Media Graphic Posts

By Stefanie M. Marrone on January 17, 2023
Posted in Content Marketing, Evergreen Content, Instagram, LinkedIn, Personal Branding, Social Media
Twitter Card Social Media Idea

Here’s an easy social media tip – turn your tweets into custom social media posts for LinkedIn and Instagram to stand out and repurpose your content.

Repurposing content is a…

The Secrets to Creating Better LinkedIn Company Page Posts

By Stefanie M. Marrone on January 11, 2023
Posted in Law firms, Legal marketing, LinkedIn, Social Media
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Most companies and law firms are posting the wrong content on their LinkedIn company pages and that’s why their engagement is so poor.

Your LinkedIn company page is so important…

How to More Effectively Reuse and Repurpose Your Existing Content Resources

By Stefanie M. Marrone on December 27, 2022
Posted in Content Marketing, LinkedIn, Marketing, Social Media
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Here’s an idea – why should you reinvent the content wheel when you don’t have to? Especially when time is money.

I have so much content in my archives and…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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