In today’s saturated and competitive legal market, it’s just not enough to be the very best at what you do, sitting behind your desk churning out work day in day out, to keep bringing in new business and to stay top of mind with clients, prospects and referrals.
Your competitors are likely doing more, and
An important part of your social media strategy should be to always post a visual with a piece of content. Why? Because it brings social posts to life and helps content better engage with your target audiences.
Including images in your posts (remember to also include your logo!) makes your content (and your firm) more
LinkedIn is now offering a new feature on a rolling basis to its users – photo tagging (or mentions as some call it).
I noticed that I had the ability to do it today for the very first time and it was very exciting, making me a true LinkedIn geek.
Tagging people in LinkedIn photos (on both an individual and company level) encourages more engagement with your images and content. It also is the norm on other social media platforms, such as Facebook, Twitter and Instagram. It helps to to make your content more powerful because posts with images do better than those without and by tagging key individuals in those posts, you’ll have higher engagement on those posts.
When you tag someone in a photo on LinkedIn (to do it, just use the @ sign and type in their name – you can see an example of a completed post on the right), they will receive a notification (in the notification section and/or via email depending on their settings) that you added them and this tagged photo becomes linked with the associated user’s LinkedIn profile. Viewers can click on the connection’s name to navigate to their profile. You can tag up to 30 people per photo (wow!).
Some helpful facts about photo tagging on LinkedIn:
I’m back from the 2019 Legal Marketing Association Annual Conference in Atlanta where I presented a workshop and was a one of the LMA Facebook Live correspondents (you can watch the videos on the LMA International Facebook page), and I have so much to share and report back to y’all about (yes, I picked
It’s great to have a large number of connections on LinkedIn, but if the relationship never leaves the site, what’s the point? Create connections that matter, remember to always focus on the quality of the relationships – not the quantity!
Here are five tips on how to easily turn online connections into offline business:
Lately, I’ve been receiving a lot of LinkedIn requests from people I don’t know, which I don’t accept, because, well I don’t know them and they’re usually trying to pitch something to me. But one caught my eye because his name was listed so unconventionally.
DRUM ROLL – he included a grape emoji before and
Today, networking online is just as important as networking in person. And in the professional world, LinkedIn continues to be the most important social media channel for business development. It enables you to quickly build and grow relationships, strengthen your brand and stay top of mind with key individuals in your professional network regardless of where they live. LinkedIn also gives you a treasure trove of valuable competitive intelligence, which can help you gain a serious advantage over your competitors.
I know that many of you have LinkedIn profiles but you aren’t maximizing the platform because you’re busy, or you don’t know really how to use it or you just aren’t convinced that it’s worth your time. Let me assure you that it is 100% worth your time especially given that we have five generations in the workforce right now and clients are getting younger and are using social media more frequently.
In fact, to further underscore the importance of the social network, your LinkedIn profile is often the first or second Google search result when someone searches for you online. In addition, LinkedIn is free and easy to use.
To show you just how easy (and beneficial) it is to use, here are some quick and easy examples of actions you can take today to more meaningfully engage with your connections, strengthen your brand, position yourself as a subject matter expert and bring in leads:
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I recently had the opportunity to participate in an interview series with the Legal Marketing Association where they asked some of the speakers of the upcoming LMA19 conference to respond to questions on why they submitted to speak at the LMA Annual Conference, what they hope attendees will learn from their presentation, what they think are the keys for success for legal marketers today and which other sessions they are most excited to attend. Here are my responses. I’m looking forward to seeing many of you in Atlanta on April 8-10, and I hope you will join me and Jennifer Carr for our deep-dive workshop session on April 10 at 1:30pm on “Beyond Branding: Aligning Social Media Strategy With Business Development Goals.” Learn more about the session.
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Many of those who have come to see me speak at conferences and who read my articles have heard me say over and over again how important it is to never post anything to social media without an image. If you need more reasons why, here are some stats that help to back me up:
I have a few favorite go-to content marketing tricks and tips that help guide every post and article I create that help me engage my target audiences. They also make the content I have work smarter and harder for me and my team, which makes us more efficient and strategic. Incorporating these tips into your content strategy will help enhance lead generation and brand building (but don’t tell eveyrone about them – let’s keep them our little secret)!
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