Join me for a webinar on January 12 at 12pm ET with LSSO on How to Use LinkedIn for Lead Generation and Client Retention.

This program will take you through the how-to’s on building a strong profile, using the platform to generate business and new connections, how to share your successes to demonstrate your value

In this program on December 21, I will take you through all of the elements of a successful LinkedIn profile and how to optimize your profile for personal branding and lead generation.

I’ll cover to how to create a strong LinkedIn headline, cover image and summary/about section. I’ll also discuss:

  • How to use the featured

Being a successful content creator isn’t just about creating posts that promote you and your business. In fact that’s just a small part of what you should be doing.

It’s also about:

  • empowering other creators
  • sharing your peers’ content
  • building relationships though private conversations
  • engaging with them
  • supporting their endeavors

If you really want to

Join me for a LinkedIn Profile Master Class on December 14 where I will take you through all of the elements of a successful LinkedIn profile and how to optimize your profile for personal branding and lead generation.

I’ll cover to how to create a strong LinkedIn headline, cover image and summary/about section as well

If you want people to share your content, you need to make it easy for them to do it.

This is one of the main reasons why I see low engagement on social media for certain companies.

Shares on social media can help get your content in front of new eyes, increase your brand’s credibility

I’m often asked how you can get a post to go viral on LinkedIn. It doesn’t happen often but it can. I recently got 1 million views and 12,000 likes on one post.

Here’s the thing, going viral on LinkedIn isn’t about trying to go viral.

In my experience the best way to go viral

I’m often asked what I use for a social media editorial calendar to manage my posts and my clients’ posts.

If you don’t yet have an editorial calendar to manage your posts, you should create one ASAP.

Without an organized system for planning, writing and scheduling content every week, you can find yourself with missed

The National Law Review recently featured me on its podcast on all the reasons why lawyers need to use social media, content marketing and networking. Some highlights:

The firms that are still putting out content without thinking that user habits have changed are at a disadvantage.

So are the firms that aren’t using LinkedIn in

Do you want to know why your LinkedIn posts aren’t doing as well as they could be?

They’re too much about you.

They’re not helpful.

They’re not written with your audience in mind or in their language.

They focus on your successes and sound boastful.

They don’t have compelling images.

They don’t tell a story.

It’s fall y’all! And in addition to consuming copious amounts of pumpkin lattes and pumpkin cookies, one of the things you should consider is doing content and social media campaigns around the idea of giving and being thankful and grateful for your clients, your employees, your work and your health in such a challenging 18