I’ve spent a lot of my career around lawyers, consultants, executives, recruiters, business development professionals and business owners whose success depends, at least in part, on their ability to build
How to Turn Unexpected Downtime Into One of Your Most Valuable Business Development Tools
I spent several hours sitting in holiday weekend traffic on my way to the Hamptons recently. Like most people, I had two choices. I could spend the drive getting frustrated
The Most Talented People Aren’t Always the Most Visible: Why Professional Visibility Matters More Than Ever
I’ve spent my career working with lawyers, consultants, executives, recruiters, business development professionals and business owners. One thing I’ve noticed is that being good at what you do and being
Why Private Equity Firms Need a Digital Reputation Strategy: The Growing Role of LinkedIn and AI Visibility
Private equity has always been a relationship business. Firms build reputations over years of working with founders, helping portfolio companies grow, generating returns for investors and developing expertise within particular
How to Become Known for Something: Why Consistent Content Builds Your Reputation
Over the years, I’ve become closely associated with LinkedIn. People sometimes assume there was one thing that made that happen, but there really wasn’t. It came from consistently writing, speaking
The Most Common LinkedIn Questions Business Owners Ask (Answered)
Whether I’m speaking at a conference, leading a workshop or working with clients, I find that many of the same LinkedIn questions come up again and again. Some business owners
Why LinkedIn Should Be Part of Every Private Equity Firm’s Marketing and Business Development Strategy
There’s really no other platform quite like LinkedIn. It gives firms a direct way to stay in front of clients, prospects, referral sources and recruits while showcasing the people, insights
How to Create Content Pillars for LinkedIn (and Why They Make Content So Much Easier)
Every week I talk with professionals who want to become more active on LinkedIn. Some are trying to attract new clients. Others want to strengthen their personal brand, build relationships
The Complete Guide to Writing a Strong LinkedIn Headline
When people think about improving their LinkedIn profile, they often focus on the sections that require the most effort. They update their experience, rewrite their About section, add new accomplishments
How Private Equity Firms Can Get More Value from LinkedIn
Spend a few minutes looking at the LinkedIn pages of private equity firms and you’ll see many of the same types of posts. Deal announcements. Exits. Fundraising news. Portfolio company