A lawyer shares an article on LinkedIn, gets a handful of likes and decides it didn’t do much. Meanwhile, a former client reads it, forwards it to a colleague and
How to Stay in Touch With Your Network When You’re Busy
You meet someone at a conference and have a great conversation. You connect on LinkedIn, exchange a few messages and fully intend to stay in touch. Then you get busy
How to Help Clients Find You Through AI Search
You could be exactly the right person for an opportunity and still be hard to find online. Maybe your bio hasn’t been updated in a few years, your LinkedIn profile
The Business of Building: A Conversation with Angelique Thomas, Founder of Vellum Law
Angelique Thomas is the founder of Vellum Law, a boutique firm focused on real estate transactions. She works with clients on leasing, acquisitions, financing and closings. We talked about
How to Start Using LinkedIn to Build Your Brand and Business
Many professionals want to do more on LinkedIn but get stuck before they begin. They’re unsure what to post, feel uncomfortable talking about their work or worry about adding another
The Business Development Power of Saying Thank You: Why Your Referral Sources Deserve More Attention
Think about the last time someone referred a client to you. Maybe it was a former colleague, another lawyer who had a conflict or a client who recommended you to
Updating Your Attorney Bio for AI Search, LinkedIn and Business Development
A lawyer can spend weeks preparing a pitch while their website bio still describes the practice they had three years ago. The pitch includes recent matters, relevant industry experience and
LinkedIn Nightmares: 15 Scary Mistakes That Could Be Haunting Your Professional Brand (and What to Do Instead)
October is here, Halloween decorations are everywhere and I’ve been thinking about something else that can be pretty scary: the mistakes people make on LinkedIn without realizing how much they’re
Your Fourth Quarter LinkedIn Content Plan: 40 Ideas for the Rest of the Year
By the time October rolls around, many professionals are thinking about everything they still need to accomplish before the end of the year. There are client projects to finish, business
How Small Law Firms Can Market Themselves and Win More Business Without a Big Budget
If you run a small law firm, you’re probably wearing more hats than you’d like. You’re practicing law, managing clients, supervising your team, handling the business side of the firm