Law firms invest significant amounts of money in conferences, sponsorships and events every year, but how much of that investment actually translates into new business?
Between registration fees, sponsorship packages
What Professionalism Looks Like at Work: Why Consistency and Fairness Matter
Have you ever worked somewhere where two people handled similar situations but received very different reactions? Perhaps one employee was encouraged to speak up during meetings while another was told
How to Use LinkedIn More Intentionally to Build Relationships and Bring In Business
A lawyer shares an article on LinkedIn, gets a handful of likes and decides it didn’t do much. Meanwhile, a former client reads it, forwards it to a colleague and
How to Stay in Touch With Your Network When You’re Busy
You meet someone at a conference and have a great conversation. You connect on LinkedIn, exchange a few messages and fully intend to stay in touch. Then you get busy
How to Help Clients Find You Through AI Search
You could be exactly the right person for an opportunity and still be hard to find online. Maybe your bio hasn’t been updated in a few years, your LinkedIn profile
The Business of Building: A Conversation with Angelique Thomas, Founder of Vellum Law
Angelique Thomas is the founder of Vellum Law, a boutique firm focused on real estate transactions. She works with clients on leasing, acquisitions, financing and closings. We talked about
How to Start Using LinkedIn to Build Your Brand and Business
Many professionals want to do more on LinkedIn but get stuck before they begin. They’re unsure what to post, feel uncomfortable talking about their work or worry about adding another
The Business Development Power of Saying Thank You: Why Your Referral Sources Deserve More Attention
Think about the last time someone referred a client to you. Maybe it was a former colleague, another lawyer who had a conflict or a client who recommended you to
Updating Your Attorney Bio for AI Search, LinkedIn and Business Development
A lawyer can spend weeks preparing a pitch while their website bio still describes the practice they had three years ago. The pitch includes recent matters, relevant industry experience and
LinkedIn Nightmares: 15 Scary Mistakes That Could Be Haunting Your Professional Brand (and What to Do Instead)
October is here, Halloween decorations are everywhere and I’ve been thinking about something else that can be pretty scary: the mistakes people make on LinkedIn without realizing how much they’re