How to Create a Social Media Strategy That Actually Supports Your Business
A lot of businesses and professionals spend significant time on social media without having a clear plan for
Law Firm Anniversary Marketing: 10 Creative Ideas and a Planning Checklist for Your Firm’s Next Milestone
A law firm anniversary is a great opportunity to showcase your firm’s history, strengthen relationships with clients and alumni, recognize your lawyers and staff and create content that supports your
How to Use a LinkedIn Newsletter to Grow Your Email List
A LinkedIn newsletter gives you a place to publish useful content and stay visible with people who are interested in your work. If you’re already writing articles, client alerts or
Building a Law Firm With Intention: A Conversation With RJ Cohen
Building a law firm requires more than legal skill. It takes a clear point of view about clients, people, culture and growth, along with the patience to keep making thoughtful
10 Legal Marketing and Business Development Strategies for Fall
Fall is one of the busiest and most productive times of year for law firm marketing and business development. People are back from summer vacations, conferences and events are picking
How to Build Your Brand, Business and Network This Fall
Fall is here, and the next few months are one of the best times of the year to focus on your marketing and business development. People are back from summer
How to Turn Everyday Client Conversations Into Business Development Opportunities
Some of the most valuable business development opportunities begin during conversations that have nothing to do with winning new work. A client mentions an upcoming acquisition during a routine call.
9 Business Development Principles Every Lawyer Can Put Into Practice
Business development has changed considerably over the years. Lawyers have LinkedIn, sophisticated CRM systems, AI-powered research tools and more ways than ever to connect with clients and prospects. But some
The Business Development Opportunities Law Firms May Be Missing Across Private Equity Portfolios
Private equity relationships can be among a law firm’s most valuable sources of business, but there’s often a significant difference between representing a sponsor and developing relationships across the companies
What to Post on Social Media in January: New Year, Fresh Ideas and Business Development Opportunities
January is a natural time to reconnect with your network, share what you’re working on and think about how you want to approach the year ahead. People are returning from