Law firm marketing and business development teams put a tremendous amount of work into preparing lawyers for meetings with clients and prospects. They research the company, review recent news, look
How to Build Your Brand for ChatGPT, AI Search and Google
There’s a lot of attention right now on how to improve your visibility in ChatGPT and AI search. Companies, law firms and individual professionals want to understand why certain brands
What Does AI Know About You? Why Lawyers Need to Think Differently About Their Online Visibility
For years, I’ve encouraged lawyers to Google themselves regularly because you need to know what someone finds when they hear your name from a client, receive a referral, see you
How Law Firms Can Turn League Table Rankings Into Business Development Opportunities
Law firms put a tremendous amount of work into league table submissions and rankings. Deals are tracked, data is collected and checked, submissions go through multiple rounds of review and
How AI Search Is Changing Personal Branding and LinkedIn Strategy
For years, I’ve told lawyers and other professionals to Google themselves regularly. You need to know what someone finds when they hear your name from a client, receive a referral
10 Questions to Ask in a Client Meeting That Can Lead to Better Conversations and Stronger Relationships
A lot of professionals prepare for client and prospect meetings by thinking primarily about what they’re going to say. They review their experience, recent matters, capabilities and credentials and prepare
Why a LinkedIn Newsletter Should Be Part of Your LinkedIn Strategy
LinkedIn newsletters are one of the features I recommend all the time, and they’re also one of the features people ask me about the most. Should I start one? What
How Busy Professionals Can Make LinkedIn a Regular Part of Their Business Development Efforts
Most professionals I talk to know they could be getting more from LinkedIn. They want to post more consistently, build a stronger network, stay in touch with clients and referral
Why You Should Market Yourself Before You Need More Business
One of the easiest times to stop marketing is when business is good. You’re busy with client work, new matters are coming in, your calendar is packed and your pipeline
How to Give Your LinkedIn Content the Best Chance of Being Seen
You can spend a lot of time writing a LinkedIn post, finding the right image and getting the wording exactly where you want it, only to publish it and have