September always feels like a reset to me. Summer is winding down, people are back from vacation and suddenly calendars are filling up again with conferences, events, client meetings, speaking
AI Search Optimization: How Lawyers and Business Professionals Can Improve Their Visibility in ChatGPT and AI Search
Someone gets your name from a trusted colleague and, before reaching out to you, asks ChatGPT what it knows about you. They want to know about your experience, the industries
The Business of Building: A Conversation with David H. Crean, Founder and Managing Partner of Cardiff Advisory
For this edition of the Business of Building, I spoke with David H. Crean, Ph.D., founder and managing partner of Cardiff Advisory, whose career has taken him from the
How to Create Client Meeting Briefings Lawyers Will Actually Use
Law firm marketing and business development teams put a tremendous amount of work into preparing lawyers for meetings with clients and prospects. They research the company, review recent news, look
How to Build Your Brand for ChatGPT, AI Search and Google
There’s a lot of attention right now on how to improve your visibility in ChatGPT and AI search. Companies, law firms and individual professionals want to understand why certain brands
What Does AI Know About You? Why Lawyers Need to Think Differently About Their Online Visibility
For years, I’ve encouraged lawyers to Google themselves regularly because you need to know what someone finds when they hear your name from a client, receive a referral, see you
How Law Firms Can Turn League Table Rankings Into Business Development Opportunities
Law firms put a tremendous amount of work into league table submissions and rankings. Deals are tracked, data is collected and checked, submissions go through multiple rounds of review and
How AI Search Is Changing Personal Branding and LinkedIn Strategy
For years, I’ve told lawyers and other professionals to Google themselves regularly. You need to know what someone finds when they hear your name from a client, receive a referral
10 Questions to Ask in a Client Meeting That Can Lead to Better Conversations and Stronger Relationships
A lot of professionals prepare for client and prospect meetings by thinking primarily about what they’re going to say. They review their experience, recent matters, capabilities and credentials and prepare
Why a LinkedIn Newsletter Should Be Part of Your LinkedIn Strategy
LinkedIn newsletters are one of the features I recommend all the time, and they’re also one of the features people ask me about the most. Should I start one? What