Cultivating a strong reputation and expanding your practice is so important for your success, especially in a field crowded with professionals who offer similar services. Standing out in such a competitive environment requires not just expertise, but a distinguishable presence that resonates with clients, prospects and others.

However, not everyone is comfortable with or inclined towards personal branding and being in the spotlight. If you fall into this category, that’s okay!

You can still elevate your professional standing and develop business through alternative, yet equally powerful, strategies. Here’s how.

As an active user of LinkedIn every day for many years, I have seen a lot of good, bad and ugly practices on the platform. A few of these pesky faux pas continue to show up over and over – which can undermine the LinkedIn efforts of the individuals who continue to make these mistakes. In this article, I’ll explore the three major missteps I see, and what to do instead to make your LinkedIn presence more effective.

I’m often asked how you can get a post to go viral on LinkedIn. It doesn’t happen often but it can. When I went viral, my post got more than a million views and 12,000 likes and it surprised even me. I knew it would do well, but not that well. Here’s the thing, going viral on LinkedIn isn’t about trying to go viral. Nor is it just about getting your content in front of people, it’s about getting it in front of the right people.

Explore essential strategies for legal marketers aiming to navigate the complexities of law firm marketing. This guide offers insights into how marketers, from juniors to seniors, can align their initiatives with lawyers’ perspectives, establishing themselves as trusted advisors. Learn the nuances of fostering effective collaborations and driving mutual success within a law firm.

In the legal industry, where competition is fierce and clients have numerous options for outside counsel, establishing and maintaining a long-lasting relationship with clients is paramount. This not only sets you apart from your competitors but also ensures a steady stream of business through trust and loyalty. Here are some proven strategies for lawyers to build enduring relationships with their clients.

Valentine’s Day often emphasizes romantic connections, which might seem exclusive to those in relationships, potentially overlooking the significance of being single. However, this day also offers an great opportunity for everyone, especially single people, to focus on self-love and personal fulfillment. If you’re single, Valentine’s Day is not about missing out; it’s an opportunity to practice self-care and appreciate your own company in meaningful ways. Here’s how to make Valentine’s Day a celebration of self-care, self-appreciation and self-love.