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With so much competition, it can be challenging for law firms to get their stories or expert opinions noticed by and covered in the media. With a flood of press releases, story pitches and news alerts they receive daily, how can your law firm ensure that its media pitches stand out from the rest and catch the attention of journalists?

If your pitches are consistently being ignored, it’s time to reimagine and refine your strategy. Here are three actionable strategies law firms can adopt to improve their media pitches.…

How to Maximize Your Published Content

So, you’ve been published in a magazine or blog – congratulations! But the journey doesn’t end with the satisfaction of seeing your name in print or online. To truly benefit from this boost in visibility, you should leverage this content for your brand and business growth. Here’s a guide on what to do next to maximize every media mention you receive.…

Marketing downtime ideas

A lot of people are on spring break this week – but you shouldn’t take a break from marketing. In fact, there is so much opportunity to stand out as others sit on the beach or during any kind of vacation during the year.

Whenever you take some time off – or business is slow – here are some things you can do with your downtime to continue to develop your marketing and business development efforts.

Even if you have enough clients now, don’t pull back on marketing when things are going well, as anything can happen.

Because legal services are not an impulse purchase and companies retain outside legal counsel when they need legal representation, you should always be marketing yourself and your firm to stay top of mind with prospective clients and referral sources.

Strong marketing is about building relationships by providing value.

Also, marketing is not just for client or business development.

It can help you stay top of mind with the media, help you build your personal brand, obtain speaking engagements, board appointments, article writing opportunities – and so much more.

Here are some ideas on how law firms and B2B companies and their employees can reignite their marketing and business development efforts when they have downtime.

After posting on LinkedIn for years (successfully and sometimes not so successfully) I’ve learned some important tips on how to stand out in a sea of sameness and vanilla posts…

Stefanie LMA CMO Sig 2022

I will be speaking virtually to the Legal Marketing Association’s New York CMO SIG group on Using LinkedIn in 2022 and Beyond to Build Your Brand, Network and Business on…

Marketing your small law firm stefanie marrone

Join me for the New York City Bar Association Small Law Firm Virtual Luncheon: How to Effectively Market Your Small Law Firm in a Post-Pandemic World on Wednesday, March 30,…

Deciding where to invest your limited time, money and other resources when marketing a smaller or mid-size law firm can be a tricky balance – so it’s critical to evaluate…

In this free webinar on March 25 at 1pm ET, I will explore marketing strategies and tactics that solo, small law firms and mid-size law firms can use to market…