When a law firm brings on a lateral hire, announcing their arrival is a critical step to help set them up for success. But what’s equally important is the groundwork laid before the announcement, ensuring the new hire’s successful integration and immediate impact. This article explores key strategies law firms should employ in preparation for announcing a lateral hire.

Unfortunately rankings like Best Lawyers are not just based on merit or qualifications. Gaining recognition in legal directories like Best Lawyers requires more than just legal expertise; it’s about employing strategic planning and focused efforts in various areas. In this article, I will explore the key strategies and steps that law firms and lawyers can implement to enhance their chances of getting ranked in Best Lawyers.

Many law firms have realized the benefit of public relations to bolster their market presence and attract potential clients. However, with an array of platforms and techniques available, it can be daunting to pinpoint the most effective approaches.

This article delves into ten pragmatic PR and content strategies tailored for law firms, offering a roadmap to enhance visibility, foster credibility and ultimately drive growth. Whether you’re a seasoned law firm looking to revamp your PR approach or a start-up firm aiming to make a mark, these ideas are designed to propel you toward success.

Among the key pillars of the content marketing ecosystem are owned, earned and paid media. While owned content is what you create and control (like blog posts, videos, podcasts, long-form articles and ebooks), earned media refers to the external validation you receive, such as media coverage, guest articles, social shares and influencer endorsements. Achieving earned media coverage can significantly amplify your content’s reach and impact. Here’s a guide on how to get more mileage from your owned content by securing earned media coverage.

With so much competition, it can be challenging for law firms to get their stories or expert opinions noticed by and covered in the media. With a flood of press releases, story pitches and news alerts they receive daily, how can your law firm ensure that its media pitches stand out from the rest and catch the attention of journalists?

If your pitches are consistently being ignored, it’s time to reimagine and refine your strategy. Here are three actionable strategies law firms can adopt to improve their media pitches.

So, you’ve been published in a magazine or blog – congratulations! But the journey doesn’t end with the satisfaction of seeing your name in print or online. To truly benefit from this boost in visibility, you should leverage this content for your brand and business growth. Here’s a guide on what to do next to maximize every media mention you receive.

A lot of people are on spring break this week – but you shouldn’t take a break from marketing. In fact, there is so much opportunity to stand out as others sit on the beach or during any kind of vacation during the year.

Whenever you take some time off – or business is slow – here are some things you can do with your downtime to continue to develop your marketing and business development efforts.

Even if you have enough clients now, don’t pull back on marketing when things are going well, as anything can happen.

Because legal services are not an impulse purchase and companies retain outside legal counsel when they need legal representation, you should always be marketing yourself and your firm to stay top of mind with prospective clients and referral sources.

Strong marketing is about building relationships by providing value.

Also, marketing is not just for client or business development.

It can help you stay top of mind with the media, help you build your personal brand, obtain speaking engagements, board appointments, article writing opportunities – and so much more.

Here are some ideas on how law firms and B2B companies and their employees can reignite their marketing and business development efforts when they have downtime.

After posting on LinkedIn for years (successfully and sometimes not so successfully) I’ve learned some important tips on how to stand out in a sea of sameness and vanilla posts