Public Relations

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‘Tis the season for announcing your Chambers rankings! While it’s perfectly acceptable to share the good news about being ranked in Chambers, the way you convey this information can make a huge difference in how your audience perceives and engages with your announcement. To stand out and increase engagement, it’s essential to focus on your audience, provide value, be human and show versus tell. Most importantly, avoid sounding boastful. Instead, put your clients and audience at the center of your message.…

Chambers and Partners is the gold standard in legal rankings, evaluating and ranking law firms and lawyers worldwide. Its rigorous methodology includes independent research, client feedback and interviews with legal professionals. Achieving a Chambers ranking can significantly boost the visibility and reputation of a law firm and its lawyers, and attract high-caliber clients. However, securing and maintaining this prestigious recognition requires strategic effort and consistent excellence. Here are the secrets to achieving and sustaining that coveted ranking.…

Creating compelling award submissions for law firms is both an art and a science. These submissions not only highlight the firm’s achievements but also effectively communicate their distinctiveness and value in the legal world. Here are key tips and strategies, including how to manage this process with limited time and resources.…

When a lateral lawyer joins a new law firm, it presents a strategic opportunity to leverage their expertise for your marketing, public relations and business development efforts. This can be maximized through a variety of marketing strategies designed to highlight the new arrival’s skills and deepen client relationships. Given the time, effort and financial resources invested in recruiting a lateral lawyer, it’s crucial to maximize their arrival to ensure they are successful and well-integrated within the firm.

Standing out in a sea of experts and becoming a go-to source for journalists can significantly elevate a lawyer’s profile and lead to new business. A strategic approach to media engagement can help you achieve this, turning the occasional press mention into regular appearances in media coverage. Here’s a step-by-step guide for how lawyers can make themselves indispensable to reporters covering the legal beat.…

Standing out in a sea of experts and becoming a go-to source for journalists can significantly elevate your profile and lead to new business. A strategic approach to media engagement can help you achieve this, turning the occasional press mention into regular appearances in media coverage. Here’s a step-by-step guide to making yourself indispensable to reporters covering the legal beat.…

When a law firm brings on a lateral hire, announcing their arrival is a critical step to help set them up for success. But what’s equally important is the groundwork laid before the announcement, ensuring the new hire’s successful integration and immediate impact. This article explores key strategies law firms should employ in preparation for announcing a lateral hire.…

Unfortunately rankings like Best Lawyers are not just based on merit or qualifications. Gaining recognition in legal directories like Best Lawyers requires more than just legal expertise; it’s about employing strategic planning and focused efforts in various areas. In this article, I will explore the key strategies and steps that law firms and lawyers can implement to enhance their chances of getting ranked in Best Lawyers.…

Many law firms have realized the benefit of public relations to bolster their market presence and attract potential clients. However, with an array of platforms and techniques available, it can be daunting to pinpoint the most effective approaches.

This article delves into ten pragmatic PR and content strategies tailored for law firms, offering a roadmap to enhance visibility, foster credibility and ultimately drive growth. Whether you’re a seasoned law firm looking to revamp your PR approach or a start-up firm aiming to make a mark, these ideas are designed to propel you toward success.…