Every year, law firms devote enormous amounts of time and resources to Chambers submissions and other legal guide rankings. Lawyers identify representative matters, gather references, participate in interviews and work
How Law Firms Can Actually Use Awards and Rankings for Marketing and Business Development
Law firms spend an enormous amount of time pursuing awards, rankings and recognitions. They coordinate submissions, gather references, draft matter descriptions, track deadlines and dedicate significant internal resources to the
How Small Law Firms, Boutiques and Solo Practitioners Can Get Ranked in Chambers
A lot of lawyers at boutiques, smaller firms and solo practices automatically assume Chambers rankings are reserved for giant law firms with massive marketing departments, billion-dollar clients and entire teams
How to Show Up as a Leader in ChatGPT Search Results
Before someone reaches out about a potential opportunity, whether it’s a client matter, a referral or even a speaking request, they usually take a minute to look you up. They
How Lawyers Can Get Quoted in the Press Without Hiring a PR Firm
Getting quoted in the media helps build credibility and reinforce your expertise. It puts your name in trusted publications, often in front of people you want to reach but aren’t
What the Viral Coldplay Concert Moment Teaches Us About Reputation, Leadership and Visibility
If you’ve been online recently, you’ve probably seen the video from the Coldplay concert that went viral. A man and a woman, both executives at the same company, were caught
Becoming a Strategic Partner: How to Elevate Your Role Across Your Firm
If you work in legal operations, business development, recruiting marketing or another staff role in a law firm, you probably know what it feels like to be seen as the
How to Share Your Media Features Without Turning People Off
Getting featured in the media is something of which to be proud. But how you share it with others on social media matters.
One thing you should avoid doing on
How to Turn LinkedIn into a Smarter Business Development Tool
LinkedIn has been one of the most effective tools I’ve used and taught others to use to build relationships, grow visibility and bring in business. But many professionals still treat it like an online résumé instead of using it as a platform for connection and opportunity.
How Law Firms Can Turn Their Content Into Media Coverage
A lot of law firms and professional services companies are sitting on great content that never really goes anywhere. It’s buried on the blog, sent out in an alert or maybe posted once on LinkedIn, and that’s it. Which is a shame because it could be doing so much more to build visibility, strengthen credibility and spark new opportunities.