A lot of people are on spring break this week – but you shouldn’t take a break from marketing. In fact, there is so much opportunity to stand out as others sit on the beach or during any kind of vacation during the year.

Whenever you take some time off – or business is slow – here are some things you can do with your downtime to continue to develop your marketing and business development efforts.

Even if you have enough clients now, don’t pull back on marketing when things are going well, as anything can happen.

Because legal services are not an impulse purchase and companies retain outside legal counsel when they need legal representation, you should always be marketing yourself and your firm to stay top of mind with prospective clients and referral sources.

Strong marketing is about building relationships by providing value.

Also, marketing is not just for client or business development.

It can help you stay top of mind with the media, help you build your personal brand, obtain speaking engagements, board appointments, article writing opportunities – and so much more.

Here are some ideas on how law firms and B2B companies and their employees can reignite their marketing and business development efforts when they have downtime.

After posting on LinkedIn for years (successfully and sometimes not so successfully) I’ve learned some important tips on how to stand out in a sea of sameness and vanilla posts

Deciding where to invest your limited time, money and other resources when marketing a smaller or mid-size law firm can be a tricky balance – so it’s critical to evaluate

In this free webinar on March 25 at 1pm ET, I will explore marketing strategies and tactics that solo, small law firms and mid-size law firms can use to market

I struggle with content paralysis. I know many of you do too.

I can’t tell you how many half-finished articles I have on my computer, or ideas of what could

What can being on social media (specifically LinkedIn) do to help law firms and their lawyers? Well for starters it can:

  1. Showcase your firm’s expertise and increase brand awareness for