Your bio is one of the most overlooked yet powerful tools in your professional toolbox. It’s often the first thing someone sees when they look you up online. It lives on your firm website. It shows up in pitch materials. It’s linked in speaking engagements and event write-ups. It’s also usually the top result when someone Googles you. And yet, so many lawyers treat it as an afterthought.

A lot of law firms and professional services companies are sitting on great content that never really goes anywhere. It’s buried on the blog, sent out in an alert or maybe posted once on LinkedIn, and that’s it. Which is a shame because it could be doing so much more to build visibility, strengthen credibility and spark new opportunities.

AI is transforming every industry, raising complex legal and business questions that leaders can’t afford to ignore. I don’t usually get FOMO over conferences, but Goodwin’s pre-conference event at HumanX on March 9 from 2pm to 6pm is one I don’t want to miss. HumanX is the top AI conference for business leaders, and Goodwin is covering the legal and commercial issues that matter most to them.

The legal industry is at a turning point. Senior partners are retiring, clients expect more than ever and the skills needed to lead a firm go far beyond practicing law. Being a strong lawyer doesn’t automatically make someone a strong leader. It takes business savvy, strategic thinking, relationship management and the ability to make tough decisions in a high-stakes environment.