The tactic law firms and lawyers must incorporate into your marketing strategy… publish client alerts and blog posts.
They are one of the most effective ways to engage with clients
This is a guest post by Dimitri Mastrocola, an Executive Search Consultant at Major, Lindsey & Africa who places chief legal officers and their teams on 28 practical success
After posting on LinkedIn for years (successfully and sometimes not so successfully) I’ve learned some important tips on how to stand out in a sea of sameness and vanilla posts
Right before the pandemic, I was invited to speak at a conference (see the photo here) all because of a LinkedIn post. Someone in my network saw the post and
When it comes to LinkedIn, think of it this way – there are 800 million members, which equals 800 million opportunities.
Yet just ONE percent of them use LinkedIn
Here’s a marketing idea for you – try incorporating your firm history into your business development and recruiting content marketing and social media.
Many of you work at organizations with
I’ve known Liz Sobe for years and served on a Legal Marketing Association board with her. While on that board she said something to me that has become one of my guiding principles in life – “assume good intent.” Such wise words from a wise woman!
Liz is a marketing communications professional with extensive experience in legal and private equity markets. To maximize her team’s delivery of top-quality client service, Liz uses a collaborative approach, personalizing relationship-development initiatives both internally and externally.
Known for her inclusive, results-oriented approach to the business of marketing communications, Liz is an industry leader. She has held many leadership roles in professional services organizations, including the Legal Marketing Association and International Legal Technology Association.
Learn more about Liz in this installment of Women Who Wow.
I am so excited to have my friend and industry colleague Chris Fritsch in the Women Who Wow series.
To me and many in the legal industry, Chris is THE authority for all things CRM and data quality related.
Chris works together with leading professional services firms across the country to help support their CRM and client intelligence efforts and maximize their return on investment.
She writes and speaks nationally on topics including client relationship management, business development, relationship intelligence, eMarketing and the use of technology to enhance profitability. Learn more about her in this profile.
The more you give the more you get with so much in life and especially when it comes to social media.
For example, there’s no such thing as giving away
The way you format your LinkedIn posts is just as important as what you say.
Given that reading online is 25% slower than in print and attention span becomes shorter