National Paralegal Day is October 23, a day that honors the work of paralegals and legal assistants in law offices throughout the United States.

Why does it matter to you?

You need paralegals.

And you should create a social media post thanking your paralegals as well as do something internally to show your gratitude.

Appreciation

I see so many people post content on social media that is self-promotional and all about themselves. Here’s why that’s a big mistake and a more effective alternative approach.

Supporting and promoting others – such as your colleagues, former colleagues, clients, referrals, mentors and peers is easy and well worth the time and effort.

Your

There may come a time when you will want a copy of your LinkedIn posts, articles, contacts, recommendations and other important information that is housed on the LinkedIn platform.

The good news is that it’s not hard to download the data.

I recommend you do this from time to time.

For starters it’s a great

Many businesses don’t realize the importance of building an email list.

Emails are the most direct and reliable way of getting in touch with your client and prospects.

Every internet user has at least one email account. A recent research conducted by Radicati found that there 3.8 billion active email accounts. That’s half the population

We spend so much time creating content and often, we make the mistake of posting it only once to social media. This is what I call “one and done.”

Remember that a lot of people won’t see your content because of social media algorithms and whether are online and looking at their news feed.

Repurposing

Creating video for social media it’s not easy, but it is well worth the time and effort.

Video content typically performs best with most social media platform algorithms, because it captures a viewer’s attention for longer.

Video is also great way to bring to life boring or complex subject matter. Video enables you to really

Here are a few LinkedIn Company Page basic steps to take to optimize your page and help it obtain greater visibility.

  • Banner image: Select an image for the top of your page that is on brand and visually appealing to your target audience.
    • To keep things fresh, consider changing it periodically or using the space

Meet Susanne Mandel, the Chief Business Development & Marketing Officer at Lowndes, a multidiscipline law firm in Orlando, Florida.

She has been a creative leader and strategic innovator for global, regional and small law firms for nearly three decades, including at two AmLaw 100 firms and has worked with law firms of all sizes around