If you’ve ever asked a lawyer why they aren’t more active on LinkedIn, you’ve probably heard some version of the same answer. “I know I should be doing more, but
The Business of Building: A Conversation with Misty Leon, Founder of Practical Counsel Advisors
One of the things I enjoy most is talking with people who are building businesses. Every founder has a story about the moment they identified a problem, saw an opportunity
Why Law Firms Should Invest in the Visibility of Their Lawyers
One of the most common concerns I hear from law firm leaders is how to prepare the next generation of lawyers for larger roles. Sometimes the conversation centers around succession
The Business Development Side of Succession Planning That Law Firms Don’t Talk About Enough
I’ve been seeing a lot of discussion lately about succession planning in law firms and what happens as more senior partners retire. Most of the conversation focuses on who will
How to Turn Law Firm Events Into Long-Term Business Development Opportunities
Law firms spend a tremendous amount of money on events. They sponsor conferences, host client receptions, organize roundtables, conduct webinars and invest heavily in seminars and educational programs. Entire teams
How to Get More Value From Every Event You Host or Sponsor
Law firms invest enormous amounts of time, energy and money into events. Between sponsorships, client receptions, seminars, roundtables, webinars and conferences, events often represent one of the largest investments in
How to Write Social Media Posts About Chambers and Other Rankings That People Actually Want to Read
Every year, lawyers across the country receive recognition from Chambers, Super Lawyers, Legal 500, Best Lawyers and other legal guides. These rankings represent years of hard work, strong client relationships
How Law Firms Can Actually Use Awards and Rankings for Marketing and Business Development
Law firms spend an enormous amount of time pursuing awards, rankings and recognitions. They coordinate submissions, gather references, draft matter descriptions, track deadlines and dedicate significant internal resources to the
What to Do After You Publish a Client Alert or Article If You Actually Want It to Lead to Work
A lot of lawyers put real time and thought into writing client alerts, articles and blog posts. There’s research, drafting and usually multiple rounds of edits before anything is ready
Why Lawyers Should Nominate Their Clients and Prospects for Industry Awards
When people think about industry awards, the focus is usually on whether the firm or the individual lawyer is being recognized.
What tends to get overlooked is how effective awards