You can run a flawless matter and still lose the client. You can deliver strong legal work and still fall behind. Why? Because today’s clients expect more than legal knowledge.
How Lawyers Can Write a Great Bio: A Guide for Every Stage of Your Career
Your bio is one of the most overlooked yet powerful tools in your professional toolbox. It’s often the first thing someone sees when they look you up online. It lives on your firm website. It shows up in pitch materials. It’s linked in speaking engagements and event write-ups. It’s also usually the top result when someone Googles you. And yet, so many lawyers treat it as an afterthought.
How Associates Can Use Industry Involvement to Build a Stronger Network
Industry involvement is one of the most useful things you can do as an associate to start building a name for yourself. It helps you stay informed, meet people and
How New Law Firm Partners Can Start Building Their Book of Business
Becoming a partner at a law firm is a huge milestone. You’ve put in the hours, delivered excellent work and earned the trust of your colleagues. But now that you’ve
How Law Firms Can Turn Their Content Into Media Coverage
A lot of law firms and professional services companies are sitting on great content that never really goes anywhere. It’s buried on the blog, sent out in an alert or maybe posted once on LinkedIn, and that’s it. Which is a shame because it could be doing so much more to build visibility, strengthen credibility and spark new opportunities.
How Law Firms Can Create a Powerful Alumni Relations Strategy
Law firms often talk about the importance of relationships. The client relationship. The partner relationship. The trusted advisor relationship. But there’s one relationship that too often gets overlooked – the alumni relationship.
How Law Firms Can Use Social Media to Recruit Lawyers and Staff
The competition for top legal talent has never been tougher. Law firms that rely only on job boards and traditional networking are competing for the same small pool of active
Inside AI’s Legal and Business Challenges: A Preview of Goodwin’s HumanX Pre-Conference Event
AI is transforming every industry, raising complex legal and business questions that leaders can’t afford to ignore. I don’t usually get FOMO over conferences, but Goodwin’s pre-conference event at HumanX on March 9 from 2pm to 6pm is one I don’t want to miss. HumanX is the top AI conference for business leaders, and Goodwin is covering the legal and commercial issues that matter most to them.
Will Law Firm Marketing Change Under the Trump Administration?
Will legal marketing change under the Trump administration? Maybe, but not in the ways you might think. Here’s how your law firm can prepare and stay ahead of industry shifts, client expectations and market trends.
How to Cultivate the Next Generation of Law Firm Leaders
The legal industry is at a turning point. Senior partners are retiring, clients expect more than ever and the skills needed to lead a firm go far beyond practicing law. Being a strong lawyer doesn’t automatically make someone a strong leader. It takes business savvy, strategic thinking, relationship management and the ability to make tough decisions in a high-stakes environment.