LinkedIn, the world’s largest professional networking platform, has become a powerhouse for law firms seeking to connect with clients, prospects, the media and prospective talent. Yet, if you’ve ever browsed through the LinkedIn company pages of many law firms, you might have noticed a common theme: boring content.
So, why is most law firm LinkedIn content so dull, and more importantly, how can we do better? Let’s dive in.
LinkedIn has become a pivotal tool for professionals across industries, and law firms are no exception. Properly leveraging LinkedIn can lead to new business development opportunities, brand reinforcement, and increased visibility in the legal sector. Here’s how law firms of all sizes can optimize their LinkedIn presence for business development and lead generation efforts.
As the legal industry evolves so is the way in which law firms communicate with their potential clients and the public. While traditional earned media through public relations has been the tried and true method for garnering visibility which can then be leveraged by law firms on social media, leveraging owned media for social media marketing offers law firms a fresh and authentic approach to engaging their audience. Here’s how your law firm can effectively incorporate owned media into its content marketing strategy.
While LinkedIn has emerged as a critical platform for networking, sharing achievements and building a professional online presence, many businesses fail to optimize their LinkedIn company pages for their most
With so much competition, it can be challenging for law firms to get their stories or expert opinions noticed by and covered in the media. With a flood of press releases, story pitches and news alerts they receive daily, how can your law firm ensure that its media pitches stand out from the rest and catch the attention of journalists?
If your pitches are consistently being ignored, it’s time to reimagine and refine your strategy. Here are three actionable strategies law firms can adopt to improve their media pitches.
In today’s digital age, the landscape of content marketing has evolved significantly. For law firms, which are steeped in tradition and often rely on word-of-mouth referrals, adapting to the new methods of digital content promotion can seem challenging. But in truth, it’s an opportunity. Contemporary content marketing, especially for law firms, is all about achieving the right balance between showcasing expertise and meeting the needs and interests of your clients. Here’s how law firms can excel in the new era of content marketing.
Breaking free from the traditional path of working at an established law firm and embarking on the journey of setting up your own law firm is no small feat. However, with strategic planning, a dash of resilience and a clear vision, you can position your firm for success right from the outset. Here’s a step-by-step guide to help you navigate the challenges of starting your own law firm and emerge as a frontrunner in your area of practice.
Today, clients are seeking deeper insights into their outside counsel more than ever before. A look into LinkedIn law firm company pages reveals a phenomenon that’s been brewing for a while: a shift in the way clients engage with law firms on LinkedIn and the power law firms have to shape the narrative on this important platform.
In the competitive world of legal services, some small and midsize law firms often feel overshadowed by the gargantuan operations and deep pockets of big law. Yet, small and midsize law firms have their own unique advantages, especially when it comes to marketing. With their nimbleness, small and midsize law firms can embrace more creative marketing approaches, which may sometimes be more risky or unconventional than what larger firms do.
The role of lawyers is dynamic, ever-shifting and demanding. According to a survey by Thomson Reuters, lawyers at smaller firms dedicate only about 60% of their time to client-related work. If you’re doing the math, that’s almost half their day spent on tasks unrelated to their primary role. This diversion doesn’t just decrease productivity—it also hits the revenue.