Today one of my clients asked me to provide a quick list of things their employees can do to promote events and other items posted by the company on LinkedIn and other social media channels.
I came up with this quick list for her, and I wanted to share it with all of you, as
Clients come to law firms because they need help finding and implementing solutions – each employee is in essence a legal solution provider and a problem solver. And in a crowded and the unpredictable business climate of today, it is more important than ever to embrace and anticipate changes to meet the shifting needs of clients. Most importantly, we always need to put our clients first and ensure that every employee embraces a client-centric mindset.
Being a great lawyer doesn’t guarantee you a solid book of business anymore. Neither does having a law degree from one of the top schools in the country. None of these fancy credentials matter if you don’t have the right people skills (or emotional intelligence) to connect with clients on a personal level, especially now.
Because clients regularly hire outside counsel who they’ve known for many years – from law school, a prior firm, a friend of a friend or a past matter – cultivating relationships should be at the heart of everything you do – especially now. It’s important to treat everyone with whom you come into contact as if they could be a future client or referral source, which is a helpful guiding principle in how to interact with your professional network.
Here’s how to develop a more client-centric mindset and build stronger relationships despite the barriers we are facing today during this worldwide pandemic.
Continue Reading How to Demonstrate Client Care and Value in a Down Economy
Hashtags and visuals help get your social media content noticed. You should be incorporating them into your social strategy if you want to have stronger engagement and maximum impact.
Join me for a virtual program on July 8 at 1pm ET on how to take your social media graphics (and bring video, podcasts and thought
I will be offering another virtual program on Wednesday, May 27 at 1pm ET to raise money for Feeding America, a nonprofit helping those who need food most right now. (A recorded on-demand option is also available – just note that in the comments on the registration form.)
The program will focus on how
Join me for the first get together of Women Who Wow this Thursday at 4pm ET. I’ll be joined by Renee Branson, and we will discuss resilience and how to deal with the feeling of dread and sadness that many of us feel lately.
This group and virtual get together is for women at all
You can make your content work harder and smarter for you by repurposing and updating your content into:
You can also:
I wrote a new article for Law.com and the Mid-Market Report on “How To Maintain and Build Your Business During COVID-19.”
As I note, the most important question you should ask yourself right now is “how can we support our clients and our profession during this time?” Let that guide everything you do as a
As we are in the midst of the COVID-19 outbreak, online networking has never been more important to stay top of mind and build connections – whether you have a job or are looking for one.
There are three essential building blocks of LinkedIn – your profile, your connections and your interaction on the platform. I find that many professionals focus on the first one – creating a strong profile, but they don’t take it to the next level by strategically building their network (meaning sending and accepting connection requests) and maintaining a consistent presence through liking, commenting and sharing posts.
Here are some ways you can fire on all cylinders when it comes to strengthening your LinkedIn presence. Remember that LinkedIn is where business professionals gather, do research and look for information especially now.
Continue Reading How to Quickly Build Your LinkedIn Network
This week, an industry friend mentioned a super cool way to pivot your events into a robust 3D virtual experience mimicking as if you were actually there. Naturally I had to check it out.
Since in-person conferences are likely to be on hold for the foreseeable future, it’s worth learning more about. These events also
Although we can’t get together in person, webinars are a great tool to connect with others and continue learning at a distance.
I have a number of upcoming programs that I wanted to announce in case you’d like to join.
The program I’m having on “Ask Me Anything” is $20 per person, which