Speaking engagements and webinars offer a powerful platform to demonstrate expertise, network with peers and attract new clients. But the reach of these events doesn’t have to end once the event or webinar is over. With strategic planning, you can repurpose and leverage your presentation to create a plethora of additional content, broadening your influence and maximizing the return on your preparation efforts.

Here’s a roadmap to get more from your speaking engagements.

As lawyers, public speaking is often a significant part of the job, especially when sharing expertise at conferences, webinars and seminars. But why stop at the presentation you spent hours researching and creating? Every speaking engagement is an opportunity to elevate your personal brand and your firm’s presence in your industry. Here’s a roadmap on how to repurpose your legal presentations into dynamic marketing materials.

In the legal profession, knowledge and expertise are highly valued assets. And in an increasingly competitive market, lawyers must find effective ways to establish themselves as thought leaders and trusted advisors, while staying top of mind with the people who can hire and refer work to them.

One powerful avenue for achieving this is by speaking at conferences and webinars. Speaking engagements provide lawyers with a platform to share their insights, demonstrate their expertise and build valuable connections within the legal community.

Here are six reasons why lawyers should say yes to speaking at conferences and webinars.