There is no better direct way to reach clients and prospects (if your contact list is updated and segmented) than email.
Why? Because it puts the content directly into their
Why Email Marketing Needs to Be at the Top of Your Marketing Strategy
Three Essential Things to Do on LinkedIn Today
It’s never been more important than it is today to create, maintain and build a consistent presence on LinkedIn. It’s an essential part of your personal brand.
Whether you use
How to Effectively Build Stronger Relationships with Your Alumni That Can Lead to New Business and More
If your alumni relations program is not a priority for your marketing, recruiting and business development efforts for 2022, it should be!
Here are some ideas for how to creatively
Why It’s Important to Cultivate Your Alumni Network
In 2007, I joined a young, entrepreneurial firm, McKee Nelson. In two short years there I learned more than I ever could have imagined. The market was booming and the
How to Create a Marketing Strategy For a Law Firm Merger
Given the high rate of M&A activity in law firms, it is likely that you will be involved in an acquisition at some point in your career.
I have –
The One Marketing Tactic Law Firms and Lawyers Need to Start Doing Today
The tactic law firms and lawyers must incorporate into your marketing strategy… publish client alerts and blog posts.
They are one of the most effective ways to engage with clients
13 Ways to Develop a Successful Social Media Strategy at Any Size Firm
Your Summertime Marketing and Business Development Personal Marketing Plan
Don’t take a break from marketing yourself or your organization during the summer – in fact ramp it up!
The summer is a great time to focus on your business
Three Ways to Achieve CRM Success
This is a guest post by Dave Whiteside from CLIENTSFirst Consulting.
If your CRM performance is uneven or failing lately, you’ll probably find deficiencies in communications, training or data
15 Ways Law Firms and B2B Companies Can Reignite Their Marketing Efforts During Downtime
A lot of people are on spring break this week – but you shouldn’t take a break from marketing. In fact, there is so much opportunity to stand out as others sit on the beach or during any kind of vacation during the year.
Whenever you take some time off – or business is slow – here are some things you can do with your downtime to continue to develop your marketing and business development efforts.
Even if you have enough clients now, don’t pull back on marketing when things are going well, as anything can happen.
Because legal services are not an impulse purchase and companies retain outside legal counsel when they need legal representation, you should always be marketing yourself and your firm to stay top of mind with prospective clients and referral sources.
Strong marketing is about building relationships by providing value.
Also, marketing is not just for client or business development.
It can help you stay top of mind with the media, help you build your personal brand, obtain speaking engagements, board appointments, article writing opportunities – and so much more.
Here are some ideas on how law firms and B2B companies and their employees can reignite their marketing and business development efforts when they have downtime.