There are so many reasons to use social media and if you are going to do so, it’s important to create a social media strategy for your organization whether it is large or small. I suggest keeping your strategy simple and focused.
What you don’t want to do is haphazardly start posting content. Having a
The next woman who wows is Deb Knupp, a Managing Director at GrowthPlay where she works with leaders in the legal, manufacturing, accounting and financial services industries to align their people and business objectives to create cultures based on the principles of accountability and integrity. She teaches selling as an act of service through
I’ve had a few one and two-year stints at various jobs and have found myself explaining why when I applied for other roles in the past.
I’ve often felt like it was the reason I was initially overlooked for a job, and there’s much more to me than the tenure of each role on my
I am so excited to present this free webinar on April 9 at 12pm ET on how to use LinkedIn effectively with Frank Ramos (who is LinkedIn famous as far as lawyers go) on how business professionals at any stage of their careers – particularly those in the legal field – can use LinkedIn to
As the Director of Marketing for the largest CPA firm in Albany, Teal, Becker and Chiaramonte CPAs, Ali Anechiarico oversees and implements all marketing initiatives designed to grow the TBC brand and expand the reach of the firm’s portfolio of accounting, tax and advisory services.
Prior to joining TBC, Ali oversaw all marketing initiatives for a leading intellectual property law firm in Albany. She has extensive experience with professional services marketing including event planning, email marketing, advertising, branding and business development.
Ali has volunteered for many organizations and is currently President-Elect for the American Marketing Association Capital Region and on the Advisory Committee for CPAmerica.
Ali and I met several years ago through the Legal Marketing Association. She was part of the Upstate NY chapter and let’s just say there weren’t many people in it so she was looking for more people to engage with and more people to bounce ideas off of especially since she was a solo marketer. We immediately hit it off, and I was so happy to be a mentor of sorts to her. We were able to finally meet in person at a local event in New York City and then spent more time together at an LMA National Conference. I’m so glad our paths crossed.
It’s so easy to put off business development and marketing – especially now when we are still social distancing. But it’s actually never been more important to invest in your lead generation and branding efforts.
You need a steady pipeline of new clients and existing clients, as well as consistent touchpoints with your referral network
LinkedIn presents an excellent opportunity for lawyers in every practice area and industry to share useful and engaging content with potential and current clients.
Because LinkedIn gives you access to such a wide professional network 750+ million people globally and counting), attorneys can use the platform to build their personal brands as a go-to source
Making getting more likes and followers your primary goal when it comes to social media success will not get you more business on LinkedIn, any other social channel or in real life.
Read that again.
Success when it comes to content marketing is so much more than just posting perfect content with the perfect hashtags
In this Women Who Wow profile, get to know Alexis Robertson, the Director of Diversity & Inclusion at Foley & Lardner LLP.
A former lawyer and legal recruiter, Alexis became a D&I professional after realizing that practicing law and serving as a legal recruiter wasn’t her true passion. She was able to take valuable skills from those positions and pivot to a diversity and inclusion career first at Baker & McKenzie and now at Foley & Lardner.
As Alexis noted in one of her terrific LinkedIn posts (you should follow her on LinkedIn!), if not for the pandemic, she would not have launched what she often refers to as her “pandemic podcast.” She says it was the need to introduce herself and check-in on attorneys that led to her personally calling 100 attorneys within her first few months at Foley.
She says that need created the space for the most amazing one-on-one conversations, which inspired a podcast unique to Big Law focused on showcasing human stories, highlighting the unique professional paths of Foley attorneys. The podcast is called The Path and the Practice and you should check it out.
Learn more about Alexis and her career path in this Women Who Wow profile.
Continue Reading Women Who Wow: Alexis Robertson
March is Women’s History Month, and we can’t think of a better way to celebrate the accomplishments of women past, present and future, than by hosting our first Women Who Wow webinar and growing this initiative.
This Wednesday 3/24 at 1pm ET, I’ll be moderating a Women Who Wow webinar exploring how women of all