In a busy law practice, it’s easy to stay focused on today. The matters on your desk, the filings that need to get done, the client calls that fill your calendar. But the lawyers who consistently build thriving books of business know something others often overlook: relationships take time and the business development pipeline needs constant attention.
It’s spring break season. That means some of your clients and colleagues are headed to the beach, skiing in the mountains, or simply unplugging for a few days.
And while it may be tempting to fully check out along with them, here’s the truth: downtime is one of the best opportunities to focus on marketing.
Client meetings are more than a calendar invite, they’re one of the best opportunities to build stronger relationships, show your value and get closer to the issues that matter most to your clients. Whether it’s your first meeting with a new contact or a regular check-in with a long-standing client, being prepared helps you stand out for the right reasons. This post breaks down a practical approach to making client meetings more meaningful and productive.
Following up with a prospective business client can feel like walking a fine line. You don’t want to be pushy, but you also don’t want to let a valuable opportunity slip through the cracks. Many lawyers default to vague messages like, “Just checking in to see if you had any thoughts,” but these types of follow-ups often don’t resonate with decision makers.
Building a book of business isn’t just about bringing in clients. It’s about taking control of your career, creating new opportunities and becoming the person people turn to when they
The legal industry is evolving faster than ever, and firms that fail to adapt risk falling behind. Technology is transforming how legal services are delivered, client expectations are higher than
Will legal marketing change under the Trump administration? Maybe, but not in the ways you might think. Here’s how your law firm can prepare and stay ahead of industry shifts, client expectations and market trends.
Valentine’s Day is often associated with consumer brands, romance and personal relationships, but it’s also an opportunity for B2B companies to strengthen client relationships, showcase company culture and bring a personal touch to their marketing efforts. Business is at its core about relationships, and Valentine’s Day serves as a timely reminder to nurture those connections in an authentic and meaningful way.
Getting an article published in an industry publication is a big accomplishment, but too often, law firms treat it as a one-and-done effort. The real value comes from what happens next. A well-placed article should be the start of an ongoing strategy – one that reinforces thought leadership, deepens client relationships and generates business opportunities.
The legal industry is at a turning point. Senior partners are retiring, clients expect more than ever and the skills needed to lead a firm go far beyond practicing law. Being a strong lawyer doesn’t automatically make someone a strong leader. It takes business savvy, strategic thinking, relationship management and the ability to make tough decisions in a high-stakes environment.