Did you know that you can now create LinkedIn posts up to 3000 characters versus 1300?

But remember that longer isn’t always better.

There are four types of LinkedIn posts available to users in the main LinkedIn home page: text, image, video and document – with each of them you can now add up to

Remember that we all start from scratch when it comes to building our social media presence, our business and our brand. Me included.

It’s never been more important to be on social media for branding and business development than of us today. The world is forever changed after the pandemic. We will be using social

Don’t underestimate the power of email marketing and simply letting your contacts know about a victory you achieved on behalf of a client. Case studies help your contacts know more about what you do and how you do it.

One of my clients recently told me that sending an email blast we did about a

Do you have a shortage of content for your LinkedIn Company Page? Well you shouldn’t. Because as Air Supply says, you can really make content out of nothing at all.

Okay so maybe that’s not the actual way the song goes, but what I mean is that you already have so many assets that can

Did you know that you can use LinkedIn messenger to easily share a post of your own or someone else with an individual or a group of people? It’s super easy to do. Just click the send option, which is under an individual post in your LinkedIn news feed and you can share it as

There are so many reasons to use social media and if you are going to do so, it’s important to create a social media strategy for your organization whether it is large or small. I suggest keeping your strategy simple and focused.

What you don’t want to do is haphazardly start posting content. Having a

The next woman who wows is Deb Knupp, a Managing Director at GrowthPlay where she works with leaders in the legal, manufacturing, accounting and financial services industries to align their people and business objectives to create cultures based on the principles of accountability and integrity. She teaches selling as an act of service through

I’ve had a few one and two-year stints at various jobs and have found myself explaining why when I applied for other roles in the past.

I’ve often felt like it was the reason I was initially overlooked for a job, and there’s much more to me than the tenure of each role on my

I am so excited to present this free webinar on April 9 at 12pm ET on how to use LinkedIn effectively with Frank Ramos (who is LinkedIn famous as far as lawyers go) on how business professionals at any stage of their careers – particularly those in the legal field – can use LinkedIn to

As the Director of Marketing for the largest CPA firm in Albany, Teal, Becker and Chiaramonte CPAs, Ali Anechiarico oversees and implements all marketing initiatives designed to grow the TBC brand and expand the reach of the firm’s portfolio of accounting, tax and advisory services.

Prior to joining TBC, Ali oversaw all marketing initiatives for a leading intellectual property law firm in Albany. She has extensive experience with professional services marketing including event planning, email marketing, advertising, branding and business development.

Ali has volunteered for many organizations and is currently President-Elect for the American Marketing Association Capital Region and on the Advisory Committee for CPAmerica.

Ali and I met several years ago through the Legal Marketing Association. She was part of the Upstate NY chapter and let’s just say there weren’t many people in it so she was looking for more people to engage with and more people to bounce ideas off of especially since she was a solo marketer. We immediately hit it off, and I was so happy to be a mentor of sorts to her. We were able to finally meet in person at a local event in New York City and then spent more time together at an LMA National Conference. I’m so glad our paths crossed.


Continue Reading Women Who Wow: Ali Anechiarico