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What the Farnborough Air Show Reminded Me About Business Development

What the Farnborough Air Show Reminded Me About Business Development

By Stefanie M. Marrone on August 8, 2026
Posted in Business Development, Client Development

I recently spent several days at the Farnborough International Air Show in the UK, one of the largest gatherings for the global aerospace and defense industry. Thousands of people from…

How Successful Business Developers Win More Clients The Psychology Behind Business Development

How Successful Business Developers Win More Clients: The Psychology Behind Business Development

By Stefanie M. Marrone on July 9, 2026
Posted in Business Development, Career Development, Client Development

I’ve spent a lot of my career around lawyers, consultants, executives, recruiters, business development professionals and business owners whose success depends, at least in part, on their ability to build…

The Business of Building A Conversation with Misty Leon Founder of Practical Counsel Advisors

The Business of Building: A Conversation with Misty Leon, Founder of Practical Counsel Advisors

By Stefanie M. Marrone on June 22, 2026
Posted in Career Development, Client Development, Law firms

One of the things I enjoy most is talking with people who are building businesses. Every founder has a story about the moment they identified a problem, saw an opportunity…

Why Law Firms Should Invest in the Visibility of Their Lawyers

Why Law Firms Should Invest in the Visibility of Their Lawyers

By Stefanie M. Marrone on June 22, 2026
Posted in Business Development, Client Development, Law firms, Legal marketing

One of the most common concerns I hear from law firm leaders is how to prepare the next generation of lawyers for larger roles. Sometimes the conversation centers around succession…

The Business Development Side of Succession Planning That Law Firms Don't Talk About Enough

The Business Development Side of Succession Planning That Law Firms Don’t Talk About Enough

By Stefanie M. Marrone on June 22, 2026
Posted in Business Development, Client Development, Law firms, Legal marketing

I’ve been seeing a lot of discussion lately about succession planning in law firms and what happens as more senior partners retire. Most of the conversation focuses on who will…

Why So Many Professional Relationships Never Go Anywhere (and How to Fix That)

Why So Many Professional Relationships Never Go Anywhere (and How to Fix That)

By Stefanie M. Marrone on June 17, 2026
Posted in Career Development, Client Development, Networking

Most networking advice focuses on meeting new people. Attend the conference. Join the association. Go to the event. Connect on LinkedIn. Introduce yourself to someone new. Expand your network.

There’s…

Why Your Next Client Is Probably Already In Your Network (And What To Do About It)

Why Your Next Client Is Probably Already In Your Network (And What To Do About It)

By Stefanie M. Marrone on June 8, 2026
Posted in Business Development, Client Development

When lawyers think about business development, they often focus on what comes next. The next conference. The next prospect. The next introduction. The next opportunity.

I understand why. Bringing in…

Why Some Lateral Partner Moves Thrive While Others Lose Momentum

Why Some Lateral Partner Moves Thrive While Others Lose Momentum

By Stefanie M. Marrone on May 18, 2026
Posted in Career Development, Client Development, Lateral Recruiting

Few moments create more visibility for a lawyer than a lateral move. The announcement gets picked up by the legal media. Clients and referral sources start paying attention. Recruiters, competitors…

Why So Many Lateral Partners Struggle With Business Development After Moving Firms

Why So Many Lateral Partners Struggle With Business Development After Moving Firms

By Stefanie M. Marrone on May 13, 2026
Posted in Business Development, Business Referrals, Client Development, Lateral Recruiting

One statistic in a recent Passle survey really stood out to me: 100 percent of firms surveyed reported struggling to transfer the book of business from an incoming lateral partner.…

How Lawyers Should Really Be Using LinkedIn for Business Development

How Lawyers Should Really Be Using LinkedIn for Business Development

By Stefanie M. Marrone on April 20, 2026
Posted in Business Development, Client Development, LinkedIn, Personal Branding

For a long time, business development for lawyers has been tied to visible, structured moments. It happens in pitches, in meetings and in conversations that are carefully prepared and often…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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