Networking

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Alexis Robertson is the next Woman Who Wows. I met Alexis through LinkedIn and have admired her thoughtful posts. It’s another reason why online networking is so important – she lives in Chicago and I live in NYC but I feel very connected to her.

She is currently the director of diversity & inclusion for Foley & Lardner LLP where she provides firm-wide strategic direction and oversight on all diversity and inclusion related matters.

Alexis joined Foley from Baker McKenzie, where she was North America manager of Diversity & Inclusion. Prior to joining Baker McKenzie, Alexis spent two years as a Legal Recruiting Director for The Partners Group where she focused on placing diverse attorneys with law firms and corporations.

Alexis earned her law degree from the University of Michigan Law School and practiced with Kirkland & Ellis and Seyfarth Shaw following graduation. She earned her undergraduate degree from the American University in Washington, D.C.

Learn more about her.

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Homework

When I speak at conferences or conduct client trainings, I usually end my presentations with “homework” for attendees. While not actually required, I always suggest that attendees take the time to do these to-do items, because I always want to leave attendees with actionable takeaways they can implement right away to enhance their business and brand.

I know so many of you feel out of sorts right now (that includes me). Our daily routines have been thrown a huge curveball and staying home is our job right now to keep ourselves and others safe against the spread of the coronavirus.

That being said, this is not the time to stop marketing yourself or your firm. In fact, you want to be top of mind, and you can easily do that through the many online channels available to us – with LinkedIn being the most powerful social platform to build professional relationships. The key is to be helpful, non-boastful and to provide value-added content and information.

I am seeing the lines between our personal and professional lives become blurrier by the day as many of us want to be more connected to people in general. This may result in you receiving friend requests on Facebook and follow requests on Instagram from colleagues and clients – it’s up to you how you want to handle these but please always exercise caution with what you post on any social media platform, and stay away from discussing politics and religion.

In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy. Reach out to me with any questions. …
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Hashtags are great tools to help your content become discovered on LinkedIn, but only if you know how to correctly use hashtags and you use the most effective ones.

If you’re writing about the coronavirus on LinkedIn, you should be using hashtags so your content can be amplified and have a stronger impact. The content you post should have your target audience in mind and be designed to help them navigate this unprecedented time.

But first off – what is a hashtag? Just like on Twitter or Instagram, a LinkedIn hashtag is any combination of letters, number or emoji that follow the # symbol such as #coronavirus. Any spaces or symbols used within the tag will break the link, so that means you can’t include apostrophes, commas, exclamation points or hyphens in your hashtag.

Hashtags help users find content on a specific topic. If you add hashtags to your posts, they’ll help you get discovered by other users, including those not connected to you (2nd and 3rd degree connections). This is because individuals now search for content under hashtags and click on the hashtags in posts. In addition, you can follow hashtags on LinkedIn, meaning that posts containing the ones you have selected will appear in your news feed.

How to add hashtags to your LinkedIn posts: …
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Although we are dealing with a world pandemic, March is Women’s History Month – that has fallen by the wayside of course with the more important news of the coronavirus. I still wanted to continue this series beyond March and throughout the year, because I think we can all use some non-COVID-19 news.

The next person in the Women Who Wow series is Deborah Scaringi. I met Deb through my work with the Legal Marketing Association when we both served on the first northeast region board together. I have long admired Deb for her poise, thoughtfulness and ability to see a situation from 10,000 feet. I asked her to be a part of the LMA Northeast Regional Conference planning committee last year because I tremendously value her input, and she provided so many great insights. I would always want Deb on my team. Deb is based in Boston and consults for law firms on a wide range of marketing and business development issues. Learn more about her. …
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This is a very stressful and scary time for all of us, young and old, rich and poor, and all we can do right now is control how we react to what’s happening in the world and do our part to stop the spread of the coronavirus.

As with any misfortunes and difficult times, we…

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Is it the weekend? What day is it? I keep asking myself these questions because nothing feels normal. All of our daily routines have been majorly impacted by working from home and not being able to go out except for essentials.

One of the many group zoom happy hours I did…

How to bulletproof your job

Everyone is nervous about everything right now, including the economy and how that may affect their employment status. Some companies are doing mass layoffs and salary reductions. You don’t want to be unemployed right now because businesses aren’t going to be as quick to hire – they want to see how the coronavirus pandemic will…

Here’s a coronavirus content tip:

Make sure the reporters with whom your lawyers have close connections are added to your client alert lists, especially as you are producing so much timely content right now related to COVID-19.

Several of my clients have gotten media opportunities directly from the alerts they sent to specific reporters, resulting…

When it comes to content, being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time should be your only guiding principle. Here are a few things not to do right now during the coronavirus outbreak when it comes to content…

Stay tuned for an upcoming article on this topic but here are a few quick tips on how to market your firm during a global crisis without seeming tone-deaf or insensitive from my webinar with Jay Harrington.

The worst thing you can do right now is nothing when it comes to client care and…