If you’re not using social media professionally, you should be. Especially with the pandemic throwing a curveball into our lives over the past seven months and making online networking and branding more important than ever before

Here are a few benefits (and reasons) to incorporate social media into your marketing and business development strategy.

  • It’s

It’s so easy to forget to be client-centric all the time especially during this extraordinary past 7 months filled with new stressors and pressures.

It’s also easy to be forgotten during a time when we aren’t seeing others regularly in person and we aren’t front and center with our professional network.

But there are a

Sometimes social media really works wonders in bringing people together who you wouldn’t have had the opportunity to meet otherwise. One such person who LinkedIn brought into my life is Olivia Kiratu. Despite living on opposite sides of the world (she lives in Kenya and I live in New York City), we have developed

Every few years I get the opportunity to speak with my friend and industry leader Adrian Dayton on a social media panel. This is the year!

Join me and Adrian later this month for a virtual panel at the LMA Midwest Region Tech Conference on 10 pandemic friendly LinkedIn tips your lawyers need to know

Here are a few ideas to organically grow your social media presence and followers on any social channel (only go where your clients/customers and prospects are):

  • Build an editorial calendar to map out future posts
  • Find your niche
  • Share value-added content
  • Use visuals (use canva.com to help you create posts) and create interactive content such

Clients come to law firms because they need help finding and implementing solutions – each employee is in essence a legal solution provider and a problem solver. And in a crowded and the unpredictable business climate of today, it is more important than ever to embrace and anticipate changes to meet the shifting needs of clients. Most importantly, we always need to put our clients first and ensure that every employee embraces a client-centric mindset.

Being a great lawyer doesn’t guarantee you a solid book of business anymore. Neither does having a law degree from one of the top schools in the country. None of these fancy credentials matter if you don’t have the right people skills (or emotional intelligence) to connect with clients on a personal level, especially now. 

Because clients regularly hire outside counsel who they’ve known for many years – from law school, a prior firm, a friend of a friend or a past matter – cultivating relationships should be at the heart of everything you do – especially now. It’s important to treat everyone with whom you come into contact as if they could be a future client or referral source, which is a helpful guiding principle in how to interact with your professional network.

Here’s how to develop a more client-centric mindset and build stronger relationships despite the barriers we are facing today during this worldwide pandemic.
Continue Reading How to Demonstrate Client Care and Value in a Down Economy

While social distancing has made it more challenging to build relationships that will turn into referrals and new clients, it is more than easy to do so, thanks to social media, particularly LinkedIn.

LinkedIn enables you to stay top of mind, showcase your expertise and reconnect with your professional network.

Here are some tips for