LinkedIn has never been more important than it is right now – not only because it has nearly 700 million users globally, but because during this time of social distancing, and this pause in in-person networking –social media is the most effective (and efficient) way to build your brand and business.

LinkedIn is a great place to network with other professionals who could become business partners, referral sources, clients and employees or employers.

While quality is always better than quantity when it comes to the number of LinkedIn connections you have, most business professionals who use LinkedIn can greatly increase their connections with a strategic plan.

Join me in spending the month of August strategically building your LinkedIn network. Aim to get to at least 501 connections (which will add the coveted 500+ connections mark right on your profile instead of your actual number of connections – some believe those LinkedIn users with 500+ connections are somehow more accomplished). I know all of you know more than 500 business professionals out of the millions who are using LinkedIn. If you’re already at the 500+ mark, aim to increase your connections by 10 percent this month. Here’s a plan for how to do this for business professionals of all levels and in all industries.

When it comes to strategically building your LinkedIn network. There are four primary ways to do it:

  1. Reach out
  2. Accept connection requests
  3. Connect to people who are suggested by LinkedIn
  4. Use groups – they are among the most powerful networking feature in LinkedIn

If you are starting from scratch or building a profile from a low number of connections, start by adding everyone in your professional life as a connection, current colleagues, former colleagues, clients, referral sources, former classmates and certain friends and family members who make sense from a professional standpoint.

Then incorporate these steps:


Continue Reading Join Me for the August LinkedIn Connections Challenge: How to Cultivate a Powerful LinkedIn Network

It’s a challenging time for everyone in terms of generating new business right now for everyone. Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with the world being in such flux.

If you are a senior associate or junior partner who has lost momentum on building

I wanted to dedicate a post to a newish LinkedIn feature that enables the platform’s users to spotlight other members of their LinkedIn network by sharing someone’s profile with their LinkedIn connections. You can also share your own profile to your network.

You can share your profile with any of your 1st-degree connections and coworkers

While quality is always better than quantity when it comes to the number of LinkedIn connections you have, most business professionals who use LinkedIn can increase the number of connections they have on the platform.

LinkedIn is a great place to network with other professionals who could become business partners, referral sources, clients or even

We are in uncharted waters right now with the pandemic. Law firms and other businesses are trying to function in a rapidly changing environment, including adapting to its employees working remotely on a large scale for the first time. Most of our contact both professionally and personally will be done online for the foreseeable future. So how do you market your firm and lawyers during this time? The answer is online.

We will be depending on social media more than ever to connect with others, and using online resources to conduct business and network.

Pandemic or not, LinkedIn is the most important social media channel for professionals in any field. While we need to be physically apart at this time, we should not be social media distancing. In fact, we should be leaning into social media and using it to enhance our relationships both personally and professionally. It’s exactly the social glue we need right now.

Content marketing and sharing content via email and social media has never been a more important way to communicate with clients, colleagues, referral sources, recruits and alumni while we are unable to see each other in person. Your goal should be to build stronger relationships and help others through value-added content during this stressful time.

While you should be completely sensitive to current market conditions and create content relevant to what’s happening in the world right now (such as creating coronavirus-related thought leadership and webinars), this is not the time to disappear from your clients — or to suspend your marketing activities. In fact, this is the time to lean in and position yourself as a leader and authority in your respective area of the law.

There are so many things you can do right now to help guide your clients through this time using social media and content. Here are some ideas.
Continue Reading Essential LinkedIn Tips for Lawyers to Implement Today

Please join me on Wednesday, July 15 at 1pm ET for a free virtual program on LinkedIn and personal branding best practices for business professionals who are currently looking for a job.

You’ll learn how to rework your LinkedIn profile to appeal to recruiters, how to optimize LinkedIn for your job search, how to build

You can choose to notify your network about changes made to certain sections of your LinkedIn profile.

Enabling notifications about your profile changes may generate a post in your network’s feed, an in-app notification or an email notification.

To adjust notifications sent to your network about profile changes:

  1. Click the Me icon at the top

My guess is that many of you have more free time now due to the pandemic, which had slowed down deal flow and litigation activity.

Plus working from home eliminates the need for commuting, giving you extra hours in the day to focus on marketing and business development.

This is a great time to become