Join me for a webinar on January 12 at 12pm ET with LSSO on How to Use LinkedIn for Lead Generation and Client Retention.

This program will take you through the how-to’s on building a strong profile, using the platform to generate business and new connections, how to share your successes to demonstrate your value

In this program on December 21, I will take you through all of the elements of a successful LinkedIn profile and how to optimize your profile for personal branding and lead generation.

I’ll cover to how to create a strong LinkedIn headline, cover image and summary/about section. I’ll also discuss:

  • How to use the featured

Being an entrepreneur is the hardest thing I’ve ever done. I have to play the role of client service, trainer, counselor, assistant, creative strategist, finance, HR, marketing, IT and even therapist at times.

Today is Women’s Entrepreneurship Day and this is so important to me as a woman who has her own business, but also

The National Law Review recently featured me on its podcast on all the reasons why lawyers need to use social media, content marketing and networking. Some highlights:

The firms that are still putting out content without thinking that user habits have changed are at a disadvantage.

So are the firms that aren’t using LinkedIn in

Today is National Entrepreneurs Day, a day on which we highlight people who have designed, built and run a business from scratch.

I am lucky to have so many amazing entrepreneurs in my life from whom I learn every day.

I am an accidental entrepreneur – I started my own business after losing my job

It doesn’t matter how old you are, you’ve likely encountered mean girls in the workplace.

Join Women Who Wow for an important webinar on December 15 at 12:30pm ET r on how to navigate working with mean girls at work whether they are your boss or colleague.

Register for How to Deal with Mean Girls

One of my LinkedIn posts recently went viral, getting more than 12K likes and 1 million plus views.

That same post also went viral on Twitter, catching the attention of several reporters who then reached out to me for commentary on the topic.

My social media post sparked an article from Law360,

People ask me all the time about how they can go viral on LinkedIn.

Especially after one of my recent LinkedIn posts gathered 12K likes and over one million views (it surpassed my wildest expectations)!

I want to help you go viral on LinkedIn too.

It won’t happen often but it can happen.

The

Many of us work in fields where our website content can be well, boring or dry. But your content doesn’t have to put people to sleep, like the site my puppies viewed that put them to sleep 😴🐶

Remember that clients and prospective clients have needs and they go to your website to find out

You can make your content work harder and smarter for you by repurposing and updating your content into:

  • Blogs
  • Videos
  • Podcasts
  • Case studies
  • Multiple social media posts
  • Company history/milestones
  • Collages
  • Lists
  • Webinars
  • CLE programs
  • Email blasts
  • Daily digests
  • Newsletters

You can also:

  • Post the same content to multiple  LinkedIn groups
  • Update past articles and repost