Using Twitter is a great way to enhance your personal brand as well as your firm brand. It can be hard to find time to write long-form, but tweets are short and you have control over them yourself, making it easy to create and share content on the platform. Importantly, it is also easy to engage with leaders in your practice area or industry, to raise your profile.
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If you know me or have seen me speak, you can tell that I am very passionate about what I do – and it makes it all worthwhile when you actually hear from people about how you actually helped and inspired them to go the extra mile in their marketing efforts or to step out
I always love reading annual the Greentarget State of Digital & Content Marketing study. It is filled with great insights and suggestions on how law firms and professional service firms can better engage with their target audiences by using social media and content. Here are some of my favorite takeaways from the study:
Content marketing can take up a lot of time and effort. I wanted to share some ideas on what actually can make your content marketing efforts successful and worthwhile – just keep in mind that they may take time to show real ROI but I have seen content lead to new business over and over,
I’m thrilled to once again present a session at the New York City Bar’s Small Law Firm Symposium, which will be held on November 7. This year I will be speaking about “Enhancing Your Online Presence to Grow Your Firm (and Your Brand) Without Breaking the Bank,” exploring how social media marketing and its accompanying
I was thinking a lot about networking today as I worked on a project for the lawyers at my firm who are participants in our pipeline business development program where we meet monthly and discuss lead generation and client retention, as well as branding strategies. It’s open to lawyers of all levels – from the most junior to the most senior – proving that you are never too young or old to start building your book of business.
I put together some thoughts for them and an exercise for them designed to help them build their professional network, and I thought I would also share it with you in case it was helpful in expanding your networks too.
Hey LinkedIn, you’ve been making great strides for your users, but the holidays are coming and there’s so much more you can do to hit some major pain points. Here’s my current wish list for enhancements I’d wish you’d make:
You only have four months to make a real difference in your business development and marketing efforts from now until the end of the year. Social media success is so much more than the number of likes, comments or shares you have.
It’s about engagement, lead generation, and retaining and delighting current clients with your
One of the lawyers at my firm asked us to try out a Google Ads campaign to help him bring in new clients. It’s been successful so far in terms of leading to new client matters. It’s a great example of the new ways in which we can generate leads. More than 3.5 billion Google
Always remember with LinkedIn that there are three equally important components to your profile and your presence on the platform:
For more on how to master LinkedIn and use it to build your brand and book