I was thinking a lot about networking today as I worked on a project for the lawyers at my firm who are participants in our pipeline business development program where we meet monthly and discuss lead generation and client retention, as well as branding strategies. It’s open to lawyers of all levels – from the most junior to the most senior – proving that you are never too young or old to start building your book of business.

I put together some thoughts for them and an exercise for them designed to help them build their professional network, and I thought I would also share it with you in case it was helpful in expanding your networks too.


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Hey LinkedIn, you’ve been making great strides for your users, but the holidays are coming and there’s so much more you can do to hit some major pain points. Here’s my current wish list for enhancements I’d wish you’d make: 

  • The ability to write articles on LinkedIn publisher from my phone
  • The ability to edit

You only have four months to make a real difference in your business development and marketing efforts from now until the end of the year. Social media success is so much more than the number of likes, comments or shares you have.

It’s about engagement, lead generation, and retaining and delighting current clients with your

Always remember with LinkedIn that there are three equally important components to your profile and your presence on the platform:

  • building and maintaining a strong, optimized profile
  • making strategic connections on an ongoing basis
  • creating and sharing compelling content

For more on how to master LinkedIn and use it to build your brand and book

LinkedIn has been busy making updates to its company pages with new features to help businesses drive awareness, engage with followers and bring in leads. The platform is prioritizing content from companies and focusing on the use of hashtags and mentions to highlight posts. Here are a few important updates that company page administrators should

Developing a social media strategy aligned to your business development goals is critical to ensuring that your content supports your big picture growth efforts, so I wanted to share a few ideas that I hope inspire you:

By aligning your content and social media strategy to your BD goals you will focus in on the

In what is the very best news in the entire world for those of us who manage LinkedIn company pages, you can now edit posts from your mobile device!

This is a long overdue enhancement to the platform.

It will make it easier to update your page and regularly post updates, generating more engagement from

Something so easy that you can do on LinkedIn on your commute home or when you have a few extra minutes to bolster your LinkedIn network is to peruse the connections of your close contacts on LinkedIn.

Why? Because you may have forgotten to add certain important connections to your LinkedIn network who are connected

I came across a great article with helpful tips on networking best practices that I wanted to share. The main points from it are:

1. Never ask for what you want. Ask how you can help.

2. Focus on goals—but not your goals.

3. When someone tells you what they do, immediately follow up by