I heard a very inspiring story about how a client referral came from a series of conversations that a lawyer had with the cleaning service employee who was assigned to his floor that I wanted to share.
They had grown friendly over the course of a year through casual conversations, and it turned out that
The marketing industry has been hyper focused on Millennials for the past two decades, but they have already peaked as a percentage of the adult population, making up just over 40% of the global population. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age.
This is a guest post by Josh Baron, an attorney in Salt Lake City on the importance of networking and referrals, and never knowing how or where you will meet someone who can change your life. It underscores the importance of saying yes more.
I met my wife through a referral.
I called my friend
In the professional services world, referrals are the lifeblood of obtaining new clients, and in some ways also retaining your clients.
My friend Josh Baron is a lawyer in Utah and I find his LinkedIn posts to be very insightful. We actually met through LinkedIn. We became fans of each other’s work, and it’s really
We almost made it through 2020. What a blur. I hope you’ve been marketing yourself and your firm as this is not the year to take a break from marketing, business development and social media.
Even under the best circumstances, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals, as well as visibility.
With the pandemic still looming over our heads and the second wave upon us, this is the time to focus on your ongoing business development and branding efforts.
Here are 25 ideas on how to do that, which involves shifting your strategy from in-person networking and client entertaining to demonstrating client-care and empathy in all you do and having a strong online presence and thought leadership platform.
Continue Reading 25 Ways to Strengthen Your Business and Brand Before 2021
I’m excited to speak to the NALSC (National Association of Legal Search Consultants) Fall Symposium today on how to use LinkedIn in a changed marketplace. I’ll be showing attendees, who are in the legal search field, how to create custom graphics (I promise if I can do it, so can you!) like this and how
It’s so easy to forget to be client-centric all the time especially during this extraordinary past 7 months filled with new stressors and pressures.
It’s also easy to be forgotten during a time when we aren’t seeing others regularly in person and we aren’t front and center with our professional network.
But there are a
For those of you on Twitter, here are a few ideas to help boost your followers and engagement on the platform. The best part? None of these take a long time to do. They just require a little bit of time each day.
Why should you be on Twitter? Decision makers, reporters, recruits, referral sources,
Every few years I get the opportunity to speak with my friend and industry leader Adrian Dayton on a social media panel. This is the year!
Join me and Adrian later this month for a virtual panel at the LMA Midwest Region Tech Conference on 10 pandemic friendly LinkedIn tips your lawyers need to know
Do you have a social media strategy? Do you have a social media editorial calendar? Do you plan out your posts in advance?
Most importantly, do you know WHY you’re posting something to social media?
I feel like so many of us go through the motions of posting a piece of content to social media,