I was talking to a lawyer recently who shared with me a story I hear too often. His client’s longtime in-house legal team changed when the general counsel left his
Easy Ways for Lawyers to Generate New Business
15 Ways Law Firms and B2B Companies Can Reignite Their Marketing Efforts During Downtime
A lot of people are on spring break this week – but you shouldn’t take a break from marketing. In fact, there is so much opportunity to stand out as others sit on the beach or during any kind of vacation during the year.
Whenever you take some time off – or business is slow – here are some things you can do with your downtime to continue to develop your marketing and business development efforts.
Even if you have enough clients now, don’t pull back on marketing when things are going well, as anything can happen.
Because legal services are not an impulse purchase and companies retain outside legal counsel when they need legal representation, you should always be marketing yourself and your firm to stay top of mind with prospective clients and referral sources.
Strong marketing is about building relationships by providing value.
Also, marketing is not just for client or business development.
It can help you stay top of mind with the media, help you build your personal brand, obtain speaking engagements, board appointments, article writing opportunities – and so much more.
Here are some ideas on how law firms and B2B companies and their employees can reignite their marketing and business development efforts when they have downtime.
28 Practical Success Tips for Today’s In-House Counsel (Guest Post by Dimitri Mastrocola)
This is a guest post by Dimitri Mastrocola, an Executive Search Consultant at Major, Lindsey & Africa who places chief legal officers and their teams on 28 practical success
Tips to Creating Posts That Stand Out on LinkedIn
After posting on LinkedIn for years (successfully and sometimes not so successfully) I’ve learned some important tips on how to stand out in a sea of sameness and vanilla posts
A How-To Guide to Growing Your LinkedIn Network and Presence
I always say that LinkedIn is like a plant that keeps growing and you have to water it in order for it to flourish.
That means not just buying a
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Right before the pandemic, I was invited to speak at a conference (see the photo here) all because of a LinkedIn post. Someone in my network saw the post and
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When it comes to LinkedIn, think of it this way – there are 800 million members, which equals 800 million opportunities.
Yet just ONE percent of them use LinkedIn
12 Things Law Firms Should Avoid Doing in Their Marketing Efforts
I’ve worked at and with law firms for 20 years now, and I do my best to guide firms and lawyers in the right direction when it comes to their
How to Motivate Lawyers to Market Themselves
Sometimes it’s hard to encourage lawyers to market themselves given their full plates, work commitments and demands on their personal lives, but if you can show them why it’s in their best interest to focus on marketing and business development, you can often persuade them to do so.
Here are some of the ways I’ve been able to encourage lawyers to market themselves.
Why Sharing Meals with Others and Never Eating Alone is Important Both Personally and Professionally
As an Italian American, I’ve had and made a lot of great meals that include pasta. (Thank goodness I’m not gluten intolerant!)
This picture shows one of my favorite quotes