In this video I explore why you need a LinkedIn company page regardless of your company size.

Your company page gives you a platform to post information about what you do and promote important news, insights, events and services. It’s one of the most powerful online marketing tools for all organizations if you consistently post

I keep seeing people make the same mistakes on LinkedIn – don’t make these them too, which will guarantee no one will see your posts.

  • Don’t mass tag people in your posts, especially if they have nothing to do with your post. You may think it will help alert your connections about your post or

There are so many reasons to use social media and if you are going to do so, it’s important to create a social media strategy for your organization whether it is large or small. I suggest keeping your strategy simple and focused.

What you don’t want to do is haphazardly start posting content. Having a

I am so excited to present this free webinar on April 9 at 12pm ET on how to use LinkedIn effectively with Frank Ramos (who is LinkedIn famous as far as lawyers go) on how business professionals at any stage of their careers – particularly those in the legal field – can use LinkedIn to

LinkedIn presents an excellent opportunity for lawyers in every practice area and industry to share useful and engaging content with potential and current clients.

Because LinkedIn gives you access to  such a wide professional network 750+ million people globally and counting), attorneys can use the platform to build their personal brands as a go-to source

Right now, online networking is the most important tool we have to stay top of mind with clients, prospects, employees, alumni, the media, recruits and others who are interested in updates about your company and its people.

In many ways, your LinkedIn company page is a second company web site, and because LinkedIn is the world’s largest professional network where many people go directly for information and research, it may be even more important than your actual web site.

Your company page gives you a platform to post information about what you do and promote important news, insights, events and services. It’s one of the most powerful online marketing tools for companies of any size if you consistently post and engage with your followers.

In order to maximize your LinkedIn company page, you’ll need to do three things:

  1. grow your company page followers,
  2. drive awareness of your page, and
  3. post content that helps and educates others.

Regardless of how many followers you have, you have to keep them engaged with helpful posts or they will lose interest and your content won’t appear in their news feed. You can do this by regularly posting helpful, non self-boasting content to provide value to your followers.

Here’s how:
Continue Reading How to Optimize Your LinkedIn Company Page for Success

The marketing industry has been hyper focused on Millennials for the past two decades, but they have already peaked as a percentage of the adult population, making up just over 40% of the global population. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age.