I hope you’ll join me next Wednesday, January 22 during lunchtime for a LinkedIn master class for the Association of Legal Administrators (ALA) New York City chapter – it will be held at the New York City Bar Association. I’m so thrilled they invited me back to do another session.
I’ll be covering how to
One of my favorite business networking books is Never Eat Alone by Keith Ferrazzi, because you really should never eat alone if you can avoid it.
Everyone has to eat lunch, so why eat alone when you could be using your lunchtime to reconnect with VIP contacts? I’m all for online networking but there
Every professional should always be thinking about ways to build their book of business and brand, as well as how to develop stronger relationships with clients and referral sources.
Maintaining strong relationships and staying top of mind with clients and referrals are often at the heart of this kind of business development work. There are
One of the most important ways you can enhance your social media efforts, see real ROI and increase engagement is to always include an image with your social posts.
You should never post anything to social media without an accompanying image. Why? Images greatly increase engagement on your posts, they capture the attention of your
Here’s a client development tip for you as everyone heads back to work and gets ready for 2020 – carve out the time in your schedule to do client site visits with your most important clients.
One of the intellectual property lawyers with whom I work recently told me that his new client requires outside
I’m excited to announce that I’ll be offering a Social Media Master Class in-person training course in December and January in New York City! I’ll offer the course in other cities based on interest.
The course will be two hours and the registration fee also includes a one-on-one session with me to answer any attendee
Every company and business professional should have more than 1000 LinkedIn followers/connections. If you don’t, you aren’t maximizing your network or using LinkedIn effectively. While the number of connections you have shouldn’t be focused on the quantity and instead the quality of relationships, my guess is that you aren’t thinking strategically or broadly enough about
Using Twitter is a great way to enhance your personal brand as well as your firm brand. It can be hard to find time to write long-form, but tweets are short and you have control over them yourself, making it easy to create and share content on the platform. Importantly, it is also easy to engage with leaders in your practice area or industry, to raise your profile.
Continue Reading
If you know me or have seen me speak, you can tell that I am very passionate about what I do – and it makes it all worthwhile when you actually hear from people about how you actually helped and inspired them to go the extra mile in their marketing efforts or to step out
I always love reading annual the Greentarget State of Digital & Content Marketing study. It is filled with great insights and suggestions on how law firms and professional service firms can better engage with their target audiences by using social media and content. Here are some of my favorite takeaways from the study: