When I speak at conferences or conduct client trainings, I usually end my presentations with “homework” for attendees. While not actually required, I always suggest that attendees take the time to do these to-do items, because I always want to leave attendees with actionable takeaways they can implement right away to enhance their business and brand.

I know so many of you feel out of sorts right now (that includes me). Our daily routines have been thrown a huge curveball and staying home is our job right now to keep ourselves and others safe against the spread of the coronavirus.

That being said, this is not the time to stop marketing yourself or your firm. In fact, you want to be top of mind, and you can easily do that through the many online channels available to us – with LinkedIn being the most powerful social platform to build professional relationships. The key is to be helpful, non-boastful and to provide value-added content and information.

I am seeing the lines between our personal and professional lives become blurrier by the day as many of us want to be more connected to people in general. This may result in you receiving friend requests on Facebook and follow requests on Instagram from colleagues and clients – it’s up to you how you want to handle these but please always exercise caution with what you post on any social media platform, and stay away from discussing politics and religion.

In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy. Reach out to me with any questions.
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Here’s a coronavirus content tip:

Make sure the reporters with whom your lawyers have close connections are added to your client alert lists, especially as you are producing so much timely content right now related to COVID-19.

Several of my clients have gotten media opportunities directly from the alerts they sent to specific reporters, resulting

When it comes to content, being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time should be your only guiding principle. Here are a few things not to do right now during the coronavirus outbreak when it comes to content

Stay tuned for an upcoming article on this topic but here are a few quick tips on how to market your firm during a global crisis without seeming tone-deaf or insensitive from my webinar with Jay Harrington.

The worst thing you can do right now is nothing when it comes to client care and

Join me for the virtual Social Media Master Class!

While we may not be able to gather in person and in groups, online networking and content marketing is still very much available to you to market your firm and yourself. In a time of crisis, the advantage belongs to the nimble, quick and emotionally

Content marketing and sharing content via email and social media has never been a more important way to communicate with clients and prospects, and to build your brand and business.

You should of course be sensitive to current market conditions, and make your content relevant to what’s happening in the world right now (such as

Video chatting has never been more important to connect with others than it is today during this unprecedented time.

My dear friend Elizabeth Lampert posted some very useful information on how to ensure you’re effectively using your webcam.

  • Keep a light source on your face, and try to avoid sitting with a window behind you.

Now is the time to focus on your LinkedIn profile while you have more free time working from home during the coronavirus.
As so many of us have been forced to isolate and much of the world is shut down, we are going to be depending on social media more than ever to connect with

One of the most interesting panels on which I’ve participated was when I spoke with a dear industry friend Amanda Loesch on best practices for successfully selecting and working with business partners at the Legal Marketing Association’s Southeast Conference a few years ago in Orlando.

This wasn’t the usual type of program at which I