It’s so important today to have a strong LinkedIn company page and consistent presence on the platform. Why? Because your clients and prospects are using the platform to conduct due diligence on you and your firm. Your LinkedIn profile is the first or second result that appears when someone searches your name on search engines.

Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn profile URL.

Why? Having one will enable you to use your LinkedIn profile as a branding and lead generation tool.

Your default LinkedIn URL is long and full of numbers and other characters, which is not very user

If you do it, make sure you say it.

I’m working with a few professional services organizations that have not updated their practice areas or industries in number of years.

This can result in clients and prospects believing that you do not have the ability to do certain types of work or the depth and

Happy one-year anniversary to the Social Media Butterfly blog! 

One day in late 2018 the amazing Kevin O’Keefe contacted me to ask me if I wanted a blog hosted by LexBlog, Inc. He said he enjoyed reading my articles and LinkedIn posts and thought that others might also be interested in my thoughts. He truly

In 2007, I joined McKee Nelson, a young, entrepreneurial firm. In two short years there I learned more than I ever could have imagined. The market was booming and the firm was thriving. The marketing team was small so I had the opportunity to take on a lot of responsibility.

Then the market crashed and everything changed.

The firm had to make some tough but necessary decisions, but it did so in the most compassionate way. We were all in it together. They did the right thing for their people. McKee Nelson wound up merging with Bingham McCutchen and later became part of Morgan Lewis during another merger. I left before the first merger because I was craving stability, and what better place to find stability than the most stable firm in the world, Sullivan & Cromwell?

My experience at McKee was very rewarding because I made lifelong relationships with some of the smartest, kindest and honorable people in the industry, and it helped me to grow and learn what kind of professional I wanted to be.

I learned a few key lessons though this experience (as well as a few other tips) to build your alumni network: 
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Earlier this week I conducted a training (at lunch – lawyers tend to come when you feed them) for one of my law firm clients on how to effectively use LinkedIn to bring in new business and strengthen the brands of the firm and its lawyers. I tailor each presentation to the particular firm and

A great way to cultivate relationships is by becoming active in bar associations and key groups in your practice area or industry. 

Join a committee or take on a volunteer role. This type of work can help you become more visible in the field and lead to introductions and connections who can become clients or

A good professional headshot is a must on your LinkedIn profile today.

Your profile picture is the first impression that people have of you, it shows up in searches and in Google, and it enables you to connect with others and visually convey your personal brand.

Supporting the idea that a LinkedIn photo is a

I hope you’ll join me next Wednesday, January 22 during lunchtime for a LinkedIn master class for the Association of Legal Administrators (ALA) New York City chapter – it will be held at the New York City Bar Association. I’m so thrilled they invited me back to do another session.

I’ll be covering how to

One of my favorite business networking books is Never Eat Alone by Keith Ferrazzi, because you really should never eat alone if you can avoid it.

Everyone has to eat lunch, so why eat alone when you could be using your lunchtime to reconnect with VIP contacts? I’m all for online networking but there