I keep seeing people make the same mistakes on LinkedIn – don’t make these them too, which will guarantee no one will see your posts.
Michelle O’Driscoll has been in the legal marketing industry for more than 30 years, which means she’s pretty much seen and done it all.
As the Senior Business Development Manager at Sheppard Mullin LLP in San Francisco, Michelle is responsible for leading strategic practice group and industry team marketing initiatives to help lawyers increase their revenue and expand visibility.
In her bio, she calls herself “results-oriented, a connector and a “doer” and a critical member of any marketing SWAT team” which I think is clever and terrific.
Michelle previously worked in marketing roles for Bingham McCutchen, Sedgwick and Heller Ehrman. She is the mother of identical twin sons and co-authored the popular book “Play Around the Bay: A Guide to Bay Area Outings for Families with Young Children,” first published in 1999.
Learn more about her in this Women Who Wow profile.
There are so many reasons to use social media and if you are going to do so, it’s important to create a social media strategy for your organization whether it is large or small. I suggest keeping your strategy simple and focused.
What you don’t want to do is haphazardly start posting content. Having a
The next Women Who Wows is Dallas-based Leigh Doyle. Leigh is a marketing, communications and business development leader with more than 18 years of experience in the healthcare technology, startup and legal industries.
Her passion for people and human development is evidenced both in her education and training and in her daily operations at Winstead PC, where she works closely with high growth industry groups and attorneys to design strategies and initiatives that accomplish business growth goals.
Leigh is a mom of five (!) and they range in age from 20 all the way to 5, a runner, a lifelong learner and is passionate about helping others achieve their goals.
“I should get more active on LinkedIn” is something I hear a lot.
And of course I believe this, but being active on LinkedIn is not just logging on and posting an update occasionally and then suddenly building a strong brand and tons of leads. That’s not how LinkedIn works.
Being successful on LinkedIn requires
The next woman who wows is Dallas-based employee benefits and executive compensation lawyer Misty Leon. Misty is a tax lawyer who also specializes in laws that apply to employer-sponsored benefit plans, such as ERISA, the Affordable Care Act, COBRA and HIPAA.
Misty has represented both public and private employers, including state and local governmental entities. She has extensive experience representing companies that provide services to employee benefit plans, which means she’s seen both sides of many employee benefit transactions. She worked at several global firms and now is at an employee benefits boutique firm where she says she is able to continue doing interesting work with more flexibility and direction over her practice.
In addition to practicing law, Misty is interested in innovating and improving upon the delivery of legal services to clients.
Learn more about her in this Women Who Wow profile and connect with her on LinkedIn.
These are my puppies and my nephew and niece.
Why am I posting photos of them here? (I also posted a version of this post on LinkedIn.)
Well because what you see on people’s professional feeds is never the whole story to who they really are.
You may think you know me, but you only
For a long time I tried to dim my light in hopes it would make another woman at work feel more comfortable. She always questioned me and marginalized me. One day she told me there was only room for one of us.
It didn’t work. Because I couldn’t help being me. Something about me rubbed
Tagging is a feature on all social networks that enables you to mention people, entities, organizations or companies in a post. But you should only do this when they are directly associated with it.
How can the tagging feature help your LinkedIn visibility and growth?
All you have to do is tag relevant people in
Karen Gamba is the Co-Founder and CMO of the ExV Agency, a minority woman and LGBTQIA+ owned digital production company that focuses on short-term marketing strategies, online fundraising and socially impactful visibility initiatives for non-profits, Fortune 500 companies and small businesses.
Karen is also the co-founder and executive director of Women Building Women, a nonprofit organization that supports transgender women of color, women of color who have been previously incarcerated (returning citizens) and women professionals who work with at-risk male youth through professional mentorship, entrepreneurial leadership and educational programs, that allow these individuals access to promising career and business opportunities with built in networks of senior women executives.
She was nominated to be a woman who wows by Nina McCann – learn more about her.