Law firm alumni are among the most important referral, new business and recruiting sources as well as brand ambassadors. Law firms of all sizes have alumni – yet many firms aren’t yet investing in creating an alumni relations program. Here’s why and how you should.

My very first law firm job was running the alumni

Happy first day of fall! Here are 10 things you should do this fall to build your business and brand – all of which can be done by any business professional at any level.

  1. Google yourself and set up Google Alerts for your top clients and prospects
  2. Reevaluate your business’ goals for the year and

My first law firm job 20 years ago was overseeing the alumni relations program at Paul, Weiss, Rifkind, Wharton & Garrison. Back then we had a hard copy alumni contact directory and held a fancy alumni networking event once per year.

We also built one of the first law firm alumni microsites – it was

Here are three things you should do on LinkedIn today to build your brand, network and business – focus on these fundamentals today to strengthen your profile and presence in no time.

They include:

  1. Update your personal headline – use descriptive, searchable terms to highlight your strengths. Your headline comes up prominently in Google searches

I recently had the opportunity to join Michelle King on Reputation Ink’s Spill the Ink podcast to talk about my favorite topic – LinkedIn. We discussed:

  • How I built my brand on LinkedIn and tips for others to build a strong online personal brand
  • Why lawyers should care about their social media presence
  • The

One of the most powerful elements to a law firm website are bio photos/headshots.

Strong photos are an easy way to connect with prospective clients, but many law firms don’t update their lawyers’ photos or have consistent photos.

It is essential to get new photos taken every few years. When potential clients visit your site,

No one likes to hear no. Especially me. And I feel like I’ve been hearing no on a number of fronts lately, which has me not feeling so confident.

If there is one thing that’s true about being an entrepreneur or being in sales, it’s that you have to get used to rejection and failure.

Listen up job interviewers, sales professionals, lawyers and marketers (and single people too) – or anyone who wants to really get something – I have some advice for you that I wish I knew a long time ago.

Do you know how sometimes you can be on a job interview, a sales meeting or on

In this video I explore what to say when someone says they don’t have time for LinkedIn or when they say it’s not worthwhile.

If you read my blog and watch my videos on YouTube you know that I strongly feel that LinkedIn is a great investment for business professionals and businesses.

These reasons include