It’s so important today to have a strong LinkedIn company page and consistent presence on the platform. Why? Because your clients and prospects are using the platform to conduct due diligence on you and your firm. Your LinkedIn profile is the first or second result that appears when someone searches your name on search engines.

I’m often asked how to develop a successful social media strategy, and it’s a lot easier than you think it is. Firms of all sizes and budgets can do it if they are resourceful and creative.

Here are some ideas on how to use social media for revenue generation and lead generation.

  1. Define your target

Contrary to many reports and articles, the earlier you get up in the morning doesn’t necessarily equate to being more productive or successful.

When you start working doesn’t matter. When you stop working doesn’t matter.

What matters is what you accomplish during the hours you work – and that means making an intentional decision about

Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn profile URL.

Why? Having one will enable you to use your LinkedIn profile as a branding and lead generation tool.

Your default LinkedIn URL is long and full of numbers and other characters, which is not very user

Sending along some positive thoughts today for those who may need a pick me up or a reminder that it’s all going to be okay:

Every day is a learning experience, things are usually better than they seem, work hard and smart, be humble and grateful, always be yourself and be proud of it, don’t

If you do it, make sure you say it.

I’m working with a few professional services organizations that have not updated their practice areas or industries in number of years.

This can result in clients and prospects believing that you do not have the ability to do certain types of work or the depth and

Happy one-year anniversary to the Social Media Butterfly blog! 

One day in late 2018 the amazing Kevin O’Keefe contacted me to ask me if I wanted a blog hosted by LexBlog, Inc. He said he enjoyed reading my articles and LinkedIn posts and thought that others might also be interested in my thoughts. He truly

Earlier this week I conducted a training (at lunch – lawyers tend to come when you feed them) for one of my law firm clients on how to effectively use LinkedIn to bring in new business and strengthen the brands of the firm and its lawyers. I tailor each presentation to the particular firm and

A great way to cultivate relationships is by becoming active in bar associations and key groups in your practice area or industry. 

Join a committee or take on a volunteer role. This type of work can help you become more visible in the field and lead to introductions and connections who can become clients or