If you do it, make sure you say it.
I’m working with a few professional services organizations that have not updated their practice areas or industries in number of years.
This can result in clients and prospects believing that you do not have the ability to do certain types of work or the depth and
It’s a challenging time for everyone in terms of generating new business right now for everyone. Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with the world being in such flux.
If you are a senior associate or junior partner who has lost momentum on building
What if I told you that there was a cool visual way to view and then request new connections to your LinkedIn network and it was so easy that all you had to do was to hold up your smartphone and scan a QR code?
Well, it exists – pretty exciting, right? (it’s a relatively new feature that was introduced in June 2018) and many people don’t know about it, because LinkedIn doesn’t always do a great job of letting its users know when it makes enhancements to its platform. Take full advantage of this nifty tool and impress the lawyers with whom you work and your colleagues.
Continue Reading Why You Should Add Your Personal LinkedIn QR Code to Every Presentation, Pitch and Marketing Material
LinkedIn introduced the ability for its users to create polls, which can be quite handy if you are trying to gauge the opinions of others in your network on a various topic. It can also help to initiate conversations and keep you top of mind. Here’s how to do it (PS – it’s super easy
Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn profile URL.
Until you create your customized LinkedIn profile URL, your LinkedIn profile is going to have a suboptimal URL attached to it, full of numbers and letters, which is not very user friendly or easily shared with
Last week, I presented a virtual CLE program for Perrin Conferences with Amster Rothstein & Ebenstein LLP partner Charley Macedo on “Social Media Best Practices to Help Build Your Personal Brand and Your Business.”
In the program, Charley and I explored the growing importance of social media and how to use it to
Instagram is still a largely unused social media platform for law firms and that gives it a lot of potential for those firms that decide to incorporate it into their social strategy if they use it wisely. (Remember, for most law firms and B2B companies, LinkedIn is still the most important social channel and the one that will help you generate the most leads, so it should be at the cornerstone of your social media marketing efforts).
I’ve been getting a lot of questions about Instagram best practices, so I wanted to dedicate an article to answer them. The most common question I’ve received, “Is it worth the time and resources to creating and maintaining an Instagram presence?” Read on to learn the answer to this question and many more.
Continue Reading Answers to Your Top Instagram Questions (and a Few Best Practices)
This is not the year to take a break from social media during the summer. Instead this is the time to focus on your business development and branding efforts.
I don’t know anyone right now especially (or ever) who would say they have enough clients or work. I think everyone is nervous about the economy, the ability to maintain their current volume of work, bring in future clients and support their people.
That being said, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals.
Here are 25 ideas on how to do that, which now involves shifting your strategy from in-person networking and client entertaining to having a strong online presence and thought leadership platform. If you have never used LinkedIn, written an article or blog post or spoken at a webinar, now is the time to pivot to doing all of these. It is never too early or late to start marketing yourself or your firm.
Continue Reading 25 Ways to Boost Your Business and Brand During Summer Downtime
Content marketing takes time and effort, but staying top of mind with your target audiences is a key goal to marketing and business development – and providing value-added content is one way in which you can do this while branding yourself as a subject-matter expert in your area of the law.
Here are 12 tips to make your content marketing efforts successful and worthwhile. Keep in mind that they may take time to show real ROI, but I have seen thought leadership content lead to new business over and over. Remember that great content invites followers and potential leads/referrals and clients – that is how you achieve content marketing success.
Continue Reading 12 Ways to Strengthen Your Content Marketing Efforts
Promote your organization’s good works and commitment to its people and community via social media.
Social media is one of the most powerful vehicles that companies have to disseminate information about their pro bono, community service, diversity, recruiting and professional development initiatives. It is also a way to communicate information to employees especially if you