There’s no doubt that as the world has changed over the past year, so has the way in which we conduct business.

That being said, the relationships on which we rely now for business leads, referrals and advice have also changed.

In some ways, it’s easier to build relationships with the help of virtual tools

Update to LinkedIn stories – you can now tag people in your posts!

LinkedIn just enabled users to tag people in posts using the @ sign. A list of people will pop up when you start typing (see images below).

You can tag not only first-degree connections but also second-degree connections. This adds a quick

In a year where so many people have experienced loss and stress, getting the company holiday card right was incredibly important. This was not the year for animated snowflakes or the words happy holidays in different languages or cityscapes from the locations in which the company had offices. It was a year to delight and demonstrate gratitude and thankfulness. If firms could strike the right balance by providing moments of levity in such a serious year, they could consider their card a success.

I came across a few cards that really resonated with me, and I’ll be featuring them on the blog.

First up is an interview with Kristyn Brophy, the Director of Marketing and Business Development at Boston-based Conn Kavanaugh, who shared with me the concept behind her firm’s awesome and clever holiday e-card this year.


Continue Reading Secrets of an Awesome Law Firm Holiday Card: Conn Kavanaugh

Here are a few must-incorporate ideas to grow your social media presence and clout, and your followers, for firms of any size or individuals in 2021.

Commit to enhancing your social media and content marketing strategy now and you’ll increase your visibility, your prospects, your brand recognition and maybe likely your client base.

  1. Only focus

I’m working with a lawyer client who has been practicing law for 25+ years and recently lateraled to this firm.

When I looked at his LinkedIn profile, I immediately noticed that only had his most current role listed in his work experience section, making it look like he had only been practicing law for 8

In Hubspot and Talkwalker’s recent survey on social media trends for 2021, industry experts said the rise of socially conscious audiences is the number one social media trend.

What does this mean for your company and brand?

Today social responsibility must be part of your marketing strategy.

Here’s an idea – why should you reinvent the content wheel when you don’t have to? Especially when time is money.

I have so much content in my archives and I try to be really smart, strategic and efficient about how I reuse what I already have. And you should too.

Instead of creating new

We almost made it through 2020. What a blur. I hope you’ve been marketing yourself and your firm as this is not the year to take a break from marketing, business development and social media.

Even under the best circumstances, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals, as well as visibility.

With the pandemic still looming over our heads and the second wave upon us, this is the time to focus on your ongoing business development and branding efforts.

Here are 25 ideas on how to do that, which involves shifting your strategy from in-person networking and client entertaining to demonstrating client-care and empathy in all you do and having a strong online presence and thought leadership platform.


Continue Reading 25 Ways to Strengthen Your Business and Brand Before 2021

Here are 23 tips any brand or individual can use to grow their social media presence on any channel starting today.

  1. Develop a client-centric approach to social media – craft every post with them in mind.
  2. Showcase the human side of your brand
  3. Seek authentic relationships not just followers
  4. Write value-added content that speaks directly