There are countless articles on best practices and tips for what to do on LinkedIn, but, I wanted to focus on what NOT to do on the platform because I see so many LinkedIn users make the same mistakes over and over again. I’ve also included a visual (made on Canva – one of my
My latest JD Supra article delves into LinkedIn QR codes and how to make them work for you in your branding and lead generation efforts. Take a look: “Why You Should Add Your Personal LinkedIn QR Code to Presentations, Pitches, and Marketing Material.”
I love helping people maximize social media for their branding and business development goals, and I often speak to legal marketers about social media and content at various conferences. I recently received this note from a CMO who saw me present at #LMA19, and it really touched me. It’s exactly why I do what
In this article, I explore how to use the holidays in your social media strategy to fill in gaps in your content calendar throughout the year.
Every holiday is an opportunity to do something creative and differentiating on social. Featuring major holidays is a no brainer, such as the upcoming Fourth of July holiday,
The quieter days of summer are a great time to make enhancements to your marketing and business development efforts – especially when it comes to your LinkedIn profile. A robust and complete profile enables you to put your best professional self forward, which will strengthen your brand and help you achieve your personal LinkedIn goals.
I recently had a conversation with a lawyer who was struggling to finish a client alert. It had been sitting on his desk for about a week for his final review.
This lawyer is not known to be a procrastinator, so I asked him what was going on, and he candidly told me that he just couldn’t stop finetuning it. He said he kept moving around paragraphs, editing sentences and adding and deleting sections.
I (gently) told him that time was of the essence here since the alert was about a recent development in his area of the law and his clients expected him to write about it and they wanted to know his thoughts on the issue.
I also told him that three of our peer firms had published alerts on a similar topic in the past week and it was suddenly like a light went off in his head (nothing like a little competition to motivate someone!). A few hours later, he sent me his final version of the article, and we were able to finally distribute it, albeit several days late.
While it was better late than never, this situation wasn’t ideal for the article to get maximum exposure and the strongest effect, and I know I’m not alone in having this experience, which is why I decided to write this piece, which is geared toward lawyers but can be adapted for anyone in any industry.
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So many lawyers are perfectionists, which psychologists define as striving for flawlessness and setting overly high-performance standards. This can really derail them when it comes to content creation because they will tinker with writing/editing a client alert so much that they miss the boat on distributing it at the right time to their clients and
In today’s saturated and competitive legal market, it’s just not enough to be the very best at what you do, sitting behind your desk churning out work day in day out, to keep bringing in new business and to stay top of mind with clients, prospects and referrals.
Your competitors are likely doing more, and
I recently returned from Atlanta where I attended and spoke at the 2019 Legal Marketing Association Annual Conference, which is the annual industry gathering for legal marketing and business development professionals.
If your experience was like mine, you gained many new insights that you’re excited to implement at your firm, you made new valuable connections, reignited existing relationships, participated in online conversations at #LMA19 and spent time in the exhibit hall talking to service providers about their products and technologies.
I always try to attend the sessions that will enable me to obtain insights into what clients need and want, as well as anything that will help me gain an advantage over competitors, and with that in mind, I’d like to share a few key takeaways and insights from my LMA19 experience. This year, one of the major highlights for me was the general counsel panel. The speakers had so much to share and what they said was eye opening.
Here are some key takeaways from my latest JD Supra article on “What Clients Want and Need Today From Law Firms – Key Takeaways from the 2019 LMA Annual Conference.” Read the full article for much more from #LMA19.
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I recently had the opportunity to participate in an interview series with the Legal Marketing Association where they asked some of the speakers of the upcoming LMA19 conference to respond to questions on why they submitted to speak at the LMA Annual Conference, what they hope attendees will learn from their presentation, what they think are the keys for success for legal marketers today and which other sessions they are most excited to attend. Here are my responses. I’m looking forward to seeing many of you in Atlanta on April 8-10, and I hope you will join me and Jennifer Carr for our deep-dive workshop session on April 10 at 1:30pm on “Beyond Branding: Aligning Social Media Strategy With Business Development Goals.” Learn more about the session.
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