When it comes to social media content, video is one of the fastest ways to build your thought leadership and outperforms any other medium when it comes to trust and likability.

Video posts get 3x more engagement than posts with only text or images and a video post on LinkedIn is 5x more likely to

December has no shortage of social media hashtag holidays that you can use in your content marketing efforts, which can help you fill in your content calendar.

Social media holidays (or hashtag holidays) can also break up the “me-centric” content that so many companies and individuals post often on social media.

They can also help

Being a successful content creator isn’t just about creating posts that promote you and your business. In fact that’s just a small part of what you should be doing.

It’s also about:

  • empowering other creators
  • sharing your peers’ content
  • building relationships though private conversations
  • engaging with them
  • supporting their endeavors

If you really want to

It’s the most wonderful time of the year – which means it’s time to send out holiday cards!

If you haven’t yet started to plan your holiday card, it’s not too late – and it’s an important touchpoint with your clients and prospects that you should absolutely incorporate into your marketing strategy.

I recommend sending

It’s important to remember that just because you created a useful article or blog post or are hosting a timely webinar, there is no guarantee that anyone will actually know about it.

The idea of “if you build it they will come” isn’t necessarily true when it comes to your marketing efforts. You need to

Join me for a LinkedIn Profile Master Class on December 14 where I will take you through all of the elements of a successful LinkedIn profile and how to optimize your profile for personal branding and lead generation.

I’ll cover to how to create a strong LinkedIn headline, cover image and summary/about section as well

If you want people to share your content, you need to make it easy for them to do it.

This is one of the main reasons why I see low engagement on social media for certain companies.

Shares on social media can help get your content in front of new eyes, increase your brand’s credibility

I’m often asked what I use for a social media editorial calendar to manage my posts and my clients’ posts.

If you don’t yet have an editorial calendar to manage your posts, you should create one ASAP.

Without an organized system for planning, writing and scheduling content every week, you can find yourself with missed

The National Law Review recently featured me on its podcast on all the reasons why lawyers need to use social media, content marketing and networking. Some highlights:

The firms that are still putting out content without thinking that user habits have changed are at a disadvantage.

So are the firms that aren’t using LinkedIn in

Do you want to know why your LinkedIn posts aren’t doing as well as they could be?

They’re too much about you.

They’re not helpful.

They’re not written with your audience in mind or in their language.

They focus on your successes and sound boastful.

They don’t have compelling images.

They don’t tell a story.