LinkedIn enables you to quickly build and grow relationships, strengthen your brand, and stay top of mind with key individuals in your professional network regardless of where they live. The platform also gives you a treasure trove of valuable competitive intelligence, which can help you gain a serious advantage over your competitors.

Many of you

I was thrilled to recently be a guest on Jay Harrington’s terrific podcast “The Thought Leadership Project.” In my episode, we discuss content paralysis, which is the concept of when you spend too much time tinkering with a piece of thought leadership rather than just saying your good is good enough, and so you can

Last night I presented a program on how to encourage lawyers to use LinkedIn more effectively for the New York LMA MarTech SIG Group.

It was my first time back on the speaking circuit since going through a rough personal patch that sent my life into a tailspin. I had been dreading getting back up

Tomorrow is my first time back on the speaking circuit since having a tough few months personally – so many people pretend like everything is great in their personal lives when it’s not, and I want to be honest about the fact that I have not been okay, and that it’s okay to not be

You only have four months to make a real difference in your business development and marketing efforts from now until the end of the year. Social media success is so much more than the number of likes, comments or shares you have.

It’s about engagement, lead generation, and retaining and delighting current clients with your

Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn URL. If you don’t, you’ll have a bunch of random characters at the end of your LinkedIn URL. Having a custom LinkedIn URL shows you are LinkedIn savvy and you can use it on your resume and other

Here’s a social media tip for this Friday: 

Social media listening or “spying” 👀 on your competitors has many benefits – you’ll get insights into their followers, the content that is working for them and what isn’t, what’s lacking in their strategy and ideas for your own social accounts. Take it a step further and

Always remember with LinkedIn that there are three equally important components to your profile and your presence on the platform:

  • building and maintaining a strong, optimized profile
  • making strategic connections on an ongoing basis
  • creating and sharing compelling content

For more on how to master LinkedIn and use it to build your brand and book

LinkedIn has been busy making updates to its company pages with new features to help businesses drive awareness, engage with followers and bring in leads. The platform is prioritizing content from companies and focusing on the use of hashtags and mentions to highlight posts. Here are a few important updates that company page administrators should

Developing a social media strategy aligned to your business development goals is critical to ensuring that your content supports your big picture growth efforts, so I wanted to share a few ideas that I hope inspire you:

By aligning your content and social media strategy to your BD goals you will focus in on the