Over the years, I’ve become closely associated with LinkedIn. People sometimes assume there was one thing that made that happen, but there really wasn’t. It came from consistently writing, speaking
How to Create Content Pillars for LinkedIn (and Why They Make Content So Much Easier)
Every week I talk with professionals who want to become more active on LinkedIn. Some are trying to attract new clients. Others want to strengthen their personal brand, build relationships
What Every Blog Post Should Include Before You Hit Publish
By the time you’ve finished writing an article, you’re probably ready to hit publish and move on to the next thing. I get it. Writing a good article takes time.
Why Every Consumer Brand Needs a LinkedIn Strategy
Many people still think of LinkedIn as a platform for recruiters, job seekers, lawyers, consultants and other B2B professionals. As a result, many consumer brands devote almost all of their
How to Use Every Conference to Build Your Brand, Grow Your Network and Create Opportunities
Most people attend conferences hoping they’ll meet a few interesting people, learn something new and maybe come home with a handful of business cards. The most successful professionals approach conferences
Why July and August Are the Best Time to Invest in Your Business Development and Marketing
Every summer, I hear professionals talk about how business slows down. Clients are on vacation. Colleagues are taking time off. There are fewer meetings on the calendar, and many people
How I Never Run Out of LinkedIn Content Ideas
After years of creating content and helping other professionals build their brands on LinkedIn, there’s one question that comes up again and again. Where do your content ideas come from?
The Elements of an Effective LinkedIn Post
If you’ve spent any time looking for advice on LinkedIn content, you’ve probably seen the same themes come up again and again. People talk about algorithms, posting frequency, the right
How to Create More LinkedIn Content Without Running Out of Ideas
One of the biggest mistakes I made when I first started creating content was believing that every article, LinkedIn post, newsletter or presentation had to be based on a completely
How to Use LinkedIn Articles and Newsletters to Build Your Personal Brand
When most people think about LinkedIn content, they think about posts. Posts are important. They help you stay visible, participate in conversations and engage with your network. They’re also quick