Personal branding is a great way to set yourself apart from your competitors and will help you establish yourself as a thought leader and expert in your field. Having a strong personal brand can lead to many opportunities and the opening of new doors.

Without a strong personal brand it’s easy to become part of

Here’s a marketing idea to try: Instead of sending holiday cards, which is the tried and true holiday greeting used by professional service firms and often get lost in the mail or can seem impersonal when they come from a general firm email, make a list of VIP contacts and clients and send them personal

I’m excited to announce that I’ll be offering a Social Media Master Class in-person training course in December and January in New York City! I’ll offer the course in other cities based on interest.

The course will be two hours and the registration fee also includes a one-on-one session with me to answer any attendee

Every company and business professional should have more than 1000 LinkedIn followers/connections. If you don’t, you aren’t maximizing your network or using LinkedIn effectively. While the number of connections you have shouldn’t be focused on the quantity and instead the quality of relationships, my guess is that you aren’t thinking  strategically or broadly enough about

Using Twitter is a great way to enhance your personal brand as well as your firm brand. It can be hard to find time to write long-form, but tweets are short and you have control over them yourself, making it easy to create and share content on the platform. Importantly, it is also easy to engage with leaders in your practice area or industry, to raise your profile.

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If you know me or have seen me speak, you can tell that I am very passionate about what I do – and it makes it all worthwhile when you actually hear from people about how you actually helped and inspired them to go the extra mile in their marketing efforts or to step out

Content marketing takes time and effort, but staying top of mind with your target audiences is a key goal to marketing and business development – and providing value-added content is one way in which you can do this while branding yourself as a subject-matter expert in your area of the law.

Here are 12 tips

As Social Media Today reported, Facebook has launched a new groups option called ‘work groups,’ which, Facebook says, will help people “connect with their coworkers more easily.” The option seeks to reduce the need to connect with every person you work with, and let them into your more personal interactions. By creating a specific group

I always love reading annual the Greentarget State of Digital & Content Marketing study. It is filled with great insights and suggestions on how law firms and professional service firms can better engage with their target audiences by using social media and content. Here are some of my favorite takeaways from the study:

  • According to