I used to have no idea what I was doing on LinkedIn. I would post random motivational quotes or an interesting article or something I wrote and get very little engagement and not know why.
But now I know why. I was focusing too much on myself. And I wasn’t putting myself in my followers
Here are some ideas that you can implement to increase the visibility and the power of your social media posts and presence.
Did you know that there’s absolutely no way for every single person who is a connection of yours on LinkedIn to see every single post of yours.
In fact the odds are against you that they will see your posts. That’s because of the time of day that they are on LinkedIn, when you post,
I haven’t done a webinar in while so please join me on February 23 at 1pm for a webinar on how to build your brand and business while social distancing. You’ll learn:
You don’t need a big budget or a big team to have a successful social media strategy at a law firm. In fact, I see so many big law firms with lots of followers on their social channels that aren’t maximizing their social media presences. Being successful on social media today in professional services takes
Using hashtags helps with increasing visibility of your posts on LinkedIn, but it’s crucial to check the number of followers of a hashtag before you use it.
Just changing a letter or abbreviating it can make a huge difference.
Don’t rely on the hashtag suggestions that LinkedIn provides, they’re based on content and AI –
Remember just because someone doesn’t like or comment on your LinkedIn posts doesn’t actually mean that they don’t:
– See your post
– Read what you have to say
– Like what you have to say
– Think you’re a leader in your field
– Click on your links/send you a message
– Reach out
I recommend you read this Law360 article and my good friend Keith Maziarek’s take on the drivers behind the data.
There’s a great need for legal industry professionals to help law firms navigate the challenges and opportunities related to COVID-19 and the year ahead.
But there’s much more than meets the eye when it comes
I’ve found the key to social media success is to post content of value to your target audiences in an authentic and engaging way, to choose the right platforms for your efforts and to be consistent about posting.
You need to at least post 2 to 3 times a week in order to build your
A couple of years ago I changed my LinkedIn strategy.
I almost didn’t though even though these posts generated the most likes, comments and feedback.
Why?
Because the posts showed a more personal side of me that most people tend not to share on LinkedIn. I think being more human makes us more relatable.
I