Here are 23 tips any brand or individual can use to grow their social media presence on any channel starting today.

  1. Develop a client-centric approach to social media – craft every post with them in mind.
  2. Showcase the human side of your brand
  3. Seek authentic relationships not just followers
  4. Write value-added content that speaks directly

Do you want to reach the right audience for your social media posts? You should!

If so, get laser-focused.

The very first question you need to ask when creating a social media strategy is “what are your goals?”

This question is important to answer because figuring out your goals will help you develop an effective

No matter how brilliant a lawyer is, he/she is unlikely to steadily bring in business throughout their career solely through providing high-quality legal services.

In any relationship-driven business, the vast majority of work goes to those who not only do great work but who understand their clients’ businesses inside and out, make their clients look good both internally and externally, and are the kind of people with whom clients genuinely like working.

That being said, building relationships takes patience, persistence and a personal touch, which are skills that all of us can refine and polish.

I’ve put together tips for lawyers at any level focusing on cultivating and strengthening relationships (although they can be adapted to anyone in pretty much any field). I hope they inspire you (and lead to new clients)!


Continue Reading 12 Ways to Strengthen Your Professional Relationships and Bring in More Leads

Creating strong visual content is becoming increasingly important. Infographics are a great way to brand yourself as a subject-matter expert and communicate information in a visual appealing way.

Infographics can highlight your grasp of key industry concepts, ideas and trends. They can help your business stand out among competitors and show your clients that you’re

I hope you will join me for this free Legal Value Network webinar next Thursday 11/19 at 12pm EDT on how legal professionals can use LinkedIn to build their brands and networks. It’s for in-house lawyers, law firm business professionals, business partners and anyone who wants to up their game on LinkedIn.

There has never