I haven’t done a webinar in while so please join me on February 23 at 1pm for a webinar on how to build your brand and business while social distancing. You’ll learn:

  • How to appropriately market yourself while social distancing.
  • The growing importance of social media and how to use it to build relationships in

You don’t need a big budget or a big team to have a successful social media strategy at a law firm. In fact, I see so many big law firms with lots of followers on their social channels that aren’t maximizing their social media presences. Being successful on social media today in professional services takes

Using hashtags helps with increasing visibility of your posts on LinkedIn, but it’s crucial to check the number of followers of a hashtag before you use it.

Just changing a letter or abbreviating it can make a huge difference.

Don’t rely on the hashtag suggestions that LinkedIn provides, they’re based on content and AI –

A couple of years ago I changed my LinkedIn strategy.

I almost didn’t though even though these posts generated the most likes, comments and feedback.

Why?

Because the posts showed a more personal side of me that most people tend not to share on LinkedIn. I think being more human makes us more relatable.

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