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How Lawyers Can Effectively Promote Their Chambers and Other Legal Guides Rankings on Social Media

By Stefanie M. Marrone on June 1, 2023
Posted in Awards, Career Development, Content Marketing, LinkedIn, Marketing, Personal Branding, Personal Development, Social Media

I keep seeing lawyers post on LinkedIn about their recent Chambers rankings, and while there’s nothing wrong with posts like these, especially because we like to cheer on others’ successes,…

10 Ways to Creatively Repurpose Your Podcast Content

By Stefanie M. Marrone on May 24, 2023
Posted in Content Marketing, Podcasts
Podcast Best Practices

Creatively repurposing podcast content offers opportunities to extend the reach, engagement and value of your podcasts.

So many companies and individuals create good content – such as podcasts – but…

20 Ways to Build a Stronger Content Marketing Strategy

By Stefanie M. Marrone on May 15, 2023
Posted in Content Marketing
Content Marketing Best Practices

Once upon a time I wrote content that sounded like everyone else’s. It was dry and factual but it lacked the human aspect and it didn’t include videos or imagery.…

How the Legal Industry Can Effectively Use Chat GPT in Content Creation Efforts

By Stefanie M. Marrone on January 25, 2023
Posted in Content Marketing, Personal Branding, Personal Development, Social Media
AI and the rise of Chat GPT

37 seconds. That’s how quickly Chat GPT drafted this sample blog post for me in my YouTube video. I don’t plan on using it but I wanted to see how

…

How to How to Turn Your Tweets Into LinkedIn and Instagram Social Media Graphic Posts

By Stefanie M. Marrone on January 17, 2023
Posted in Content Marketing, Evergreen Content, Instagram, LinkedIn, Personal Branding, Social Media
Twitter Card Social Media Idea

Here’s an easy social media tip – turn your tweets into custom social media posts for LinkedIn and Instagram to stand out and repurpose your content.

Repurposing content is a…

How to Create a Client-Centric Annual Review

By Stefanie M. Marrone on December 29, 2022
Posted in Client Development, Content Marketing
Client Centric Year in Review

Here’s a content idea to engage with your clients and prospects this time of year – send them a client-focused year-in-review email.

An effective year-in-review email strengthens confidence in your…

How to More Effectively Reuse and Repurpose Your Existing Content Resources

By Stefanie M. Marrone on December 27, 2022
Posted in Content Marketing, LinkedIn, Marketing, Social Media
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Here’s an idea – why should you reinvent the content wheel when you don’t have to? Especially when time is money.

I have so much content in my archives and…

How to Create an Industry Survey and Resulting White Paper

By Stefanie M. Marrone on November 8, 2022
Posted in Content Marketing, Evergreen Content
content idea create an industry survey

An effective but not often enough used way to raise your profile and enhance your industry stature in your niche is to publish insightful and valuable content. One of the…

How to Create a Unique Corporate Holiday Card

By Stefanie M. Marrone on October 31, 2022
Posted in Content Marketing, Holiday Card, LinkedIn
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It’s fall y’all! In addition to consuming copious amounts of pumpkin lattes and pumpkin cookies, you should consider is creating a content and social media campaigns around the idea of…

How to Ensure That Your Content Shows Real ROI

By Stefanie M. Marrone on October 17, 2022
Posted in Content Marketing, Lead Generation, Social Media
Measuring-ROI-market-research-1024x538

I am often asked to show how communications efforts can show real ROI. Why should firms invest in PR, social media, content marketing or branding instead of focusing on business…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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