Using the holidays in your social media strategy is a clever way to outshine your peers. You can demonstrate that you are a good corporate citizen and show that your firm and your lawyers have a bit of personality. Every holiday is an opportunity to do something creative and differentiating on social media (like the
In this article, I explore how to use the holidays in your social media strategy to fill in gaps in your content calendar throughout the year.
Every holiday is an opportunity to do something creative and differentiating on social. Featuring major holidays is a no brainer, such as the upcoming Fourth of July holiday,
I recently had a conversation with a lawyer who was struggling to finish a client alert. It had been sitting on his desk for about a week for his final review.
This lawyer is not known to be a procrastinator, so I asked him what was going on, and he candidly told me that he just couldn’t stop finetuning it. He said he kept moving around paragraphs, editing sentences and adding and deleting sections.
I (gently) told him that time was of the essence here since the alert was about a recent development in his area of the law and his clients expected him to write about it and they wanted to know his thoughts on the issue.
I also told him that three of our peer firms had published alerts on a similar topic in the past week and it was suddenly like a light went off in his head (nothing like a little competition to motivate someone!). A few hours later, he sent me his final version of the article, and we were able to finally distribute it, albeit several days late.
While it was better late than never, this situation wasn’t ideal for the article to get maximum exposure and the strongest effect, and I know I’m not alone in having this experience, which is why I decided to write this piece, which is geared toward lawyers but can be adapted for anyone in any industry.
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Thank you to 2019 LMA Annual Conference attendees Sarah Blanchard and Catalina Castro for writing a terrific recap of my LMA19 Annual Conference Session on “Beyond Branding: Aligning Social Media Strategy with Business Development Goals.” I am so glad that the session seemed to resonate with attendees. Also, I’d like to thank the LMA
So many lawyers are perfectionists, which psychologists define as striving for flawlessness and setting overly high-performance standards. This can really derail them when it comes to content creation because they will tinker with writing/editing a client alert so much that they miss the boat on distributing it at the right time to their clients and
I’m often asked how to develop a social media strategy that is aligned to your business development goals, which is absolutely critical to ensuring that your content supports your big picture growth efforts, so I thought I’d share a few ideas that I hope inspire you:
If you are the page administrator of a LinkedIn Company page, you may have seen a new option recently pop up on the administrator tool page – the option to “grow your page audience.”
This neat tool enables you to now invite your connections to follow your LinkedIn company page right from the page itself.
In today’s saturated and competitive legal market, it’s just not enough to be the very best at what you do, sitting behind your desk churning out work day in day out, to keep bringing in new business and to stay top of mind with clients, prospects and referrals.
Your competitors are likely doing more, and
An important part of your social media strategy should be to always post a visual with a piece of content. Why? Because it brings social posts to life and helps content better engage with your target audiences.
Including images in your posts (remember to also include your logo!) makes your content (and your firm) more
I wanted to share a few thoughts on why you should incorporate Twitter into your content strategy. Twitter is a great platform to enhance your personal brand as well as your company brand. It’s easy to use and because the posts are short, you can easily create and upload content.