Don’t take a break from marketing yourself or your organization during the summer – in fact ramp it up!
The summer is a great time to focus on your business
Your Summertime Marketing and Business Development Personal Marketing Plan
How to Create More Intentional Content Using Content Pillars
I used to post content on a whim whenever I had an idea. The problem with that is that sometimes my content was all over the place in terms of
7 Content Ideas for Your LinkedIn Newsletter
Have you started using LinkedIn newsletters yet? If not, you should!
Most LinkedIn users aren’t using LinkedIn newsletters yet (which you can send from either your company page or personal
Why You Need to Incorporate Email Marketing Into Your Content Strategy Today
Don’t forget about the power of sending content via email.
I find so many businesses no longer send their clients and prospects emails and instead rely on social media to
How to Be More Efficient and Strategic About Your Content Marketing Strategy
Create content consistently. Not constantly.
Content marketing is essential to promote your brand and business and to bring in leads today. This because content gives you an excuse to email
How to Make Time to Market Yourself When You Don’t Have Time
Is your daily to-do list the length of a typical CVS receipt (meaning six-feet long) leading you to put off marketing yourself? Here’s how to find the time to market
30 LinkedIn Social Media Content Ideas You Can Post Today
I know many of you want to be more active on social media but you aren’t sure where to start. Or when you do post content on the right social
How to Effectively Repurpose Your Video and Webinar Content
Videos and webinars take a long time to prepare, so it’s important to get as much value as you can from them, especially so they work as a lead magnet and client retention tool.
For the most part, people don’t want to watch your one-hour long webinar once it’s happened even if the content is great. They’re busy and they don’t have the time. If you are able to offer educational credit for the webinar, you may still drive traffic to the content, but it probably won’t draw a Game of Thrones like audience. That being said, you can still reuse them. Here are some ideas on how to repurpose your webinars and video content.
15 Ways Law Firms and B2B Companies Can Reignite Their Marketing Efforts During Downtime
A lot of people are on spring break this week – but you shouldn’t take a break from marketing. In fact, there is so much opportunity to stand out as others sit on the beach or during any kind of vacation during the year.
Whenever you take some time off – or business is slow – here are some things you can do with your downtime to continue to develop your marketing and business development efforts.
Even if you have enough clients now, don’t pull back on marketing when things are going well, as anything can happen.
Because legal services are not an impulse purchase and companies retain outside legal counsel when they need legal representation, you should always be marketing yourself and your firm to stay top of mind with prospective clients and referral sources.
Strong marketing is about building relationships by providing value.
Also, marketing is not just for client or business development.
It can help you stay top of mind with the media, help you build your personal brand, obtain speaking engagements, board appointments, article writing opportunities – and so much more.
Here are some ideas on how law firms and B2B companies and their employees can reignite their marketing and business development efforts when they have downtime.
Three LinkedIn Algorithm Secrets That Will Help Improve the Performance of Your Posts
I wish achieving success on LinkedIn was just about writing great posts. There is so much more to it, and the more you know about LinkedIn’s algorithm, the more you