Many law firms (and their lawyers) invest considerable time writing great content, but are disappointed by the results. Either their thought leadership efforts don’t lead to new business, or they fail to garner media attention or
It has never been more important to use social media and content marketing to connect and inform, especially now during COVID-19 distancing. That being said, it’s only worth using social media if you’re going to post content of value to your ideal audience and you understand how the social platforms work.
Here are some tips
I am thrilled to be featured in a recent Practising Law Institute (PLI) #inSecuritiesPod podcast along with the brilliant Deborah Farone.
In the podcast, Deborah and I discuss the strategies and tactics we each leverage to help law firms, individual attorneys and practitioners build thriving practices. We delve into how firms and lawyers can
The last three months have been a blur in so many ways. We’ve had to adapt to a new way of life, and that has involved stay-at-home and not getting dressed up for work.
In the beginning of the stay-at-home orders, I found myself wearing my gym clothes all throughout the day as I immersed
I wrote a new article for Law.com and the Mid-Market Report on “How To Maintain and Build Your Business During COVID-19.”
As I note, the most important question you should ask yourself right now is “how can we support our clients and our profession during this time?” Let that guide everything you do as a
Online networking has never been more important than it is today. With all that is going in the world, you don’t want to be in the position to overhaul your LinkedIn profile and build your connections if you should be in the position of losing your job or being furloughed. Also, online networking is now even much more important than it was before the coronavirus pandemic. It’s our primary way of remaining connected to and top of mind with our professional contacts.
You should always keep your network “warm” and your LinkedIn connections updated because at some point, you’ll need them. Here’s a plan for how build and maximize your LinkedIn presence now and in the future.
Continue Reading How to Effectively Keep in Touch with Your LinkedIn Connections
I’ve lost my job a few times. I’ve also had to rebuild my personal life from scratch twice. It’s never easy when it happens to you.
The last time was particularly brutal. I had a job I loved and in which I was comfortable, but my life had suddenly turned upside down when my live-in boyfriend came home from work one day, ended our relationship and told me to move out of our home. I couldn’t eat, sleep, let alone concentrate at work – because I’m human.
Continue Reading How to Recover After Major Personal and Professional Losses
As someone who no longer has grandparents and feels so deeply for all of the elderly in nursing homes right now who are alone, this warms my heart.
As iHeart Radio notes, while many of us are inconvenienced by the lockdowns mandated by states to stop the spread of coronavirus, the illness has really
Everyone is nervous about everything right now, including the economy and how that may affect their employment status. Some companies are doing mass layoffs and salary reductions. You don’t want to be unemployed right now because businesses aren’t going to be as quick to hire – they want to see how the coronavirus pandemic will
Here are some tips on how to develop a strong personal social media content strategy to raise your profile, even in an uncertain time or a down market. Reach out to me if you’d like help with implementing these into your marketing strategy.