A great benefit about marketing is that sometimes the lowest hanging fruit can yield major benefits with little effort. First thing’s first, what does “low-hanging fruit” mean? It is “a thing or person that can be won, obtained, or persuaded with little effort.” Since we spend so much time and effort on most of our

LinkedIn enables you to quickly build and grow relationships, strengthen your brand, and stay top of mind with key individuals in your professional network regardless of where they live. The platform also gives you a treasure trove of valuable competitive intelligence, which can help you gain a serious advantage over your competitors.

Many of you

I wanted to share a few thoughts for some little things you can do in your marketing efforts to go the extra mile and stand out from competitors.

When you’re at a conference, don’t just sit on your phone checking your email. Really detach from your day-to-day work and immerse yourself in the conference experience.

Take a look at a Q&A with me and my 2019 LMA Northeast Regional Conference co-chair Bob Robertson by Jacob Eidinger about our plans for #LMANE19. what we are each most excited about with regard to the conference and why you should join us in the Big Apple on November 14/15!

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I was thrilled to recently be a guest on Jay Harrington’s terrific podcast “The Thought Leadership Project.” In my episode, we discuss content paralysis, which is the concept of when you spend too much time tinkering with a piece of thought leadership rather than just saying your good is good enough, and so you can

I know all of you are really busy with work, and and you probably feel like there are never enough hours in the day to get what you need to get done actually done while balancing your spouse, kids, dog, goldfish, sick parent, fill in the blank.

You likely have a daily/weekly must do and a would like to do list. I have both of those and unfortunately my would like to do list sits there uncrossed for months and gathering dust because something just has to give.

There are days when I can just respond to the high volume of emails I get each day – but I really try not to do that unless it’s a crisis situation – that alert at the bottom of my screen telling me I have a new email drives me absolutely crazy so that’s been turned off for a long time. I need time to think without interruption, which can be a luxury to get in a fast-paced environment where I work.

If you’re anything like me, you just wish you had more time to read over or edit a piece of your work and make it perfect – but you just can’t – and by the way, it will never be perfect! Because time is of the essence, and like I’ve said before, oftentimes, your good is good enough. 
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I was thinking a lot about networking today as I worked on a project for the lawyers at my firm who are participants in our pipeline business development program where we meet monthly and discuss lead generation and client retention, as well as branding strategies. It’s open to lawyers of all levels – from the most junior to the most senior – proving that you are never too young or old to start building your book of business.

I put together some thoughts for them and an exercise for them designed to help them build their professional network, and I thought I would also share it with you in case it was helpful in expanding your networks too.


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LinkedIn continues to be the most important social media channel for business development. LinkedIn enables you to quickly build and grow relationships, strengthen your brand, and stay top of mind with key individuals in your professional network regardless of where they live.

The platform also gives you a treasure trove of valuable competitive intelligence, which

Last night I presented a program on how to encourage lawyers to use LinkedIn more effectively for the New York LMA MarTech SIG Group.

It was my first time back on the speaking circuit since going through a rough personal patch that sent my life into a tailspin. I had been dreading getting back up

Kindness is something I have been writing about a lot lately, and we can do so much to give back to others who really need help in a time of need or crisis. For example: 

Maybe they need a hand with childcare, a shoulder to cry on or extra help at work. 

Also, people get