You could be exactly the right person for an opportunity and still be hard to find online. Maybe your bio hasn’t been updated in a few years, your LinkedIn profile
How to Start Using LinkedIn to Build Your Brand and Business
Many professionals want to do more on LinkedIn but get stuck before they begin. They’re unsure what to post, feel uncomfortable talking about their work or worry about adding another
Updating Your Attorney Bio for AI Search, LinkedIn and Business Development
A lawyer can spend weeks preparing a pitch while their website bio still describes the practice they had three years ago. The pitch includes recent matters, relevant industry experience and
LinkedIn Nightmares: 15 Scary Mistakes That Could Be Haunting Your Professional Brand (and What to Do Instead)
October is here, Halloween decorations are everywhere and I’ve been thinking about something else that can be pretty scary: the mistakes people make on LinkedIn without realizing how much they’re
What Professionalism Looks Like at Work: How to Communicate More Effectively
Think about how much of your workday involves communicating with other people. You’re answering emails, participating in meetings, responding to questions, reviewing someone’s work, discussing deadlines and trying to keep
What Professionalism Looks Like at Work Today: Clear Expectations, Better Feedback and Stronger Teams
Professionalism plays an important role in how we work with colleagues, serve clients and develop our careers. It influences communication, collaboration, trust and the way we represent ourselves and our
How to Build Your Brand, Business and Network This Fall
Fall is here, and the next few months are one of the best times of the year to focus on your marketing and business development. People are back from summer
8 Lessons on Building Your Career, Network and Personal Brand From David H. Crean
I recently interviewed David H. Crean, founder and managing partner of Cardiff Advisory, for my Business of Building series. His career has taken him from scientist to corporate
What to Post on Social Media in November – Content Ideas for Thanksgiving, Giving, Gratitude and More
November gives you so many good reasons to create content that feels a little more personal and relationship focused. Thanksgiving naturally brings gratitude to the forefront, many organizations are focused
The Business of Building: A Conversation with David H. Crean, Founder and Managing Partner of Cardiff Advisory
For this edition of the Business of Building, I spoke with David H. Crean, Ph.D., founder and managing partner of Cardiff Advisory, whose career has taken him from the