What is the secret sauce to effective social media content?

I always use the following principles to guide me when creating my personal social media posts, company posts and any posts for my clients – these are good reminders to keep in mind as you’re planning out your content strategy.

  • Reuse and repurpose – don’t

It’s important to keep in mind that so many people only post their perfect moments on social media, creating an illusion that they have a perfect life both professionally and personally. They airbrush their lives just like they airbrush their photos, taking away any imperfections and creating a fantasy that often makes others feel inferior.

Although it’s been a difficult year for many of us with the pandemic affecting us in many ways both personally and professionally, you don’t have to feel stuck. Use this time productively to set plans into motion for the future and building the life that you want for yourself. 

To help you do that, I

Being an entrepreneur is a great way to make your mark, pave your own path while being your own boss. Especially if you can identify a need in the market for goods or a service that you can provide that others are not providing in the same way or not providing at all.

That being

Sometimes social media really works wonders in bringing people together who you wouldn’t have had the opportunity to meet otherwise. One such person who LinkedIn brought into my life is Olivia Kiratu. Despite living on opposite sides of the world (she lives in Kenya and I live in New York City), we have developed

Here’s an idea for what to say on social media when you’re running low on things to say.

A great idea to reuse and repurpose your content (and headshots) is to create a content campaign based on bios to shine a spotlight on key lawyers and their practices.

Choose highlights from the bios as your

Every few years I get the opportunity to speak with my friend and industry leader Adrian Dayton on a social media panel. This is the year!

Join me and Adrian later this month for a virtual panel at the LMA Midwest Region Tech Conference on 10 pandemic friendly LinkedIn tips your lawyers need to know

As a new entrepreneur myself, here are a few skills I think every entrepreneur should have/cultivate:

  1. Focus
  2. Creativity
  3. Resilience
  4. Humility
  5. Generosity
  6. Flexibility
  7. Communication
  8. Negotiation
  9. Delegation
  10. Leadership
  11. Marketing and sales savvy
  12. Problem solving
  13. Perseverance
  14. Productivity
  15. Grit
  16. Financial literacy
  17. Influence
  18. Relationship building
  19. Self-awareness
  20. Passion
  21. Vision
  22. Project management
  23. Kindness
  24. Imagination
  25. Measured risk taking

What else would you add

Here are a few ideas to organically grow your social media presence and followers on any social channel (only go where your clients/customers and prospects are):

  • Build an editorial calendar to map out future posts
  • Find your niche
  • Share value-added content
  • Use visuals (use canva.com to help you create posts) and create interactive content such