LinkedIn has never been more important than it is right now – not only because it has nearly 700 million users globally, but because during this time of social distancing, and this pause in in-person networking –social media is the most effective (and efficient) way to build your brand and business.

LinkedIn is a great place to network with other professionals who could become business partners, referral sources, clients and employees or employers.

While quality is always better than quantity when it comes to the number of LinkedIn connections you have, most business professionals who use LinkedIn can greatly increase their connections with a strategic plan.

Join me in spending the month of August strategically building your LinkedIn network. Aim to get to at least 501 connections (which will add the coveted 500+ connections mark right on your profile instead of your actual number of connections – some believe those LinkedIn users with 500+ connections are somehow more accomplished). I know all of you know more than 500 business professionals out of the millions who are using LinkedIn. If you’re already at the 500+ mark, aim to increase your connections by 10 percent this month. Here’s a plan for how to do this for business professionals of all levels and in all industries.

When it comes to strategically building your LinkedIn network. There are four primary ways to do it:

  1. Reach out
  2. Accept connection requests
  3. Connect to people who are suggested by LinkedIn
  4. Use groups – they are among the most powerful networking feature in LinkedIn

If you are starting from scratch or building a profile from a low number of connections, start by adding everyone in your professional life as a connection, current colleagues, former colleagues, clients, referral sources, former classmates and certain friends and family members who make sense from a professional standpoint.

Then incorporate these steps:


Continue Reading Join Me for the August LinkedIn Connections Challenge: How to Cultivate a Powerful LinkedIn Network

Content marketing takes time and effort, but staying top of mind with your target audiences is a key goal to marketing and business development – and providing value-added content is one way in which you can do this while branding yourself as a subject-matter expert in your area of the law.

Here are 12 tips

It’s a challenging time for everyone in terms of generating new business right now for everyone. Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with the world being in such flux.

If you are a senior associate or junior partner who has lost momentum on building

Yesterday I had the pleasure of giving a presentation on how to market yourself and build your brand during the time of social distancing, which focused a lot on LinkedIn, to the NALSC (National Association of Legal Search Consultants).

There are a lot of enhancements to LinkedIn company and personal pages that recruiters should use

I wanted to dedicate a post to a newish LinkedIn feature that enables the platform’s users to spotlight other members of their LinkedIn network by sharing someone’s profile with their LinkedIn connections. You can also share your own profile to your network.

You can share your profile with any of your 1st-degree connections and coworkers

This is not the year to take a break from marketing during the summer.

Even under the best circumstances, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals. This is the time to focus on your ongoing business development and branding efforts.

This is not the year to take a break from social media during the summer. Instead this is the time to focus on your business development and branding efforts.

I don’t know anyone right now especially (or ever) who would say they have enough clients or work. I think everyone is nervous about the economy, the ability to maintain their current volume of work, bring in future clients and support their people.

That being said, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals.

Here are 25 ideas on how to do that, which now involves shifting your strategy from in-person networking and client entertaining to having a strong online presence and thought leadership platform. If you have never used LinkedIn, written an article or blog post or spoken at a webinar, now is the time to pivot to doing all of these. It is never too early or late to start marketing yourself or your firm.


Continue Reading 25 Ways to Boost Your Business and Brand During Summer Downtime

Please join me on Wednesday, July 15 at 1pm ET for a free virtual program on LinkedIn and personal branding best practices for business professionals who are currently looking for a job.

You’ll learn how to rework your LinkedIn profile to appeal to recruiters, how to optimize LinkedIn for your job search, how to build