Personal Branding

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Building a successful business in any field takes more than just doing great work. It’s about taking proactive steps to get your name out there, staying top-of-mind with key contacts and showing up where it matters. Sitting at your desk all day won’t get you the clients you need, and in today’s world, simply relying on referrals or word-of-mouth isn’t enough. Whether you’re just starting out or looking to expand your established business, these practical, effective strategies will help you attract clients and grow your network. The key is to take action – consistently and confidently. Here’s how you can do it.…

Whether you’re aiming to bring in new clients, deepen connections with existing ones or establish yourself as an authority in your field, having a well-planned content calendar set you apart from your peers and competitors. It’s not just about being active or social media, but about crafting posts that genuinely engage and strengthen your professional brand. Here’s how I’ve seen it succeed, and how you can make it work for you.…

When I first started using LinkedIn, I thought it was just a place to post my resume and connect with a few colleagues. But as I began sharing content—whether it was insights from my work, industry news, colleagues’ posts, a thought leadership piece or celebrating a professional win—I quickly realized how powerful LinkedIn can be. It’s more than just a professional network; it’s a platform where you can build your brand, support your company, engage with clients and even make a difference in your community.…

In a crowded field where many firms offer similar services, figuring out what truly sets you apart can feel daunting but its essential for success. Whether you’re running a business, building your personal brand, running a law practice or working in marketing, knowing your competitive advantage—that unique edge you have over others—can make all the difference. But how do you figure out what that is? And once you do, how do you use it to get ahead? Here’s how you can identify your competitive advantage and use it across your marketing efforts to truly set yourself apart.…

In an era where first impressions are often made online, your digital presence – or lack thereof – can greatly impact your professional success. For lawyers and business professionals, it’s not just about being visible; it’s about being remembered and trusted. The difference between being overlooked and being the go-to expert lies in how effectively you manage your online persona. Here are some actionable strategies and key takeaways to elevate your online presence and ensure you remain top of mind with clients, prospects and referral sources.…

Workplace dynamics can be challenging, especially in relationships where sensitivity to words and actions may lead to misunderstandings or hurt feelings. Being overly sensitive can hold you back, affecting your confidence, relationships, and job satisfaction. Developing a thicker skin doesn’t mean becoming indifferent; it’s about learning to handle feedback, criticism and interactions with resilience and grace.…

The truth is, LinkedIn isn’t just about being present; it’s about being strategic. But don’t worry, it doesn’t have to be complicated. I’m going to share three tips that can help you turn your LinkedIn experience around: turning your profile into a landing page, creating content that speaks to different stages of the buyer’s journey and using direct messages to actually connect with people. With these tips, LinkedIn will go from feeling like a chore to being a powerful tool for your career or business.…

With more than 900 million users globally, LinkedIn offers a unique platform for lawyers and professionals of all kinds to build their personal brand, engage with clients and colleagues, and grow their businesses. However, many lawyers underutilize LinkedIn, missing out on its full potential. In this blog post, I’ll explore how you can maximize LinkedIn, from building a powerful profile to effectively engaging with your network.

Make August Count 15 Essential Marketing Strategies

August might seem like a quiet month, but it’s actually a great time to boost your marketing efforts. Instead of taking it easy, use this month to fine tune your branding and expand your business reach. Here are 15 practical marketing actions you can take in August that will pay off now and set you up for success later.…

Public speaking can significantly enhance your career, shape how others see you professionally and drive positive change in your workplace. However, it’s also one of the most common fears people face. The good news is that you don’t have to be born a natural speaker to excel at it. With the right preparation, practice and strategies, anyone can become a confident and compelling public speaker. Here are 16 tips to help you achieve that.…