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The next Woman Who Wows is Betsi Roach, who I have known for many years when she was the executive director of the Legal Marketing Association. Betsi led the LMA with grace, collaboration and humility.

She understood members’ unique challenges, developing policy and advocacy campaigns to address these challenges, and worked with volunteers to create educational programs and content to meet member needs

Betsi is now the executive director of CLOC (Corporate Legal Operations Consortium), the world’s leading association for legal operations professionals.

Learn more about Betsi and why she’s a woman who wows.…

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One of the most important areas on your LinkedIn profile that most professionals and businesses don’t properly optimize is the cover image area.

So how can you do it better than everyone else? Read below and watch the video!

Your LinkedIn cover image takes up a lot of prime real estate on your profile, so…

So you want to start writing more on LinkedIn but you sometimes struggle to come up with content ideas? I’ve got you covered!

Here are 20 content prompts to inspire anyone in any field.

All that it’s missing is your unique experience from your perspective. And that’s what your content advantage is.

Take a look…

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More than 20 million people quit their jobs in the 2nd half of 2021 and they aren’t going back to work.

Some call it the Great Resignation, others call it the Big Quit.

Interestingly, more women than men are leaving the workforce.

The women who haven’t returned to work despite so many open jobs are…

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Before I post anything to social media, my rule of thumb is to ask myself the following questions:

  1. Will anyone but me care about this?
  2. Does this help anyone else?
  3. Does my post seem too self-promotional or boastful?

If the answer to these is “yes,” I don’t post it or I find another way to…

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I’m going to give you some unconventional advice today.

You don’t need a blog. Or a podcast. Or an Instagram. Or a TikTok. Or to even post on LinkedIn.

What you do need are marketing activities that make sense for your brand and business that excite you.

You should do strategic marketing where you’ll reach…

Janessa Shaikun has overseen marketing efforts at Baltimore law firm Franklin & Prokopik since March 2015. She currently serves as the firm’s Director of Marketing and Business Development

Janessa is a longtime Legal Marketing Association volunteer, and has held several leadership roles.

In her spare time, Janessa enjoys skiing, playing Baltimore city social sports, watching the Buffalo Bills and Sabres, traveling and spending time with her friends and family.

Learn more about her in this Women Who Wow profile.…

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Stop the scroll. This three-word social media strategy is simple, easy to remember and is vital to your social media success on every platform whether you are trying to drive brand awareness or new business, or launch a new service/product.

Today, people are scrolling their social media news feeds at lightning speed.

Social media…

In this installment of Women Who Wow, learn more about Silvia Coulter.

Silvia Coulter is a Co-founding Principal of LawVision, and is one of the legal industry’s most experienced sales, key client planning and leadership experts.

Her experience includes working as a former strategic account executive and sales leader at a Fortune 50 company, a chief marketing and business development officer at two global law firms, and consultant and facilitator to law firms across the globe.

She is a co-founder of the Legal Sales and Service Organization (LSSO) and a Past Elected President of the Legal Marketing Association and a Fellow of the College of Law Practice Management. She is a frequent speaker and facilitator at law firm retreats and legal industry meetings.

Silvia is so generous with her time and is a true advocate for women and for the legal profession. I hope you enjoy learning about her.…

Continue Reading Women Who Wow: Silvia Coulter