Every September, I notice the same thing. My inbox fills up with messages from professionals who want to update their LinkedIn profiles, become more active on social media, reconnect with
Five Steps to Grow and Nurture Your LinkedIn Presence and Network
A lot of people approach LinkedIn the same way they approach buying a plant. They set it up, put it somewhere visible and hope it somehow grows on its own
Why More Professionals Should Use LinkedIn QR Codes
Most professionals spend a lot of time thinking about how to meet the right people, grow their network and stay connected after conferences, meetings and speaking engagements. At the same
How AI Is Affecting Your Visibility And What You Can Do About It
A lot of professionals still think AI search is something that mostly impacts tech companies, influencers or younger generations building online brands. Meanwhile, people are already using ChatGPT, Gemini, Claude
How To Build a Personal Brand That Actually Helps Your Career
A lot of people hear the phrase “personal brand” and immediately cringe a little.
They picture influencers taking selfies, professionals posting motivational quotes every day or people constantly talking about
10 Recipes for LinkedIn Success
A lot of professionals approach LinkedIn the way people approach cooking when they don’t really know what they’re doing. They throw random things together, hope something works and then get
Why Most Professionals Struggle With LinkedIn Content and How to Make It Sustainable
One of the biggest misconceptions about LinkedIn is that the people doing well on the platform are constantly coming up with brilliant new ideas every single day. Usually, that’s not
Why Leadership Visibility on LinkedIn Matters More Than Ever
One of the biggest misconceptions about LinkedIn is that people only care about company brands. They don’t. People increasingly want to hear directly from leadership. They want perspective, insight and
Why Some People Stand Out on LinkedIn and Others Don’t
I spend a lot of time on LinkedIn, and one thing has become impossible to ignore: a huge amount of content now feels incredibly manufactured.
You can almost feel when
How Lawyers Should Really Be Using LinkedIn for Business Development
For a long time, business development for lawyers has been tied to visible, structured moments. It happens in pitches, in meetings and in conversations that are carefully prepared and often