Content marketing can take up a lot of time and effort. I wanted to share some ideas on what actually can make your content marketing efforts successful and worthwhile – just keep in mind that they may take time to show real ROI but I have seen content lead to new business over and over,

I’m often asked how to develop a social media strategy aligned to business development goals, so I thought I’d share a few ideas that I hope inspire you. 

  • Partner with the business development team. Meet regularly with them. Become imbedded in their work and priorities. I always say that every communications person should think of

I’m thrilled to once again present a session at the New York City Bar’s Small Law Firm Symposium, which will be held on November 7. This year I will be speaking about “Enhancing Your Online Presence to Grow Your Firm (and Your Brand) Without Breaking the Bank,” exploring how social media marketing and its accompanying

When it comes to content distribution and amplification, I really do get by with the help of my friends.

Many law firms (and their lawyers) invest considerable time writing great content, but are disappointed by the results. Either their thought leadership efforts don’t lead to new business, or they fail to garner media attention or the attention of clients/prospects.

This isn’t necessarily because the content is poorly written. Often it is simply because not enough of the right people, your target readers, have the chance to see the work. Fact is, we operate in a competitive and saturated market and simply getting someone to open your email and read your content is very difficult.

So, what can you do to stand out from your peers?

Bring in the special forces to take your content efforts to the next level. If you are at a small-or mid-size firm, like I am, with less content than Big Law competitors and a smaller in-house team, you definitely need JD Supra to support your efforts. 
Continue Reading

As co-chair of the 2019 LMA Northeast Regional Conference, I was so excited when James Kane agreed to be our keynote speaker. I have had a huge professional crush on him for years. James is considered the leading researcher and authority on what makes someone truly loyal – to another person, to an organization

Women can be so hard on each other in (and out of) the workplace doing things such as backstabbing, gossiping, purposely excluding someone from a meeting, taking credit for someone’s work or helping to push someone out of a job. Maybe you’ve been the target of some these behaviors at the hands of another woman at work. Please know that you aren’t alone.

I call this the dark side of working with women. I’ve been there too, and not just at work. This behavior can also rear its ugly head in your personal life. It’s deeply disturbing, and one of the worst parts is that it can be contagious, like a fast-spreading virus. What I mean by that is that one mean girl in a group can then serve as the “bad egg” and turn others against a target. And if you have ever been the target of mean girl behavior, the effects can be incredibly damaging on every aspect of your life – I don’t care how old you are, this behavior never gets easier to deal with.

Although outside of the office, women consider their girlfriends among their closest confidants, they aren’t always each other’s biggest supporters within the workplace. In fact, they can be each other’s worst nightmares and saboteurs, if they view each other as rivals.

Today there are Regina George-like characters in every industry, simply because there are more women in the workplace. Their catty behaviors such as gossiping, backstabbing and sabotaging can turn an otherwise pleasant workplace into a place of daily dread.

The silver lining is that while you will inevitably encounter mean girls throughout your career, learning how to manage them will make you stronger and more resilient. Dealing with someone like this enables you to emerge a more confident version of yourself.

Today, I am lucky enough to work in an environment free of mean girls (thank goodness!), but I do come into contact with them from time to time – just like we all do – and I carry with me the memories of working with some very toxic females, which have helped me develop a thicker skin, and learn how to navigate them – these are important skills to have throughout your career because you will inevitably encounter mean girls personally and professionally. I want to make it clear that are plenty of amazing, supportive women in the workforce, and I’ve been very lucky to work with a number of them. They aren’t threatened by other women, and instead they go above and beyond to help others succeed.

It’s important to remember that while you cannot can’t change someone else, you can change your own behavior, and this article will teach you how to do just that. 
Continue Reading

A great benefit about marketing is that sometimes the lowest hanging fruit can yield major benefits with little effort. First thing’s first, what does “low-hanging fruit” mean? It is “a thing or person that can be won, obtained, or persuaded with little effort.” Since we spend so much time and effort on most of our marketing and business development strategies, it’s nice when we don’t have to work so hard on everything all the time! Sometimes all it takes is picking up the phone, or crafting a thoughtful email or just letting Google work for you. 
Continue Reading

LinkedIn enables you to quickly build and grow relationships, strengthen your brand, and stay top of mind with key individuals in your professional network regardless of where they live. The platform also gives you a treasure trove of valuable competitive intelligence, which can help you gain a serious advantage over your competitors.

Many of you