It’s never been more important to build a strong personal brand than it is now, especially when many people are seeking employment  and unable to network in person.

Your personal brand is every touchpoint that people have with you – and right now during social distancing, most of this is happening online, so auditing and

Content marketing and social media success is so much more than having good content. It’s about knowing when to post and how to maximize the channels on which you post. Here are some tips to expand the reach and power of your content.

  1. Don’t just hit “publish” without adding introductory text to a post.

LinkedIn is a great job search platform. If you’re looking for a new job, you can let recruiters and your network on LinkedIn know you’re open to new job opportunities right from your profile.

If you specify the types of job opportunities in which you’re interested and your preferred location, LinkedIn will help your profile show up in search results when recruiters look for suitable job candidates.

To protect your privacy, LinkedIn takes steps to prevent LinkedIn Recruiter users who work at your company and related companies from seeing your shared career interests, but LinkedIn can’t guarantee complete privacy.

Continue Reading LinkedIn Job Tip: Let Recruiters Know You’re Open to Job Opportunities

I always love reading annual the Greentarget State of Digital & Content Marketing study. It is filled with great insights and suggestions on how law firms and professional service firms can better engage with their target audiences by using social media and content. Here are some of my favorite takeaways from the study:

  • According to

With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience. Here are a few tips you can implement today that will have a lasting impact on your content efforts.

  1. Always. Be. Helpful. This is by

Many of you work at firms with vibrant, extensive histories and no shortage of retired lawyers who would be more than happy to speak to you about the history of your firm and their time there.

Your firms can greatly benefit from the wisdom of these elders as the information that they can share with

The savviest social media marketers only craft social media posts with a strategic mindset to support their firms’ and their lawyers’ business development efforts. If the post doesn’t support your firm’s strategic goals, immediately abort mission.

Now, that being said, not every post you create should solely focus on your firm’s work and its substantive news, events and publications – that can make your firm seem dry and devoid of personality and heart.

…if the post doesn’t support your firm’s strategic goals, immediately abort mission.

Firms should also showcase their “softer” side, which can support their business development efforts as well, because clients want to see that their outside counsel has multidimensions to their firm.

Showcasing the softer side of your law firm humanizes your firm and makes your lawyers more relatable. For example, intersperse posts about firm life, pro bono and community service activities, as well as profiles on current lawyers and alumni, and photos from firm events depicting individuals at the firm engaging with each other socially.

Continue Reading How to Effectively Use Holidays to Your Advantage in Your Social Media and Content Marketing Strategy