Personal Branding

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In a crowded field where many firms offer similar services, figuring out what truly sets you apart can feel daunting but its essential for success. Whether you’re running a business, building your personal brand, running a law practice or working in marketing, knowing your competitive advantage—that unique edge you have over others—can make all the difference. But how do you figure out what that is? And once you do, how do you use it to get ahead? Here’s how you can identify your competitive advantage and use it across your marketing efforts to truly set yourself apart.…

In an era where first impressions are often made online, your digital presence – or lack thereof – can greatly impact your professional success. For lawyers and business professionals, it’s not just about being visible; it’s about being remembered and trusted. The difference between being overlooked and being the go-to expert lies in how effectively you manage your online persona. Here are some actionable strategies and key takeaways to elevate your online presence and ensure you remain top of mind with clients, prospects and referral sources.…

Workplace dynamics can be challenging, especially in relationships where sensitivity to words and actions may lead to misunderstandings or hurt feelings. Being overly sensitive can hold you back, affecting your confidence, relationships, and job satisfaction. Developing a thicker skin doesn’t mean becoming indifferent; it’s about learning to handle feedback, criticism and interactions with resilience and grace.…

The truth is, LinkedIn isn’t just about being present; it’s about being strategic. But don’t worry, it doesn’t have to be complicated. I’m going to share three tips that can help you turn your LinkedIn experience around: turning your profile into a landing page, creating content that speaks to different stages of the buyer’s journey and using direct messages to actually connect with people. With these tips, LinkedIn will go from feeling like a chore to being a powerful tool for your career or business.…

With more than 900 million users globally, LinkedIn offers a unique platform for lawyers and professionals of all kinds to build their personal brand, engage with clients and colleagues, and grow their businesses. However, many lawyers underutilize LinkedIn, missing out on its full potential. In this blog post, I’ll explore how you can maximize LinkedIn, from building a powerful profile to effectively engaging with your network.

Make August Count 15 Essential Marketing Strategies

August might seem like a quiet month, but it’s actually a great time to boost your marketing efforts. Instead of taking it easy, use this month to fine tune your branding and expand your business reach. Here are 15 practical marketing actions you can take in August that will pay off now and set you up for success later.…

Public speaking can significantly enhance your career, shape how others see you professionally and drive positive change in your workplace. However, it’s also one of the most common fears people face. The good news is that you don’t have to be born a natural speaker to excel at it. With the right preparation, practice and strategies, anyone can become a confident and compelling public speaker. Here are 16 tips to help you achieve that.…

Public speaking can be a nerve-wracking experience, but it’s also a powerful tool for sharing ideas and inspiring others. Many people, even seasoned speakers, feel physiological reactions like pounding hearts and trembling hands before taking the stage, including me. The key is to not associate these feelings with impending failure. Instead, recognize that some nerves are good. The adrenaline rush that causes sweating also heightens your alertness and readiness, helping you give your best performance.…

Providing valuable content for free is one of the most effective strategies to build your brand and establish yourself as a subject matter expert. I’ve been doing this for years, and it has opened up new opportunities, enhanced my visibility and strengthened my network. Many people worry that sharing too much free content will reveal too much of their secret sauce and deter potential clients, but this perspective is shortsighted. In reality, when you generously share your knowledge, people are more likely to seek your expertise and assistance in implementing the great ideas you’ve provided!…