In this Women Who Wow profile, meet Brenda Pontiff, the Chair-elect for the Los Angeles Legal Marketing Association Steering Committee and the managing principal of Partner Track Academy.

Brenda has more than 20 years of sales leadership and marketing experience within the Big Four accounting world and the legal industry for a unique

It’s not easy to find time for marketing yourself, but it’s essential in order to stay top of mind with your clients and prospects and others who may want to hire you or ask you to be on a panel or who will send an opportunity your way.

Managing your personal brand and all of

My social media posts haven’t been doing well lately, and I’m not entirely sure why. It’s been quite discouraging, since this is what I do for a living!

I don’t know if it’s the algorithm, the fact that I don’t use sponsored posts, how I use hashtags, my subject matter, the time of day when

Here’s how to write better social media posts to promote your legal guide rankings such as Chambers or Super Lawyers.

Don’t make it all about you or start off with how “honored” or “humbled” you are. It sounds disingenuous and formulaic.

Instead make it about the teamwork and contributions of your colleagues and clients, and

Meet Susanne Mandel, the Chief Business Development & Marketing Officer at Lowndes, a multidiscipline law firm in Orlando, Florida.

She has been a creative leader and strategic innovator for global, regional and small law firms for nearly three decades, including at two AmLaw 100 firms and has worked with law firms of all sizes around

When I first started my blog it hardly got any traffic. I spent many hours writing content for it and was quickly discouraged. Writing great content doesn’t mean your blog will be successful. It takes a lot of work to build an audience.

So how do you boost readership and increase traffic to your blog?

It’s great to have a large number of connections on LinkedIn, but if the relationship never leaves the site, what’s the point?

Networking is so important today.

Create connections that matter, remember to always focus on the quality of the relationships – not the quantity!

Here are five tips on how to easily turn your

This is the latest post in the success tips for in-house counsel series by Dimitri Mastrocola. It’s critical to have a 90-day action plan in place when you first assume a general counsel role.

Here are a few suggestions on how to outline your 90-day action plan as an incoming GC:

Purpose

  • a checklist

Speaking at a conference has many benefits – it helps you build your brand, establish yourself as a subject-matter expert, increase your professional network and open doors that can lead to new connections, jobs, referrals and much more.

I know a few things about speaking at conferences from my own personal experience but I also