
I’ve worked at and with law firms for 20 years now, and I do my best to guide firms and lawyers in the right direction when it comes to their
If you’re ready to start doing more marketing but you aren’t sure where to start or exactly where you should focus, here are some ideas for things you can do…
Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise, and what makes you stand out from your competitors.
Your bio can serve as an important business development tool if it is well-crafted…
Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (yes, everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.
Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.
Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. The new year is a great reason to take a fresh look at your bio and make enhancements to it. Now let’s get to work!…
Did you miss my LinkedIn Master Class webinar?
Here’s a replay of it where I explored how to build your brand. network and business using LinkedIn as well as:…
Do you want to learn the secrets of effectively branding and marketing yourself?
Join me (and Zoltar) for a free webinar this Tuesday 8/24 at 12:30pm ET where I will…
Learn how to market yourself this summer and fall on a free webinar I’m hosting next Tuesday 8/24 at 12:30pm ET.
Don’t sit back now take a break from marketing…