Biographies

12 Things Law Firms Should Avoid Doing in Their Marketing Efforts

By Stefanie M. Marrone on March 29, 2022

Posted in Biographies, Branding, Business Development, Business Referrals, Client Development, Content Marketing, Lead Generation, Legal marketing, Legal Recruiting, LinkedIn, Marketing, Networking, Personal Branding, Social Media, Web site

I’ve worked at and with law firms for 20 years now, and I do my best to guide firms and lawyers in the right direction when it comes to their…

Join Me for a New York City Bar Association Program on March 30 on How to Effectively Market Your Small Law Firm in a Post-Pandemic World

By Stefanie M. Marrone on March 17, 2022

Posted in Awards, Biographies, Blogging, Branding, Business Development, Career Development, Client Development, Content Marketing, email marketing, Legal marketing, Marketing, Networking, Personal Branding, Personal Development, Public Relations, Web site, Webinars

Marketing your small law firm stefanie marrone

Join me for the New York City Bar Association Small Law Firm Virtual Luncheon: How to Effectively Market Your Small Law Firm in a Post-Pandemic World on Wednesday, March 30,…

17 Actions You Can Take to Build Your Brand and Business

By Stefanie M. Marrone on January 16, 2022

Posted in Biographies, Blogging, Branding, Business Development, Career Development, Client Development, Content Marketing, email marketing, Law firms, Lead Generation, Legal marketing, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Sales Coaching, SEO, Social Media

If you’re ready to start doing more marketing but you aren’t sure where to start or exactly where you should focus, here are some ideas for things you can do…

How to Write an Engaging, Client-Focused Professional Bio That People Want to Read

By Stefanie M. Marrone on November 30, 2021

Posted in Biographies, Business Development, Business Referrals, Career Development, Client Development, Law firms, Lead Generation, Marketing, Motivation, Web site

Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise, and what makes you stand out from your competitors.

Your bio can serve as an important business development tool if it is well-crafted…

Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (yes, everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.

Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.

Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. The new year is a great reason to take a fresh look at your bio and make enhancements to it. Now let’s get to work!…

How to Never Run Out of Content Ideas for Your LinkedIn Company Page

By Stefanie M. Marrone on October 19, 2021

Posted in alumni, Awards, Biographies, Branding, Business Development, Business Referrals, Career Development, Client Development, LinkedIn, Marketing, Personal Branding, Social Media

Do you have a shortage of content for your LinkedIn Company Page? Well you shouldn’t. Because as Air Supply says, you can really make content out of nothing at all…

Webinar Replay – The LinkedIn Master Class

By Stefanie M. Marrone on September 27, 2021

Posted in Biographies, Blogging, Business Development, Business Referrals, Career Development, Client Development, Content Marketing, Evergreen Content, Instagram, Law firms, Lead Generation, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Personal Development, SEO, Social Media, Twitter

Did you miss my LinkedIn Master Class webinar?

Here’s a replay of it where I explored how to build your brand. network and business using LinkedIn as well as:…

What You Should Do This Summer and Fall to Build Your Brand and Business

By Stefanie M. Marrone on August 24, 2021

Posted in Biographies, Blogging, Branding, Business Development, Business Referrals, Career Development, Client Development, Content Marketing, email marketing, Evergreen Content, hashtags, Law firms, Lead Generation, LinkedIn, Motivation, Networking, Personal Branding, Personal Development, Public Relations, SEO, Social Media, Web site

The end of summer/going into fall is the PERFECT time to focus on your business development and branding efforts especially since many of your peers and competitors may not be.…