Happy first day of fall! Here are 10 things you should do this fall to build your business and brand – all of which can be done by any business professional at any level.

  1. Google yourself and set up Google Alerts for your top clients and prospects
  2. Reevaluate your business’ goals for the year and

I love a good hashtag holiday and today is #NationalIceCreamDay🍦. Hashtag holidays can help you better connect with your followers and break up your business content.

Social media holidays can bring unique, thoughtful engagement to your page and enable you showcase your brand in a more personable “real” way.

Think of these days as opportunities

Memorial Day is a day of remembrance for those who gave the ultimate sacrifice while serving in the American military. Yet many brands forget the serious nature of this day and post tone-deaf social media posts about the start of the summer.

Here are some guidelines to help you create an appropriate social media post

What’s a mistake that many law firms and business professionals make on LinkedIn?

They take the time to create a great post and then they never post it again. I call this “one and done.”

This is a huge mistake. Why? Because most people will never see your post and even those who do won’t

Social media can unite us with humor, which is something we’ve needed over the past 12 months.

So if you need a chuckle today, watch this video that went viral immediately.

A Texas lawyer’s technical snafu during a court hearing conducted on Zoom has led to a lot of “catty” comments.

That’s because a cat