If you want people to share your content, you need to make it easy for them to do it.

This is one of the main reasons why I see low engagement on social media for certain companies.

Shares on social media can help get your content in front of new eyes, increase your brand’s credibility

I’m often asked what I use for a social media editorial calendar to manage my posts and my clients’ posts.

If you don’t yet have an editorial calendar to manage your posts, you should create one ASAP.

Without an organized system for planning, writing and scheduling content every week, you can find yourself with missed

Do you want to know why your LinkedIn posts aren’t doing as well as they could be?

They’re too much about you.

They’re not helpful.

They’re not written with your audience in mind or in their language.

They focus on your successes and sound boastful.

They don’t have compelling images.

They don’t tell a story.

One of my LinkedIn posts recently went viral, getting more than 12K likes and 1 million plus views.

That same post also went viral on Twitter, catching the attention of several reporters who then reached out to me for commentary on the topic.

My social media post sparked an article from Law360,

If you’re not using visuals in your social media posts, you need to. Like right now.

Remember, visuals make your readers stop and pay attention. Your entire goal when creating content is to get people to “stop the scroll” on social. Visuals help you do that.

Without social media visuals, your content can fall flat

When I first started my blog it hardly got any traffic. I spent many hours writing content for it and was quickly discouraged. Writing great content doesn’t mean your blog will be successful. It takes a lot of work to build an audience.

So how do you boost readership and increase traffic to your blog?

Happy first day of fall! Here are 10 things you should do this fall to build your business and brand – all of which can be done by any business professional at any level.

  1. Google yourself and set up Google Alerts for your top clients and prospects
  2. Reevaluate your business’ goals for the year and