Using Twitter is a great way to enhance your personal brand as well as your firm brand. It can be hard to find time to write long-form, but tweets are short and you have control over them yourself, making it easy to create and share content on the platform. Importantly, it is also easy to engage with leaders in your practice area or industry, to raise your profile.

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Content marketing can take up a lot of time and effort. I wanted to share some ideas on what actually can make your content marketing efforts successful and worthwhile – just keep in mind that they may take time to show real ROI but I have seen content lead to new business over and over,

I’m often asked how to develop a social media strategy aligned to business development goals, so I thought I’d share a few ideas that I hope inspire you. 

  • Partner with the business development team. Meet regularly with them. Become imbedded in their work and priorities. I always say that every communications person should think of

You only have four months to make a real difference in your business development and marketing efforts from now until the end of the year. Social media success is so much more than the number of likes, comments or shares you have.

It’s about engagement, lead generation, and retaining and delighting current clients with your

An important part of your social media strategy should be to always post a visual with a piece of content. Why? Because it brings social posts to life and helps content better engage with your target audiences.

Including images in your posts (remember to also include your logo!) makes your content (and your firm) more

I wanted to share a few thoughts on why you should incorporate Twitter into your content strategy. Twitter is a great platform to enhance your personal brand as well as your company brand.

  • It’s easy to use and because the posts are short, you can easily create and upload content.
  • It enables you to strengthen

The LMA Annual Conference is almost here and I can’t wait! I’m excited to learn new things, reunite with friends and to bring back new ideas to my firm. I’ve been thinking a lot about how I can maximize my time away from the office (missing three full work days is stressful especially when you

It’s not always easy to develop a steady stream of strong content to engage with your clients, prospects and other target audiences, especially when there’s so much competition out there from other firms that are content powerhouses and so little time to capture the attention of your audience.

You also don’t want to be the firm that posts content just for the sake of posting content – you always want your articles and posts to be meaningful, targeted and client-focused – remember, always think quality over quantity. You can also use what you do have more efficiently to give you much more bang for your buck.


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I’ll be presenting a workshop at the 2019 Legal Marketing Association’s Annual Conference (which is the premier yearly gathering of legal marketers) on how to align your social media efforts with your business development strategy with Jennifer Simpson Carr on day two of the LMA Annual Conference (at 1:30pm on April 10). This is going to be a hands-on, immersive program with lots of actionable takeaways for marketers of all firm sizes and levels. It’s another reason that we hope you stay until the end of the #LMA19 conference. Here’s a sneak peek of our session! Thank you to Rob Kates for filming this segment. 
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