Using holidays such as the Fourth of July is a great way to break up business content, showcase your culture and show your softer side on social media. These types
How to Create an Effective Social Media Post to Commemorate Fourth of July
How to Create an Appropriate and Impactful Social Media Post for Memorial Day
Memorial Day is a day of remembrance for those who gave the ultimate sacrifice while serving in the American military. Yet many brands forget the serious nature of this day
What Companies Should Post on Social Media About Ramadan, Passover and Easter
It’s not often that a major holiday from three faiths happen on the same weekend – in fact it’s a synchronicity that only occurs every 33 years according to the
Nine Ways B2B Companies Can Incorporate Valentine’s Day Into Their Social Media Marketing Efforts
When it comes to Valentine’s Day ❤️, B2B companies CAN create content too.
Valentine’s Day doesn’t have to only be about flowers, boxes of chocolate or romantic dinners.
It’s completely
Easy Ways to Increase Your Social Media Shares
If you want people to share your content, you need to make it easy for them to do it.
This is one of the main reasons why I see low
How I Manage My Social Media Posts
I’m often asked what I use for a social media editorial calendar to manage my posts and my clients’ posts.
If you don’t yet have an editorial calendar to manage
The Three Step Formula for LinkedIn Success
Do you want to know why your LinkedIn posts aren’t doing as well as they could be?
They’re too much about you.
They’re not helpful.
They’re not written with your
How Your Social Media Posts Can Lead to Free Media Placements
One of my LinkedIn posts recently went viral, getting more than 12K likes and 1 million plus views.
That same post also went viral on Twitter, catching the
How to Use Canva to Add Visual Interest and Engagement to Your Social Media Posts
If you’re not using visuals in your social media posts, you need to. Like right now.
Remember, visuals make your readers stop and pay attention. Your entire goal when creating
Upcoming Virtual Course on How to Effectively Use Canva to Create Simple Graphics to Build Your Brand and Business
I’ve been asked by a few industry colleagues to offer a Canva workshop as we are all doing more with less. That’s the online tool that I use to create