For those of you on Twitter, here are a few ideas to help boost your followers and engagement on the platform. The best part? None of these take a long time to do. They just require a little bit of time each day.

Why should you be on Twitter? Decision makers, reporters, recruits, referral sources,

Here are a few ideas to organically grow your social media presence and followers on any social channel (only go where your clients/customers and prospects are):

  • Build an editorial calendar to map out future posts
  • Find your niche
  • Share value-added content
  • Use visuals (use canva.com to help you create posts) and create interactive content such

Many companies regularly post content to their social media channels but aren’t looking at their analytics on a regular basis. If you aren’t looking at your data, you aren’t really achieving social media success.

Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts.

Social media analytics provides insight into a number of important factors that are directly tied to the success of your marketing efforts and your business as a whole.

One of the keys to social media success is to know what types of posts on which platforms are most effective in resonating with your followers. This will enable you to consistently produce engaging content and can turn prospects into clients, recruits into employees and help you retain clients.

It’s a good idea to look at your social analytics at least once a week. Do a deeper dive into the data once a month by running a social media audit. This can help shed light on specific topics such as the types of posts that most resonate with your followers, the social networks that are working best and the networks should you rethink/rework. 
Continue Reading A Quick Guide to Social Media Analytics

Twitter is an excellent way to build relationships and start conversations with individuals in your industry and community.

But an online conversation isn’t beneficial until it’s truly two-way and both parties have been heard.

Be careful about getting involved in political conversations on Twitter as someone can Google you and your Twitter account appears prominently

Here are 12 quick tips on how to use social media to build your business and brand for any size company or individuals looking to enhance their profile.

  1. Outline your goals – decide which practices, initiatives and professionals you want to promote so you can build your strategy around them.
  2. Know what your audience wants