While social media isn’t a place to be overly salesy, it is a marketing channel and you shouldn’t ignore the opportunity to use it to help you make sales as well as of course to stay top of mind with your target audiences.

Sponsored info on timelines, videos with CTAs, cross-channel retargeting and shoppable posts

Let’s start with one simple fact: your business needs a social media presence.

It doesn’t matter if you run a small local company or a big national organization. Social media is an essential piece of your business marketing strategy.

Social platforms help you connect with your customers, increase awareness about your brand, and boost your

Here’s a basic but often overlooked media tip: Write your social content as you actually speak.

Did you know that reading online content is 25% slower than when reading in print? So why make social media posts complicated for your audience?

Today your social media content needs to sound like your everyday speak in order

Do you want to reach the right audience for your social media posts? You should!

If so, get laser-focused.

The very first question you need to ask when creating a social media strategy is “what are your goals?”

This question is important to answer because figuring out your goals will help you develop an effective

I just did a personal social media cleanse/purge of my followers, and it felt great.

I went through my Facebook and Instagram followers and deleted anyone who I haven’t talked to in years, who I didn’t feel is supportive or shared the same values as me, and anyone who is connected to my ex, knew