I’m often asked what I use for a social media editorial calendar to manage my posts and my clients’ posts.
If you don’t yet have an editorial calendar to manage your posts, you should create one ASAP.
Without an organized system for planning, writing and scheduling content every week, you can find yourself with missed
Do you want to learn the secrets of effectively branding and marketing yourself?
Join me (and Zoltar) for a free webinar this Tuesday 8/24 at 12:30pm ET where I will explore how to effectively leverage personal branding and business development tools to your advantage.
This end of summer/going into fall is the PERFECT time to
In this video I explore why what you post on social media is more important than how often you post.
Many people think you need to post every single day to be successful on social media and while consistency and visibility are important, even more important is what you say. Don’t think you have to
There are only three more days until August – do you have your content planned yet? You should consider incorporating “hashtag holidays” into your social media calendar.
Social media holidays can bring unique, thoughtful engagement to your page. Plan proactively to avoid scrambling for content at the last-minute.
If you see a holiday that connects
I love a good hashtag holiday and today is #NationalIceCreamDay🍦. Hashtag holidays can help you better connect with your followers and break up your business content.
Social media holidays can bring unique, thoughtful engagement to your page and enable you showcase your brand in a more personable “real” way.
Think of these days as opportunities
Being a small or mid-size law firm doesn’t put you at a disadvantage when it comes to marketing or social media. It just means you have to be a bit more creative with the assets you have because you have fewer pieces of content and news items to promote on social media.
There are advantages
Social media has never been more important or build your brand and business especially while social distancing and individuals continue to use social to vet and research you.
Here are a few suggestions for what you should do now and going forward when it comes to how you use social media to build your brand
Customers aren’t interested in businesses that publish dry, corporate-style social media posts.
Instead, let your brand’s personality shine through in everything you share on social media.
Be yourself. Be authentic. Be unique. This has been the key to my personal social media success. I also often tell personal stories and I am not afraid to
While social media isn’t a place to be overly salesy, it is a marketing channel and you shouldn’t ignore the opportunity to use it to help you make sales as well as of course to stay top of mind with your target audiences.
Sponsored info on timelines, videos with CTAs, cross-channel retargeting and shoppable posts
Let’s start with one simple fact: your business needs a social media presence.
It doesn’t matter if you run a small local company or a big national organization. Social media is an essential piece of your business marketing strategy.
Social platforms help you connect with your customers, increase awareness about your brand, and boost your