Have you ever scrolled through Instagram and Instagram Stories or any other social platform wanting to watch a video or a story, but were in a public place and didn’t have headphones?
Imagine if that video had easy-to-read subtitles accompanying the video — it suddenly becomes easier to stop, read and actually watch the video.
Quality vs. quantity is one of the questions I get a lot about posting to social media.
I’m also asked how to write posts that will be read and seen by your network.
But what does it mean and how does it impact your posts?
The key is to make every post:
Here’s a basic but often overlooked media tip: Write your social content as you actually speak.
Did you know that reading online content is 25% slower than when reading in print? So why make social media posts complicated for your audience?
Today your social media content needs to sound like your everyday speak in order
Do you want to reach the right audience for your social media posts? You should!
If so, get laser-focused.
The very first question you need to ask when creating a social media strategy is “what are your goals?”
This question is important to answer because figuring out your goals will help you develop an effective
I just did a personal social media cleanse/purge of my followers, and it felt great.
I went through my Facebook and Instagram followers and deleted anyone who I haven’t talked to in years, who I didn’t feel is supportive or shared the same values as me, and anyone who is connected to my ex, knew
What is the secret sauce to effective social media content?
I always use the following principles to guide me when creating my personal social media posts, company posts and any posts for my clients – these are good reminders to keep in mind as you’re planning out your content strategy.
I see a lot of people and organizations post content to social media without having a strategy or goals in mind.
What winds up happening is that the posts aren’t focused or tailored, and there is little to no engagement as a result.
It’s better not to post anything to social if you aren’t sure
Do you have a social media strategy? Do you have a social media editorial calendar? Do you plan out your posts in advance?
Most importantly, do you know WHY you’re posting something to social media?
I feel like so many of us go through the motions of posting a piece of content to social media,
Here are a few ideas to organically grow your social media presence and followers on any social channel (only go where your clients/customers and prospects are):
I have personally been waiting for Facebook to add back the the ability view my profile as someone who is not connected to me – so being able to view what my profile looks like as its public version.
It seems they’ve just enabled this again to users on mobile devices as you can see