What is the secret sauce to effective social media content?
I always use the following principles to guide me when creating my personal social media posts, company posts and any posts for my clients – these are good reminders to keep in mind as you’re planning out your content strategy.
I see a lot of people and organizations post content to social media without having a strategy or goals in mind.
What winds up happening is that the posts aren’t focused or tailored, and there is little to no engagement as a result.
It’s better not to post anything to social if you aren’t sure
Do you have a social media strategy? Do you have a social media editorial calendar? Do you plan out your posts in advance?
Most importantly, do you know WHY you’re posting something to social media?
I feel like so many of us go through the motions of posting a piece of content to social media,
Here are a few ideas to organically grow your social media presence and followers on any social channel (only go where your clients/customers and prospects are):
I have personally been waiting for Facebook to add back the the ability view my profile as someone who is not connected to me – so being able to view what my profile looks like as its public version.
It seems they’ve just enabled this again to users on mobile devices as you can see
Many companies regularly post content to their social media channels but aren’t looking at their analytics on a regular basis. If you aren’t looking at your data, you aren’t really achieving social media success.
Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts.
Social media analytics provides insight into a number of important factors that are directly tied to the success of your marketing efforts and your business as a whole.
One of the keys to social media success is to know what types of posts on which platforms are most effective in resonating with your followers. This will enable you to consistently produce engaging content and can turn prospects into clients, recruits into employees and help you retain clients.
It’s a good idea to look at your social analytics at least once a week. Do a deeper dive into the data once a month by running a social media audit. This can help shed light on specific topics such as the types of posts that most resonate with your followers, the social networks that are working best and the networks should you rethink/rework.
Continue Reading A Quick Guide to Social Media Analytics
One of the biggest social media myths is that you must have a presence on all of the social platforms in order to be successful at social media.
In fact this is the exact opposite of what you should be doing on social media.
Why? Well there are a lot of options for social media
I am often asked by friends, industry colleagues and lawyers about how they can become stronger social media marketers both for themselves, their lawyers and their firms. I always say that that it’s not hard to do if you are committed and resourceful – it just involves being more clever and creative about the content and visual assets that you do have. It also involves a significant time commitment to stay top of mind in order to effectively engage with clients, prospects and other key influencers to strengthen your brand and to generate real business. If you’re willing to do those two things, mastering the techniques is easy. Now let’s get to work!
Continue Reading Become a Social Media Master: 8 Tips on Achieving Super Star Status as a Social Media Marketer
I’m really excited to hear that Instagram is planning to offer users an option to simulcast live streams on Facebook, essentially broadcasting to your audiences on both platforms at the same time. This is welcome enhancement to both platforms and makes it easier for users to post once and publish everywhere, and reach a wider
I often look outside the legal industry for inspiration when it comes to refining my social media strategy. Never before has the entire globe been impacted at once by one singular event. That’s forced companies and individuals to reassess what they share, when they share it and how they stay connected with audiences via social