Being a small or mid-size law firm doesn’t put you at a disadvantage when it comes to marketing or social media. It just means you have to be a bit more creative with the assets you have because you have fewer pieces of content and news items to promote on social media.
There are advantages
Social media has never been more important or build your brand and business especially while social distancing and individuals continue to use social to vet and research you.
Here are a few suggestions for what you should do now and going forward when it comes to how you use social media to build your brand
Customers aren’t interested in businesses that publish dry, corporate-style social media posts.
Instead, let your brand’s personality shine through in everything you share on social media.
Be yourself. Be authentic. Be unique. This has been the key to my personal social media success. I also often tell personal stories and I am not afraid to
While social media isn’t a place to be overly salesy, it is a marketing channel and you shouldn’t ignore the opportunity to use it to help you make sales as well as of course to stay top of mind with your target audiences.
Sponsored info on timelines, videos with CTAs, cross-channel retargeting and shoppable posts
Let’s start with one simple fact: your business needs a social media presence.
It doesn’t matter if you run a small local company or a big national organization. Social media is an essential piece of your business marketing strategy.
Social platforms help you connect with your customers, increase awareness about your brand, and boost your
Have you ever scrolled through Instagram and Instagram Stories or any other social platform wanting to watch a video or a story, but were in a public place and didn’t have headphones?
Imagine if that video had easy-to-read subtitles accompanying the video — it suddenly becomes easier to stop, read and actually watch the video.
Quality vs. quantity is one of the questions I get a lot about posting to social media.
I’m also asked how to write posts that will be read and seen by your network.
But what does it mean and how does it impact your posts?
The key is to make every post:
Here’s a basic but often overlooked media tip: Write your social content as you actually speak.
Did you know that reading online content is 25% slower than when reading in print? So why make social media posts complicated for your audience?
Today your social media content needs to sound like your everyday speak in order
Do you want to reach the right audience for your social media posts? You should!
If so, get laser-focused.
The very first question you need to ask when creating a social media strategy is “what are your goals?”
This question is important to answer because figuring out your goals will help you develop an effective
I just did a personal social media cleanse/purge of my followers, and it felt great.
I went through my Facebook and Instagram followers and deleted anyone who I haven’t talked to in years, who I didn’t feel is supportive or shared the same values as me, and anyone who is connected to my ex, knew