Skip to content

Menu

Stefanie Marrone
HomeAbout StefanieInsightsSocial Media OfferingsServicesContact
Search
Close
The Social Media Butterfly logo

The Social Media Butterfly

Stefanie Marrone on social media, business development, branding, content marketing, networking and market trends

Instagram

Subscribe to Instagram
64140A91-8B46-40BB-8E17-B1252A6E3BB4

How to Easily Create Subtitles or Captions for Your Social Media Videos

By Stefanie M. Marrone on January 12, 2021
Posted in Facebook, Instagram, Instagram, LinkedIn, Personal Branding, Personal Development, Social Media, Twitter, Video

Have you ever scrolled through Instagram and Instagram Stories or any other social platform wanting to watch a video or a story, but were in a public place and didn’t have headphones?

Imagine if that video had easy-to-read subtitles accompanying the video — it suddenly becomes easier to stop, read and actually watch the video.…

Why You Should Create Holiday Content for Social Media

By Stefanie M. Marrone on December 14, 2020
Posted in Content Marketing, Evergreen Content, Instagram, LinkedIn, Social Media, Twitter
EF2EE51F-3BCE-4CFC-9588-3ABC0AA51838

Every holiday is an opportunity to do something creative and differentiating on social media.
…
Continue Reading Why You Should Create Holiday Content for Social Media

How to Incorporate Holidays Into Your Evergreen Content Strategy (1)

How to Incorporate Hashtag Holidays Into Your Evergreen Social Media Strategy

By Stefanie M. Marrone on November 23, 2020
Posted in Instagram, Instagram, LinkedIn, Social Media, Twitter

It’s not always easy to generate a steady stream of content, which is so important right now as we are social distancing.

Staying top of mind while standing out with our clients, potential clients, referral sources, alumni and other interested audiences is key to effectively building your brand, business and network.

If you work at small or mid-size organization, you know that it is not easy to keep your editorial calendar full or to craft posts each week. And whether you are creating original content of your own or sharing others’ content, the key is to post content that is value-added, helpful and demonstrative of your uniqueness on a consistent basis.

The reason for this is threefold – 1) you will help to build your brand and become seen as a subject matter expert; 2) you will be top of mind when someone in your network has a professional need that fits your background and expertise; and 3) in the current social distancing environment, it’s never been more important to use social media for branding, networking and business development purposes – it’s the most effective and efficient channel we have right now.

All that being said, there are days where you just don’t have a whole lot to say, but it’s imperative to stay on a consistent content posting schedule, following your editorial calendar to ensure that you have the right content mix.

So what do you do?

The many holidays that pop up throughout the year are great opportunities to fill in your content calendar on those days when you don’t have a lot of news as well to showcase the softer side of your organization.

Featuring major holidays is a no brainer, such as Halloween for example (create a compilation of your employees in their Halloween costumes), but lesser known (and quirky) social media holidays can also make for great social media posts (such as National Donut Day or National Dog Day), helping you highlight your culture and people. This kind of content will enable you to stand out and be memorable.

They are called hashtag holidays or social media holidays. 

Every holiday is an opportunity to tell a story. Hashtag holidays will help you never run out of content ideas and inspiration for your social media channels. There is a day for almost anything and everything.

In this article, I’ll explore how to utilize them in your content strategy.
…
Continue Reading How to Incorporate Hashtag Holidays Into Your Evergreen Social Media Strategy

Why You Should Be Patient and go With Your Gut When it Comes to Your Social Media Content

By Stefanie M. Marrone on November 22, 2020
Posted in Content Marketing, Instagram, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Personal Development, Social Media, Twitter
BA43CDF1-758A-481C-8B86-21B90CBC5F54

When it comes to social media, commit to consistently posting, engaging and providing value, and using the right hashtags BUT don’t get too bogged down by interpreting the results of every single post or engagement on each post especially right away.

Go with your gut on the content you post and then adjust your efforts …

Why Veterans Day Social Media Posts Should Be An Essential Part of Your Content Strategy

By Stefanie M. Marrone on November 11, 2020
Posted in Content Marketing, Instagram, LinkedIn, Social Media, Twitter
Today is for our heroes

Today we honor and remember our veterans, and we thank them for their service and their sacrifices to our country.

If you haven’t done a social media post in honor of Veterans Day for your organization, you should.

It’s not only the right thing to do, but many of your clients and employees expect it.…

189AE772-CD2C-48D0-A4DC-BD5334F16311

20 Must-Do’s to Enhance Your Social Media Presence and Followers

By Stefanie M. Marrone on November 10, 2020
Posted in Content Marketing, Instagram, LinkedIn, Marketing, Networking, Social Media, Twitter

Here are some must-incorporate ideas to grow your social media presence and clout, and your followers for any size firm and individual. 

  1. Only focus on the social platforms where your clients and prospects are
  2. Incorporate video and podcasts
  3. Never sell yourself or be boastful in a post – just be helpful and provide value
  4. Post

…

10 Things You Must Do on Social Media Before You Post Anything

By Stefanie M. Marrone on September 25, 2020
Posted in Facebook, Instagram, LinkedIn, Social Media, Twitter
Must Do

I see a lot of people and organizations post content to social media without having a strategy or goals in mind.

What winds up happening is that the posts aren’t focused or tailored, and there is little to no engagement as a result.

It’s better not to post anything to social if you aren’t sure…

Six Questions to Ask Yourself Before You Post Anything to Social Media

By Stefanie M. Marrone on September 9, 2020
Posted in Business Development, Business Referrals, Client Development, Content Marketing, Facebook, Instagram, Instagram, LinkedIn, Marketing, Networking, Social Media, Twitter
852FB5D5-75CF-4B4F-97A9-E06C59FD1A8A

Do you have a social media strategy? Do you have a social media editorial calendar? Do you plan out your posts in advance?

Most importantly, do you know WHY you’re posting something to social media?

I feel like so many of us go through the motions of posting a piece of content to social media,…

Answers to Your Top Instagram Questions (and a Few Best Practices)

By Stefanie M. Marrone on July 19, 2020
Posted in Branding, Business Development, Content Marketing, Evergreen Content, Instagram, Instagram, Marketing, Personal Branding, Social Media
7366C180-76C6-415B-A043-4E440B91B5BA

Instagram is still a largely unused social media platform for law firms and that gives it a lot of potential for those firms that decide to incorporate it into their social strategy if they use it wisely. (Remember, for most law firms and B2B companies, LinkedIn is still the most important social channel and the one that will help you generate the most leads, so it should be at the cornerstone of your social media marketing efforts).

I’ve been getting a lot of questions about Instagram best practices, so I wanted to dedicate an article to answer them. The most common question I’ve received, “Is it worth the time and resources to creating and maintaining an Instagram presence?” Read on to learn the answer to this question and many more.

…
Continue Reading Answers to Your Top Instagram Questions (and a Few Best Practices)

14 Business Development and Marketing Actions to Take During COVID-19

By Stefanie M. Marrone on July 8, 2020
Posted in Business Development, Business Referrals, Career Development, Client Development, Content Marketing, Coronavirus, Instagram, LinkedIn, Marketing, Motivation, Social Media, Twitter

As most of us are staying close to home as the pandemic continues to affect all areas of the world, here are a few ideas in the marketing and business development areas to keep you busy.

  1. Show genuine care and concern for your clients and don’t only rely on email to communicate. This is the

…

Post navigation

Older Posts 
About StefanieContactDisclaimerPrivacy Policy
Twitter LinkedIn Facebook RSS
Copyright © 2021, Stefanie M. Marrone. All Rights Reserved.
Powered By LexBlog