I’ve been asked by a few industry colleagues to offer a Canva workshop as we are all doing more with less. That’s the online tool that I use to create custom graphics for myself and my clients.
It’s the graphic design resource for non-designers and enables you to add your own branding.
I love it
Did you miss my LinkedIn Master Class webinar?
Here’s a replay of it where I explored how to build your brand. network and business using LinkedIn as well as:
Links in bios are emerging as a new form of social media identity.
Link in bio tools such as Linktree enable you to add multiple links from one URL anywhere.
They can be used across social as a social business card, on your website, an e-commerce experience and much more.
They are very useful if
In this video I explore why what you post on social media is more important than how often you post.
Many people think you need to post every single day to be successful on social media and while consistency and visibility are important, even more important is what you say. Don’t think you have to
There are only three more days until August – do you have your content planned yet? You should consider incorporating “hashtag holidays” into your social media calendar.
Social media holidays can bring unique, thoughtful engagement to your page. Plan proactively to avoid scrambling for content at the last-minute.
If you see a holiday that connects
It’s not always easy to generate a steady stream of content, which is so important to stay top of mind while standing out with our clients, potential clients, referral sources, alumni and other interested audiences to effectively building your brand, business and network.
If you work at small or mid-size organization, you know that it is not easy to keep your editorial calendar full or to craft posts each week.
And whether you are creating original content of your own or sharing others’ content, the key is to post content that is value-added, helpful and demonstrative of your uniqueness on a consistent basis.
The reason for this is threefold:
1) you will help to build your brand and become seen as a subject matter expert;
2) you will be top of mind when someone in your network has a professional need that fits your background and expertise; and
3) in the current social distancing environment, it’s never been more important to use social media for branding, networking and business development purposes – it’s the most effective and efficient channel we have right now.
All that being said, there are days where you just don’t have a whole lot to say, but it’s imperative to stay on a consistent content posting schedule, following your editorial calendar to ensure that you have the right content mix.
So what do you do?
The many holidays that pop up throughout the year are great opportunities to fill in your content calendar on those days when you don’t have a lot of news as well to showcase the softer side of your organization.
Featuring major holidays is a no brainer, such as Halloween for example (create a compilation of your employees in their Halloween costumes), but lesser known (and quirky) social media holidays can also make for great social media posts (such as National Donut Day or National Dog Day), helping you highlight your culture and people. This kind of content will enable you to stand out and be memorable.
They are called hashtag holidays or social media holidays.
Every holiday is an opportunity to tell a story.
Hashtag holidays will help you never run out of content ideas and inspiration for your social media channels. There is a day for almost anything and everything.
In this article, I’ll explore how to utilize them in your content strategy.
Continue Reading How to Incorporate Hashtag Holidays Into Your Evergreen Social Media Strategy
Social media has never been more important or build your brand and business especially while social distancing and individuals continue to use social to vet and research you.
Here are a few suggestions for what you should do now and going forward when it comes to how you use social media to build your brand
Customers aren’t interested in businesses that publish dry, corporate-style social media posts.
Instead, let your brand’s personality shine through in everything you share on social media.
Be yourself. Be authentic. Be unique. This has been the key to my personal social media success. I also often tell personal stories and I am not afraid to
Have you ever scrolled through Instagram and Instagram Stories or any other social platform wanting to watch a video or a story, but were in a public place and didn’t have headphones?
Imagine if that video had easy-to-read subtitles accompanying the video — it suddenly becomes easier to stop, read and actually watch the video.
Every holiday is an opportunity to do something creative and differentiating on social media.
Continue Reading Why You Should Create Holiday Content for Social Media