I see a lot of people and organizations post content to social media without having a strategy or goals in mind.
What winds up happening is that the posts aren’t focused or tailored, and there is little to no engagement as a result.
It’s better not to post anything to social if you aren’t sure
Do you have a social media strategy? Do you have a social media editorial calendar? Do you plan out your posts in advance?
Most importantly, do you know WHY you’re posting something to social media?
I feel like so many of us go through the motions of posting a piece of content to social media,
Instagram is still a largely unused social media platform for law firms and that gives it a lot of potential for those firms that decide to incorporate it into their social strategy if they use it wisely. (Remember, for most law firms and B2B companies, LinkedIn is still the most important social channel and the one that will help you generate the most leads, so it should be at the cornerstone of your social media marketing efforts).
I’ve been getting a lot of questions about Instagram best practices, so I wanted to dedicate an article to answer them. The most common question I’ve received, “Is it worth the time and resources to creating and maintaining an Instagram presence?” Read on to learn the answer to this question and many more.
Continue Reading Answers to Your Top Instagram Questions (and a Few Best Practices)
As most of us are staying close to home as the pandemic continues to affect all areas of the world, here are a few ideas in the marketing and business development areas to keep you busy.
One of the biggest social media myths is that you must have a presence on all of the social platforms in order to be successful at social media.
In fact this is the exact opposite of what you should be doing on social media.
Why? Well there are a lot of options for social media
If you’re using social media for professional reasons (which you should be especially in today’s socially distant time), it’s important that you manage your overall online brand.
It’s not enough to create a LinkedIn profile or company page or any other social accounts, you must consistently and regularly maintain your presence on each channel with
I’ve been asked by a few industry colleagues to offer a Canva workshop as we are all doing more with less. That’s the online tool that I use to create custom graphics for myself and my clients.
It’s the graphic design resource for non-designers and enables you to add your own branding. I love it
I’m really excited to hear that Instagram is planning to offer users an option to simulcast live streams on Facebook, essentially broadcasting to your audiences on both platforms at the same time. This is welcome enhancement to both platforms and makes it easier for users to post once and publish everywhere, and reach a wider
Here are some tips on how to develop a strong personal social media content strategy to raise your profile and build your brand.
I often look outside the legal industry for inspiration when it comes to refining my social media strategy. Never before has the entire globe been impacted at once by one singular event. That’s forced companies and individuals to reassess what they share, when they share it and how they stay connected with audiences via social