Despite the popularity of video content, short-form videos on LinkedIn are still underused. Many professionals and businesses miss out on the potential to quickly and effectively engage their audience. Short-form videos can be a powerful tool on LinkedIn, offering a unique way to capture attention and deliver valuable information in a concise format. Here’s why short-form videos can make a big impact and how to create content that grabs attention right from the start.
Creating video content can be daunting but short-form videos have become a powerful tool for connecting with audiences, building brand awareness and driving engagement. Whether you’re comfortable speaking directly to the camera or prefer alternative methods, there are various creative approaches to make engaging video content. Understanding the importance of short-form videos and leveraging different techniques can help you connect with people effectively and leave a lasting impression.
Video has become a powerful tool for B2B leaders looking to elevate their brands on LinkedIn. As the world’s largest professional network, LinkedIn offers a unique platform for professionals and companies to showcase their expertise, products and services. But with so much content vying for attention, standing out requires more than just well-written posts and articles. This is where video comes into play, transforming the way brands engage with their audience and carve out their niche in the industry.
Video content has become one of the most powerful ways to convey expertise, engage with followers and build your business. Whether live streamed or pre-recorded, thought leadership video content serves
So you created a video series or you’re in the process of doing so, but you’re not sure how to effectively promote it or stand out from the many other
You have so much content at your fingertips that you probably don’t even realize. In fact you probably don’t even need to create new content for a long time.
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Videos and webinars take a long time to prepare, so it’s important to get as much value as you can from them, especially so they work as a lead magnet and client retention tool.
For the most part, people don’t want to watch your one-hour long webinar once it’s happened even if the content is great. They’re busy and they don’t have the time. If you are able to offer educational credit for the webinar, you may still drive traffic to the content, but it probably won’t draw a Game of Thrones like audience. That being said, you can still reuse them. Here are some ideas on how to repurpose your webinars and video content.
When I first started posting videos on social media during the pandemic, I made every mistake there is to make but I stuck with it because videos on social media
LinkedIn has added what I think is the most helpful tool in a long time for businesses to engage with and bring value to their followers – the ability for
Stop the scroll. This three-word social media strategy is simple, easy to remember and is vital to your social media success on every platform whether you are trying to