When I speak at conferences or conduct client trainings, I usually end my presentations with “homework” for attendees. While not actually required, I always suggest that attendees take the time to do these to-do items, because I always want to leave attendees with actionable takeaways they can implement right away to enhance their business and brand.

I know so many of you feel out of sorts right now (that includes me). Our daily routines have been thrown a huge curveball and staying home is our job right now to keep ourselves and others safe against the spread of the coronavirus.

That being said, this is not the time to stop marketing yourself or your firm. In fact, you want to be top of mind, and you can easily do that through the many online channels available to us – with LinkedIn being the most powerful social platform to build professional relationships. The key is to be helpful, non-boastful and to provide value-added content and information.

I am seeing the lines between our personal and professional lives become blurrier by the day as many of us want to be more connected to people in general. This may result in you receiving friend requests on Facebook and follow requests on Instagram from colleagues and clients – it’s up to you how you want to handle these but please always exercise caution with what you post on any social media platform, and stay away from discussing politics and religion.

In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy. Reach out to me with any questions.
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Stay tuned for an upcoming article on this topic but here are a few quick tips on how to market your firm during a global crisis without seeming tone-deaf or insensitive from my webinar with Jay Harrington.

The worst thing you can do right now is nothing when it comes to client care and

Content marketing and sharing content via email and social media has never been a more important way to communicate with clients and prospects, and to build your brand and business.

You should of course be sensitive to current market conditions, and make your content relevant to what’s happening in the world right now (such as

Video chatting has never been more important to connect with others than it is today during this unprecedented time.

My dear friend Elizabeth Lampert posted some very useful information on how to ensure you’re effectively using your webcam.

  • Keep a light source on your face, and try to avoid sitting with a window behind you.

I’m trying out video content – it seems like a good thing to do with video exploding on social.

Here’s a short video featuring yours truly on why you need a strong LinkedIn profile header and how to create a compelling one.

Why is your LinkedIn header so important? It gets pulled into google search