In this article, I explore how to use the holidays in your social media strategy to fill in gaps in your content calendar throughout the year.

Every holiday is an opportunity to do something creative and differentiating on social. Featuring major holidays is a no brainer, such as the upcoming Fourth of July holiday,

So many lawyers are perfectionists, which psychologists define as striving for flawlessness and setting overly high-performance standards. This can really derail them when it comes to content creation because they will tinker with writing/editing a client alert so much that they miss the boat on distributing it at the right time to their clients and

In today’s saturated and competitive legal market, it’s just not enough to be the very best at what you do, sitting behind your desk churning out work day in day out, to keep bringing in new business and to stay top of mind with clients, prospects and referrals.

Your competitors are likely doing more, and

An important part of your social media strategy should be to always post a visual with a piece of content. Why? Because it brings social posts to life and helps content better engage with your target audiences.

Including images in your posts (remember to also include your logo!) makes your content (and your firm) more

I wanted to share a few thoughts on why you should incorporate Twitter into your content strategy. Twitter is a great platform to enhance your personal brand as well as your company brand. It’s easy to use and because the posts are short, you can easily create and upload content.

  • It enables you to strengthen

I am a true believer in the positive power of social media, but it does have its downsides. As the lines between our personal and professional lives get blurrier by the day in today’s digital world, you must take the appropriate steps to protect your brand after all of the work that you’re putting into

I’m back from the 2019 Legal Marketing Association Annual Conference in Atlanta where I presented a workshop and was a one of the LMA Facebook Live correspondents (you can watch the videos on the LMA International Facebook page), and I have so much to share and report back to y’all about (yes, I picked

I recently had the opportunity to participate in an interview series with the Legal Marketing Association where they asked some of the speakers of the upcoming LMA19 conference to respond to questions on why they submitted to speak at the LMA Annual Conference, what they hope attendees will learn from their presentation, what they think are the keys for success for legal marketers today and which other sessions they are most excited to attend. Here are my responses. I’m looking forward to seeing many of you in Atlanta on April 8-10, and I hope you will join me and Jennifer Carr for our deep-dive workshop session on April 10 at 1:30pm on “Beyond Branding: Aligning Social Media Strategy With Business Development Goals.” Learn more about the session
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When creating content and managing your social media channels, it is very important to always remember that there is much more than meets the eye to your analytics and readership data.

In fact, according to Greentarget (which produces my favorite annual study on the content and social media consumption of in-house counsel), nearly 80 percent