A great benefit about marketing is that sometimes the lowest hanging fruit can yield major benefits with little effort. First thing’s first, what does “low-hanging fruit” mean? It is “a thing or person that can be won, obtained, or persuaded with little effort.” Since we spend so much time and effort on most of our
LinkedIn continues to be the most important social media channel for business development. LinkedIn enables you to quickly build and grow relationships, strengthen your brand, and stay top of mind with key individuals in your professional network regardless of where they live.
The platform also gives you a treasure trove of valuable competitive intelligence, which
Hey LinkedIn, you’ve been making great strides for your users, but the holidays are coming and there’s so much more you can do to hit some major pain points. Here’s my current wish list for enhancements I’d wish you’d make:
Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn URL. If you don’t, you’ll have a bunch of random characters at the end of your LinkedIn URL. Having a custom LinkedIn URL shows you are LinkedIn savvy and you can use it on your resume and other
As summer winds down, I’m happy to report that you’ll be able to catch me on the speaking circuit in a number of cities this fall. Some of the dates are TBD and some of the programs are private, but the larger LMA ones are open to most, and I’ll make sure to post summaries
Always remember with LinkedIn that there are three equally important components to your profile and your presence on the platform:
For more on how to master LinkedIn and use it to build your brand and book
As a legal marketing professional, your job is to aid lawyers to identify ways in which your firm can add value to a client/contact and solve an issue that they have, or better yet, will have. This type of dedicated and proactive client service will enable your firm to be an exceptional legal service provider
The summer is a great time to reconnect with contacts and focus on your business development and branding efforts. Instead of taking a break from doing business development and marketing activities while the sun is shining, smartly use this time to focus on those marketing activities you always wish that you had more time to do. This is great way to get an advantage over your competitors who may be lounging poolside for the summer. Here are some ideas on how you can incorporate in-person networking and online networking to help you build your brand and your book of business.
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The summer is a great time to reconnect with contacts and focus on your business development and branding efforts. Here are some ideas on how you can do it using both in-person networking and online networking techniques:
My latest JD Supra article delves into LinkedIn QR codes and how to make them work for you in your branding and lead generation efforts. Take a look: “Why You Should Add Your Personal LinkedIn QR Code to Presentations, Pitches, and Marketing Material.”