Branding

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2021

We almost made it through 2020. What a blur. I hope you’ve been marketing yourself and your firm as this is not the year to take a break from marketing, business development and social media.

Even under the best circumstances, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals, as well as visibility.

With the pandemic still looming over our heads and the second wave upon us, this is the time to focus on your ongoing business development and branding efforts.

Here are 25 ideas on how to do that, which involves shifting your strategy from in-person networking and client entertaining to demonstrating client-care and empathy in all you do and having a strong online presence and thought leadership platform.

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Continue Reading 25 Ways to Strengthen Your Business and Brand Before 2021

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Do you want to reach the right audience for your social media posts? You should!

If so, get laser-focused.

The very first question you need to ask when creating a social media strategy is “what are your goals?”

This question is important to answer because figuring out your goals will help you develop an effective…

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This morning, I went to use a pen that I got at a conference last year (I really do miss in-person conferences) from a law firm service provider. It’s my favorite pen. It writes perfectly, it never leaks on anything, it has the perfect consistency and it is a bright color, so I can always…

A question I’ve been getting recently due to a number of companies having organizational changes is “How do I change the name of my company LinkedIn page?”

The answer is it can be done depending on the kind of name change it is and the size of your company, but there are times when you will have to create a new page. You want to avoid creating a new page so that you can retain the follows of all of your employees and alumni who are already linked to the existing LinkedIn page.

Here’s what you need to know about how to do this.
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Continue Reading How to Rebrand or Change the Name of Your LinkedIn Company Page or Showcase Page

For those of you on Twitter, here are a few ideas to help boost your followers and engagement on the platform. The best part? None of these take a long time to do. They just require a little bit of time each day.

Why should you be on Twitter? Decision makers, reporters, recruits, referral sources,…

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Here are a few ideas to organically grow your social media presence and followers on any social channel (only go where your clients/customers and prospects are):

  • Build an editorial calendar to map out future posts
  • Find your niche
  • Share value-added content
  • Use visuals (use canva.com to help you create posts) and create interactive content such

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It’s a challenging time for everyone in terms of generating new business right now. If you are a law firm associate or junior partner who has lost momentum on building your book of business and/or brand due to the pandemic, or you’re just starting to think about developing new business, I have a few ideas.…