I’m often asked how to develop a successful social media strategy, and it’s a lot easier than you think it is. Firms of all sizes and budgets can do it
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13 Ways to Develop a Successful Social Media Strategy at Any Size Firm
Why Your Firm Needs a Content Syndicator Like JD Supra to Extend the Reach of Your Content
When it comes to content distribution and amplification, I really do get by with the help of my friends.
Many law firms (and their lawyers) invest considerable time writing great
How Peeps Reinvented Itself Through Brand Partnerships and Clever Marketing
Either you love Peeps, or you don’t, but everyone knows what they are.
I buy Peeps every year, but I don’t actually eat peeps because I personally think they taste
How to Effectively Keep in Touch with Your LinkedIn Connections
Online networking has never been more important than it is today. It’s become one of the primary ways in which we connect with and stay top of mind with our professional contacts.
You should always keep your network “warm” and your LinkedIn connections updated because at some point, you will need them.
Here’s a plan for how build and maximize your LinkedIn presence now and in the future.
What to Do When a Good Social Media Post Fails
Even though I’m supposed to know what I’m doing on LinkedIn and other social platforms, even some of my posts don’t perform well.
It’s always a bummer because I think
28 Practical Success Tips for Today’s In-House Counsel (Guest Post by Dimitri Mastrocola)
This is a guest post by Dimitri Mastrocola, an Executive Search Consultant at Major, Lindsey & Africa who places chief legal officers and their teams on 28 practical success
Tips to Creating Posts That Stand Out on LinkedIn
After posting on LinkedIn for years (successfully and sometimes not so successfully) I’ve learned some important tips on how to stand out in a sea of sameness and vanilla posts
How to Easily Add Captions to Your Social Media Videos
When I first started posting videos on social media during the pandemic, I made every mistake there is to make but I stuck with it because videos on social media
How LinkedIn Can Lead to New Business
Right before the pandemic, I was invited to speak at a conference (see the photo here) all because of a LinkedIn post. Someone in my network saw the post and
15 Ways to Be More Successful on LinkedIn Today
When it comes to LinkedIn, think of it this way – there are 800 million members, which equals 800 million opportunities.
Yet just ONE percent of them use LinkedIn