There are so many reasons to use social media and if you are going to do so, it’s important to create a social media strategy for your organization whether it is large or small. I suggest keeping your strategy simple and focused.
What you don’t want to do is haphazardly start posting content. Having a
“I should get more active on LinkedIn” is something I hear a lot.
And of course I believe this, but being active on LinkedIn is not just logging on and posting an update occasionally and then suddenly building a strong brand and tons of leads. That’s not how LinkedIn works.
Being successful on LinkedIn requires
There IS a right and wrong time to post content on LinkedIn IF you want to make sure that your content has maximum impact. And who doesn’t?
I wish there was a way for me and you to ensure that every single person in our networks would see every single piece of content that we
It’s so easy to put off business development and marketing – especially now when we are still social distancing. But it’s actually never been more important to invest in your lead generation and branding efforts.
You need a steady pipeline of new clients and existing clients, as well as consistent touchpoints with your referral network
So much of business is based on referral networks and word of mouth. People do business with people they like. People refer business to people they like and trust. It’s so important to go above and beyond for your clients. This is your reputation and your brand on the line.
Here are some ways you
March is Women’s History Month, and we can’t think of a better way to celebrate the accomplishments of women past, present and future, than by hosting our first Women Who Wow webinar and growing this initiative.
This Wednesday 3/24 at 1pm ET, I’ll be moderating a Women Who Wow webinar exploring how women of all
It’s so easy to be forgotten today when we are not seeing each other in person on a regular basis.
That means the onus is on you to maintain relationships with your professional network with the tools you have – and right now that’s virtually.
The most compelling reason to contact someone in your professional
Right now, online networking is the most important tool we have to stay top of mind with clients, prospects, employees, alumni, the media, recruits and others who are interested in updates about your company and its people.
In many ways, your LinkedIn company page is a second company web site, and because LinkedIn is the world’s largest professional network where many people go directly for information and research, it may be even more important than your actual web site.
Your company page gives you a platform to post information about what you do and promote important news, insights, events and services. It’s one of the most powerful online marketing tools for companies of any size if you consistently post and engage with your followers.
In order to maximize your LinkedIn company page, you’ll need to do three things:
Regardless of how many followers you have, you have to keep them engaged with helpful posts or they will lose interest and your content won’t appear in their news feed. You can do this by regularly posting helpful, non self-boasting content to provide value to your followers.
Here’s how:
Continue Reading How to Optimize Your LinkedIn Company Page for Success
It’s not easy to work full time and build your own personal brand, but it’s a must today.
Why? Well, because everyone is googling you for starters. Because you likely won’t stay at your current job for your entire career or even 5-10 years. Because valuable speaking and writing opportunities can come from it. And
This photo was taken at the first speaking engagement I did after I lost my job after dealing with what felt like an avalanche of personal stress.
It looks like I have it all together from this photo. But I was falling apart inside.
My mom had died of cancer, my significant other had left