A great benefit about marketing is that sometimes the lowest hanging fruit can yield major benefits with little effort. First thing’s first, what does “low-hanging fruit” mean? It is “a thing or person that can be won, obtained, or persuaded with little effort.” Since we spend so much time and effort on most of our

LinkedIn continues to be the most important social media channel for business development. LinkedIn enables you to quickly build and grow relationships, strengthen your brand, and stay top of mind with key individuals in your professional network regardless of where they live.

The platform also gives you a treasure trove of valuable competitive intelligence, which

Hey LinkedIn, you’ve been making great strides for your users, but the holidays are coming and there’s so much more you can do to hit some major pain points. Here’s my current wish list for enhancements I’d wish you’d make: 

  • The ability to write articles on LinkedIn publisher from my phone
  • The ability to edit

Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn URL. If you don’t, you’ll have a bunch of random characters at the end of your LinkedIn URL. Having a custom LinkedIn URL shows you are LinkedIn savvy and you can use it on your resume and other

Always remember with LinkedIn that there are three equally important components to your profile and your presence on the platform:

  • building and maintaining a strong, optimized profile
  • making strategic connections on an ongoing basis
  • creating and sharing compelling content

For more on how to master LinkedIn and use it to build your brand and book

As a legal marketing professional, your job is to aid lawyers to identify ways in which your firm can add value to a client/contact and solve an issue that they have, or better yet, will have. This type of dedicated and proactive client service will enable your firm to be an exceptional legal service provider

The summer is a great time to reconnect with contacts and focus on your business development and branding efforts. Instead of taking a break from doing business development and marketing activities while the sun is shining, smartly use this time to focus on those marketing activities you always wish that you had more time to do. This is great way to get an advantage over your competitors who may be lounging poolside for the summer. Here are some ideas on how you can incorporate in-person networking and online networking to help you build your brand and your book of business. 
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The summer is a great time to reconnect with contacts and focus on your business development and branding efforts. Here are some ideas on how you can do it using both in-person networking and online networking techniques:

  • Make it a weekly practice to connect with VIP contacts – mentors, former professors, former colleagues – anyone