Why? Having one will better enable you to use your LinkedIn profile as a branding and lead generation tool.
Your default LinkedIn URL is long and full of numbers and other characters, which is not very
Your Daily Twitter Social Media Marketing Action Plan
For those of you on Twitter, here are a few ideas to help boost your followers and engagement on the platform. The best part? None of these take a long time to do. They just require a little bit of time each day.
Why should you be on Twitter? Decision makers, reporters, recruits, referral sources,
How to Grow Your Social Media Presence and Followers
Here are a few ideas to organically grow your social media presence and followers on any social channel (only go where your clients/customers and prospects are):
- Build an editorial calendar to map out future posts
- Find your niche
- Share value-added content
- Use visuals (use canva.com to help you create posts) and create interactive content such
11 Ways Law Firm Associates Can Strengthen Their Business and Brands
It’s a challenging time for everyone in terms of generating new business right now. If you are a law firm associate or junior partner who has lost momentum on building your book of business and/or brand due to the pandemic, or you’re just starting to think about developing new business, I have a few ideas.
How to Write a Great Social Media Bio
Your social media bios are others’ first impression of you and your brand.
A professional bio on a social network is an introduction – a foot in the door so your potential audience can evaluate you and decide if they want to get to know you further.
In each of your social media profiles, you
10 Ways to Get More Engagement on Your LinkedIn Posts
I talk a lot about the importance of being active on LinkedIn, but it’s not enough to have a killer LinkedIn profile and a lot of connections, you must be active on the platform with meaningful posts on a regular basis in order to really take advantage of all that LinkedIn has to offer.
In
What to Do During Downtime to Build Your Brand and Business
This is not the year to take a break from marketing during the summer. Even under the best circumstances, it’s incredibly important to ensure your clients are happy and that you are consistently generating new sources of leads and referrals.
How Taking Advantage of Low Hanging Fruit Can Yield Major Benefits in Your Marketing Efforts
A great benefit about marketing is that sometimes the lowest hanging fruit can yield major benefits with little effort.
First thing’s first, what does “low-hanging fruit” mean? It is “a thing or person that can be won, obtained, or persuaded with little effort.” Since we spend so much time and effort on most of our marketing and business development strategies, it’s nice when we don’t have to work so hard on everything all the time. Sometimes all it takes is picking up the phone, crafting a thoughtful email, using LinkedIn more strategically or just letting Google do the work for you.
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Why You Must Google Yourself Regularly and Protect Your Online Professional Brand
Whether you like it or not, you are being Googled each day by clients, potential clients, the media, adversaries, referral sources, potential employers, your current employer, recruits, friends, family members, even a potential romantic partner – the list goes on. But most professionals aren’t regularly conducting Google searches on their own names, which is extremely risky in managing your online reputation and professional brand.
The lines between our personal and professional lives are getting blurrier by the day in today’s hyper-connected digital world. As a result, it’s imperative to take cautionary steps to protect your professional reputation and brand, while also embracing social media as a necessary networking, business development and branding tool, especially in today’s environment. Here’s how.
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How to Set and Accomplish Your Professional Goals to Become a Better Version of You
It’s a great time to take stock of your marketing and business development activities over the past year, including your successes and failures, and set goals for the year ahead.
Each of us has room for improvement and growth, and while you have some down time during the rest of the summer, thoughtfully examine this