It’s so important today to have a strong LinkedIn company page and consistent presence on the platform. Why? Because your clients and prospects are using the platform to conduct due diligence on you and your firm. Your LinkedIn profile is the first or second result that appears when someone searches your name on search engines.

I’m often asked how to develop a successful social media strategy, and it’s a lot easier than you think it is. Firms of all sizes and budgets can do it if they are resourceful and creative.

Here are some ideas on how to use social media for revenue generation and lead generation.

  1. Define your target

Earlier this week I conducted a training (at lunch – lawyers tend to come when you feed them) for one of my law firm clients on how to effectively use LinkedIn to bring in new business and strengthen the brands of the firm and its lawyers. I tailor each presentation to the particular firm and

Writing has always been a helpful outlet for me to process something, devise solutions to deal with it and then move on from it. I try to use my experiences to help others.

Recently publishing an article about mean girls was timely as I had yet another experience with one – this time in a social setting (I know many of you know this, but mean girls lurk not only in the workplace but in your personal life too, and when I say “mean girls” I am referring to mean women, who can continue to be catty, cruel and jealous way beyond their adolescent and teenage years). 
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A good professional headshot is a must on your LinkedIn profile today.

Your profile picture is the first impression that people have of you, it shows up in searches and in Google, and it enables you to connect with others and visually convey your personal brand.

Supporting the idea that a LinkedIn photo is a

Thank you to everyone who attended my LinkedIn master class in Boston today at Greenberg Traurig. It was a great sold out group of legal marketers who were eager to learn about “mastering” LinkedIn for brand building, lead generation and client retention.

I gave attendees two “homework” assignments that everyone should consider doing. 

  1. Draft and

I hope you’ll join me next Wednesday, January 22 during lunchtime for a LinkedIn master class for the Association of Legal Administrators (ALA) New York City chapter – it will be held at the New York City Bar Association. I’m so thrilled they invited me back to do another session.

I’ll be covering how to