Lawyers are presented with unprecedented opportunities to connect with clients, showcase their expertise and build a strong professional brand. One highly effective tool that has gained immense popularity in recent years is webinars. Hosting webinars at your law firm can yield numerous benefits, ranging from attracting new clients and nurturing existing relationships to establishing your firm as an industry leader. In this article, I’ll provide the reasons why lawyers should present webinars and how they can lead to new business, brand building and other exciting professional opportunities.
Branding
Innovative Strategies for Lawyers to Build Their Brands and Businesses in 2024
As we enter 2024, the legal landscape presents a multitude of opportunities for attorneys to enhance their professional presence and drive business growth. In an era where branding and networking are more crucial than ever, lawyers can leverage innovative strategies to distinguish themselves in a competitive market. This offers lawyers an opportumity to not only showcase legal expertise but also to develop stronger connections within the industry, thereby expanding both their personal brand and their practice in meaningful ways.…
Nine Ways to Revamp Your Branding and Marketing Strategies for the New Year
As the year draws to a close, December presents a unique opportunity for lawyers and business executives to reassess and revitalize their branding and marketing strategies. This period of reflection and planning can lay the groundwork for a successful year ahead. Here’s a comprehensive guide on how to make the most of this month to enhance your professional brand.…
20 Strategies to Elevate Your Brand and Business
Building a brand and nurturing a business to success isn’t just a task, it’s a journey filled with continuous learning, experimentation and creativity. It’s a process where you offer solutions, add value, and help your clients. As the business environment evolves, so must your strategies. Here are 20 tips to guide you in elevating your brand and business.…
20 Effective Ways to Build a Stronger Personal Brand Today
Today, it’s just not enough to be the very best at what you do to keep bringing in new business and to stay top of mind with clients, prospects and…
How to Ensure Your Social Media Efforts Don’t Lag Behind Your Competitors
Does it feel like your social media efforts are lagging behind, like you’re in the prehistoric area roaming around with the dinosaurs?
Last weekend I went to the American Museum…
The Importance of Incorporating Video and Selfies in Your Social Media Strategy
Showing up as yourself on social media in videos and photos is not easy. Trust me. But it works. Because people want to do business with other people.
Effective…
Seven Ways to More Effectively Use Your Downtime to Build Your Brand
The long Thanksgiving weekend is a great time to focus your brand and business.
Of course take time to be with your family, but when you need a break from…
Five Ways Anyone Can Build Their Personal Brand
In the saturated and competitive legal market of present day, it’s just not enough to be the very best at what you do to keep bringing in new business and…
Why You Need to Focus on Building Your Personal Brand Today
Years ago when I worked at a certain law firm, it was frowned upon for employees to speak at conferences (or even attend them), post original content on LinkedIn, write…