If you haven’t turned on Creator Mode on LinkedIn, now is the time to do it. Especially if you are a content creator and especially if you are trying to build your brand.

Creator Mode is a profile setting on your LinkedIn dashboard that can help you grow your reach and influence on LinkedIn.

Educational webinars are one of the most effective forms of marketing for generating leads, promoting your business and its employees, and boosting conversions for professional service organizations.

But once the webinar is over your work is far from over. In fact that is where the greatest opportunities are.

Smart marketers find creative ways to extend

If you’re ready to start doing more marketing but you aren’t sure where to start or exactly where you should focus, here are some ideas for things you can do that will have a strong impact on your brand building and business development efforts.

These branding and business development tips will work for any size

One of the most important areas on your LinkedIn profile that most professionals and businesses don’t properly optimize is the cover image area.

So how can you do it better than everyone else? Read below and watch the video!

Your LinkedIn cover image takes up a lot of prime real estate on your profile, so

Before I post anything to social media, my rule of thumb is to ask myself the following questions:

  1. Will anyone but me care about this?
  2. Does this help anyone else?
  3. Does my post seem too self-promotional or boastful?

If the answer to these is “yes,” I don’t post it or I find another way to

I’m going to give you some unconventional advice today.

You don’t need a blog. Or a podcast. Or an Instagram. Or a TikTok. Or to even post on LinkedIn.

What you do need are marketing activities that make sense for your brand and business that excite you.

You should do strategic marketing where you’ll reach

Stop the scroll. This three-word social media strategy is simple, easy to remember and is vital to your social media success on every platform whether you are trying to drive brand awareness or new business, or launch a new service/product.

Today, people are scrolling their social media news feeds at lightning speed.

Social media

If your alumni relations program is not a priority for your marketing, recruiting and business development efforts for 2022, it should be!

Here are some ideas for how to creatively and effectively engage with your alumni beyond just organizing an alumni event or sending out a periodic email.

Law firm alumni are among the most

I personally hate the term “new year’s resolutions” and maybe you’re with me on this too.

I also never stick to resolutions whether they are in my personal or professional life.

The new year feels like a new beginning, which is why so many people often set lofty resolutions during these times.

But that’s a

People ask me all the time about how I’ve achieved success on LinkedIn. First off it took years!

It wasn’t something that happened overnight. I was posting on LinkedIn and building my brand on LinkedIn long before I ever needed it as a business owner and entrepreneur.

But that doesn’t mean you can’t start today.