This photo was taken today in 2012 at the LMA conference when my dear friend and mentor Wendy Bernero was inducted into the hall of fame.
Wendy is a true leader and advocate for women. She’s the smartest and kindest person I know. She always believed in me and pushed me to become a better
Everyone is nervous about everything right now, including the economy and how that may affect their employment status. Some companies are doing mass layoffs and salary reductions. You don’t want to be unemployed right now because businesses aren’t going to be as quick to hire – they want to see how the coronavirus pandemic will
Here’s a coronavirus content tip:
Make sure the reporters with whom your lawyers have close connections are added to your client alert lists, especially as you are producing so much timely content right now related to COVID-19.
Several of my clients have gotten media opportunities directly from the alerts they sent to specific reporters, resulting
When it comes to content, being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time should be your only guiding principle. Here are a few things not to do right now during the coronavirus outbreak when it comes to content
Stay tuned for an upcoming article on this topic but here are a few quick tips on how to market your firm during a global crisis without seeming tone-deaf or insensitive from my webinar with Jay Harrington.
The worst thing you can do right now is nothing when it comes to client care and
Join me for the virtual Social Media Master Class!
While we may not be able to gather in person and in groups, online networking and content marketing is still very much available to you to market your firm and yourself. In a time of crisis, the advantage belongs to the nimble, quick and emotionally
Content marketing and sharing content via email and social media has never been a more important way to communicate with clients and prospects, and to build your brand and business.
You should of course be sensitive to current market conditions, and make your content relevant to what’s happening in the world right now (such as
The world in which we live has dramatically changed overnight. Your clients need you more than ever. They’re confused and anxious and wondering how the Coronavirus pandemic will affect their business and operations. This is not the time to act like business as usual or worse, to go silent on them.
One of the best
Here are a few quick tips for how to ensure you are maximizing all of the great content you create and use it to enhance your brand and build your business, which is crucial even in a down and unpredictable market.