We almost made it through 2020. What a blur. I hope you’ve been marketing yourself and your firm as this is not the year to take a break from marketing, business development and social media.
Even under the best circumstances, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals, as well as visibility.
With the pandemic still looming over our heads and the second wave upon us, this is the time to focus on your ongoing business development and branding efforts.
Here are 25 ideas on how to do that, which involves shifting your strategy from in-person networking and client entertaining to demonstrating client-care and empathy in all you do and having a strong online presence and thought leadership platform.