It’s the most wonderful time of the year – which means it’s time to send out holiday cards!

If you haven’t yet started to plan your holiday card, it’s not too late – and it’s an important touchpoint with your clients and prospects that you should absolutely incorporate into your marketing strategy.

I recommend sending

It’s fall y’all! And in addition to consuming copious amounts of pumpkin lattes and pumpkin cookies, one of the things you should consider is doing content and social media campaigns around the idea of giving and being thankful and grateful for your clients, your employees, your work and your health in such a challenging 18

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In a year where so many people have experienced loss and stress, getting the company holiday card right was incredibly important. This was not the year for animated snowflakes or the words happy holidays in different languages or cityscapes from the locations in which the company had offices. It was a year to delight and demonstrate gratitude and thankfulness. If firms could strike the right balance by providing moments of levity in such a serious year, they could consider their card a success.

I came across a few cards that really resonated with me, and I’ll be featuring them on the blog.

First up is an interview with Kristyn Brophy, the Director of Marketing and Business Development at Boston-based Conn Kavanaugh, who shared with me the concept behind her firm’s awesome and clever holiday e-card this year.

Continue Reading Secrets of an Awesome Law Firm Holiday Card: Conn Kavanaugh