Your work is just beginning if you smartly choose to use every webinar and conference you attend as a way to bolster your brand and expand your professional network.

In a year where so many people have experienced loss and stress, getting the company holiday card right was incredibly important. This was not the year for animated snowflakes or the words happy holidays in different languages or cityscapes from the locations in which the company had offices. It was a year to delight and demonstrate gratitude and thankfulness. If firms could strike the right balance by providing moments of levity in such a serious year, they could consider their card a success.

I came across a few cards that really resonated with me, and I’ll be featuring them on the blog.

First up is an interview with Kristyn Brophy, the Director of Marketing and Business Development at Boston-based Conn Kavanaugh, who shared with me the concept behind her firm’s awesome and clever holiday e-card this year.