The holiday season is approaching faster than we realize, and with that comes the annual tradition of sending out holiday cards. The way we approach holiday cards today has transformed, offering more creative and efficient methods to reach out and spread the festive cheer through email. The challenge for law firms? Making sure your card stands out in the digital deluge. Here’s how.
Why Holiday Cards Still Matter
Holiday cards serve as an essential touchpoint with your clients, prospects and other key stakeholders. While their essence remains, the medium and messaging have evolved. E-cards have become the go-to for many, being cost-effective and easily distributable, especially in a world where remote working has become commonplace. The challenge isn’t sending the card—it’s creating one that resonates.
Crafting the Perfect List
Before diving into the card creation, ensure your distribution list is up to date. Segmenting your list into categories—current clients, past clients, prospects, recruiters, firm alumni and other relevant groups—will ensure your messaging hits the mark. Leverage your CRM system to streamline this process and always keep your contact list refreshed. If you need help with this, reach out to the data quality and CRM experts at CLIENTSFirst Consulting.
Personalizing Your Message
E-cards offer a unique opportunity to both extend well-wishes and provide a glimpse into the heart of your organization. As you craft this year’s holiday message, leverage the insights and contributions of your team. This not only showcases the genuine spirit and collaboration behind your law firm’s success but also helps reinforce the connections and trust you’ve built with clients throughout the year. Remember, a well-thought-out greeting can resonate deeply, reminding recipients of the shared values and relationships that bind us, even in a professional setting.
- Employee Participation: Get your team to share their favorite holiday recipes and compile them into a digital recipe book.
- Kid’s Creations: Involve the younger generation by featuring children’s drawings depicting their holiday interpretations.
- Capturing Special Moments: Share photos of your employees’ cherished holiday memories or traditions.
- Incorporate Pets: Add some cuteness by featuring employees’ pets donning holiday attire or have some fun with an ugly sweater theme.
- Giving Back: Highlighting charitable donations and community involvement can resonate with your clients, reflecting your firm’s values and your commitment to giving back.
- Themed Attire Day: Host an “Ugly Sweater” or “Festive Suit” day at the office and capture candid moments of employees in their holiday-themed attire.
- Interactive Features: Create a digital card with clickable sections, perhaps leading to different festive greetings, animated snowfall or an interactive jigsaw puzzle made from a firm’s group photo.
- Musical Moments: Compile short videos of employees sharing their favorite holiday jingles or even performing a carol. A festive playlist curated by your team can also be a fun addition.
- Global Celebrations: With a diverse team, showcase how holidays are celebrated in different cultures. Employees can share a unique tradition or festive saying from their culture.
- Travel Back in Time: Include a throwback section with old holiday photos of senior partners or long-standing employees – a fun way to see holiday styles through the decades!
- Eco-Friendly Focus: Emphasize sustainability by featuring recycled materials, or tips for an eco-friendly holiday season, showing your firm’s commitment to the environment.
- Book Recommendations: Share a list of top holiday reads or films recommended by your employees for cozy winter nights.
- Holiday Hacks: Employees can share their best tips for holiday stress relief, DIY decorations or innovative gift-wrapping techniques.
- Craft Corner: Feature DIY holiday crafts or decoration tutorials made by your team, offering a fun and engaging activity for clients and their families.
Standing Out in the Crowd
The goal is to be genuine and memorable. Avoid clichéd holiday images. Instead, focus on authenticity and the unique attributes of your organization. This softer, personalized content not only humanizes your brand but offers a refreshing break from the regular promotional content.
- Digital is King: E-cards are a cost-effective, direct way to spread holiday cheer, especially in the current remote work era.
- Segment and Streamline: Categorize your contacts and use CRM systems to ensure your distribution list is always up-to-date.
- Personalize, Personalize, Personalize: Involving your employees, their families, and even pets can add a unique, memorable touch to your holiday greetings.
- Stand Out: Avoid generic images. Focus on genuine, personal touches that showcase your organization’s distinct character.
- Spread the Word: Don’t limit your holiday card to email. Share it on your website, social media channels, and other platforms to maximize its reach.
The holiday season is a time for reflection, gratitude and connection. Your holiday card is more than just a tradition—it’s an opportunity to strengthen your relationships and showcase what makes your organization special.