I see a lot of people and organizations post content to social media without having a strategy or goals in mind.
What winds up happening is that the posts aren’t focused or tailored, and there is little to no engagement as a result.
It’s better not to post anything to social if you aren’t sure
So many organizations and individuals spend lots of time creating great content but then they post it once to their web site and social media (I call this “one and done”).
This is a huge waste of your time and effort.
A blog post or article can be turned into multiple pieces of content in
This is a big day for LinkedIn users.
LinkedIn Stories launched today in the United States bringing a professional twist to the 24-hour stories format. As with many of its updates, the platform launches its new features on a rolling basis so you may not have the ability to post stories yet. Also please note
Being an entrepreneur is a great way to make your mark, pave your own path while being your own boss. Especially if you can identify a need in the market for goods or a service that you can provide that others are not providing in the same way or not providing at all.
That being
For those of you on Twitter, here are a few ideas to help boost your followers and engagement on the platform. The best part? None of these take a long time to do. They just require a little bit of time each day.
Why should you be on Twitter? Decision makers, reporters, recruits, referral sources,
Here’s an idea for what to say on social media when you’re running low on things to say.
A great idea to reuse and repurpose your content (and headshots) is to create a content campaign based on bios to shine a spotlight on key lawyers and their practices.
Choose highlights from the bios as your
Every few years I get the opportunity to speak with my friend and industry leader Adrian Dayton on a social media panel. This is the year!
Join me and Adrian later this month for a virtual panel at the LMA Midwest Region Tech Conference on 10 pandemic friendly LinkedIn tips your lawyers need to know
19 years. I remember it was the most beautiful blue sunny day in NYC. Not a cloud in the sky. The perfect temperature. And then everything changed. It was gut wrenching. But we recovered and rebuilt. Because that’s what New Yorkers do. We are resilient and strong.
As a lifelong New Yorker, I love New
Do you have a social media strategy? Do you have a social media editorial calendar? Do you plan out your posts in advance?
Most importantly, do you know WHY you’re posting something to social media?
I feel like so many of us go through the motions of posting a piece of content to social media,
Here are a few ideas to organically grow your social media presence and followers on any social channel (only go where your clients/customers and prospects are):