Breaking Instagram news – the total number of likes on posts from others – which currently appear as hearts on the app – will disappear from certain test users Instagram’s main feed, profile pages and permalink pages in the U.S. starting this week. It will then be rolled out more broadly.
While the owner of
Using Twitter is a great way to enhance your personal brand as well as your firm brand. It can be hard to find time to write long-form, but tweets are short and you have control over them yourself, making it easy to create and share content on the platform. Importantly, it is also easy to engage with leaders in your practice area or industry, to raise your profile.
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Content marketing takes time and effort, but staying top of mind with your target audiences is a key goal to marketing and business development – and providing value-added content is one way in which you can do this while branding yourself as a subject-matter expert in your area of the law.
Here are 12 tips
As Social Media Today reported, Facebook has launched a new groups option called ‘work groups,’ which, Facebook says, will help people “connect with their coworkers more easily.” The option seeks to reduce the need to connect with every person you work with, and let them into your more personal interactions. By creating a specific group
I always love reading annual the Greentarget State of Digital & Content Marketing study. It is filled with great insights and suggestions on how law firms and professional service firms can better engage with their target audiences by using social media and content. Here are some of my favorite takeaways from the study:
Curating content gives you the ability to cover a much broader set of topics than you would be able to cover on your own if you were to depend solely on writing articles yourself for your content strategy.
Curating content provides you with the opportunity to connect with other thought leaders. It also shows you
Instagram is still a largely unused social media platform for law firms and that gives it a lot of potential for those firms that decide to incorporate it into their social strategy if they use it wisely. (Remember, for most law firms and B2B companies, LinkedIn is still the most important social channel and the one that will help you generate the most leads, so it should be at the cornerstone of your social media marketing efforts).
I’ve been getting a lot of questions about Instagram best practices so I wanted to dedicate an article to answer them. The most common question I’ve received, “Is it worth the time and resources to creating and maintaining an Instagram presence?” Read on to learn the answer to this question and many more.
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Content marketing can take up a lot of time and effort. I wanted to share some ideas on what actually can make your content marketing efforts successful and worthwhile – just keep in mind that they may take time to show real ROI but I have seen content lead to new business over and over,
I’m often asked how to develop a social media strategy aligned to business development goals, so I thought I’d share a few ideas that I hope inspire you.
I am often asked to show how communications efforts can show real ROI. Why should firms invest in PR, social media, content marketing or branding instead of focusing on business and client development? The answer is that all communications efforts – if done right – will show ROI because they will be aligned with your