Here are 23 tips any brand or individual can use to grow their social media presence on any channel starting today.
I have noticed many major law firms and companies are not using link shorteners on social media, and so I wanted to explain why you should be using them.
Short URLs are more aesthetically pleasing and functionally more beneficial on social platforms, where long URLs hamper ease of reading a post.
I wanted to write a quick post on LinkedIn’s new “Super Admin View” since I’ve gotten a number of questions about it.
LinkedIn company page administrators may have seen “Super Admin View” pop up on their company page recently.
What does it mean?
As far as I can tell, nothing much – at least for
Do you want to reach the right audience for your social media posts? You should!
If so, get laser-focused.
The very first question you need to ask when creating a social media strategy is “what are your goals?”
This question is important to answer because figuring out your goals will help you develop an effective
It’s not always easy to generate a steady stream of content, which is so important right now as we are social distancing.
Staying top of mind while standing out with our clients, potential clients, referral sources, alumni and other interested audiences is key to effectively building your brand, business and network.
If you work at small or mid-size organization, you know that it is not easy to keep your editorial calendar full or to craft posts each week. And whether you are creating original content of your own or sharing others’ content, the key is to post content that is value-added, helpful and demonstrative of your uniqueness on a consistent basis.
The reason for this is threefold – 1) you will help to build your brand and become seen as a subject matter expert; 2) you will be top of mind when someone in your network has a professional need that fits your background and expertise; and 3) in the current social distancing environment, it’s never been more important to use social media for branding, networking and business development purposes – it’s the most effective and efficient channel we have right now.
All that being said, there are days where you just don’t have a whole lot to say, but it’s imperative to stay on a consistent content posting schedule, following your editorial calendar to ensure that you have the right content mix.
So what do you do?
The many holidays that pop up throughout the year are great opportunities to fill in your content calendar on those days when you don’t have a lot of news as well to showcase the softer side of your organization.
Featuring major holidays is a no brainer, such as Halloween for example (create a compilation of your employees in their Halloween costumes), but lesser known (and quirky) social media holidays can also make for great social media posts (such as National Donut Day or National Dog Day), helping you highlight your culture and people. This kind of content will enable you to stand out and be memorable.
They are called hashtag holidays or social media holidays.
Every holiday is an opportunity to tell a story. Hashtag holidays will help you never run out of content ideas and inspiration for your social media channels. There is a day for almost anything and everything.
In this article, I’ll explore how to utilize them in your content strategy.
Continue Reading How to Incorporate Hashtag Holidays Into Your Evergreen Social Media Strategy
When it comes to social media, commit to consistently posting, engaging and providing value, and using the right hashtags BUT don’t get too bogged down by interpreting the results of every single post or engagement on each post especially right away.
Go with your gut on the content you post and then adjust your efforts
Here are a few things about LinkedIn that you may not know that lead to your posts not doing as well as you would have liked. Or you may wonder why some posts get 50 likes and others get three likes and you feel that the content was great in both.
It takes some time
A question I’ve been getting recently due to a number of companies having organizational changes is “How do I change the name of my company LinkedIn page?”
The answer is it can be done depending on the kind of name change it is and the size of your company, but there are times when you will have to create a new page. You want to avoid creating a new page so that you can retain the follows of all of your employees and alumni who are already linked to the existing LinkedIn page.
Here’s what you need to know about how to do this.
Continue Reading How to Rebrand or Change the Name of Your LinkedIn Company Page or Showcase Page
Did you know that you can withdraw pending LinkedIn connection requests? The person won’t be notified about it.
You can cancel any LinkedIn invitation you’ve sent accidentally, or that you regret sending, as long as the LinkedIn member hasn’t accepted your invitation.
If you’ve sent a LinkedIn invite you are now second-guessing, you should by
There was a time not too long ago when I didn’t have a big LinkedIn network or presence. But I didn’t give up. I worked harder to build my network and brand on the platform.
Here’s what I did to grow mine and turn it into a real business. It is not hard to do