Most professionals think personal branding means posting constantly and talking about their accomplishments. That’s why the whole concept feels forced. It sounds like a never-ending pitch.
A personal brand is
How to Write LinkedIn Posts People Actually Read
One of the easiest ways to lose someone on LinkedIn is to sound like everyone else.
I see it every day. Professionals with great ideas and insights spend time crafting
What Really Works on LinkedIn Today
I’ve been on LinkedIn long enough to see just about everything. The follower milestones. The endless humblebrags. The generic advice that sounds like it could have been written by anyone.
10 LinkedIn Nightmares That Could Be Hurting Your Profile
Is your social media profile a treat or a trick? Halloween may be full of spooky surprises, but you don’t want your online presence scaring away potential connections or clients. From ghostly engagement to frightfully boastful posts, even seasoned professionals can fall into some common social media traps. If you’re ready to exorcise the mistakes that haunt many profiles, grab your digital flashlight and read on. These tips will help keep your social media presence more sweet than scary, ensuring that your profile shines in the best light, no costumes required.
Why Executive Voices on LinkedIn Matter More Than Ever
More companies are starting to see just how powerful their executives’ voices can be on LinkedIn. A strong presence from leadership is no longer just about sharing news or attracting
5 Types of High-Impact LinkedIn Content for Lawyers (and How to Use Them Strategically)
I talk to a lot of lawyers who want to be more active on LinkedIn but aren’t sure where to begin. They worry about what to say, whether anyone is
How Lawyers Can Use Personal Branding to Grow Their Careers
For a long time, personal branding felt like something reserved for influencers, entrepreneurs or marketing professionals. It didn’t feel like something lawyers needed to think about, especially those in big
Why Most B2B Content Doesn’t Drive Results (And How to Fix That)
Most B2B content doesn’t do what it’s supposed to do. It gets published, posted and forgotten. It checks a box but doesn’t support sales. It doesn’t reflect what clients care
How to Share Your Media Features Without Turning People Off
Getting featured in the media is something of which to be proud. But how you share it with others on social media matters.
One thing you should avoid doing on
How to Make LinkedIn Part of Your Business Development Strategy
I talk about LinkedIn a lot. Not because I think it’s the answer to everything, but because I’ve seen how it can support real business development when it’s used