What’s a mistake that many law firms and business professionals make on LinkedIn?
They take the time to create a great post and then they never post it again. I call this “one and done.”
This is a huge mistake. Why? Because most people will never see your post and even those who do won’t
I used to have no clue how to use LinkedIn and posted dry content that got no engagement.
What I’ve learned on LinkedIn is that if you really want to build a personal brand that will resonate with people and that will make people want to know more about you, like you for who you
I’m often asked the same few LinkedIn questions, so I thought it might be helpful to answer them in a new series on the blog.
Q: Should I “like” my own posts?
A: No! Don’t indulge in self-love. It may feel good at the moment, but it comes across as if you are trying to
A LinkedIn content tip – make sure your LinkedIn strategy is optimized for mobile device users.
According to LinkedIn’s editors, the majority of content on LinkedIn is read by users on mobile devices. And when it comes to the sponsored content on your company page, that number is even bigger. 80% of sponsored content clicks
Not everybody you will encounter on LinkedIn is someone you will want in your network for the long term. You may find that you need to cut your connection with someone or even block them for a number of reasons.
Perhaps they are a former employee or business partner and things ended on bad terms.
Videos and webinars take a long time to prepare, so it’s important to get as much value as you can from them.
For the most part, people don’t want to watch your one-hour long webinar once it’s happened even if you make the recording available to them. They’re busy and they don’t have the time.
If you have an intellectual property law practice you should be doing a social media post for World IP Day, which is on April 26.
World Intellectual Property Day shines a light on the critical role of SMEs in the economy and how they can use intellectual property (IP) rights to build stronger, more competitive
Just a quick reminder that we all start from scratch when it comes to our social media presence, building our business and our brand. Me included.
Use the LinkedIn platform to help you with all of this. Learn from others, read articles like this and attend webinars, but also forge your own path. What’s right
There are some new cool features coming to LinkedIn soon of which you should take note.
Do you have good LinkedIn manners?
Have you ever had someone post a comment on your LinkedIn post that includes a link to an article of theirs on the same topic? It’s pretty shameless self-promotion that happens a lot.
Or has someone responded to all the comments you’ve gotten on a post with thoughts of