It’s so important today to have a strong LinkedIn company page and consistent presence on the platform. Why? Because your clients and prospects are using the platform to conduct due diligence on you and your firm. Your LinkedIn profile is the first or second result that appears when someone searches your name on search engines.

I’m often asked how to develop a successful social media strategy, and it’s a lot easier than you think it is. Firms of all sizes and budgets can do it if they are resourceful and creative.

Here are some ideas on how to use social media for revenue generation and lead generation.

  1. Define your target

Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn profile URL.

Why? Having one will enable you to use your LinkedIn profile as a branding and lead generation tool.

Your default LinkedIn URL is long and full of numbers and other characters, which is not very user

I’m trying out video content – it seems like a good thing to do with video exploding on social.

Here’s a short video featuring yours truly on why you need a strong LinkedIn profile header and how to create a compelling one.

Why is your LinkedIn header so important? It gets pulled into google search

At the core of why you should post content to your LinkedIn feed and company page is so that your target audience sees it (brand recognition), thinks positively of you (establishment of subject-matter expertise) and ultimately contacts you for a new opportunity (lead generation).

I’m often asked what the best times are to post on

A good professional headshot is a must on your LinkedIn profile today.

Your profile picture is the first impression that people have of you, it shows up in searches and in Google, and it enables you to connect with others and visually convey your personal brand.

Supporting the idea that a LinkedIn photo is a

Hey lawyer friends – join me on March 22 for a New York City Bar Association evening program on “How to Use LinkedIn for Lead Generation and Client Retention” from 6pm to 8:30pm (which includes a reception to network with other solo practitioners and small law firm peers). You don’t have to be a member

LinkedIn makes enhancements all the time to its platform and my biggest caveat is that they don’t usually tell users when they make updates.

Sometimes they will post an announcement of a new feature to its blog or help section but not always. And new features appear at different times to different users, adding to

Thank you to everyone who attended my LinkedIn master class in Boston today at Greenberg Traurig. It was a great sold out group of legal marketers who were eager to learn about “mastering” LinkedIn for brand building, lead generation and client retention.

I gave attendees two “homework” assignments that everyone should consider doing. 

  1. Draft and