The way you format your LinkedIn posts is just as important as what you say.

You have just 1300 characters to get the attention of your audience so use them wisely!

For example, don’t write long, dense paragraphs. People skim content especially online.

Instead, break up your information into short paragraphs like this.

Use paragraph

While social distancing has made it more challenging to build relationships that will turn into referrals and new clients, it is more than easy to do so, thanks to social media, particularly LinkedIn.

LinkedIn enables you to stay top of mind, showcase your expertise and reconnect with your professional network.

Here are some tips for

I haven’t done a webinar in while so please join me on February 23 at 1pm for a webinar on how to build your brand and business while social distancing. You’ll learn:

  • How to appropriately market yourself while social distancing.
  • The growing importance of social media and how to use it to build relationships in

You don’t need a big budget or a big team to have a successful social media strategy at a law firm. In fact, I see so many big law firms with lots of followers on their social channels that aren’t maximizing their social media presences. Being successful on social media today in professional services takes

I am a big believer in checking out your competition.

It’s a smart and free way of empowering your knowledge of the industry, analyzing activities and help you identify the gaps in the market, so that you can find opportunities.

Competitive research can help your organization get an accurate idea of the trends happening in