Please join me for a FREE virtual program on Thursday, June 4 at 1pm ET.
Online networking, social media and content marketing is crucial to market your firm and yourself in this climate.
The program will cover how to use social media for brand building, client retention and lead generation and will provide actionable tools
It’s a challenging time for everyone in terms of generating new business.
Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with the world being in such flux.
If you are a senior associate or junior partner who has lost momentum on building your book of business
LinkedIn enables you to quickly build and grow relationships, strengthen your brand and stay top of mind with key individuals in your professional network regardless of where they live. It has never been more important to build relationships online. The pandemic has under scored the importance of having a strong online professional brand. It is
I wanted to demonstrate one of the iPhone’s super cool tools that many people aren’t using on social media but should be.
It’s the screen recording feature. It enables you to record a webpage, and scroll through it like I have below. This is a great way to highlight a client alert, a blog
It’s never been more important to have a strong online presence than it is today.
Social media offers a powerful platform to strategically and authentically present yourself, your capabilities, your interests and more. It also enables you to build your network, which is crucial for brand building and lead generation, especially right now.
Perhaps you’re
My super smart friend Jamie Mulholland published an article on Law.com with some terrific advice for those business professionals who are finding themselves with extra free time on their hands during the pandemic. This is a great time to focus on all of the things you wish you had the time to do.
Jamie says,
We are in uncharted waters right now with the outbreak of COVID-19. Law firms and other businesses are trying to function in a volatile and rapidly changing environment, including adapting to its employees working remotely for the first time. Most of our contact both professionally and personally will be done online for the foreseeable future. So how do you market your company and yourself during this uncertain time? The answer is online.
As so many of us have been forced to isolate and much of the world is on a temporary shutdown, we will be depending on social media more than ever to connect with others, and using online resources to conduct business and network.
Pandemic or not, LinkedIn is the most important social media channel for professionals in any field. While we need to be physically apart at this time, we should not be social media distancing. In fact, we should be leaning into social media and using it to enhance our relationships both personally and professionally. It’s exactly the social glue we need right now.
Content marketing and sharing content via email and social media has never been a more important way to communicate with clients, colleagues, referral sources, recruits and alumni while we are unable to see each other in person. Your goal should be to build stronger relationships and help others through value-added content during this stressful time.
While you should be completely sensitive to current market conditions and create content relevant to what’s happening in the world right now (such as creating coronavirus-related thought leadership and webinars), this is not the time to disappear from your clients — or to suspend your marketing activities. In fact, this is the time to lean in and position yourself as a leader and authority in your respective area of the law.
There are so many things you can do right now to help guide your clients through the coronavirus outbreak using social media and content. Here are some ideas.
Continue Reading How to Effectively Use LinkedIn During the Pandemic
I am thrilled to be featured in a recent Practising Law Institute (PLI) #inSecuritiesPod podcast along with the brilliant Deborah Farone.
In the podcast, Deborah and I discuss the strategies and tactics we each leverage to help law firms, individual attorneys and practitioners build thriving practices. We delve into how firms and lawyers can
If you’ve been wondering how to get started creating content on LinkedIn, sharing your expertise via a simple document can help you generate new opportunities for your brand or business.
LinkedIn’s document sharing feature lets you upload documents to LinkedIn posts from your home page, company page or group. You have the option to share
I wanted to share a few quick tips on to use social media to build your business and brand: