In today’s saturated and competitive legal market, it’s just not enough to be the very best at what you do, sitting behind your desk churning out work day in day out, to keep bringing in new business and to stay top of mind with clients, prospects and referrals.
Your competitors are likely doing more, and
An important part of your social media strategy should be to always post a visual with a piece of content. Why? Because it brings social posts to life and helps content better engage with your target audiences.
Including images in your posts (remember to also include your logo!) makes your content (and your firm) more
I wanted to share a few thoughts on why you should incorporate Twitter into your content strategy. Twitter is a great platform to enhance your personal brand as well as your company brand. It’s easy to use and because the posts are short, you can easily create and upload content.
I am a true believer in the positive power of social media, but it does have its downsides. As the lines between our personal and professional lives get blurrier by the day in today’s digital world, you must take the appropriate steps to protect your brand after all of the work that you’re putting into
LinkedIn is now offering a new feature on a rolling basis to its users – photo tagging (or mentions as some call it).
I noticed that I had the ability to do it today for the very first time and it was very exciting, making me a true LinkedIn geek.
Tagging people in LinkedIn photos (on both an individual and company level) encourages more engagement with your images and content. It also is the norm on other social media platforms, such as Facebook, Twitter and Instagram. It helps to to make your content more powerful because posts with images do better than those without and by tagging key individuals in those posts, you’ll have higher engagement on those posts.
When you tag someone in a photo on LinkedIn (to do it, just use the @ sign and type in their name – you can see an example of a completed post on the right), they will receive a notification (in the notification section and/or via email depending on their settings) that you added them and this tagged photo becomes linked with the associated user’s LinkedIn profile. Viewers can click on the connection’s name to navigate to their profile. You can tag up to 30 people per photo (wow!).
Some helpful facts about photo tagging on LinkedIn:
I’m back from the 2019 Legal Marketing Association Annual Conference in Atlanta where I presented a workshop and was a one of the LMA Facebook Live correspondents (you can watch the videos on the LMA International Facebook page), and I have so much to share and report back to y’all about (yes, I picked
The LMA Annual Conference is almost here and I can’t wait! I’m excited to learn new things, reunite with friends and to bring back new ideas to my firm. I’ve been thinking a lot about how I can maximize my time away from the office (missing three full work days is stressful especially when you
It’s great to have a large number of connections on LinkedIn, but if the relationship never leaves the site, what’s the point? Create connections that matter, remember to always focus on the quality of the relationships – not the quantity!
Here are five tips on how to easily turn online connections into offline business:
In this short video, I show how to use Canva, one of my favorite tools for bringing content to life with visuals for little time or cost, using the recent winners of the JD Supra 2019 Readers’ Choice Awards.
Remember, visuals make your readers stop and pay attention. Without them, your
As you all know, I am a huge believer in the power of social media – that it can amplify your brand in so many powerful and wonderful ways, and lead to new business and clients. But it also has a dark side. And we keep seeing how social media can be detrimental to one’s