Most professionals are spending a lot of time thinking about how to use AI. They’re asking which tools they should learn, how to write better prompts and how AI may
Seven Ways to Improve Your AI Search Results
By now you know that many people are using ChatGPT, Claude, Copilot and Perplexity to research professionals before making decisions. They’re looking for lawyers, consultants, executives, speakers, board members and
What AI Knows About You and Why It Matters More Than Ever
For years, I’ve encouraged people to Google themselves. It was one of the easiest ways to understand what potential clients, employers, recruiters, referral sources and others would find when they
The AI Prompt I Use When I Need Better LinkedIn Content Ideas
One of the biggest challenges professionals face on LinkedIn isn’t writing content. It’s figuring out what to write about in the first place.
Most people don’t struggle with LinkedIn because
Why Summer Is the Best Time to Build Your Visibility, Reputation and Network
Every September, I notice the same thing. My inbox fills up with messages from professionals who want to update their LinkedIn profiles, become more active on social media, reconnect with
Five Steps to Grow and Nurture Your LinkedIn Presence and Network
A lot of people approach LinkedIn the same way they approach buying a plant. They set it up, put it somewhere visible and hope it somehow grows on its own
How To Build a Personal Brand That Actually Helps Your Career
A lot of people hear the phrase “personal brand” and immediately cringe a little.
They picture influencers taking selfies, professionals posting motivational quotes every day or people constantly talking about
10 Recipes for LinkedIn Success
A lot of professionals approach LinkedIn the way people approach cooking when they don’t really know what they’re doing. They throw random things together, hope something works and then get
Why Most Professionals Struggle With LinkedIn Content and How to Make It Sustainable
One of the biggest misconceptions about LinkedIn is that the people doing well on the platform are constantly coming up with brilliant new ideas every single day. Usually, that’s not
Why Leadership Visibility on LinkedIn Matters More Than Ever
One of the biggest misconceptions about LinkedIn is that people only care about company brands. They don’t. People increasingly want to hear directly from leadership. They want perspective, insight and