If you’ve spent any time experimenting with ChatGPT, Copilot, Gemini, Perplexity or Google AI Overviews, you’ve probably noticed how quickly these tools can pull together information.
Ask about a company
If you’ve spent any time experimenting with ChatGPT, Copilot, Gemini, Perplexity or Google AI Overviews, you’ve probably noticed how quickly these tools can pull together information.
Ask about a company…
Over the last several months, I’ve had a lot of conversations about AI. Most of the questions are what you’d expect: Will people stop using Google? Will AI change business…
Over the last several months, I’ve had a lot of conversations with clients about AI. Most of the questions are what you’d expect. Will people stop using Google? Will AI…
A few weeks ago, I started asking professionals a simple question: “Have you searched for yourself in ChatGPT or Claude yet?”
Most hadn’t. The ones who had were often surprised…
Most professionals are spending a lot of time thinking about how to use AI. They’re asking which tools they should learn, how to write better prompts and how AI may…
By now you know that many people are using ChatGPT, Claude, Copilot and Perplexity to research professionals before making decisions. They’re looking for lawyers, consultants, executives, speakers, board members and…
For years, professional visibility was largely tied to Google. If someone wanted to learn more about you, they would search your name, visit your company biography, review your website and…
For years, I’ve encouraged people to Google themselves. It was one of the easiest ways to understand what potential clients, employers, recruiters, referral sources and others would find when they…
One of the biggest challenges professionals face on LinkedIn isn’t writing content. It’s figuring out what to write about in the first place.
Most people don’t struggle with LinkedIn because…
A lot of professionals still think of their online presence as secondary to the “real work.” They assume that if they’re excellent at what they do, have strong relationships and…