Someone gets your name from a trusted colleague and, before reaching out to you, asks ChatGPT what it knows about you. They want to know about your experience, the industries
How to Build Your Brand for ChatGPT, AI Search and Google
There’s a lot of attention right now on how to improve your visibility in ChatGPT and AI search. Companies, law firms and individual professionals want to understand why certain brands
What Does AI Know About You? Why Lawyers Need to Think Differently About Their Online Visibility
For years, I’ve encouraged lawyers to Google themselves regularly because you need to know what someone finds when they hear your name from a client, receive a referral, see you
How AI Search Is Changing Personal Branding and LinkedIn Strategy
For years, I’ve told lawyers and other professionals to Google themselves regularly. You need to know what someone finds when they hear your name from a client, receive a referral
15 Ways AI Can Help Legal Marketers Work Smarter
Whenever I speak to a group of legal marketers about AI, I can almost guarantee someone will ask, “Are you worried AI is going to replace us?” My answer is
How LinkedIn’s AI Understands Your Expertise: What 360Brew Means for Your Personal Brand
What professionals need to know about LinkedIn’s AI recommendation systems, semantic search and building topical authority.
If you’ve been paying attention to LinkedIn conversations recently, you’ve probably seen 360Brew mentioned
How to Strengthen Your LinkedIn Presence for AI Search
If you’ve spent any time experimenting with ChatGPT, Copilot, Gemini, Perplexity or Google AI Overviews, you’ve probably noticed how quickly these tools can pull together information.
Ask about a company
What Happens When Someone Asks AI About You? Start With LinkedIn
Over the last several months, I’ve had a lot of conversations about AI. Most of the questions are what you’d expect: Will people stop using Google? Will AI change business
What Professionals Should Know About AI and LinkedIn
Over the last several months, I’ve had a lot of conversations with clients about AI. Most of the questions are what you’d expect. Will people stop using Google? Will AI
How to Quickly Improve Your AI Search Results and Enhance Your Visibility
A few weeks ago, I started asking professionals a simple question: “Have you searched for yourself in ChatGPT or Claude yet?”
Most hadn’t. The ones who had were often surprised