LinkedIn has never been more important than it is right now – not only because it has nearly 700 million users globally, but because during this time of social distancing, and this pause in in-person networking –social media is the most effective (and efficient) way to build your brand and business.

LinkedIn is a great place to network with other professionals who could become business partners, referral sources, clients and employees or employers.

While quality is always better than quantity when it comes to the number of LinkedIn connections you have, most business professionals who use LinkedIn can greatly increase their connections with a strategic plan.

Join me in spending the month of August strategically building your LinkedIn network. Aim to get to at least 501 connections (which will add the coveted 500+ connections mark right on your profile instead of your actual number of connections – some believe those LinkedIn users with 500+ connections are somehow more accomplished). I know all of you know more than 500 business professionals out of the millions who are using LinkedIn. If you’re already at the 500+ mark, aim to increase your connections by 10 percent this month. Here’s a plan for how to do this for business professionals of all levels and in all industries.

When it comes to strategically building your LinkedIn network. There are four primary ways to do it:

  1. Reach out
  2. Accept connection requests
  3. Connect to people who are suggested by LinkedIn
  4. Use groups – they are among the most powerful networking feature in LinkedIn

If you are starting from scratch or building a profile from a low number of connections, start by adding everyone in your professional life as a connection, current colleagues, former colleagues, clients, referral sources, former classmates and certain friends and family members who make sense from a professional standpoint.

Then incorporate these steps:

Continue Reading Join Me for the August LinkedIn Connections Challenge: How to Cultivate a Powerful LinkedIn Network

Content marketing takes time and effort, but staying top of mind with your target audiences is a key goal to marketing and business development – and providing value-added content is one way in which you can do this while branding yourself as a subject-matter expert in your area of the law.

Here are 12 tips

I wanted to dedicate a post to a newish LinkedIn feature that enables the platform’s users to spotlight other members of their LinkedIn network by sharing someone’s profile with their LinkedIn connections. You can also share your own profile to your network.

You can share your profile with any of your 1st-degree connections and coworkers

This is not the year to take a break from social media during the summer. Instead this is the time to focus on your business development and branding efforts.

I don’t know anyone right now especially (or ever) who would say they have enough clients or work. I think everyone is nervous about the economy, the ability to maintain their current volume of work, bring in future clients and support their people.

That being said, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals.

Here are 25 ideas on how to do that, which now involves shifting your strategy from in-person networking and client entertaining to having a strong online presence and thought leadership platform. If you have never used LinkedIn, written an article or blog post or spoken at a webinar, now is the time to pivot to doing all of these. It is never too early or late to start marketing yourself or your firm.

Continue Reading 25 Ways to Boost Your Business and Brand During Summer Downtime

If I’ve learned anything over the past year, it’s that nothing in life is certain. Plans and life can go awry for reasons out of your control, people change and you just have to go with it and make the best of it.

My life was completely different a year ago. I was in an in-house marketer. I had a lot of friends. I thought I had finally found “the one,” and we had recently moved in together. I had the best dog in the world. I was settled and content (or so I thought). I never imagined I would be where I am today.

But things happen, people change, business needs change, people and pets pass away, a pandemic can happen- nothing is certain. Just look at the world in which we live right now. I had to go with the flow. I had to stop knocking on doors that weren’t meant for me. I had to hit the reset button on my life. I had to lean on others for support. And most of all, I had to harness the power of my intuition to lead me to a better life.

Continue Reading Why Not Being Okay Is Okay (and How to Find Peace With Your Present)

My guess is that many of you have more free time now due to the pandemic, which had slowed down deal flow and litigation activity.

Plus working from home eliminates the need for commuting, giving you extra hours in the day to focus on marketing and business development.

This is a great time to become

Your professional biography is one of the most important pieces of copy you’ll ever write about yourself.

It’s your opportunity to showcase your work, capabilities and areas of expertise, and what makes you stand out from your competitors.

Many clients cite lawyer bios as one of the most important sources of information regarding researching potential

I don’t know anyone who hasn’t been affected by the pandemic in some way. It’s a hard time for everyone, including me and I want to give back and help others. I’ve been donating the proceeds of my webinars to charity, but I am going to take it a step further.

I am going to