Content marketing takes time and effort, but staying top of mind with your target audiences is a key goal to marketing and business development – and providing value-added content is one way in which you can do this while branding yourself as a subject-matter expert in your area of the law.

Here are 12 tips

Curating content gives you the ability to cover a much broader set of topics than you would be able to cover on your own if you were to depend solely on writing articles yourself for your content strategy.

Curating content provides you with the opportunity to connect with other thought leaders. It also shows you

I’m often asked how to develop a social media strategy aligned to business development goals, so I thought I’d share a few ideas that I hope inspire you. 

  • Partner with the business development team. Meet regularly with them. Become imbedded in their work and priorities. I always say that every communications person should think of

Women can be so hard on each other in (and out of) the workplace doing things such as backstabbing, gossiping, purposely excluding someone from a meeting, taking credit for someone’s work or helping to push someone out of a job. Maybe you’ve been the target of some these behaviors at the hands of another woman at work. Please know that you aren’t alone.

I call this the dark side of working with women. I’ve been there too, and not just at work. This behavior can also rear its ugly head in your personal life. It’s deeply disturbing, and one of the worst parts is that it can be contagious, like a fast-spreading virus. What I mean by that is that one mean girl in a group can then serve as the “bad egg” and turn others against a target. And if you have ever been the target of mean girl behavior, the effects can be incredibly damaging on every aspect of your life – I don’t care how old you are, this behavior never gets easier to deal with.

Although outside of the office, women consider their girlfriends among their closest confidants, they aren’t always each other’s biggest supporters within the workplace. In fact, they can be each other’s worst nightmares and saboteurs, if they view each other as rivals.

Today there are Regina George-like characters in every industry, simply because there are more women in the workplace. Their catty behaviors such as gossiping, backstabbing and sabotaging can turn an otherwise pleasant workplace into a place of daily dread.

The silver lining is that while you will inevitably encounter mean girls throughout your career, learning how to manage them will make you stronger and more resilient. Dealing with someone like this enables you to emerge a more confident version of yourself.

Today, I am lucky enough to work in an environment free of mean girls (thank goodness!), but I do come into contact with them from time to time – just like we all do – and I carry with me the memories of working with some very toxic females, which have helped me develop a thicker skin, and learn how to navigate them – these are important skills to have throughout your career because you will inevitably encounter mean girls personally and professionally. I want to make it clear that are plenty of amazing, supportive women in the workforce, and I’ve been very lucky to work with a number of them. They aren’t threatened by other women, and instead they go above and beyond to help others succeed.

It’s important to remember that while you cannot can’t change someone else, you can change your own behavior, and this article will teach you how to do just that. 
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A great benefit about marketing is that sometimes the lowest hanging fruit can yield major benefits with little effort. First thing’s first, what does “low-hanging fruit” mean? It is “a thing or person that can be won, obtained, or persuaded with little effort.” Since we spend so much time and effort on most of our marketing and business development strategies, it’s nice when we don’t have to work so hard on everything all the time! Sometimes all it takes is picking up the phone, or crafting a thoughtful email or just letting Google work for you. 
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I wanted to share a few thoughts for some little things you can do in your marketing efforts to go the extra mile and stand out from competitors.

When you’re at a conference, don’t just sit on your phone checking your email. Really detach from your day-to-day work and immerse yourself in the conference experience.

Take a look at a Q&A with me and my 2019 LMA Northeast Regional Conference co-chair Bob Robertson by Jacob Eidinger about our plans for #LMANE19. what we are each most excited about with regard to the conference and why you should join us in the Big Apple on November 14/15!

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I know all of you are really busy with work, and and you probably feel like there are never enough hours in the day to get what you need to get done actually done while balancing your spouse, kids, dog, goldfish, sick parent, fill in the blank.

You likely have a daily/weekly must do and a would like to do list. I have both of those and unfortunately my would like to do list sits there uncrossed for months and gathering dust because something just has to give.

There are days when I can just respond to the high volume of emails I get each day – but I really try not to do that unless it’s a crisis situation – that alert at the bottom of my screen telling me I have a new email drives me absolutely crazy so that’s been turned off for a long time. I need time to think without interruption, which can be a luxury to get in a fast-paced environment where I work.

If you’re anything like me, you just wish you had more time to read over or edit a piece of your work and make it perfect – but you just can’t – and by the way, it will never be perfect! Because time is of the essence, and like I’ve said before, oftentimes, your good is good enough. 
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LinkedIn continues to be the most important social media channel for business development. LinkedIn enables you to quickly build and grow relationships, strengthen your brand, and stay top of mind with key individuals in your professional network regardless of where they live.

The platform also gives you a treasure trove of valuable competitive intelligence, which