A great benefit about marketing is that sometimes the lowest hanging fruit can yield major benefits with little effort. First thing’s first, what does “low-hanging fruit” mean? It is “a thing or person that can be won, obtained, or persuaded with little effort.” Since we spend so much time and effort on most of our

I wanted to share a few thoughts for some little things you can do in your marketing efforts to go the extra mile and stand out from competitors.

When you’re at a conference, don’t just sit on your phone checking your email. Really detach from your day-to-day work and immerse yourself in the conference experience.

Take a look at a Q&A with me and my 2019 LMA Northeast Regional Conference co-chair Bob Robertson by Jacob Eidinger about our plans for #LMANE19. what we are each most excited about with regard to the conference and why you should join us in the Big Apple on November 14/15!

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I know all of you are really busy with work, and and you probably feel like there are never enough hours in the day to get what you need to get done actually done while balancing your spouse, kids, dog, goldfish, sick parent, fill in the blank.

You likely have a daily/weekly must do and a would like to do list. I have both of those and unfortunately my would like to do list sits there uncrossed for months and gathering dust because something just has to give.

There are days when I can just respond to the high volume of emails I get each day – but I really try not to do that unless it’s a crisis situation – that alert at the bottom of my screen telling me I have a new email drives me absolutely crazy so that’s been turned off for a long time. I need time to think without interruption, which can be a luxury to get in a fast-paced environment where I work.

If you’re anything like me, you just wish you had more time to read over or edit a piece of your work and make it perfect – but you just can’t – and by the way, it will never be perfect! Because time is of the essence, and like I’ve said before, oftentimes, your good is good enough. 
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LinkedIn continues to be the most important social media channel for business development. LinkedIn enables you to quickly build and grow relationships, strengthen your brand, and stay top of mind with key individuals in your professional network regardless of where they live.

The platform also gives you a treasure trove of valuable competitive intelligence, which

Last night I presented a program on how to encourage lawyers to use LinkedIn more effectively for the New York LMA MarTech SIG Group.

It was my first time back on the speaking circuit since going through a rough personal patch that sent my life into a tailspin. I had been dreading getting back up

Kindness is something I have been writing about a lot lately, and we can do so much to give back to others who really need help in a time of need or crisis. For example: 

Maybe they need a hand with childcare, a shoulder to cry on or extra help at work. 

Also, people get

I’m often asked by law firm marketers how they can make the case for why their lawyers and firms should use social media or why it’s worth the time or financial investment. I could give you a hundred reasons, probably more, why social media is well worth the time and effort, but I put together

Tomorrow is my first time back on the speaking circuit since having a tough few months personally – so many people pretend like everything is great in their personal lives when it’s not, and I want to be honest about the fact that I have not been okay, and that it’s okay to not be

Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn URL. If you don’t, you’ll have a bunch of random characters at the end of your LinkedIn URL. Having a custom LinkedIn URL shows you are LinkedIn savvy and you can use it on your resume and other