It’s never been more important to have a strong online presence than it is today.

Social media offers a powerful platform to strategically and authentically present yourself, your capabilities, your interests and more. It also enables you to build your network, which is crucial for brand building and lead generation, especially right now.

Perhaps you’re

My super smart friend Jamie Mulholland published an article on Law.com with some terrific advice for those business professionals who are finding themselves with extra free time on their hands during the pandemic. This is a great time to focus on all of the things you wish you had the time to do.

Jamie says,

Here are 10 quick tips on how to use social media to build your business and brand for any size company or individuals looking to enhance their profile.

  1. Share content that is helpful and useful for your target audience and written in their language
  2. Offer solutions and insights to your clients’ pain points with everything

I am thrilled to be featured in a recent Practising Law Institute (PLI) #inSecuritiesPod podcast along with the brilliant Deborah Farone.

In the podcast, Deborah and I discuss the strategies and tactics we each leverage to help law firms, individual attorneys and practitioners build thriving practices. We delve into how firms and lawyers can

If you’ve been wondering how to get started creating content on LinkedIn, sharing your expertise via a simple document can help you generate new opportunities for your brand or business.

LinkedIn’s document sharing feature lets you upload documents to LinkedIn posts from your home page, company page or group. You have the option to share

I wanted to share a few quick tips on to use social media to build your business and brand:

  1. Share content that is helpful and useful for your target audience and written in their language
  2. Offer solutions and insights to your clients’ pain points with everything substantive you post
  3. Don’t wait to post content –

I love to write, and I write often on my blog and JD Supra. But did you know that I write articles, blog posts, social media content, web copy, bios, practice and industry descriptions and award submissions for my clients too?

Writing takes time and I can make the process easier and more efficient for

The next Woman Who Wows is Dr. Catherine Sanderson, a professor of life sciences at Amherst College.

Professor Sanderson has published more than 25 journal articles and book chapters in addition to four college textbooks, middle school and high school health textbooks, and trade books on parenting as well as how mindset influences happiness, health and even how long we live (The Positive Shift). In 2012, she was named one of the country’s top 300 professors by the Princeton Review.

I met Professor Sanderson at the 2018 Legal Marketing Association Annual Conference where she served as keynote speaker. I was so moved by her talk about why happiness is significant, what truly makes us happy and practical ways that each of us can incorporate happiness into our everyday lives.

Learn more about her below. In addition, Professor Sanderson will be our featured speaker at the next Women Who Wow virtual event, this Thursday, May 21 at 5pm ET. Register here.


Continue Reading Women Who Wow: Catherine Sanderson