LinkedIn has never been more important than it is right now – not only because it has nearly 700 million users globally, but because during this time of social distancing, and this pause in in-person networking –social media is the most effective (and efficient) way to build your brand and business.
LinkedIn is a great place to network with other professionals who could become business partners, referral sources, clients and employees or employers.
While quality is always better than quantity when it comes to the number of LinkedIn connections you have, most business professionals who use LinkedIn can greatly increase their connections with a strategic plan.
Join me in spending the month of August strategically building your LinkedIn network. Aim to get to at least 501 connections (which will add the coveted 500+ connections mark right on your profile instead of your actual number of connections – some believe those LinkedIn users with 500+ connections are somehow more accomplished). I know all of you know more than 500 business professionals out of the millions who are using LinkedIn. If you’re already at the 500+ mark, aim to increase your connections by 10 percent this month. Here’s a plan for how to do this for business professionals of all levels and in all industries.
When it comes to strategically building your LinkedIn network. There are four primary ways to do it:
- Reach out
- Accept connection requests
- Connect to people who are suggested by LinkedIn
- Use groups – they are among the most powerful networking feature in LinkedIn
If you are starting from scratch or building a profile from a low number of connections, start by adding everyone in your professional life as a connection, current colleagues, former colleagues, clients, referral sources, former classmates and certain friends and family members who make sense from a professional standpoint.
Then incorporate these steps: