“Be yourself” was one of the most important pieces of advice that I gave to students when I spoke at Fordham University School of Law about how to build a strong professional brand. 

I told the students that I’ll never be someone who wears conservative black suits to work every day (or panty hose) and

It’s so important today to have a strong LinkedIn company page and consistent presence on the platform. Why? Because your clients and prospects are using the platform to conduct due diligence on you and your firm. Your LinkedIn profile is the first or second result that appears when someone searches your name on search engines.

I’m often asked how to develop a successful social media strategy, and it’s a lot easier than you think it is. Firms of all sizes and budgets can do it if they are resourceful and creative.

Here are some ideas on how to use social media for revenue generation and lead generation.

  1. Define your target

I can’t believe it’s been four years today since my mom passed away from an almost 20-year battle with Multiple Myeloma, a rare blood cancer of the plasma cells.

That’s 1460 days without talking to her.

One of the worst parts of losing someone you love is the harsh reality that you can’t just call them up to tell them something funny, or to kvetch or when you need their advice. Grief is a long, complicated process with no shortcuts.

My mom was feisty, kind and smart. She pushed and supported me in my educational and career goals. She was there for me during breakups and tough times. I really needed her over the past few months dealing with major changes in my life that I didn’t choose. 
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Contrary to many reports and articles, the earlier you get up in the morning doesn’t necessarily equate to being more productive or successful.

When you start working doesn’t matter. When you stop working doesn’t matter.

What matters is what you accomplish during the hours you work – and that means making an intentional decision about

Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn profile URL.

Why? Having one will enable you to use your LinkedIn profile as a branding and lead generation tool.

Your default LinkedIn URL is long and full of numbers and other characters, which is not very user

Sending along some positive thoughts today for those who may need a pick me up or a reminder that it’s all going to be okay:

Every day is a learning experience, things are usually better than they seem, work hard and smart, be humble and grateful, always be yourself and be proud of it, don’t

I’m trying out video content – it seems like a good thing to do with video exploding on social.

Here’s a short video featuring yours truly on why you need a strong LinkedIn profile header and how to create a compelling one.

Why is your LinkedIn header so important? It gets pulled into google search

If you do it, make sure you say it.

I’m working with a few professional services organizations that have not updated their practice areas or industries in number of years.

This can result in clients and prospects believing that you do not have the ability to do certain types of work or the depth and