It’s often the little things that make a huge difference in brightening up someone’s day. Each of us has the power to lift up someone’s spirits.

I always say that you never know what someone is going through on a daily basis. They could be navigating a myriad of issues from childcare to work issues

A great benefit about marketing is that sometimes the lowest hanging fruit can yield major benefits with little effort.

First thing’s first, what does “low-hanging fruit” mean? It is “a thing or person that can be won, obtained, or persuaded with little effort.” Since we spend so much time and effort on most of our marketing and business development strategies, it’s nice when we don’t have to work so hard on everything all the time. Sometimes all it takes is picking up the phone, crafting a thoughtful email, using LinkedIn more strategically or just letting Google do the work for you.
Continue Reading How Taking Advantage of Low Hanging Fruit Can Yield Major Benefits in Your Marketing Efforts

I talk about the professional benefits of LinkedIn all the time – for years in fact – and there’s never been a more important time to make LinkedIn part of your marketing strategy than right now during this extraordinary time of social distancing.

But before you can use the platform to generate leads, build stronger

It’s a great time to take stock of your marketing and business development activities over the past year, including your successes and failures, and set goals for the year ahead.

Each of us has room for improvement and growth, and while you have some down time during the rest of the summer, thoughtfully examine this

I wanted to dedicate a post to a newish LinkedIn feature that enables the platform’s users to spotlight other members of their LinkedIn network by sharing someone’s profile with their LinkedIn connections. You can also share your own profile to your network.

You can share your profile with any of your 1st-degree connections and coworkers

It’s never been more important to build a strong personal brand than it is now, especially when many people are seeking employment and unable to network in person.

Your personal brand is every touchpoint that people have with you — and right now during social distancing, most of this is happening online, so auditing and

Use the summer and this time working remotely to make enhancements to your LinkedIn profile and your LinkedIn branding and marketing plan.

LinkedIn is the most important social media channel for professionals in any field. LinkedIn enables you to nurture relationships or build your brand more easily and efficiently than ever before.

A robust and