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Michelle O’Driscoll has been in the legal marketing industry for more than 30 years, which means she’s pretty much seen and done it all.

As the Senior Business Development Manager at Sheppard Mullin LLP in San Francisco, Michelle is responsible for leading strategic practice group and industry team marketing initiatives to help lawyers increase their revenue and expand visibility.

In her bio, she calls herself “results-oriented, a connector and a “doer” and a critical member of any marketing SWAT team” which I think is clever and terrific.

Michelle previously worked in marketing roles for Bingham McCutchen, Sedgwick and Heller Ehrman. She is the mother of identical twin sons and co-authored the popular book “Play Around the Bay: A Guide to Bay Area Outings for Families with Young Children,” first published in 1999.

Learn more about her in this Women Who Wow profile.

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March is Women’s History Month, and we can’t think of a better way to celebrate the accomplishments of women past, present and future, than by hosting our first Women Who Wow webinar and growing this initiative.

This Wednesday 3/24 at 1pm ET, I’ll be moderating a Women Who Wow webinar exploring how women of all…

Copy of Top LinkedIn Hashtags for Women's Related Content (1)

March is Women’s History Month and International Women’s Day is this Monday, March 8. It’s not too late to create a social media campaign to celebrate and honor the women at your company.

#internationalwomensday is an opportunity to celebrate the social, economic, cultural and political achievements of women, increasing visibility and raising awareness about gender…

In this installment of Women Who Wow, get to know Lavinia Calvert, the General Manager of Marketing and Business Development Solutions at Intapp where she is globally responsible for leading the growth strategy and success of Intapp’s Business Development and Marketing solutions business.

Intapp serves the technology needs of marketing and business development professionals in the legal, accounting and consulting sectors.

Learn more about Lavinia and her career path.

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Clients come to law firms because they need help finding and implementing solutions – each employee is in essence a legal solution provider and a problem solver. And in a crowded and the unpredictable business climate of today, it is more important than ever to embrace and anticipate changes to meet the shifting needs of clients. Most importantly, we always need to put our clients first and ensure that every employee embraces a client-centric mindset.

Being a great lawyer doesn’t guarantee you a solid book of business anymore. Neither does having a law degree from one of the top schools in the country. None of these fancy credentials matter if you don’t have the right people skills (or emotional intelligence) to connect with clients on a personal level, especially now. 

Because clients regularly hire outside counsel who they’ve known for many years – from law school, a prior firm, a friend of a friend or a past matter – cultivating relationships should be at the heart of everything you do – especially now. It’s important to treat everyone with whom you come into contact as if they could be a future client or referral source, which is a helpful guiding principle in how to interact with your professional network.

Here’s how to develop a more client-centric mindset and build stronger relationships despite the barriers we are facing today during this worldwide pandemic. …
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2020 Goals

It’s a great time to take stock of your marketing and business development activities over the past year, including your successes and failures, and set goals for the year ahead.

Each of us has room for improvement and growth, and while you have some down time during the rest of the summer, thoughtfully examine this…

Paula T. Edgar, Esq., is a partner at Inclusion Strategy Solutions LLC, a consulting firm that provides innovative and strategic solutions on organizational diversity efforts, intercultural fluency initiatives, sexual harassment prevention and EEO compliance.

Paula speaks and consults on these and other topics by facilitating workshops, conducting live and virtual professional development training, delivering keynote speeches and coaching executives. Paula is an expert in inclusive executive/leadership development, personal branding, networking, social media and career strategies. She is a past President of the Metropolitan Black Bar Association (MBBA), New York’s largest black bar association.

Paula has previously served as the founder and CEO of PGE LLC, the inaugural Chief Diversity Officer at New York Law School, and as an attorney for the New York City Commission on Human Rights.

I met Paula at a conference in 2019 at which we were both speakers. I was so moved by her talk, that I went up to her, let her know that and asked if we could keep in touch. We started following each other on LinkedIn and I became an even bigger fan of hers. Learn more about why Paula is so awesome below.…
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