If your alumni relations program is not a priority for your marketing, recruiting and business development efforts for 2022, it should be!

Here are some ideas for how to creatively

Trish Lilley is truly a woman who wows. She is the Chief Marketing and Business Development Officer at Stroock, Stroock & Lavan in New York City, a wife and mother, and an active volunteer for the Legal Marketing Association. I really don’t know how she does it all – and does it so well.

She is also a great advocate for women in the profession, is an innovator in our field and is someone who will lend an ear and give great advice whenever you need it.

I’ve known Trish for many years through our work in the LMA. She has pushed me to be a better version of myself and talked me off many ledges. I am grateful to her for always believing in me, and I know others feel the same way about her.

Learn more about Trish in this interview.

I will be speaking virtually to the Legal Marketing Association’s New York CMO SIG group on Using LinkedIn in 2022 and Beyond to Build Your Brand, Network and Business on

Here are some tips on how to develop a strong  personal social media content strategy to raise your profile, strengthen relationships and even bring in new business.

  1. Spend the time

In this installment of Women Who Wow, learn more about Diana Lauritson, a legal marketer and volunteer leader in the Legal Marketing Association.

Diana has had a versatile career and spent several years working in government and public affairs before entering the legal industry.

In addition to legal, her background in business development, marketing, communications, and community relations encompasses a variety of industries and areas, including higher education, management consulting, trade associations, and nonprofits. She is passionate about diversity, equity, inclusion, civic engagement and alternative dispute resolution.

Lindsey Bombardier is the Director of Business Development and Marketing at Lenczner Slaght. She manages a talented group of professionals and works closely with the firm’s management committee, lawyers and business team members to enhance client development and drive brand awareness. She is also responsible for internal communications and is an active member of the firm’s Business Continuity Committee, Equity, Diversity and Inclusion Committee and Innovation Hive™.

Lindsey is a longtime director of the Legal Marketing Association, Canada Region. She is the co-creator of LMANext, a program supporting the next generation of legal marketers. Before joining Lenczner Slaght, Lindsey worked for nearly a decade at one of Canada’s largest law firms.

Follow Lindsey on LinkedIn.