Law firms should always be looking for innovative ways to engage their clients, prospects and referrals and get the most out of their marketing efforts. I frequently work with lawyers and business professionals to enhance their marketing and business development strategies. One of the most effective, yet often overlooked, methods to achieve this is by repurposing content from successful webinars.
Maximizing your law firm’s impact goes beyond the live webinar session. While webinars stand as essential tools for showcasing expertise and building client relationships, the real magic lies in the post-webinar strategy. Unlock opportunities to amplify client engagement and continue the momentum generated during the session. Dive deep into actionable steps to ensure enduring webinar impact and elevate your digital marketing strategy.
Webinars are one of the most effective and inexpensive marketing tactics to generate leads, promote your business and its employees, and increase conversions for professional service organizations.
Once the webinar
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LinkedIn has added what I think is the most helpful tool in a long time for businesses to engage with and bring value to their followers – the ability for
I will be speaking virtually to the Legal Marketing Association’s New York CMO SIG group on Using LinkedIn in 2022 and Beyond to Build Your Brand, Network and Business on
Drawing a blank when it comes to what to post on LinkedIn? 🤔
It’s not always easy to generate a steady stream of value-added, original content – even I struggle
One of my favorite marketing tips is to use the transcripts from your webinars and podcasts to create additional content from them.
Incorporating video and podcasts in your marketing strategy
