In the saturated and competitive legal market of present day, it’s just not enough to be the very best at what you do to keep bringing in new business and
Why Email Marketing Needs to Be at the Top of Your Marketing Strategy
There is no better direct way to reach clients and prospects (if your contact list is updated and segmented) than email.
Why? Because it puts the content directly into their…
How to Effectively Build Stronger Relationships with Your Alumni That Can Lead to New Business and More
If your alumni relations program is not a priority for your marketing, recruiting and business development efforts for 2022, it should be!
Here are some ideas for how to creatively…
How to Create a Successful Email Marketing Strategy at Your Law Firm
So many law firms don’t send regular email newsletters or email alerts with blog posts, client alerts and webinar invites and instead rely on social media to distribute their content.
This is a big mistake.
Email marketing should be a core part of every law firm’s marketing strategy regardless of the size of your firm.
There is no better and direct way to reach clients and prospects (if your contact lists are updated and segmented) than email. Emarketing enables you to stay top of mind with clients, prospects, referrals, recruits, the media and alumni.
It also puts the content directly into their inboxes, your firm name appears front and center in their inbox – whereas on LinkedIn or any other social platform, they may or may not see your post due to whether they are on that social platform at that moment, whether that piece of content gets buried in their news feed due to their settings and the complicated algorithms.
You simply don’t know if or when someone is on social media at any given moment on any given day. And that means they may or may not see your content. But we know business professionals are on their email all day long. That’s why sometimes email is the most effective and direct way to reach your target audience.
So, if you write a substantive blog post or article or host a virtual event and want to make sure your clients and prospects know about it, make sure to send it directly to your mailing list so you increase the likelihood that they will see it.
Emarketing can help you build upon existing relationships with your clients and prospects by providing relevant, valuable information.
Remember, your clients, prospects, referrals, alumni, media and others who are on your lists have already given you permission to email them by signing up for your mailing list. They want to get updates from you. If they receive content from your competitors instead, you’re missing a huge opportunity for visibility and engagement.
A great benefit of email marketing is that it’s incredibly easy to track your ROI. Everything is measured with the use of emarketing software so you can determine who is opening your emails and when, who is clicking onto your site through your emails and more.…
How to Create Emails Your Prospects Actually Want to Read
I have been getting a ton of what I would call “spam emails” from after attending a conference that sound the same. You can do so much better than these…
Join Me for a New York City Bar Association Program on March 30 on How to Effectively Market Your Small Law Firm in a Post-Pandemic World
Join Stefanie Marrone and Chris Fritsch for a Webinar on More with Less: Effective Marketing and Business Development Strategies for Small and Mid-Size Law Firms
Deciding where to invest your limited time, money and other resources when marketing a smaller or mid-size law firm can be a tricky balance – so it’s critical to evaluate…
Webinar on March 25 – Effectively Marketing Your Small and Mid-Size Law Firm in 2022 and Beyond
In this free webinar on March 25 at 1pm ET, I will explore marketing strategies and tactics that solo, small law firms and mid-size law firms can use to market…
How To Not Be Tone Deaf or Inappropriate in Social Media Marketing
A lot of people are asking me what is appropriate to post on social media and to send out via email when it comes to marketing in light of what’s…
Nine Ways B2B Companies Can Incorporate Valentine’s Day Into Their Social Media Marketing Efforts
When it comes to Valentine’s Day ❤️, B2B companies CAN create content too.
Valentine’s Day doesn’t have to only be about flowers, boxes of chocolate or romantic dinners.