Just because you’ve created a great article, blog post or are hosting a timely webinar, there’s no guarantee people will see it. The idea that “if you build it, they will come” doesn’t always hold true in marketing. You need to actively promote your content and that’s where email marketing comes in.
Many law firms face the challenge of managing client relationships, marketing campaigns and internal processes efficiently. HubSpot, a leading customer relationship management (CRM) and marketing platform, offers a comprehensive solution. Here’s how your law firm can successfully implement HubSpot to streamline operations, enhance client engagement and drive growth.
In the competitive landscape of legal and professional services, content marketing and email marketing are increasingly recognized as indispensable tools for firms of any size. These strategies not only keep lawyers and firms top of mind with clients and prospects but also showcase their expertise in specific legal areas.
By leveraging these strategies, lawyers and law firms can not only consistently engage with their clients, prospects and referral sources, but also effectively spotlight their unique expertise and insights in various areas of law. This potent combination serves as a powerful way to drive growth, increase visibility and enhance client relationships.
Smaller to mid-sized firms, often perceived as the underdogs in the competition with larger counterparts, have a unique opportunity to use strategic content marketing to their advantage. By focusing on niche segmentation and delivering high-quality, relevant content, these firms can effectively compete and even outshine larger entities.
Law firms operate in a constantly evolving landscape where client needs, legal developments and industry trends change frequently. Staying at the forefront of these shifts and maintaining consistent communication is imperative.
Newsletters serve as a bridge, fostering a bond between the firm and its clients while also establishing the firm as an leading voice in its specialized areas. Beyond merely sharing firm news and updates, newsletters can be a strategic tool for client engagement, thought leadership and business development. This article delves into the significance of newsletters in the legal industry and provides insights on optimizing their impact for your firm’s growth.
In the saturated and competitive legal market of present day, it’s just not enough to be the very best at what you do to keep bringing in new business and
There is no better direct way to reach clients and prospects (if your contact list is updated and segmented) than email.
Why? Because it puts the content directly into their
If your alumni relations program is not a priority for your marketing, recruiting and business development efforts for 2022, it should be!
Here are some ideas for how to creatively
So many law firms don’t send regular email newsletters or email alerts with blog posts, client alerts and webinar invites and instead rely on social media to distribute their content.
This is a big mistake.
Email marketing should be a core part of every law firm’s marketing strategy regardless of the size of your firm.
There is no better and direct way to reach clients and prospects (if your contact lists are updated and segmented) than email. Emarketing enables you to stay top of mind with clients, prospects, referrals, recruits, the media and alumni.
It also puts the content directly into their inboxes, your firm name appears front and center in their inbox – whereas on LinkedIn or any other social platform, they may or may not see your post due to whether they are on that social platform at that moment, whether that piece of content gets buried in their news feed due to their settings and the complicated algorithms.
You simply don’t know if or when someone is on social media at any given moment on any given day. And that means they may or may not see your content. But we know business professionals are on their email all day long. That’s why sometimes email is the most effective and direct way to reach your target audience.
So, if you write a substantive blog post or article or host a virtual event and want to make sure your clients and prospects know about it, make sure to send it directly to your mailing list so you increase the likelihood that they will see it.
Emarketing can help you build upon existing relationships with your clients and prospects by providing relevant, valuable information.
Remember, your clients, prospects, referrals, alumni, media and others who are on your lists have already given you permission to email them by signing up for your mailing list. They want to get updates from you. If they receive content from your competitors instead, you’re missing a huge opportunity for visibility and engagement.
A great benefit of email marketing is that it’s incredibly easy to track your ROI. Everything is measured with the use of emarketing software so you can determine who is opening your emails and when, who is clicking onto your site through your emails and more.
I have been getting a ton of what I would call “spam emails” from after attending a conference that sound the same. You can do so much better than these