My first law firm job 20 years ago was overseeing the alumni relations program at Paul, Weiss, Rifkind, Wharton & Garrison. Back then we had a hard copy alumni contact directory and held a fancy alumni networking event once per year.

We also built one of the first law firm alumni microsites – it was

Using LinkedIn to build your brand and business has never been easier – really.

Thank you so much to everyone who joined me today for my pop-up webinar on how to build your business and brand using LinkedIn.

I went through a lot of material quickly, and I hope you left the webinar with actionable

The end of summer/going into fall is the PERFECT time to focus on your business development and branding efforts especially since many of your peers and competitors may not be.

We are in the hottest job market in years right now – this is the time to focus on your own personal branding and business

Do you want to learn the secrets of effectively branding and marketing yourself?

Join me (and Zoltar) for a free webinar this Tuesday 8/24 at 12:30pm ET where I will explore how to effectively leverage personal branding and business development tools to your advantage.

This end of summer/going into fall is the PERFECT time to

Your work is just beginning if you smartly choose to use every webinar and conference you attend as a way to bolster your brand and expand your professional network.
Continue to cultivate these relationships and implement the valuable takeaways you learned while building your personal brand. Here’s how.
Become a Thought Leader

Professional conferences and

Email marketing is still so important when it comes to marketing a professional services firm. It provides a professional and direct medium that allows businesses to reach out to their leads and customers/clients. It enables you to stay in contact with your audience, it’s affordable, it increases brand awareness and it’s timely.

Email campaigns like