Educational webinars are one of the most effective forms of marketing for generating leads, promoting your business and its employees, and boosting conversions for professional service organizations.

But once the webinar is over your work is far from over. In fact that is where the greatest opportunities are.

Smart marketers find creative ways to extend

If you’re ready to start doing more marketing but you aren’t sure where to start or exactly where you should focus, here are some ideas for things you can do that will have a strong impact on your brand building and business development efforts.

These branding and business development tips will work for any size

I’m going to give you some unconventional advice today.

You don’t need a blog. Or a podcast. Or an Instagram. Or a TikTok. Or to even post on LinkedIn.

What you do need are marketing activities that make sense for your brand and business that excite you.

You should do strategic marketing where you’ll reach

If your alumni relations program is not a priority for your marketing, recruiting and business development efforts for 2022, it should be!

Here are some ideas for how to creatively and effectively engage with your alumni beyond just organizing an alumni event or sending out a periodic email.

Law firm alumni are among the most

I have an idea for you to engage with your clients and prospects this time of year – send them a year-in-review email.

An effective year-in-review email strengthens confidence in your business, shows your growth while reinforcing your market position.

Think of your year-in-review email like an annual review of your company’s top highlights over

Don’t let the last week of the year go to waste when it comes to your marketing and business development efforts.

Instead use this time to your advantage while everyone else is taking a break.

Here are a few actions you can take to build your brand and business as the year comes to a

Don’t let the last few weeks of the year go to waste when it comes to your marketing and business development efforts.

Here are a few actions you can take to build your brand and business as the year comes to a close.

  • Google yourself and set up Google Alerts for your top clients and

It’s important to remember that just because you created a useful article or blog post or are hosting a timely webinar, there is no guarantee that anyone will actually know about it.

The idea of “if you build it they will come” isn’t necessarily true when it comes to your marketing efforts. You need to

There may come a time when you will want a copy of your LinkedIn posts, articles, contacts, recommendations and other important information that is housed on the LinkedIn platform.

The good news is that it’s not hard to download the data.

I recommend you do this from time to time.

For starters it’s a great

Many businesses don’t realize the importance of building an email list.

Emails are the most direct and reliable way of getting in touch with your client and prospects.

Every internet user has at least one email account. A recent research conducted by Radicati found that there 3.8 billion active email accounts. That’s half the population