Do you have a shortage of content for your LinkedIn Company Page? Well you shouldn’t. Because as Air Supply says, you can really make content out of nothing at all.

Okay so maybe that’s not the actual way the song goes, but what I mean is that you already have so many assets that

There are endless benefits for you (the law firm) and your alumni to stay in touch with each other.

It’s a mutually beneficial relationship.

It doesn’t matter how big or small your organization is, if you have employees who have left the firm with whom you want to keep in touch, then you need an

One of the biggest mistakes I see law firms make with regard to their alumni relations program is excluding certain groups of people.

Sometimes it’s not inviting lawyers who are at other firms to events or not giving them access to the alumni directory for fear of giving away information and not wanting them to

Creating a lifelong relationship with your alumni is important for law firms of all sizes.
Alumni have unique and tremendous value to your organization from a business development, recruiting and marketing perspective. Departing employees can become boomerang employees in the future.
Here are steps you can take to make sure your alumni remain connected to

Law firm alumni are among the most important referral, new business and recruiting sources as well as brand ambassadors.

Law firms of all sizes have alumni – yet many firms aren’t yet investing in creating an alumni relations program. Here’s why and how you should.

My very first law firm job was running the alumni

My first law firm job 20 years ago was overseeing the alumni relations program at Paul, Weiss, Rifkind, Wharton & Garrison. Back then we had a hard copy alumni contact directory and held a fancy alumni networking event once per year.

We also built one of the first law firm alumni microsites – it was

In 2007, I joined McKee Nelson, a young, entrepreneurial firm. In two short years there I learned more than I ever could have imagined. The market was booming and the firm was thriving. The marketing team was small so I had the opportunity to take on a lot of responsibility.

Then the market crashed and

March is Women’s History Month and International Women’s Day is this Monday, March 8. It’s not too late to create a social media campaign to celebrate and honor the women at your company.

#internationalwomensday is an opportunity to celebrate the social, economic, cultural and political achievements of women, increasing visibility and raising awareness about gender

This is not the year to take a break from social media during the summer. Instead this is the time to focus on your business development and branding efforts.

I don’t know anyone right now especially (or ever) who would say they have enough clients or work. I think everyone is nervous about the economy, the ability to maintain their current volume of work, bring in future clients and support their people.

That being said, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals.

Here are 25 ideas on how to do that, which now involves shifting your strategy from in-person networking and client entertaining to having a strong online presence and thought leadership platform. If you have never used LinkedIn, written an article or blog post or spoken at a webinar, now is the time to pivot to doing all of these. It is never too early or late to start marketing yourself or your firm.


Continue Reading 25 Ways to Boost Your Business and Brand During Summer Downtime

The summer is a great time to reconnect with your network and focus on your business development and branding efforts. Here are some ideas on how you can do it using online networking techniques despite the breakdown in personal interactions due to the pandemic:

  • Make it a weekly practice to connect with VIP contacts –