I keep seeing people make the same mistakes on LinkedIn – don’t make these them too, which will guarantee no one will see your posts.

  • Don’t mass tag people in your posts, especially if they have nothing to do with your post. You may think it will help alert your connections about your post or

There are so many reasons to use social media and if you are going to do so, it’s important to create a social media strategy for your organization whether it is large or small. I suggest keeping your strategy simple and focused.

What you don’t want to do is haphazardly start posting content. Having a

“I should get more active on LinkedIn” is something I hear a lot.

And of course I believe this, but being active on LinkedIn is not just logging on and posting an update occasionally and then suddenly building a strong brand and tons of leads. That’s not how LinkedIn works.

Being successful on LinkedIn requires

Here are four ways that I’ve achieved success on social media (the Cliffs Notes: being authentic, being responsive, adding value and consistently engaging)

  1. Be Authentic – we’re drawn to people who are open and honest, share their true selves and admit their flaws. Tell stories when you can. This has been my #1 key to

The next woman who wows is Deb Knupp, a Managing Director at GrowthPlay where she works with leaders in the legal, manufacturing, accounting and financial services industries to align their people and business objectives to create cultures based on the principles of accountability and integrity. She teaches selling as an act of service through

I am so excited to present this free webinar on April 9 at 12pm ET on how to use LinkedIn effectively with Frank Ramos (who is LinkedIn famous as far as lawyers go) on how business professionals at any stage of their careers – particularly those in the legal field – can use LinkedIn to

It’s so easy to put off business development and marketing – especially now when we are still social distancing. But it’s actually never been more important to invest in your lead generation and branding efforts.

You need a steady pipeline of new clients and existing clients, as well as consistent touchpoints with your referral network

LinkedIn presents an excellent opportunity for lawyers in every practice area and industry to share useful and engaging content with potential and current clients.

Because LinkedIn gives you access to  such a wide professional network 750+ million people globally and counting), attorneys can use the platform to build their personal brands as a go-to source

Alice Simons is a marketing, communications and business development professional with more than 20 years of experience in the for- and non- profit sectors.

In her current role as Marketing Communications Manager at national boutique consumer and commercial financial services compliance law firm Hudson Cook, she plans and executes strategic marketing campaigns, including digital content marketing, brand management, PR and client outreach.

She began her career in non-profit annual fund development roles at the New York Philharmonic and Mann Center for the Performing Arts before transitioning to a marketing role at a consulting/law firm. In 2018, she became the first in-house marketer at Hudson Cook.

Alice is a lifelong volunteer for various community organizations, including Special Olympics, the Annapolis Opera and Annapolis Film Festival. She currently serves as member-at-large on LMA’s Baltimore Local Steering Committee and on the Marketing and Business Partner Committees for the American Financial Services Association.

Learn more about her in this Women Who Wow profile.

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