Happy 2021! With 2020 behind us, we can move forward and know that better days are ahead.

But just because the calendar year has changed doesn’t mean you will suddenly be successful in marketing and business development unless you put in the time and effort. If you don’t make strategic changes this year in how

We almost made it through 2020. What a blur. I hope you’ve been marketing yourself and your firm as this is not the year to take a break from marketing, business development and social media.

Even under the best circumstances, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals, as well as visibility.

With the pandemic still looming over our heads and the second wave upon us, this is the time to focus on your ongoing business development and branding efforts.

Here are 25 ideas on how to do that, which involves shifting your strategy from in-person networking and client entertaining to demonstrating client-care and empathy in all you do and having a strong online presence and thought leadership platform.


Continue Reading 25 Ways to Strengthen Your Business and Brand Before 2021

Here are 23 tips any brand or individual can use to grow their social media presence on any channel starting today.

  1. Develop a client-centric approach to social media – craft every post with them in mind.
  2. Showcase the human side of your brand
  3. Seek authentic relationships not just followers
  4. Write value-added content that speaks directly

This morning, I went to use a pen that I got at a conference last year (I really do miss in-person conferences) from a law firm service provider. It’s my favorite pen. It writes perfectly, it never leaks on anything, it has the perfect consistency and it is a bright color, so I can always

No matter how brilliant a lawyer is, he/she is unlikely to steadily bring in business throughout their career solely through providing high-quality legal services.

In any relationship-driven business, the vast majority of work goes to those who not only do great work but who understand their clients’ businesses inside and out, make their clients look good both internally and externally, and are the kind of people with whom clients genuinely like working.

That being said, building relationships takes patience, persistence and a personal touch, which are skills that all of us can refine and polish.

I’ve put together tips for lawyers at any level focusing on cultivating and strengthening relationships (although they can be adapted to anyone in pretty much any field). I hope they inspire you (and lead to new clients)!


Continue Reading 12 Ways to Strengthen Your Professional Relationships and Bring in More Leads

My good friend Kristyn Brophy contributed this great piece to the blog. You should follow her!

Do you remember going to conferences and in-person events pre-pandemic? You would walk into the room, greet the individuals working the registration table, and they would search through a sea of little paper rectangles to find your name tag.

I’ll be presenting a free webinar for the Legal Value Network on November 19 at 12pm EDT on “How to Use LinkedIn for Brand Building and Client Development Today.”

This webinar is for business professionals of all levels who want to learn how to build a stronger LinkedIn profile and network, and how

As we approach the holiday card season (side note – stay tuned for an article on how to create an appropriate holiday card that reflects current pandemic conditions), it is a good time to update your contact lists as many people have shifted jobs, changed careers and moved during 2020.

One smart thing to do