If you do it, make sure you say it.

I’m working with a few professional services organizations that have not updated their practice areas or industries in number of years.

This can result in clients and prospects believing that you do not have the ability to do certain types of work or the depth and

It’s a challenging time for everyone in terms of generating new business right now for everyone. Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with the world being in such flux.

If you are a senior associate or junior partner who has lost momentum on building

What if I told you that there was a cool visual way to view and then request new connections to your LinkedIn network and it was so easy that all you had to do was to hold up your smartphone and scan a QR code?

Well, it exists – pretty exciting, right? (it’s a relatively new feature that was introduced in June 2018) and many people don’t know about it, because LinkedIn doesn’t always do a great job of letting its users know when it makes enhancements to its platform. Take full advantage of this nifty tool and impress the lawyers with whom you work and your colleagues.
Continue Reading Why You Should Add Your Personal LinkedIn QR Code to Every Presentation, Pitch and Marketing Material

While quality is always better than quantity when it comes to the number of LinkedIn connections you have, most business professionals who use LinkedIn can increase the number of connections they have on the platform.

LinkedIn is a great place to network with other professionals who could become business partners, referral sources, clients or even

Last week, I presented a virtual CLE program for Perrin Conferences  with Amster Rothstein & Ebenstein LLP partner Charley Macedo on “Social Media Best Practices to Help Build Your Personal Brand and Your Business.”

In the program, Charley and I explored the growing importance of social media and how to use it to

This is not the year to take a break from marketing during the summer.

Even under the best circumstances, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals. This is the time to focus on your ongoing business development and branding efforts.

We are in uncharted waters right now with the pandemic. Law firms and other businesses are trying to function in a rapidly changing environment, including adapting to its employees working remotely on a large scale for the first time. Most of our contact both professionally and personally will be done online for the foreseeable future. So how do you market your firm and lawyers during this time? The answer is online.

We will be depending on social media more than ever to connect with others, and using online resources to conduct business and network.

Pandemic or not, LinkedIn is the most important social media channel for professionals in any field. While we need to be physically apart at this time, we should not be social media distancing. In fact, we should be leaning into social media and using it to enhance our relationships both personally and professionally. It’s exactly the social glue we need right now.

Content marketing and sharing content via email and social media has never been a more important way to communicate with clients, colleagues, referral sources, recruits and alumni while we are unable to see each other in person. Your goal should be to build stronger relationships and help others through value-added content during this stressful time.

While you should be completely sensitive to current market conditions and create content relevant to what’s happening in the world right now (such as creating coronavirus-related thought leadership and webinars), this is not the time to disappear from your clients — or to suspend your marketing activities. In fact, this is the time to lean in and position yourself as a leader and authority in your respective area of the law.

There are so many things you can do right now to help guide your clients through this time using social media and content. Here are some ideas.
Continue Reading Essential LinkedIn Tips for Lawyers to Implement Today

While it is a little more challenging to build relationships that will turn into referrals and new clients today due to social distancing, it is not impossible by any means. It just requires us to pivot what we were doing before the pandemic (taking clients and prospects to lunch or events, going to in-person networking events and conferences) and conducting most of our networking and brand building online or by phone. It involves shifting to doing more thought leadership and relying on social media and webinars.

When done correctly, these tools can help you cast an even wider net on your marketing and business development efforts than before due to the vast reach of the social platforms. Your goal is to stay top of mind and to be helpful. That’s it. Here are some ideas on how to incorporate these tools into your marketing and business development strategy and turn your connections into new business.


Continue Reading How to Turn Your Connections Into Business

This is not the year to take a break from social media during the summer. Even under the best circumstances, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals. This is the time to focus on your ongoing business development and branding