When it comes to social media, my goal has always been to focus on my audience and adopt a client-centric mindset. This approach has been a big part of my social media growth and building genuine connections. Shifting to a client-centric mindset has been the key to my social media success. On the other hand, I’ve noticed that those who fail to grow their followers and influence on social media often make their posts all about themselves or share information that’s easily found through a quick Google search. You can do better – here’s how:

Bringing a new lateral into your law firm is a major investment, and it’s important to get it right for both the new hire and the firm. A solid marketing plan is key to making sure their transition is smooth and successful. Effective marketing helps the new lateral establish their presence, build their network, and become a valuable asset to the firm and the industry. This means updating profiles, using social media smartly, connecting with clients and industry contacts, and continuous business development. Here’s a detailed plan with actionable steps to help you get started and ensure your new hire’s success.

In the 20-plus years I’ve been a legal marketer, one of the most common missteps I’ve seen is law firms operating without a clear marketing strategy. This often leads to fragmented efforts that fail to produce consistent results. In today’s competitive legal market, a robust marketing strategy is essential for law firms of all sizes to stand out and keep and attract clients.

Every morning, I start my day by connecting with my network on LinkedIn, Facebook and Instagram. This simple routine has led to stronger relationships and keeps me top of mind with my connections. Even though it’s a small action, it can result in significant benefits. Taking a few minutes each day to engage with your network can create lasting connections, open doors to new opportunities and reinforce your online presence. Here’s how you can do it too and why it’s worth the effort.

Conferences are powerful opportunities for lawyers to expand their networks, gain valuable insights and elevate their careers. But simply attending these events isn’t enough to tap into their full potential. To truly benefit, you need a strategic approach: careful planning before, active engagement during and thoughtful follow-up afterward. This guide will show you how to make the most of every conference, transforming each one into a catalyst for professional growth and success.

In the legal profession, networking is more than just a useful skill—it’s essential. The business of law thrives on relationships. Building and maintaining strong connections helps raise your profile, establish trust and open doors to new opportunities. You never know who might become a client, refer business your way or become a valuable colleague. In a field where reputation is everything, mastering networking can truly set you apart. Here are some tips to help you master the art of networking.

Establishing a distinct personal brand can significantly enhance lawyers’ visibility and reputation. A strong personal brand not only sets you apart from other lawyers, but also positions you as an expert in your field, making you a go-to lawyer for clients and referrals in your respective area of practice. Here’s a comprehensive guide on how you can develop a robust personal brand, from defining your purpose to continuous learning and growth.

Content writing is a powerful tool for business professionals of all kinds – especially lawyers – to establish authority, enhance visibility and engage with clients, prospects, reporters and other important contacts. By focusing on the needs and interests of your audience, providing valuable insights and maintaining a professional yet accessible tone, you can significantly enhance your engagement and establish yourself as a thought leader. Remember, the goal is to inform, engage and motivate your readers, helping them navigate complex legal landscapes with ease. Here’s how to create stronger content.

Writing and publishing articles or blog posts can be a powerful branding and business development tool for lawyers. Not only do they demonstrate your expertise in your practice area, but they also significantly enhance your visibility and credibility. However, your work doesn’t end once the article is published – in fact, it’s just beginning. Here are tips to maximize the value, reach and impact of your published work.