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How Successful Business Developers Win More Clients The Psychology Behind Business Development

How Successful Business Developers Win More Clients: The Psychology Behind Business Development

By Stefanie M. Marrone on July 9, 2026
Posted in Business Development, Career Development, Client Development

I’ve spent a lot of my career around lawyers, consultants, executives, recruiters, business development professionals and business owners whose success depends, at least in part, on their ability to build…

How to Turn Unexpected Downtime Into One of Your Most Valuable Business Development Tools

How to Turn Unexpected Downtime Into One of Your Most Valuable Business Development Tools

By Stefanie M. Marrone on July 9, 2026
Posted in Business Development, Career Development, Motivation

I spent several hours sitting in holiday weekend traffic on my way to the Hamptons recently. Like most people, I had two choices. I could spend the drive getting frustrated…

Why Every Consumer Brand Needs a LinkedIn Strategy

Why Every Consumer Brand Needs a LinkedIn Strategy

By Stefanie M. Marrone on June 29, 2026
Posted in Business Development, Content Marketing, LinkedIn

Many people still think of LinkedIn as a platform for recruiters, job seekers, lawyers, consultants and other B2B professionals. As a result, many consumer brands devote almost all of their…

Why Law Firms Should Invest in the Visibility of Their Lawyers

Why Law Firms Should Invest in the Visibility of Their Lawyers

By Stefanie M. Marrone on June 22, 2026
Posted in Business Development, Client Development, Law firms, Legal marketing

One of the most common concerns I hear from law firm leaders is how to prepare the next generation of lawyers for larger roles. Sometimes the conversation centers around succession…

The Business Development Side of Succession Planning That Law Firms Don't Talk About Enough

The Business Development Side of Succession Planning That Law Firms Don’t Talk About Enough

By Stefanie M. Marrone on June 22, 2026
Posted in Business Development, Client Development, Law firms, Legal marketing

I’ve been seeing a lot of discussion lately about succession planning in law firms and what happens as more senior partners retire. Most of the conversation focuses on who will…

Why Your Next Client Is Probably Already In Your Network (And What To Do About It)

Why Your Next Client Is Probably Already In Your Network (And What To Do About It)

By Stefanie M. Marrone on June 8, 2026
Posted in Business Development, Client Development

When lawyers think about business development, they often focus on what comes next. The next conference. The next prospect. The next introduction. The next opportunity.

I understand why. Bringing in…

How to Turn Law Firm Events Into Long-Term Business Development Opportunities

How to Turn Law Firm Events Into Long-Term Business Development Opportunities

By Stefanie M. Marrone on June 7, 2026
Posted in Business Development, Events, Law firms, Legal marketing

Law firms spend a tremendous amount of money on events. They sponsor conferences, host client receptions, organize roundtables, conduct webinars and invest heavily in seminars and educational programs. Entire teams…

Why So Many Lateral Partners Struggle With Business Development After Moving Firms

Why So Many Lateral Partners Struggle With Business Development After Moving Firms

By Stefanie M. Marrone on May 13, 2026
Posted in Business Development, Business Referrals, Client Development, Lateral Recruiting

One statistic in a recent Passle survey really stood out to me: 100 percent of firms surveyed reported struggling to transfer the book of business from an incoming lateral partner.…

How Mediators Can Use LinkedIn to Build Visibility, Relationships and More Business

How Mediators Can Use LinkedIn to Build Visibility, Relationships and More Business

By Stefanie M. Marrone on May 1, 2026
Posted in Business Development, Business Referrals, Career Development, LinkedIn

A lot of mediators are underutilizing LinkedIn, even though it can be an incredibly effective tool for visibility, relationship building and business development.

Some have profiles that haven’t been updated…

The Biggest Mistake People Make After Conferences and Networking Events (2)

The Biggest Mistake People Make After Conferences and Networking Events

By Stefanie M. Marrone on April 30, 2026
Posted in Business Development, Events

Lawyers and business professionals generally spend a lot of time attending events. Conferences, panels, client programs and industry gatherings fill up calendars quickly. Being in the room matters, but it’s…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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