I’m excited to speak to the NALSC (National Association of Legal Search Consultants) Fall Symposium today on how to use LinkedIn in a changed marketplace. I’ll be showing attendees, who are in the legal search field, how to create custom graphics (I promise if I can do it, so can you!) like this and how
If you’re not using social media professionally, you should be. Especially with the pandemic throwing a curveball into our lives over the past seven months and making online networking and branding more important than ever before
Here are a few benefits (and reasons) to incorporate social media into your marketing and business development strategy.
It’s so easy to forget to be client-centric all the time especially during this extraordinary past 7 months filled with new stressors and pressures.
It’s also easy to be forgotten during a time when we aren’t seeing others regularly in person and we aren’t front and center with our professional network.
But there are a…
Despite the fact that most in-house counsel do not and will continue not to make their outside counsel hiring decisions based on directory rankings, they are still important as part of the overall mix of public information about law firms and the lawyers who work at them – especially with the power of Google searches.…
For those of you on Twitter, here are a few ideas to help boost your followers and engagement on the platform. The best part? None of these take a long time to do. They just require a little bit of time each day.
Why should you be on Twitter? Decision makers, reporters, recruits, referral sources,…
Sometimes social media really works wonders in bringing people together who you wouldn’t have had the opportunity to meet otherwise. One such person who LinkedIn brought into my life is Olivia Kiratu. Despite living on opposite sides of the world (she lives in Kenya and I live in New York City), we have developed…
Here’s an idea for what to say on social media when you’re running low on things to say.
A great idea to reuse and repurpose your content (and headshots) is to create a content campaign based on bios to shine a spotlight on key lawyers and their practices.
Choose highlights from the bios as your…
Every few years I get the opportunity to speak with my friend and industry leader Adrian Dayton on a social media panel. This is the year!
Join me and Adrian later this month for a virtual panel at the LMA Midwest Region Tech Conference on 10 pandemic friendly LinkedIn tips your lawyers need to know…
Do you have a social media strategy? Do you have a social media editorial calendar? Do you plan out your posts in advance?
Most importantly, do you know WHY you’re posting something to social media?
I feel like so many of us go through the motions of posting a piece of content to social media,…
As a new entrepreneur myself, here are a few skills I think every entrepreneur should have/cultivate:
- Marketing and sales savvy
- Problem solving
- Financial literacy
- Relationship building
- Project management
- Measured risk taking
What else would you add…