It’s a challenging time for everyone in terms of generating new business right now. If you are a law firm associate or junior partner who has lost momentum on building your book of business and/or brand due to the pandemic, or you’re just starting to think about developing new business, I have a few ideas.

I talk a lot about the importance of being active on LinkedIn, but it’s not enough to have a killer LinkedIn profile and a lot of connections, you must be active on the platform with meaningful posts on a regular basis in order to really take advantage of all that LinkedIn has to offer.

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It’s so easy to be forgotten today when we are not seeing each other in person on a regular basis. That means the onus is on you to maintain relationships with your professional network with the tools you have – and right now that’s virtually.

The most compelling reason to contact someone in your professional

While social distancing has made it more challenging to build relationships that will turn into referrals and new clients, it is not impossible, thanks to social media, particularly LinkedIn.

Your goal is to stay top of mind and to be helpful to your professional network. And to use LinkedIn every day.

Here are some tips

This is not the year to take a break from marketing during the summer. Even under the best circumstances, it’s incredibly important to ensure your clients are happy and that you are consistently generating new sources of leads and referrals.

Here are 25 ideas on how to do that in my JD Supra article,

A great benefit about marketing is that sometimes the lowest hanging fruit can yield major benefits with little effort.

First thing’s first, what does “low-hanging fruit” mean? It is “a thing or person that can be won, obtained, or persuaded with little effort.” Since we spend so much time and effort on most of our marketing and business development strategies, it’s nice when we don’t have to work so hard on everything all the time. Sometimes all it takes is picking up the phone, crafting a thoughtful email, using LinkedIn more strategically or just letting Google do the work for you.
Continue Reading How Taking Advantage of Low Hanging Fruit Can Yield Major Benefits in Your Marketing Efforts

With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience. Here are a few tips you can implement today that will have a lasting impact on your content efforts.

  1. Always. Be. Helpful. This is by

It’s a great time to take stock of your marketing and business development activities over the past year, including your successes and failures, and set goals for the year ahead.

Each of us has room for improvement and growth, and while you have some down time during the rest of the summer, thoughtfully examine this