In what might be the most important update for LinkedIn company pages to date, you can now see your actual LinkedIn company followers (this has been on my LinkedIn wish list for years). This new feature has been rolled out to users over the last few days.

This is huge for organizations. And was a

Email marketing should be a core part of everyone’s marketing strategy.

Email marketing is still the most effective marketing channel surpassing social media and SEO. It is simply because people use email more than other platforms.

I find so many B2B businesses aren’t sending emails as often to communicate with their clients and prospects and are instead relying on social media to distribute their content and other information– and this is a big mistake.

There is no better and direct way to reach clients and prospects (if your contact list is updated and segmented) than email. It is particularly important for boutique, small- and mid-size firms to utilize email to stay top of mind with their referrals and clients.

Why? Because it helps you stay top of mind. It also puts the content directly into their inboxes, your name appears front and center in their inbox – whereas on LinkedIn or any other social platform, they may or may not see your post due to whether they are on that social platform at that moment, whether that piece of content gets buried in their news feed due to their settings and LinkedIn’s tricky algorithm.

As I mentioned above, you simply don’t know if or when someone is on social media at any given moment on any given day. And that means they may or may not see your content. But we know business professionals are on their email all day long. That’s why sometimes good old email is the most effective and direct way to reach your target audience.

So, if you write a substantive blog post or article (which you should be doing) or are hosting a virtual event and want to make sure your clients and prospects know about it, make sure to send it directly to your mailing list so you increase the likelihood that they will see it.

You should use email to build upon existing relationships with your clients and prospects by providing relevant, valuable information.

Remember, your clients, prospects, referrals, alumni, media and others who are on your lists actually prefer to communicate with your company through email because it is permission based. The people on your list actually signed up because they want to get updates from you.

A great benefit of email marketing is that it’s incredibly easy to track your ROI. Everything is trackable with the use of email marketing software so you can determine who is opening your emails, who is clicking onto your site through your emails and more.


Continue Reading The Importance of Email Marketing and How to Create a Successful Email Marketing Strategy at Your Company

Content marketing and social media success is so much more than having good content. It’s about knowing when to post and how to maximize the channels on which you post. Here are some tips to expand the reach and power of your content.

  1. Don’t just hit “publish” without adding introductory text to a post.

It would be great if, after hitting publish on a new piece of content, your connections would notice and it would be widely read and it would lead to new business and new opportunities.

In reality, it takes a lot of work to build a successful content marketing strategy. But this is achievable – if

I always love reading annual the Greentarget State of Digital & Content Marketing study. It is filled with great insights and suggestions on how law firms and professional service firms can better engage with their target audiences by using social media and content. Here are some of my favorite takeaways from the study:

  • According to

With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience. Here are a few tips you can implement today that will have a lasting impact on your content efforts.

  1. Always. Be. Helpful. This is by

Many of you work at firms with vibrant, extensive histories and no shortage of retired lawyers who would be more than happy to speak to you about the history of your firm and their time there.

Your firms can greatly benefit from the wisdom of these elders as the information that they can share with

No matter how brilliant a lawyer is, he/she is unlikely to steadily bring in business throughout their career solely through providing high-quality legal services.

In any relationship-driven business, the vast majority of work goes to those who not only do great work but who understand their clients’ businesses inside and out, make their clients look good both internally and externally, and are the kind of people with whom clients genuinely like working. That being said, building relationships takes patience, persistence and a personal touch, which are skills that all of us can refine and polish.

I’ve put together tips for lawyers at any level focusing on cultivating and strengthening relationships (although they can be adapted to anyone in pretty much any field). I hope they inspire you (and lead to new clients)!


Continue Reading How to Strengthen Your Professional Network and Business Development Pipeline

I am thrilled to be featured in a recent Practising Law Institute (PLI) #inSecuritiesPod podcast along with the brilliant Deborah Farone.

In the podcast, Deborah and I discuss the strategies and tactics we each leverage to help law firms, individual attorneys and practitioners build thriving practices. We delve into how firms and lawyers can