Lawyers and business professionals generally spend a lot of time attending events. Conferences, panels, client programs and industry gatherings fill up calendars quickly. Being in the room matters, but it’s
What to Do After You Publish a Client Alert or Article If You Actually Want It to Lead to Work
A lot of lawyers put real time and thought into writing client alerts, articles and blog posts. There’s research, drafting and usually multiple rounds of edits before anything is ready
How Law Firm Business Development Professionals Can Start Bringing in Work
Business development professionals are already in the middle of the right conversations. The difference between supporting revenue and helping generate it usually comes down to what happens next.
Most of
How Lawyers Should Really Be Using LinkedIn for Business Development
For a long time, business development for lawyers has been tied to visible, structured moments. It happens in pitches, in meetings and in conversations that are carefully prepared and often
How Lawyers Can Actually Use LinkedIn to Bring in New Clients
Most lawyers are on LinkedIn, but very few are using it in a way that consistently leads to business.
There’s usually some activity. A post here and there, a profile
How to Use Downtime to Build a More Consistent Marketing Presence
There are always stretches during the year when things slow down a bit. Your clients are away, deals pause or your calendar just isn’t as full as it usually is.
How to Turn Conference Connections into Real Opportunities
Conferences can be a blur of name tags, quick handshakes and packed agendas. You meet interesting people, hear a few great ideas and promise to stay in touch. For a
How to Build and Sustain a Litigation Pipeline
Litigation work ebbs and flows. Some stretches move quickly while others slow down enough to give you space to think about what’s next. Those quieter moments can be valuable if
What Really Works on LinkedIn Today
I’ve been on LinkedIn long enough to see just about everything. The follower milestones. The endless humblebrags. The generic advice that sounds like it could have been written by anyone.
Turning Panel Slots Into Strategic Business Development Opportunities
Panels often get overlooked when people think about business development. They’re usually treated as something you have to do to fill an agenda — round up a few names, give