Business development isn’t an exact science. Still, many lawyers and professionals approach it like a checklist. They create a plan, send a few outreach emails, follow up and expect results
How Law Firm Associates Can Build a Business Development Plan That Actually Works
Many associates put off business development. They think it comes later, once they’ve made partner or have a book of business to grow.
But waiting means missing opportunities.
Business development
How Strong Relationships, Expertise and Visibility Lead to New Business
For a long time, I thought business development meant asking for work. Making the pitch. Selling yourself. Trying to convince someone to say yes.
It felt uncomfortable. Forced. Like something
20 Ways to Build Relationships That Actually Matter
Most people think building a successful career comes down to doing great work, being responsive and showing up when it counts. And yes, those things matter, but they’re not enough.
How to Master the Art of Giving a Compliment (And Why It Matters)
There are few things more powerful in business or life than a well-timed, sincere compliment.
I’ve seen it open doors, start conversations, strengthen relationships and shift the entire energy of
How to Handle Losing a Client or a Pitch and What to Do Next
Losing a client or a pitch can feel personal. It can rattle your confidence, trigger self-doubt and make you question the quality of your work. But the truth is, every
Mastering the Art of Following Up Without Being Annoying
You have a great meeting. A promising call. Maybe even a referral conversation that seems like it could go somewhere. And then… nothing.
This is where a lot of professionals
How to Go from Doer to Strategic Partner When You Work in a Law Firm
In most law firms, if you work in marketing, business development, recruiting or operations, you’re seen as the person who gets things done. You handle the details, manage the timelines
Mastering the Art of the Follow-Up: How to Turn Events Into Real Business Development Opportunities
You spent weeks or months planning the event. You invited the right people, chose a strong format and created the kind of setting where real conversations could happen. Maybe it
How Legal Marketers Can Use LinkedIn Sales Navigator for Smarter Marketing and Lead Generation
If you’re a law firm marketer or business development professional, you’re probably already using LinkedIn. But are you actually using Sales Navigator in a way that helps you find leads