Whether you’re looking to grow your business, attract clients or position yourself as a leader in your field, success on LinkedIn comes down to being intentional. That means showing up regularly, engaging thoughtfully and creating content that sparks real connections. Here’s how to do it.
The legal industry is evolving faster than ever, and firms that fail to adapt risk falling behind. Technology is transforming how legal services are delivered, client expectations are higher than
Will legal marketing change under the Trump administration? Maybe, but not in the ways you might think. Here’s how your law firm can prepare and stay ahead of industry shifts, client expectations and market trends.
The legal industry is at a turning point. Senior partners are retiring, clients expect more than ever and the skills needed to lead a firm go far beyond practicing law. Being a strong lawyer doesn’t automatically make someone a strong leader. It takes business savvy, strategic thinking, relationship management and the ability to make tough decisions in a high-stakes environment.
The 2025 ACC Chief Legal Officers Survey shines a spotlight on the evolving challenges and priorities of chief legal officers. For legal marketers, it’s a wake-up call to finetune strategies and better align with client needs. This year’s findings highlight how chief legal officers are taking on broader responsibilities, facing mounting pressure to control costs, and dealing with increasingly complex legal and business issues. These trends are more than just data points – they’re a roadmap for how legal marketers can sharpen their strategies, build stronger relationships and win more business for their firms.
Walking into a networking event can feel daunting, even for experienced professionals. But here’s the thing – most people in the room feel the same way. Networking isn’t about working the room or handing out the most business cards; it’s about making meaningful connections. The best way to approach it? With a strategy that focuses on genuine conversations and follow-ups.
The 2025 ACC Chief Legal Officers Survey is out, delivering a look at how CLOs are reshaping their roles, tackling rising challenges and finding ways to drive impact beyond the legal department. This year’s findings underscore a significant shift in the role of CLOs. They’re taking on more responsibilities beyond traditional legal work, managing rising costs and navigating an increasingly complex regulatory landscape, all while facing resource constraints. For law firms, these insights offer an invaluable opportunity to tailor their services and deepen relationships with CLO clients.
LinkedIn is so more than just an online résumé or bio. Today it’s grown into one of the most powerful tool for personal branding, networking and business development. Whether you’re
You may have noticed the Top Voice badge on someone’s LinkedIn profile and wondered how they earned it – or more importantly, how you could too. So, how does LinkedIn’s Top Voices program work, and what can you do to be selected for it? Here’s what you need to know, along with tips to help you strengthen your LinkedIn presence and position yourself as a thought leader.
Clients have more choices than ever when it comes to legal services, and the firms that actively listen and respond to their needs set themselves apart. Too often, law firms collect feedback but don’t do much with it. A survey here, a casual check-in there – but if nothing changes, clients notice. Real growth comes from taking feedback seriously, using it to improve service offerings and showing clients that their input matters. Firms that do this well strengthen relationships, build trust and create long-term loyalty. Here’s how to make client feedback a real driver of your law firm’s success.