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20 ways to build relationships that actually matter

20 Ways to Build Relationships That Actually Matter

By Stefanie M. Marrone on July 22, 2025
Posted in Business Development, Career Development, Client Development, Networking

Most people think building a successful career comes down to doing great work, being responsive and showing up when it counts. And yes, those things matter, but they’re not enough.

How to Master the Art of Giving a Compliment And Why It Matters

How to Master the Art of Giving a Compliment (And Why It Matters)

By Stefanie M. Marrone on July 15, 2025
Posted in Business Development, Client Development, Networking

There are few things more powerful in business or life than a well-timed, sincere compliment.

I’ve seen it open doors, start conversations, strengthen relationships and shift the entire energy of…

How to Handle Losing a Client or a Pitch and What to Do Next

How to Handle Losing a Client or a Pitch and What to Do Next

By Stefanie M. Marrone on July 14, 2025
Posted in Business Development, Client Development

Losing a client or a pitch can feel personal. It can rattle your confidence, trigger self-doubt and make you question the quality of your work. But the truth is, every…

Mastering the Art of Following Up Without Being Annoying

Mastering the Art of Following Up Without Being Annoying

By Stefanie M. Marrone on July 10, 2025
Posted in Business Development, Client Development

You have a great meeting. A promising call. Maybe even a referral conversation that seems like it could go somewhere. And then… nothing.

This is where a lot of professionals…

From Execution to Influence Changing How You're Perceived at Work

How to Go from Doer to Strategic Partner When You Work in a Law Firm

By Stefanie M. Marrone on July 2, 2025
Posted in Business Development, Career Development, Legal marketing

In most law firms, if you work in marketing, business development, recruiting or operations, you’re seen as the person who gets things done. You handle the details, manage the timelines…

How to Turn Events Into Real Business Development Opportunities

Mastering the Art of the Follow-Up: How to Turn Events Into Real Business Development Opportunities

By Stefanie M. Marrone on June 19, 2025
Posted in Business Development, Client Development, Events

You spent weeks or months planning the event. You invited the right people, chose a strong format and created the kind of setting where real conversations could happen. Maybe it…

How Legal Marketers Can Use LinkedIn Sales Navigator for Smarter Marketing and Lead Generation

How Legal Marketers Can Use LinkedIn Sales Navigator for Smarter Marketing and Lead Generation

By Stefanie M. Marrone on May 14, 2025
Posted in Business Development, Client Development, LinkedIn

If you’re a law firm marketer or business development professional, you’re probably already using LinkedIn. But are you actually using Sales Navigator in a way that helps you find leads…

How New Law Firm Partners Can Start Building Their Book of Business

How New Law Firm Partners Can Start Building Their Book of Business

By Stefanie M. Marrone on May 1, 2025
Posted in Business Development, Law firms, Legal marketing

Becoming a partner at a law firm is a huge milestone. You’ve put in the hours, delivered excellent work and earned the trust of your colleagues. But now that you’ve…

How Experienced Lawyers Can Build a Book of Business After Transitioning to a Law Firm

How Experienced Lawyers Can Build a Book of Business After Transitioning to a Law Firm

By Stefanie M. Marrone on April 30, 2025
Posted in Business Development, Career Development, Client Development

So you just joined a law firm after a long and successful career in the public sector or in-house. Maybe you were a general counsel, a senior government official or…

How Law Firms Can Create a Powerful Alumni Relations Strategy

How Law Firms Can Create a Powerful Alumni Relations Strategy

By Stefanie M. Marrone on April 9, 2025
Posted in alumni, Business Development, Law firms

Law firms often talk about the importance of relationships. The client relationship. The partner relationship. The trusted advisor relationship. But there’s one relationship that too often gets overlooked – the alumni relationship.…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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