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The Most Effective Way to Improve Your Law Firm Chambers Rankings

By Stefanie M. Marrone on June 5, 2023
Posted in Legal Directories, Legal marketing

If you’re disappointed with your Chambers legal guide results, this post is for you.

So many lawyers and marketing professionals spend a lot of time crafting great submissions with strong…

How Small Actions Can Yield Big Results in Your Marketing and Business Development Efforts

By Stefanie M. Marrone on June 4, 2023
Posted in Business Development, Client Development, Legal marketing
1

Sometimes the small things right in front of us that are by nature easy to do, are the smartest things to advance your marketing and business development efforts. Though these…

How to Effectively Use Your Summer Downtime to Build Your Brand and Business

By Stefanie M. Marrone on June 1, 2023
Posted in Career Development, Client Development, Legal marketing, Networking, Personal Branding, Personal Development
Make the most of summer downtime

The summer time is a great time to relax, recharge and reset your marketing efforts. You may actually have the time to do things that will support your brand for…

12 Ways to Strengthen Your Professional Relationships and Bring in More Business

By Stefanie M. Marrone on May 30, 2023
Posted in Business Development, Legal marketing
Develop professional relationships

No matter how brilliant a lawyer is, they are unlikely to steadily bring in business throughout their career solely through providing high-quality legal services.

In any relationship-driven business, the vast…

Simple Ways Lawyers Can Market Themselves During the Summer

By Stefanie M. Marrone on May 26, 2023
Posted in Business Development, Law firms, Legal marketing
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As we head into the long weekend, I want to stress the importance of not taking a break from marketing yourself or your organization during the summer – instead ramp …

How to Create an Effective Alumni Relations Program

By Stefanie M. Marrone on May 17, 2023
Posted in alumni, Law firms, Legal marketing
Alumni Relations Program

It doesn’t matter how big or small your firm is, if you have employees who have left with whom you want to keep in touch, you should consider creating an…

Eight Ways to Make Sure Your Marketing Efforts Don’t Feel Like Groundhog Day

By Stefanie M. Marrone on February 2, 2023
Posted in Business Development, Client Development, Law firms, Legal marketing, LinkedIn, Personal Branding
Make Sure Your Marketing Efforts Don't Feel Like Groundhog Day

Well, it’s Groundhog Day… again and Punxsutawney Phil has spoken: Six more weeks of winter await us.

Groundhog Day comes from a German legend that if a furry rodent sees…

The Secrets to Creating Better LinkedIn Company Page Posts

By Stefanie M. Marrone on January 11, 2023
Posted in Law firms, Legal marketing, LinkedIn, Social Media
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Most companies and law firms are posting the wrong content on their LinkedIn company pages and that’s why their engagement is so poor.

Your LinkedIn company page is so important…

Seven Ways to Reignite Your Marketing Efforts in 2023

By Stefanie M. Marrone on January 5, 2023
Posted in Legal marketing, Marketing
2

it’s just not enough to be the very best at what you do to keep bringing in new business and to stay top of mind with clients, prospects and referrals.…

Effective Marketing and Business Development Strategies for Small and Mid-sized Law Firms

By Stefanie M. Marrone on January 5, 2023
Posted in Law firms, Legal marketing
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Small and mid-size law firms have a unique place in today’s legal industry ecosystem, including being able to provide a more personalized experience and a nimbler organizational structure to the…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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