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Eight Ways to Make Sure Your Marketing Efforts Don’t Feel Like Groundhog Day

By Stefanie M. Marrone on February 2, 2023
Posted in Business Development, Client Development, Law firms, Legal marketing, LinkedIn, Personal Branding
Make Sure Your Marketing Efforts Don't Feel Like Groundhog Day

Well, it’s Groundhog Day… again and Punxsutawney Phil has spoken: Six more weeks of winter await us.

Groundhog Day comes from a German legend that if a furry rodent sees…

The Secrets to Creating Better LinkedIn Company Page Posts

By Stefanie M. Marrone on January 11, 2023
Posted in Law firms, Legal marketing, LinkedIn, Social Media
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Most companies and law firms are posting the wrong content on their LinkedIn company pages and that’s why their engagement is so poor.

Your LinkedIn company page is so important…

Seven Ways to Reignite Your Marketing Efforts in 2023

By Stefanie M. Marrone on January 5, 2023
Posted in Legal marketing, Marketing
2

it’s just not enough to be the very best at what you do to keep bringing in new business and to stay top of mind with clients, prospects and referrals.…

Effective Marketing and Business Development Strategies for Small and Mid-sized Law Firms

By Stefanie M. Marrone on January 5, 2023
Posted in Law firms, Legal marketing
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Small and mid-size law firms have a unique place in today’s legal industry ecosystem, including being able to provide a more intimate experience to their clients by bringing specific expertise…

Upcoming Webinar – How to Use Marketing Technology to Build Your Brand and Business in 2023 and Beyond

By Stefanie M. Marrone on November 30, 2022
Posted in Events, Legal marketing, Marketing
How to Use Marketing Technology to Build Your Brand and Business (1)

Join Chris Fritsch and Stefanie Marrone on January 10 at 12:30pm EST for a webinar on the top areas in marketing technology for professional service firms and how you can…

Why Selecting the Right Company Swag is so Important for Your Business and Brand

By Stefanie M. Marrone on August 29, 2022
Posted in Events, Legal marketing
Swag items

I recently went to use a pen that I got at a conference from a law firm service provider. It’s my favorite pen. It writes perfectly, it never leaks, it…

How Lawyers Can More Effectively Promote Their Best Lawyers and Super Lawyers Award Wins

By Stefanie M. Marrone on August 25, 2022
Posted in Legal Directories, Legal marketing
you like me

After working in law firms for more than 20 years, here’s what I’ve learned about writing better social media posts to promote your lawyer rankings such as Best Lawyers and…

Why It’s Important to Cultivate Your Alumni Network

By Stefanie M. Marrone on August 10, 2022
Posted in alumni, Business Development, Career Development, Client Development, Future Leaders, Legal marketing, Marketing, Motivation, Networking, Personal Branding
Alumni Relations Law Firm

In 2007, I joined a young, entrepreneurial firm, McKee Nelson. In two short years there I learned more than I ever could have imagined. The market was booming and the…

15 Practical Marketing Actions to Take in August

By Stefanie M. Marrone on August 9, 2022
Posted in Content Marketing, Lead Generation, Legal marketing, Marketing, Personal Branding
Marketing yourself during the summer

August is not a time to stop marketing yourself or your business. In fact, why not focus on branding and business development when everyone else isn’t? You can use this…

The One Marketing Tactic Law Firms and Lawyers Need to Start Doing Today

By Stefanie M. Marrone on July 6, 2022
Posted in Business Development, Business Referrals, Client Development, Content Marketing, Law firms, Lead Generation, Legal marketing, Marketing, Personal Branding, Sales Coaching
The tactic you must incorporate into your marketing strategy… publish client alerts and blog posts

The tactic law firms and lawyers must incorporate into your marketing strategy… publish client alerts and blog posts.

They are one of the most effective ways to engage with clients…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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