I recently went to use a pen that I got at a conference from a law firm service provider. It’s my favorite pen. It writes perfectly, it never leaks, it
Why Selecting the Right Company Swag is so Important for Your Business and Brand
How Lawyers Can More Effectively Promote Their Best Lawyers and Super Lawyers Award Wins
After working in law firms for more than 20 years, here’s what I’ve learned about writing better social media posts to promote your lawyer rankings such as Best Lawyers and
Why It’s Important to Cultivate Your Alumni Network
In 2007, I joined a young, entrepreneurial firm, McKee Nelson. In two short years there I learned more than I ever could have imagined. The market was booming and the
15 Practical Marketing Actions to Take in August
August is not a time to stop marketing yourself or your business. In fact, why not focus on branding and business development when everyone else isn’t? You can use this
The One Marketing Tactic Law Firms and Lawyers Need to Start Doing Today
The tactic law firms and lawyers must incorporate into your marketing strategy… publish client alerts and blog posts.
They are one of the most effective ways to engage with clients
11 Ways to Build Your Brand and Business During the Summer
As we head into the long weekend, I want to stress the importance of not taking a break from marketing yourself or your organization during the summer – instead ramp
How Law Firms Can Support Women After the Overturning of Roe v. Wade
This is a PSA to law firms to shift their messaging and pro bono efforts in the wake of the overturning of Roe v. Wade.
Boastful, self-serving social media posts
Why Your Firm Needs a Content Syndicator Like JD Supra to Extend the Reach of Your Content
When it comes to content distribution and amplification, I really do get by with the help of my friends.
Many law firms (and their lawyers) invest considerable time writing great
Four Steps to Marketing Success by Deborah Farone
This is a guest post by the brilliant Deborah Farone. She is the former CMO of Cravath and Debevoise & Plimpton and now runs a successful marketing strategy consulting
How to Make Time to Market Yourself When You Don’t Have Time
Is your daily to-do list the length of a typical CVS receipt (meaning six-feet long) leading you to put off marketing yourself? Here’s how to find the time to market