Is your daily to-do list the length of a typical CVS receipt (meaning six-feet long) leading you to put off marketing yourself? Here’s how to find the time to market
How to Make Time to Market Yourself When You Don’t Have Time
15 Ways Law Firms and B2B Companies Can Reignite Their Marketing Efforts During Downtime
A lot of people are on spring break this week – but you shouldn’t take a break from marketing. In fact, there is so much opportunity to stand out as others sit on the beach or during any kind of vacation during the year.
Whenever you take some time off – or business is slow – here are some things you can do with your downtime to continue to develop your marketing and business development efforts.
Even if you have enough clients now, don’t pull back on marketing when things are going well, as anything can happen.
Because legal services are not an impulse purchase and companies retain outside legal counsel when they need legal representation, you should always be marketing yourself and your firm to stay top of mind with prospective clients and referral sources.
Strong marketing is about building relationships by providing value.
Also, marketing is not just for client or business development.
It can help you stay top of mind with the media, help you build your personal brand, obtain speaking engagements, board appointments, article writing opportunities – and so much more.
Here are some ideas on how law firms and B2B companies and their employees can reignite their marketing and business development efforts when they have downtime.
How to Create Emails Your Prospects Actually Want to Read
I have been getting a ton of what I would call “spam emails” from after attending a conference that sound the same. You can do so much better than these
28 Practical Success Tips for Today’s In-House Counsel (Guest Post by Dimitri Mastrocola)
This is a guest post by Dimitri Mastrocola, an Executive Search Consultant at Major, Lindsey & Africa who places chief legal officers and their teams on 28 practical success
Tips to Creating Posts That Stand Out on LinkedIn
After posting on LinkedIn for years (successfully and sometimes not so successfully) I’ve learned some important tips on how to stand out in a sea of sameness and vanilla posts
How LinkedIn Can Lead to New Business
Right before the pandemic, I was invited to speak at a conference (see the photo here) all because of a LinkedIn post. Someone in my network saw the post and
How Businesses Can Use LinkedIn Company Newsletters in Their Marketing Efforts
LinkedIn has added what I think is the most helpful tool in a long time for businesses to engage with and bring value to their followers – the ability for
12 Things Law Firms Should Avoid Doing in Their Marketing Efforts
I’ve worked at and with law firms for 20 years now, and I do my best to guide firms and lawyers in the right direction when it comes to their
How to Use Your Firm History in Your Content Marketing and Social Media Efforts
Here’s a marketing idea for you – try incorporating your firm history into your business development and recruiting content marketing and social media.
Many of you work at organizations with
Women Who Wow: Liz Sobe
I’ve known Liz Sobe for years and served on a Legal Marketing Association board with her. While on that board she said something to me that has become one of my guiding principles in life – “assume good intent.” Such wise words from a wise woman!
Liz is a marketing communications professional with extensive experience in legal and private equity markets. To maximize her team’s delivery of top-quality client service, Liz uses a collaborative approach, personalizing relationship-development initiatives both internally and externally.
Known for her inclusive, results-oriented approach to the business of marketing communications, Liz is an industry leader. She has held many leadership roles in professional services organizations, including the Legal Marketing Association and International Legal Technology Association.
Learn more about Liz in this installment of Women Who Wow.