“Be yourself” was one of the most important pieces of advice that I gave to students when I spoke at Fordham University School of Law about how to build a strong professional brand. 

I told the students that I’ll never be someone who wears conservative black suits to work every day (or panty hose) and

It’s so important today to have a strong LinkedIn company page and consistent presence on the platform. Why? Because your clients and prospects are using the platform to conduct due diligence on you and your firm. Your LinkedIn profile is the first or second result that appears when someone searches your name on search engines.

I’m often asked how to develop a successful social media strategy, and it’s a lot easier than you think it is. Firms of all sizes and budgets can do it if they are resourceful and creative.

Here are some ideas on how to use social media for revenue generation and lead generation.

  1. Define your target

Sending along some positive thoughts today for those who may need a pick me up or a reminder that it’s all going to be okay:

Every day is a learning experience, things are usually better than they seem, work hard and smart, be humble and grateful, always be yourself and be proud of it, don’t

If you do it, make sure you say it.

I’m working with a few professional services organizations that have not updated their practice areas or industries in number of years.

This can result in clients and prospects believing that you do not have the ability to do certain types of work or the depth and

Happy one-year anniversary to the Social Media Butterfly blog! 

One day in late 2018 the amazing Kevin O’Keefe contacted me to ask me if I wanted a blog hosted by LexBlog, Inc. He said he enjoyed reading my articles and LinkedIn posts and thought that others might also be interested in my thoughts. He truly

Earlier this week I conducted a training (at lunch – lawyers tend to come when you feed them) for one of my law firm clients on how to effectively use LinkedIn to bring in new business and strengthen the brands of the firm and its lawyers. I tailor each presentation to the particular firm and

A great way to cultivate relationships is by becoming active in bar associations and key groups in your practice area or industry. 

Join a committee or take on a volunteer role. This type of work can help you become more visible in the field and lead to introductions and connections who can become clients or

At the core of why you should post content to your LinkedIn feed and company page is so that your target audience sees it (brand recognition), thinks positively of you (establishment of subject-matter expertise) and ultimately contacts you for a new opportunity (lead generation).

I’m often asked what the best times are to post on

My friend Dimitri Mastrocola posted this advice on LinkedIn and it really resonated with me.

TO DO: CTRL + ALT + DELETE

He says it’s a simple algorithm for a well-led life.

➡️ CTRL: Control Yourself. Always be in control of your emotions. 

➡️ ALT: Alter Your Thinking. Don’t be afraid to think outside the