A great benefit about marketing is that sometimes the lowest hanging fruit can yield major benefits with little effort. First thing’s first, what does “low-hanging fruit” mean? It is “a thing or person that can be won, obtained, or persuaded with little effort.” Since we spend so much time and effort on most of our

LinkedIn enables you to quickly build and grow relationships, strengthen your brand, and stay top of mind with key individuals in your professional network regardless of where they live. The platform also gives you a treasure trove of valuable competitive intelligence, which can help you gain a serious advantage over your competitors.

Many of you

I wanted to share a few thoughts for some little things you can do in your marketing efforts to go the extra mile and stand out from competitors.

When you’re at a conference, don’t just sit on your phone checking your email. Really detach from your day-to-day work and immerse yourself in the conference experience.

I was thrilled to recently be a guest on Jay Harrington’s terrific podcast “The Thought Leadership Project.” In my episode, we discuss content paralysis, which is the concept of when you spend too much time tinkering with a piece of thought leadership rather than just saying your good is good enough, and so you can

I was thinking a lot about networking today as I worked on a project for the lawyers at my firm who are participants in our pipeline business development program where we meet monthly and discuss lead generation and client retention, as well as branding strategies. It’s open to lawyers of all levels – from the most junior to the most senior – proving that you are never too young or old to start building your book of business.

I put together some thoughts for them and an exercise for them designed to help them build their professional network, and I thought I would also share it with you in case it was helpful in expanding your networks too.


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LinkedIn continues to be the most important social media channel for business development. LinkedIn enables you to quickly build and grow relationships, strengthen your brand, and stay top of mind with key individuals in your professional network regardless of where they live.

The platform also gives you a treasure trove of valuable competitive intelligence, which

Kindness is something I have been writing about a lot lately, and we can do so much to give back to others who really need help in a time of need or crisis. For example: 

Maybe they need a hand with childcare, a shoulder to cry on or extra help at work. 

Also, people get

I’m often asked by law firm marketers how they can make the case for why their lawyers and firms should use social media or why it’s worth the time or financial investment. I could give you a hundred reasons, probably more, why social media is well worth the time and effort, but I put together

Tomorrow is my first time back on the speaking circuit since having a tough few months personally – so many people pretend like everything is great in their personal lives when it’s not, and I want to be honest about the fact that I have not been okay, and that it’s okay to not be

Hey LinkedIn, you’ve been making great strides for your users, but the holidays are coming and there’s so much more you can do to hit some major pain points. Here’s my current wish list for enhancements I’d wish you’d make: 

  • The ability to write articles on LinkedIn publisher from my phone
  • The ability to edit