Do you want to know the real keys to success on LinkedIn?

It’s about shifting to a client-centric mindset in all you do.

It’s about making your posts about your audience and helping them. It’s not about posting ME-centric content that touts your successes.

  1. Real success happens on LinkedIn when you start building relationships, telling

Law firm alumni are among the most important referral, new business and recruiting sources as well as brand ambassadors. Law firms of all sizes have alumni – yet many firms aren’t yet investing in creating an alumni relations program. Here’s why and how you should.

My very first law firm job was running the alumni

Happy first day of fall! Here are 10 things you should do this fall to build your business and brand – all of which can be done by any business professional at any level.

  1. Google yourself and set up Google Alerts for your top clients and prospects
  2. Reevaluate your business’ goals for the year and

I recently had the opportunity to be a guest on Reputation Ink’s Spill the Ink podcast. I had a great time talking to host Michelle King about all things LinkedIn – my favorite topic!

As we discussed, a strong social media presence can not only make your firm more approachable, but it can open

My first law firm job 20 years ago was overseeing the alumni relations program at Paul, Weiss, Rifkind, Wharton & Garrison. Back then we had a hard copy alumni contact directory and held a fancy alumni networking event once per year.

We also built one of the first law firm alumni microsites – it was

No one likes to hear no. Especially me. And I feel like I’ve been hearing no on a number of fronts lately, which has me not feeling so confident.

If there is one thing that’s true about being an entrepreneur or being in sales, it’s that you have to get used to rejection and failure.

Listen up job interviewers, sales professionals, lawyers and marketers (and single people too) – or anyone who wants to really get something – I have some advice for you that I wish I knew a long time ago.

Do you know how sometimes you can be on a job interview, a sales meeting or on

If you’re not using video content on your social media channels you’re missing out on engaging with your audiences through a very effective medium where they get to really know you.

You can make all the videos in the world but if you don’t engage with your audience and make your content as accessible as

Are you around this week? I am!

Use this time to your advantage when it comes to your marketing efforts and join me for a just-scheduled pop up free webinar on Wednesday, September 1 at 12:30pm ET on how to use LinkedIn to build your brand and business.

You’ll learn practical tips for expanding your

Here’s why you aren’t closing the deal or winning the piece of business – you make the new business pitch and meetings all about YOU.

It should be about your clients. It should be about how you can make their lives better and easier.

You should not be regurgitating your company mission statement and providing