When I speak at conferences or conduct client trainings, I usually end my presentations with “homework” for attendees. While not actually required, I always suggest that attendees take the time to do these to-do items, because I always want to leave attendees with actionable takeaways they can implement right away to enhance their business and brand.

I know so many of you feel out of sorts right now (that includes me). Our daily routines have been thrown a huge curveball and staying home is our job right now to keep ourselves and others safe against the spread of the coronavirus.

That being said, this is not the time to stop marketing yourself or your firm. In fact, you want to be top of mind, and you can easily do that through the many online channels available to us – with LinkedIn being the most powerful social platform to build professional relationships. The key is to be helpful, non-boastful and to provide value-added content and information.

I am seeing the lines between our personal and professional lives become blurrier by the day as many of us want to be more connected to people in general. This may result in you receiving friend requests on Facebook and follow requests on Instagram from colleagues and clients – it’s up to you how you want to handle these but please always exercise caution with what you post on any social media platform, and stay away from discussing politics and religion.

In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy. Reach out to me with any questions.
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When it comes to content, being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time should be your only guiding principle. Here are a few things not to do right now during the coronavirus outbreak when it comes to content

Join me for the virtual Social Media Master Class!

While we may not be able to gather in person and in groups, online networking and content marketing is still very much available to you to market your firm and yourself. In a time of crisis, the advantage belongs to the nimble, quick and emotionally

This is a great example of a lawyer writing a non-traditional client-focused piece of content in these challenging times. 

Thank you to Conn Kavanaugh Rosenthal Peisch & Ford, LLP for standing out in a sea of sameness and “me me me” lately.

Remember – always show versus tell – and everything you publish right now

We don’t have control over everything that happens in life, but how we choose to react can either make us or break us. We are living through this right now with the coronavirus outbreak. I live in NYC, the epicenter of the crisis, and it is impossible to not allow COVID-19 to affect our daily

Now is the time to focus on your LinkedIn profile while you have more free time working from home during the coronavirus.
As so many of us have been forced to isolate and much of the world is shut down, we are going to be depending on social media more than ever to connect with

One of the most interesting panels on which I’ve participated was when I spoke with a dear industry friend Amanda Loesch on best practices for successfully selecting and working with business partners at the Legal Marketing Association’s Southeast Conference a few years ago in Orlando.

This wasn’t the usual type of program at which I

What we all need right now is more gratitude and to be thankful for all we have. It can we hard to do that and feel that way when we are going through a global pandemic, but it’s something that we must do in order to maintain a positive mindset and get through this incredibly

Strong relationships are the foundation of business development success in every industry during normal times and especially right now as we face the coronavirus together.

Lawyers especially need to invest in relationships to attract and keep their clients. This can still be done during the current pandemic through calling instead of emailing, online resources

Hashtags are great tools to help your content become discovered and to build your brand and business (especially on LinkedIn), but only if you know how to use hashtags and you use the right ones.

If you’re writing about the coronavirus on LinkedIn, you should be using hashtags so your content can be amplified and