After posting on LinkedIn for years (successfully and sometimes not so successfully) I’ve learned some important tips on how to stand out in a sea of sameness and vanilla posts

Right before the pandemic, I was invited to speak at a conference (see the photo here) all because of a LinkedIn post. Someone in my network saw the post and

Sometimes it’s hard to encourage lawyers to market themselves given their full plates, work commitments and demands on their personal lives, but if you can show them why it’s in their best interest to focus on marketing and business development, you can often persuade them to do so.

Here are some of the ways I’ve been able to encourage lawyers to market themselves.

I will be speaking virtually to the Legal Marketing Association’s New York CMO SIG group on Using LinkedIn in 2022 and Beyond to Build Your Brand, Network and Business on

I am so excited to have my friend and industry colleague Chris Fritsch in the Women Who Wow series.

To me and many in the legal industry, Chris is THE authority for all things CRM and data quality related.

Chris works together with leading professional services firms across the country to help support their CRM and client intelligence efforts and maximize their return on investment.

She writes and speaks nationally on topics including client relationship management, business development, relationship intelligence, eMarketing and the use of technology to enhance profitability. Learn more about her in this profile.