If you’re a legal business development or marketing professional, you’ve probably felt the frustration of not having direct access to the existing clients you’re trying to engage or the prospects you’re aiming to secure as new clients. It’s like trying to solve a puzzle with missing pieces. How do you create the perfect pitch when you don’t know exactly what the client needs? How do you build relationships when you can’t even get in the same room? These are real challenges but they’re not impossible to overcome.
