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Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedInTwitterYouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

For business professionals and lawyers, establishing and maintaining a strong LinkedIn presence is essential for success and influence in the industry. However, consistently generating fresh and engaging content can be challenging. The good news is that your past posts are a rich source of valuable material that can be transformed into new, impactful content. Here’s how to elevate your LinkedIn content strategy by leveraging your archive effectively and strategically.

In the legal profession, networking is more than just a useful skill—it’s essential. The business of law thrives on relationships. Building and maintaining strong connections helps raise your profile, establish trust and open doors to new opportunities. You never know who might become a client, refer business your way or become a valuable colleague. In a field where reputation is everything, mastering networking can truly set you apart. Here are some tips to help you master the art of networking.

Creating a comprehensive Chambers submission requires a significant investment of time and effort. Once the submission is complete, don’t let all that valuable content sit idle and go to waste. By repurposing the information you’ve gathered, you can maximize its value and extend its impact across various marketing channels. Here are some innovative strategies to leverage your Chambers submission content in your marketing efforts.

‘Tis the season for announcing your Chambers rankings! While it’s perfectly acceptable to share the good news about being ranked in Chambers, the way you convey this information can make a huge difference in how your audience perceives and engages with your announcement. To stand out and increase engagement, it’s essential to focus on your audience, provide value, be human and show versus tell. Most importantly, avoid sounding boastful. Instead, put your clients and audience at the center of your message.

For law firms and lawyers, a Chambers & Partners ranking is an influential badge of recognition, signifying a firm’s expertise, professionalism and client service. While many firms submit basic information and lackluster, dull matter descriptions, you can distinguish your firm and its lawyers by creating strategic and compelling submissions. Achieving a coveted Chambers ranking requires more than just excellent legal work; it also requires a thoughtful approach. Here’s a guide to crafting a winning Chambers submission.

Chambers and Partners is the gold standard in legal rankings, evaluating and ranking law firms and lawyers worldwide. Its rigorous methodology includes independent research, client feedback and interviews with legal professionals. Achieving a Chambers ranking can significantly boost the visibility and reputation of a law firm and its lawyers, and attract high-caliber clients. However, securing and maintaining this prestigious recognition requires strategic effort and consistent excellence. Here are the secrets to achieving and sustaining that coveted ranking.

If you’re like me, you can spot AI-generated content from a mile away. Phrases like “digital landscape” and “game changer” make writing feel impersonal and generic. While tools like ChatGPT bring efficiency and insight, they often use repetitive language that fails to engage readers. To truly connect, it’s essential to add a human touch and avoid these clichés. However, when used correctly, AI tools can still be valuable. Here are some best practices for leveraging AI effectively and why your input is crucial for the best output.

In the legal profession, building and maintaining strong client relationships is tantamount. While law firms often handle general content distribution, it is equally important for individual lawyers to personally share content and webinar invites with their clients, prospects, media contacts and other key stakeholders. This personalized approach not only strengthens relationships but also enhances professional visibility. Here’s why personal sharing matters and how to effectively integrate it into your busy schedule.

LinkedIn, the world’s largest online professional network, is the place for lawyers at every level to harness its brand building, network building and business building powers. However, just having a LinkedIn profile is no longer enough to be successful on LinkedIn. To fully leverage LinkedIn to your advantage and take advantage of the myriad opportunities it offers requires a strong foundation, presence and network. Here’s how to maximize your professional impact using LinkedIn.