A lot of people hear the phrase “personal brand” and immediately cringe a little.
They picture influencers taking selfies, professionals posting motivational quotes every day or people constantly talking about
Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.
Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.
Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.
Connect with her on LinkedIn, Twitter, YouTube, Instagram, sign up for her email list and follow her latest writing on JD Supra.
A lot of people hear the phrase “personal brand” and immediately cringe a little.
They picture influencers taking selfies, professionals posting motivational quotes every day or people constantly talking about…
A lot of professionals approach LinkedIn the way people approach cooking when they don’t really know what they’re doing. They throw random things together, hope something works and then get…
One of the biggest misconceptions about LinkedIn is that the people doing well on the platform are constantly coming up with brilliant new ideas every single day. Usually, that’s not…
Losing a job is difficult at any stage of your career. Losing one when you’re senior hits differently.
At that level, your role is often tied closely to your identity…
A lot of mediators are underutilizing LinkedIn, even though it can be an incredibly effective tool for visibility, relationship building and business development.
Some have profiles that haven’t been updated…
One of the biggest misconceptions about LinkedIn is that people only care about company brands. They don’t. People increasingly want to hear directly from leadership. They want perspective, insight and…
I spend a lot of time on LinkedIn, and one thing has become impossible to ignore: a huge amount of content now feels incredibly manufactured.
You can almost feel when…
Lawyers and business professionals generally spend a lot of time attending events. Conferences, panels, client programs and industry gatherings fill up calendars quickly. Being in the room matters, but it’s…
One of the biggest reasons professionals struggle with LinkedIn content is because they think content has to start with a perfectly formed idea. People sit down trying to force themselves…
A lot of lawyers put real time and thought into writing client alerts, articles and blog posts. There’s research, drafting and usually multiple rounds of edits before anything is ready…