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Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedInTwitterYouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

Attending professional events is a great way to expand your network, but the real value comes from what happens next. The follow-up is where connections become relationships, and LinkedIn is one of the most effective tools to make that happen. If you’ve ever left an event wondering how to stay in touch without overcomplicating things, these LinkedIn strategies will help you build meaningful, lasting connections – even with a busy schedule.

Networking has always been the cornerstone of professional success, but the way we connect has changed dramatically. Enter LinkedIn: a platform built entirely around building and maintaining meaningful professional relationships. With more than one billion users across the globe, it’s no exaggeration to say that LinkedIn has become the most important online tool for career growth, business development and industry insights.

As the year draws to a close, it’s the perfect time to take stock of your brand’s performance and lay the groundwork for an even more successful 2025. Whether you’re running a business, managing your personal brand or overseeing a company’s marketing efforts, the steps you take now can significantly impact your success in the year ahead.

When it comes to building a strong online presence, many people focus on content, keywords and social engagement – but often overlook a small yet impactful detail: naming their photos. This seemingly minor step can significantly boost your searchability, especially on professional platforms like LinkedIn, and reinforces your brand identity in the digital landscape.

When it comes to professional service firms and consultants, the challenge isn’t finding content ideas, it’s choosing the ones that will truly resonate with your audience. The goal is to fill your editorial calendar with posts that keep you visible, relevant and connected with the people who matter most, whether they’re clients, potential hires or referral sources. It’s about creating content that offers real value and positions you as a trusted resource. Here are 50 content ideas to help you build a strong, consistent presence on your blog, LinkedIn and other social platforms.

In a world where competition among law firms is fierce, the way you pitch matters more than ever. Unfortunately, many law firm pitches fall flat, not because they lack information but because they lack customization and genuine focus on the client. Most pitches are formulaic, using the same slides, templates and recycled content. They showcase the firm’s accolades and previous deals but fail to address the client’s unique needs and pain points.

When people think about mentorship, they often picture someone just starting out in their career, seeking guidance from a seasoned professional. While mentorship is undoubtedly valuable in the early stages, it’s equally important, if not more so, at every level of your career. Whether you’re a rising professional, mid-career or a senior leader, having mentors to guide you can make a significant difference in your growth and fulfillment at work.

Your LinkedIn profile is often the first glimpse potential clients or partners get of you, so making it count is essential. For sales and marketing professionals, it can mean the difference between sparking interest and being overlooked. Yet, too many profiles blend into the background with generic headlines and uninspired summaries. If your profile only lists your job title, you’re missing out on opportunities to connect and stand out. To help you take your profile from basic to compelling, here are eight actionable tips to make it stand out.