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Stefanie M. Marrone

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Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie Marrone advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry. Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

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In the competitive landscape of law and professional service firms, client events, webinars and sponsorships are not just ancillary activities—they’re integral components of a firm’s growth and brand-building strategies. Yet, the ability to measure the return on investment (ROI) from these initiatives is often mired in complexity. By delving into the three pillars—revenue, relationships and reputation—firms can construct a robust framework to measure and maximize the effectiveness of their client engagement efforts.…

In the age of information overload, crafting compelling client alerts and articles is only half the battle for law firms and lawyers. The true challenge lies in ensuring that your carefully curated content doesn’t just blend into the background noise. To stand out, it’s vital to deploy strategies that not only capture attention but also foster meaningful connections with your audience, ultimately driving a higher return on investment and expanding your client base. Here’s how you can transform your client communications into a robust engine for business growth.…

LinkedIn, the world’s premier professional networking platform, continues to evolve to provide its users with powerful tools and features. One such feature is the ability to add a custom call to action (CTA) button to your LinkedIn profile. This dynamic addition can significantly enhance your profile’s effectiveness, making it easier for you to connect with potential clients, employers or collaborators. In this blog post, I’ll delve into why you should harness the power of this feature and walk you through the steps to add it to your LinkedIn profile.…

LinkedIn is a powerful platform for professionals to network, build their personal brand and connect with potential clients and employers. One crucial aspect of your LinkedIn presence is your public profile, which can be seen by anyone using search engines like Google, Yahoo or Bing.

Managing your public profile effectively is essential to ensure that your online presence accurately represents your professional identity. In this blog post, we’ll explore best practices for managing your LinkedIn public profile information, allowing you to control what appears when people search for you on search engines.…

In the fast-paced world of business and entrepreneurship, it’s easy to fall into the trap of chasing potential clients or customers through cold outreach. We send out messages to strangers, hoping they’ll be interested in what we have to offer. However, this approach often activates the wrong parts of their brain—the parts conditioned to expect sales pitches, remember previous cold messages and swiftly categorize us as just another marketer. It’s a tough barrier to break through.…

Giving Tuesday serves as a powerful reminder of the importance of generosity, community and social responsibility. It’s a global movement that inspires individuals, communities and organizations to give back and make a positive impact. For businesses in particular, Giving Tuesday presents a unique opportunity to demonstrate their dedication to social good, enhancing relationships with clients, employees, and the broader community through acts of kindness and charitable initiatives. – here’s how.…

In the spirit of Halloween, I thought it would be fitting to share some of the LinkedIn nightmares that I’ve witnessed over the years. As someone who trains others on LinkedIn best practices and uses LinkedIn myself to build my own network and brand, I’ve seen my fair share of LinkedIn faux pas that can send chills down your spine and, more importantly, undermine your personal branding and business development efforts. Let’s go on an eerie journey together, and I’ll provide some tips on how to avoid these common pitfalls.…

In our visually dominated digital landscape, capturing and holding the attention of clients, prospects and other interested audiences is a formidable challenge, particularly in the legal sector where communication of complex information is paramount and part of every day business operations.

This is where infographics can be incredibly effective serving as a powerful tool to distill intricate legal matters and dense data into visually compelling and easily digestible content.…

Leveraging the profound impact of real-world success stories, case studies stand out as indispensable assets in law firm marketing. They not only underscore your firm’s expertise and capacity for achieving favorable outcomes but also play a crucial role in fostering trust and credibility among prospective clients.

Here is a guide on how law firms can effectively incorporate case studies into their marketing materials enhancing engagement and building their reputation as a leader in their respective areas of practice.…