I keep seeing lawyers post on LinkedIn about their recent Chambers rankings, and while there’s nothing wrong with posts like these, especially because we like to cheer on others’ successes,
Join Me for a New York City Bar Association Program on March 30 on How to Effectively Market Your Small Law Firm in a Post-Pandemic World
Why Business Professionals Should Start Using LinkedIn Today
When is the right time to start using LinkedIn more? Or to start posting on LinkedIn?
Welll how about today or this week?
Don’t put it off any longer.
Why Lawyers Should Never Pay for Awards or Honors and Never List Those on Their Web Site
I’m honored/humbled/excited/thrilled to announce that I’ve been nominated for a “lawyer of distinction” award but there’s just one problem, I’m not a lawyer!
And this is exactly why I have…
How to Never Run Out of Content Ideas for Your LinkedIn Company Page
Do you have a shortage of content for your LinkedIn Company Page? Well you shouldn’t. Because as Air Supply says, you can really make content out of nothing at all…
How to Write Better Social Media Posts Announcing Your Super Lawyers or Chambers Rankings
Here’s how to write better social media posts to promote your legal guide rankings such as Chambers or Super Lawyers.
Don’t make it all about you or start off with…
An Open Letter to Super Lawyers: Please Don’t Contact Lawyers with Misleading Sales Pitches
Dear Super Lawyers,
I’ve been meaning to get in touch to let you know that over the past few weeks, I have been forwarded at least a dozen emails from…
Five Ways Law Firms Can Achieve Better Legal Guides Rankings
Despite the fact that most in-house counsel do not make their outside counsel hiring decisions based on directory rankings, they are still important as part of the overall mix of public information about law firms and the lawyers who work at them – especially due to the power of Google searches.
Legal guide rankings can serve as useful third-party recognition that can aid with confirmation of referrals, provide valuable content for PR and branding purposes, assist with recruiting efforts for law students and laterals, and reinforce market position.
In addition, we know that these rankings are important to many lawyers.
Does anyone remember the genius “I am the best lawyer” satirical YouTube video? It did a great job of taking a lighthearted jab at the dynamic between lawyers and the marketing staff who are dedicated to getting them ranked in these directories.
Unfortunately, we can’t just give a lawyer a cape, tell them they’re awesome and call it a day. There’s a lot involved with preparing top-notch directory submissions.
In addition, not all directories are created equal or worth our time and effort, despite what certain lawyers may think.
That being said, it’s always nice to be publicly recognized for your accomplishments and work. It’s even better when you are being patted on the back by your actual clients, which is why Chambers and Legal 500 are considered the gold standard of legal guides.
When I moved to overseeing marketing a mid-size firm from Big Law, I found the legal guides process to be more challenging because of the stiff competition from large firms and the rigidity of some of the practice categories in the directories.
No matter how strong of a year your firm may have had matter wise and how brilliant your lawyers are, it is not easy to compete with the caliber and quantity of the matters, and the brand name clients of the behemoth firms.
Small and mid-size firms can still rank highly in these guides if they are creative and strategic in how they craft their submissions.
It’s crucial to have the right lawyer input, the right client references (meaning actual clients who will speak to the researchers and say the right things!) and most of all – the right matters written in a way that shines a spotlight on your firm and your lawyers.
Given how important these rankings are to many lawyers in the industry, and how they can support branding and business development efforts, let’s learn how to get the best possible results.
Here are some ways to help elevate your firm’s legal directory rankings based on my 20 years in the legal industry.…
The Social Media Faux Pas Many Lawyers Make This Time of Year
It’s the most wonderful time of the year – the results of Chambers USA just came out and many lawyers and law firms are clogging up our social media feeds…
The Supreme Court of New Jersey Issues New Guidance for Law Firms on Referencing Awards, Honors and Accolades such as Super Lawyers
In what is a big game changer for the way in which law firms in New Jersey display awards and rankings such as “AV Preeminent,” “BV Distinguished,” “Super Lawyers,” “Rising…