Law firm professionals often grapple with decisions around leveraging industry accolades. A prime example is whether a law firm should purchase the badge associated with rankings from entities like Chambers, Super Lawyers or Best Law Firms.
These badges can be used as a marketing tool, a recruiting tool, a stamp of approval and a potential client magnet. But is it worth the investment? Let’s delve into the pros and cons and explore how law firms can maximize the value of these accolades.
Here are five ways to help elevate your firm’s legal directory rankings based on my 20 years in the legal industry.
Unfortunately rankings like Best Lawyers are not just based on merit or qualifications. Gaining recognition in legal directories like Best Lawyers requires more than just legal expertise; it’s about employing strategic planning and focused efforts in various areas. In this article, I will explore the key strategies and steps that law firms and lawyers can implement to enhance their chances of getting ranked in Best Lawyers.
Countless hours and substantial resources are invested in preparing and submitting cases for Chambers rankings. It’s a meticulous process, gathering detailed information about your firm’s most significant cases and achievements
If you want to increase likes and engagement on your social media posts, make them more about your audience and less about you, especially when promoting successes such as award wins and matter victories.
In other words: be sure to provide value and educate others and to show versus tell in your posts, no matter the subject (but especially in self-congratulatory content).
And most importantly, don’t brag.
If you do want to post content about your achievements and successes, change the way you frame it by putting your client/audience at the center. It just takes a little time and effort to craft these posts in a more client-centric way.
After working in law firm marketing for more than 20 years, here’s what I’ve learned about writing better social media posts to promote your lawyer rankings such as Best Lawyers, Super Lawyers and Chambers.
Legal guide rankings can serve as useful third-party recognition that can aid with confirmation of referrals, provide valuable content for social media, assist with recruiting efforts for law students and
I keep seeing lawyers post on LinkedIn about their recent Chambers rankings, and while there’s nothing wrong with posts like these, especially because we like to cheer on others’ successes,
When is the right time to start using LinkedIn more? Or to start posting on LinkedIn?
Welll how about today or this week?
Don’t put it off any longer.
