When it comes to content, being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time should be your only guiding principle. Here are a few things not to do right now during the coronavirus outbreak when it comes to content

Join me for the virtual Social Media Master Class!

While we may not be able to gather in person and in groups, online networking and content marketing is still very much available to you to market your firm and yourself. In a time of crisis, the advantage belongs to the nimble, quick and emotionally

I always say to never post anything to social media without an image because posts with images get much more engagement but what’s worse is to post an incorrectly sized photo to social media accompanying your content.

That demonstrates that you 1) lack fundamental understanding of the social networks on which you are posting and

Many of you have great ideas for articles but maybe you’re not sure where to publish them, or you kind of want a blog but you don’t want the time commitment of having to regularly publish content to it. Or maybe you work for a company that wants its existing content to reach a wider

Hashtags are great tools to help your content become discovered and to build your brand and business (especially on LinkedIn), but only if you know how to use hashtags and you use the right ones.

If you’re writing about the coronavirus on LinkedIn, you should be using hashtags so your content can be amplified and

Throughout the month of March and beyond, I will be spotlighting “women who wow” me on the blog– these are women I’ve met through my professional and personal lives. They are leaders who inspire and awe me, and push me to be a better version of myself. They are role models for the future generation of women. I think we can all learn from them.

Today I’m highlighting Carolyn Sandano, who I have known for many years through the Legal Marketing Association. Carolyn is a seasoned legal marketer who is always calm under pressure and offers wise advice. I can think of many occasions where she has supported not only me but other women and been generous with her time and counsel. Get to know more about Carolyn.
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I have some exciting news to share: I will be offering a LinkedIn Master Class for legal professionals (you don’t have to be in house!) in NYC on April 1 (not an April Fools joke).

It will be an evening program starting at 6pm, and will be followed by cocktails because online networking is only

LinkedIn Publisher is a powerful tool for disseminating content to your connections and followers and creating a library of your articles linked to your profile.

LinkedIn will often introduce a new update without announcing it and then push it out to its 500+ million users on a rolling basis – and there’s no way to

Every professional should always be thinking about ways to build their book of business and brand, as well as how to develop stronger relationships with clients and referral sources.

Maintaining strong relationships and staying top of mind with clients and referrals are often at the heart of this kind of business development work. There are

Today, social media success is so much more than measuring your likes, comments and shares. It’s about looking at the real return on investment of your strategy and tactics over the long- and short-term.

Social media is a great way to build your brand, enhance your professional network and hopefully bring in new business and