LinkedIn Publisher is a powerful tool for disseminating content to your connections and followers and creating a library of your articles linked to your profile.
LinkedIn will often introduce a new update without announcing it and then push it out to its 500+ million users on a rolling basis – and there’s no way to
Every professional should always be thinking about ways to build their book of business and brand, as well as how to develop stronger relationships with clients and referral sources.
Maintaining strong relationships and staying top of mind with clients and referrals are often at the heart of this kind of business development work. There are
Today, social media success is so much more than measuring your likes, comments and shares. It’s about looking at the real return on investment of your strategy and tactics over the long- and short-term.
Social media is a great way to build your brand, enhance your professional network and hopefully bring in new business and
Instagram is still a largely unused social media platform for law firms and that gives it a lot of potential for those firms that decide to incorporate it into their social strategy if they use it wisely. (Remember, for most law firms and B2B companies, LinkedIn is still the most important social channel and the one that will help you generate the most leads, so it should be at the cornerstone of your social media marketing efforts).
I’ve been getting a lot of questions about Instagram best practices so I wanted to dedicate an article to answer them. The most common question I’ve received, “Is it worth the time and resources to creating and maintaining an Instagram presence?” Read on to learn the answer to this question and many more.
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Content marketing can take up a lot of time and effort. I wanted to share some ideas on what actually can make your content marketing efforts successful and worthwhile – just keep in mind that they may take time to show real ROI but I have seen content lead to new business over and over,
Always remember with LinkedIn that there are three equally important components to your profile and your presence on the platform:
For more on how to master LinkedIn and use it to build your brand and book
So many lawyers are perfectionists, which psychologists define as striving for flawlessness and setting overly high-performance standards. This can really derail them when it comes to content creation because they will tinker with writing/editing a client alert so much that they miss the boat on distributing it at the right time to their clients and
An important part of your social media strategy should be to always post a visual with a piece of content. Why? Because it brings social posts to life and helps content better engage with your target audiences.
Including images in your posts (remember to also include your logo!) makes your content (and your firm) more
I am often asked by friends, industry colleagues and lawyers about how they can become stronger social media marketers both for themselves, their lawyers and their firms. I always say that that it’s not hard to do if you are committed and resourceful – it just involves being more clever and creative about the content and visual assets that you do have. It also involves a significant time commitment to stay top of mind in order to effectively engage with clients, prospects and other key influencers to strengthen your brand and to generate real business. If you’re willing to do those two things, mastering the techniques is easy. Now let’s get to work!
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A new decade is here as well as a new year, and it’s a great time to take stock of your marketing and business development activities over the past year, including your successes and failures, and set goals for the year ahead.
Each of us has room for improvement and growth, and while you have