So many organizations and individuals spend lots of time creating great content but then they post it once to their web site and social media (I call this “one and done”).
This is a huge waste of your time and effort.
A blog post or article can be turned into multiple pieces of content in
Every few years I get the opportunity to speak with my friend and industry leader Adrian Dayton on a social media panel. This is the year!
Join me and Adrian later this month for a virtual panel at the LMA Midwest Region Tech Conference on 10 pandemic friendly LinkedIn tips your lawyers need to know
It’s a great time to take stock of your marketing and business development activities over the past year, including your successes and failures, and set goals for the year ahead.
Each of us has room for improvement and growth, and while you have some down time during the rest of the summer, thoughtfully examine this
This is not the year to take a break from social media during the summer. Instead this is the time to focus on your business development and branding efforts.
I don’t know anyone right now especially (or ever) who would say they have enough clients or work. I think everyone is nervous about the economy, the ability to maintain their current volume of work, bring in future clients and support their people.
That being said, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals.
Here are 25 ideas on how to do that, which now involves shifting your strategy from in-person networking and client entertaining to having a strong online presence and thought leadership platform. If you have never used LinkedIn, written an article or blog post or spoken at a webinar, now is the time to pivot to doing all of these. It is never too early or late to start marketing yourself or your firm.
Continue Reading 25 Ways to Boost Your Business and Brand During Summer Downtime
Email marketing should be a core part of everyone’s marketing strategy.
Email marketing is still the most effective marketing channel surpassing social media and SEO. It is simply because people use email more than other platforms.
I find so many B2B businesses aren’t sending emails as often to communicate with their clients and prospects and are instead relying on social media to distribute their content and other information– and this is a big mistake.
There is no better and direct way to reach clients and prospects (if your contact list is updated and segmented) than email. It is particularly important for boutique, small- and mid-size firms to utilize email to stay top of mind with their referrals and clients.
Why? Because it helps you stay top of mind. It also puts the content directly into their inboxes, your name appears front and center in their inbox – whereas on LinkedIn or any other social platform, they may or may not see your post due to whether they are on that social platform at that moment, whether that piece of content gets buried in their news feed due to their settings and LinkedIn’s tricky algorithm.
As I mentioned above, you simply don’t know if or when someone is on social media at any given moment on any given day. And that means they may or may not see your content. But we know business professionals are on their email all day long. That’s why sometimes good old email is the most effective and direct way to reach your target audience.
So, if you write a substantive blog post or article (which you should be doing) or are hosting a virtual event and want to make sure your clients and prospects know about it, make sure to send it directly to your mailing list so you increase the likelihood that they will see it.
You should use email to build upon existing relationships with your clients and prospects by providing relevant, valuable information.
Remember, your clients, prospects, referrals, alumni, media and others who are on your lists actually prefer to communicate with your company through email because it is permission based. The people on your list actually signed up because they want to get updates from you.
A great benefit of email marketing is that it’s incredibly easy to track your ROI. Everything is trackable with the use of email marketing software so you can determine who is opening your emails, who is clicking onto your site through your emails and more.
With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience. Here are a few tips you can implement today that will have a lasting impact on your content efforts.
I am thrilled to be featured in a recent Practising Law Institute (PLI) #inSecuritiesPod podcast along with the brilliant Deborah Farone.
In the podcast, Deborah and I discuss the strategies and tactics we each leverage to help law firms, individual attorneys and practitioners build thriving practices. We delve into how firms and lawyers can
Please join me for a FREE virtual program on Thursday, June 4 at 1pm ET.
Online networking, social media and content marketing is crucial to market your firm and yourself in this climate.
The program will cover how to use social media for brand building, client retention and lead generation and will provide actionable tools
It’s a challenging time for everyone in terms of generating new business.
Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with the world being in such flux.
If you are a senior associate or junior partner who has lost momentum on building your book of business
If you’ve been wondering how to get started creating content on LinkedIn, sharing your expertise via a simple document can help you generate new opportunities for your brand or business.
LinkedIn’s document sharing feature lets you upload documents to LinkedIn posts from your home page, company page or group. You have the option to share