Educational webinars are one of the most effective forms of marketing for generating leads, promoting your business and its employees, and boosting conversions for professional service organizations.

But once the webinar is over your work is far from over. In fact that is where the greatest opportunities are.

Smart marketers find creative ways to extend

If you’re ready to start doing more marketing but you aren’t sure where to start or exactly where you should focus, here are some ideas for things you can do that will have a strong impact on your brand building and business development efforts.

These branding and business development tips will work for any size

I’m going to give you some unconventional advice today.

You don’t need a blog. Or a podcast. Or an Instagram. Or a TikTok. Or to even post on LinkedIn.

What you do need are marketing activities that make sense for your brand and business that excite you.

You should do strategic marketing where you’ll reach

If you want people to share your content, you need to make it easy for them to do it.

This is one of the main reasons why I see low engagement on social media for certain companies.

Shares on social media can help get your content in front of new eyes, increase your brand’s credibility

You can make your content work harder and smarter for you by repurposing and updating your content into:

  • Blogs
  • Videos
  • Podcasts
  • Case studies
  • Multiple social media posts
  • Company history/milestones
  • Collages
  • Lists
  • Webinars
  • CLE programs
  • Email blasts
  • Daily digests
  • Newsletters

You can also:

  • Post the same content to multiple  LinkedIn groups
  • Update past articles and repost

When I first started my blog it hardly got any traffic. I spent many hours writing content for it and was quickly discouraged. Writing great content doesn’t mean your blog will be successful. It takes a lot of work to build an audience.

So how do you boost readership and increase traffic to your blog?

I recently had the opportunity to join Michelle King on Reputation Ink’s Spill the Ink podcast to talk about my favorite topic – LinkedIn. We discussed:

  • How I built my brand on LinkedIn and tips for others to build a strong online personal brand
  • Why lawyers should care about their social media presence
  • The

In this video I explore what to say when someone says they don’t have time for LinkedIn or when they say it’s not worthwhile.

If you read my blog and watch my videos on YouTube you know that I strongly feel that LinkedIn is a great investment for business professionals and businesses.

These reasons include

Using LinkedIn to build your brand and business has never been easier – really.

Thank you so much to everyone who joined me today for my pop-up webinar on how to build your business and brand using LinkedIn.

I went through a lot of material quickly, and I hope you left the webinar with actionable