Videos and webinars take a long time to prepare, so it’s important to get as much value as you can from them, especially so they work as a lead magnet and client retention tool.

For the most part, people don’t want to watch your one-hour long webinar once it’s happened even if the content is great. They’re busy and they don’t have the time. If you are able to offer educational credit for the webinar, you may still drive traffic to the content, but it probably won’t draw a Game of Thrones like audience. That being said, you can still reuse them. Here are some ideas on how to repurpose your webinars and video content.

I will be speaking virtually to the Legal Marketing Association’s New York CMO SIG group on Using LinkedIn in 2022 and Beyond to Build Your Brand, Network and Business on

What can being on social media (specifically LinkedIn) do to help law firms and their lawyers? Well for starters it can:

  1. Showcase your firm’s expertise and increase brand awareness for

If you’re ready to start doing more marketing but you aren’t sure where to start or exactly where you should focus, here are some ideas for things you can do

I’m going to give you some unconventional advice today.

You don’t need a blog. Or a podcast. Or an Instagram. Or a TikTok. Or to even post on LinkedIn.

What