Every professional should always be thinking about ways to build their book of business and brand, as well as how to develop stronger relationships with clients and referral sources.

Maintaining strong relationships and staying top of mind with clients and referrals are often at the heart of this kind of business development work. There are

As we approach 2020, it’s a great time to take stock of your marketing and business development activities over the past year, including your successes and failures, and plan for the year ahead.

Each of us has room for improvement and growth, and while you have some down time during the holidays and in January,

Today, social media success is so much more than measuring your likes, comments and shares. It’s about looking at the real return on investment of your strategy and tactics over the long- and short-term.

Social media is a great way to build your brand, enhance your professional network and hopefully bring in new business and

Content marketing can take up a lot of time and effort. I wanted to share some ideas on what actually can make your content marketing efforts successful and worthwhile – just keep in mind that they may take time to show real ROI but I have seen content lead to new business over and over,

Always remember with LinkedIn that there are three equally important components to your profile and your presence on the platform:

  • building and maintaining a strong, optimized profile
  • making strategic connections on an ongoing basis
  • creating and sharing compelling content

For more on how to master LinkedIn and use it to build your brand and book

So many lawyers are perfectionists, which psychologists define as striving for flawlessness and setting overly high-performance standards. This can really derail them when it comes to content creation because they will tinker with writing/editing a client alert so much that they miss the boat on distributing it at the right time to their clients and

An important part of your social media strategy should be to always post a visual with a piece of content. Why? Because it brings social posts to life and helps content better engage with your target audiences.

Including images in your posts (remember to also include your logo!) makes your content (and your firm) more

I am often asked by friends, industry colleagues and lawyers about how they can become stronger social media marketers both for themselves, their lawyers and their firms. I always say that that it’s not hard to do if you are committed and resourceful – it just involves being more clever and creative about the content and visual assets that you do have. It also involves a significant time commitment to stay top of mind in order to effectively engage with clients, prospects and other key influencers to strengthen your brand and to generate real business. If you’re willing to do those two things, mastering the techniques is easy. Now let’s get to work! 
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There are a lot of law firm blogs competing for market share, they are a huge commitment and not all blogs wind up being successful. So are they worth it? The short answer, yes, IF you can find a niche and a strong team committed to its success.

Blogs are great branding and lead generation tools – they can often lead to speaking engagements as well as new clients (the holy grail of content efforts). As Susan Kostal writes in her latest article for Attorney at Work, “blogging is also a significant equalizer for those in small and midsize firms. With consistency, many authors from less well-known firms compete more than ably against those in national brand-name firms.” 
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