Crafting great content is just the starting point of a journey that’s much more about than just writing skills and occasional social media posts. In today’s crowded digital world, actively promoting your blog is essential, not just a bonus, for anyone looking to make their blog stand out. It highlights the need for a focused approach to make sure your blog doesn’t just blend into the background but reaches and engages your target audience effectively.
In the world of law, where every clause, phrase and precedent counts, it’s not uncommon to come across articles and blog posts that sound more like a legal encyclopedia than helpful content for the average individual. However, effective communication demands clarity, especially when addressing a diverse audience. This article will help you create blog posts that genuinely resonate with your clients, regardless of their legal background.
Each of us has a blog and we don’t realize it. It’s our LinkedIn presence.
That’s because each LinkedIn post is a blog post. And your LinkedIn account is your
Videos and webinars take a long time to prepare, so it’s important to get as much value as you can from them, especially so they work as a lead magnet and client retention tool.
For the most part, people don’t want to watch your one-hour long webinar once it’s happened even if the content is great. They’re busy and they don’t have the time. If you are able to offer educational credit for the webinar, you may still drive traffic to the content, but it probably won’t draw a Game of Thrones like audience. That being said, you can still reuse them. Here are some ideas on how to repurpose your webinars and video content.
I will be speaking virtually to the Legal Marketing Association’s New York CMO SIG group on Using LinkedIn in 2022 and Beyond to Build Your Brand, Network and Business on
Here are some tips on how to develop a strong personal social media content strategy to raise your profile, strengthen relationships and even bring in new business.
One of the most rewarding things I get to do is being a blogger.
As a former magazine journalist and lifelong writer, I love this blog, and I am so
What can being on social media (specifically LinkedIn) do to help law firms and their lawyers? Well for starters it can:
Educational webinars are one of the most effective forms of marketing for generating leads, promoting your business and its employees, and boosting conversions for professional service organizations.
But once the
