Blogging

Answers to Your Top Instagram Questions (and a Few Best Practices)

By Stefanie M. Marrone on November 5, 2019

Posted in Blogging, Branding, Business Development, Client Development, Content Marketing, Evergreen Content, Instagram, Instagram, Marketing, Personal Branding, Social Media

Instagram is still a largely unused social media platform for law firms and that gives it a lot of potential for those firms that decide to incorporate it into their social strategy if they use it wisely. (Remember, for most law firms and B2B companies, LinkedIn is still the most important social channel and the one that will help you generate the most leads, so it should be at the cornerstone of your social media marketing efforts).

I’ve been getting a lot of questions about Instagram best practices so I wanted to dedicate an article to answer them. The most common question I’ve received, “Is it worth the time and resources to creating and maintaining an Instagram presence?” Read on to learn the answer to this question and many more.…
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How to Be More Successful with your Content Marketing Efforts

By Stefanie M. Marrone on November 4, 2019

Posted in Blogging, Branding, Business Development, Business Referrals, Client Development, Content Marketing, Evergreen Content, Lead Generation, LinkedIn, Personal Branding, Social Media, Twitter

Content marketing can take up a lot of time and effort. I wanted to share some ideas on what actually can make your content marketing efforts successful and worthwhile – just keep in mind that they may take time to show real ROI but I have seen content lead to new business over and over,…

The Three Components of a Strong LinkedIn Presence

By Stefanie M. Marrone on August 21, 2019

Posted in Blogging, Branding, Business Development, Business Referrals, Career Development, Client Development, Content Marketing, LinkedIn, Personal Branding, Social Media

Always remember with LinkedIn that there are three equally important components to your profile and your presence on the platform:

building and maintaining a strong, optimized profile
making strategic connections on an ongoing basis
creating and sharing compelling content

For more on how to master LinkedIn and use it to build your brand and book…

Why Good is Sometimes Good Enough When it Comes to Content Creation

By Stefanie M. Marrone on June 12, 2019

Posted in Blogging, Branding, Client Development, Content Marketing, efficiency, Evergreen Content, Marketing, Personal Branding, Personal Development, Social Media

So many lawyers are perfectionists, which psychologists define as striving for flawlessness and setting overly high-performance standards. This can really derail them when it comes to content creation because they will tinker with writing/editing a client alert so much that they miss the boat on distributing it at the right time to their clients and…

Why You Should Always Resize Images for Social Media Use and How to Easily Do It

By Stefanie M. Marrone on May 22, 2019

Posted in Blogging, Branding, Business Development, Content Marketing, LinkedIn, Personal Branding, Social Media, Twitter

An important part of your social media strategy should be to always post a visual with a piece of content. Why? Because it brings social posts to life and helps content better engage with your target audiences.

Including images in your posts (remember to also include your logo!) makes your content (and your firm) more…

Become a Social Media Master: 8 Tips on Achieving Super Star Status as a Social Media Marketer

By Stefanie M. Marrone on February 1, 2019

Posted in Blogging, Branding, Business Referrals, Client Development, Content Marketing, Evergreen Content, Facebook, LinkedIn, Personal Branding, Social Media, Twitter

I am often asked by friends, industry colleagues and lawyers about how they can become stronger social media marketers both for themselves, their lawyers and their firms. I always say that that it’s not hard to do if you are committed and resourceful – it just involves being more clever and creative about the content and visual assets that you do have. It also involves a significant time commitment to stay top of mind in order to effectively engage with clients, prospects and other key influencers to strengthen your brand and to generate real business. If you’re willing to do those two things, mastering the techniques is easy. Now let’s get to work! …
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How to Become a Top Legal Blogger

By Stefanie M. Marrone on November 7, 2018

Posted in Blogging, Branding, Content Marketing, Lead Generation, Marketing, Social Media

There are a lot of law firm blogs competing for market share, they are a huge commitment and not all blogs wind up being successful. So are they worth it? The short answer, yes, IF you can find a niche and a strong team committed to its success.

Blogs are great branding and lead generation tools – they can often lead to speaking engagements as well as new clients (the holy grail of content efforts). As Susan Kostal writes in her latest article for Attorney at Work, “blogging is also a significant equalizer for those in small and midsize firms. With consistency, many authors from less well-known firms compete more than ably against those in national brand-name firms.” …
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14 Tips on How to Build a Strong Personal Social Media Content Strategy

By Stefanie M. Marrone on October 15, 2018

Posted in Blogging, Branding, Career Development, Client Development, Content Marketing, Future Leaders, Lead Generation, Leadership, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Social Media

Here are some tips on how to develop a strong personal social media content strategy to raise your profile from my personal branding workshop at #LMATech in Chicago with my good friend Rich Bracken.

Spend the time to build a strong LinkedIn profile that highlights who you really are and your unique strengths

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